What Just IT does

Leep Group Limited (operating as Leep and formerly known as Just IT, BePro, ECTA, and B2W Group) is a privately held UK vocational training and workforce development provider headquartered in London with 101–250 employees. Founded operationally in 2011, the company delivers apprenticeships (Level 0–7), Skills Bootcamps (12–16 week intensive programmes), trade certifications for gas, electrical and plumbing professionals, and CPD/short courses across eight verticals: digital, IT, people and HR, management and leadership, trades, renewables, customer service, and logistics. Programmes are certified by external bodies including CompTIA, Microsoft, CIPD, and CMI, and are delivered through remote, online, and on-site formats on a nationwide UK basis.

The business operates a hybrid B2B/B2C go-to-market: employer partnerships drive apprenticeship hiring and workforce training contracts, while individuals self-enrol through the Leep website for Skills Bootcamps and CPD programmes. Revenue is generated primarily through government-funded apprenticeship frameworks and Skills Bootcamp initiatives, supplemented by paid CPD/short-course fees, trade re-certification charges, and recruitment commissions from employer partnerships. Strategic partnerships with GMCA, the Mayor of London, and Liverpool City Region provide access to regional skills-development funding, and the employer base spans 1,000+ UK organisations across technology, retail, healthcare, and government.

In 2024 the group rebranded from B2W Group to Leep, consolidating the Just IT, BePro, and ECTA brands into a unified identity. The company reports training 100,000+ people since 2011, a 97.4% pass rate in 2024/25, and an Ofsted 'Good' rating. Recent product additions include an AI & Automation Practitioner Apprenticeship and a renewable energy training vertical covering heat pumps, EV charge points, and battery storage, indicating portfolio expansion into growth adjacencies.

Name

Just IT

Legal name

Leep Group Limited

Website

https://justit.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Leep Group (formerly Just IT) is a UK vocational training provider delivering apprenticeships, skills bootcamps, trade certifications, and CPD courses across digital, IT, HR, management, trades, and renewables to employers and individual learners nationwide.

Ownership category

akta.pro rank

Product category

Vocational Training Services

NAICS

Technical and Trade Schools (6115), Computer Training (611420), Professional and Management Development Training (611430), Apprenticeship Training (611513)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Technical & Digital Skills Training (BPACANAB)

akta.pro secondary industries

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK), Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Apprenticeship training
• Skills bootcamps
• Workforce development
• Trade certifications
• Vocational training services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apprenticeship Training: Structured apprenticeship programs from Level 0 to Level 7 where employers sponsor apprentices. Revenue generated through government-funded apprenticeship frameworks and employer contributions.
2. Skills Bootcamps: Intensive 12-16 week programs in data, IT, software, smart tech, and HR. Fully funded training for eligible individuals, funded through government workforce development initiatives.
3. CPD and Short Courses: Focused continuing professional development programs with paid course fees for individuals or employers seeking specific skill upgrades.
4. Trade Certifications: Industry qualifications and re-certification courses for gas engineers, plumbers, and electricians. Revenue from course fees and certification charges.
5. Recruitment Services: Connecting employers with job-ready candidates who have completed employer-led programs. Revenue from recruitment fees and employer partnership arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Just IT, operating under the Leep Group, delivers employment-first vocational training across the UK. Its core offerings are apprenticeship programmes (Levels 0-7), 12-16 week Skills Bootcamps, trade certifications for gas, electrical and plumbing professionals, and CPD/short courses, alongside recruitment services that connect employers with job-ready candidates trained through its programmes.

Product overview

Leep (formerly Just IT, BePro & ECTA) is a multi-brand training and workforce development platform offering a portfolio of vocational training services. The core offering includes Apprenticeships spanning Levels 0-7, Skills Bootcamps (12-16 week intensive programmes), Trade Certifications (gas, electrical, plumbing), and CPD/Short Courses. These programmes are delivered across multiple sectors including Digital, IT, People & HR, Management & Leadership, Trades, Renewables, Customer Service, and Logistics. The company serves both individuals seeking career advancement and employers seeking workforce training and recruitment solutions. Key certification partners include CompTIA, Microsoft, CIPD, and CMI. Training is available through multiple formats including remote, online, and on-site delivery, with funding options for eligible learners.

Differentiator

Problem solved

Functional benefit

Brands

• Leep Trade: Delivers essential qualifications and re-certification courses for existing gas engineers, plumbers and electricians.
• Back to Work

Products and services

• Apprenticeships Structured career pathways from Level 0 to Level 7 for individuals to earn while learning, offering certifications from CompTIA, Microsoft, CIPD and other industry bodies with clear progression routes. Offered to both individuals and sponsoring employers.
• Skills Bootcamps Intensive 12-16 week programmes in data, IT, software, smart tech and HR that fast-track learners into new careers with job-ready skills and fully funded training options for eligible individuals.
• Trade Certifications Essential qualifications and re-certification courses for existing gas engineers, plumbers and electricians, including ACS gas certification and BS 7671 electrical regulations, as well as smart meters and renewable energy upskilling.
• CPD & Short Courses Focused learning programmes that help individuals update skills or meet professional requirements without long-term commitment, covering topics such as the 18th Edition Wiring Regulations and CT Metering.
• Higher Level & Professional Training Advanced learning that deepens expertise and supports career progression for experienced learners specialising or moving into leadership roles, offered via the Back to Work sub-brand.
• Pre-employment Training Courses introducing essential skills and knowledge for individuals preparing for their first job or exploring a new career direction, delivered via the Back to Work sub-brand.
• Recruitment Services Connecting employers with job-ready candidates who have completed the company's employer-led training programmes, generating recruitment fees from employer partner arrangements.
• Employer Workforce Training Bespoke workforce training delivered to UK employers to upskill existing staff, delivered on-site or remotely by employer partnership teams.

Quantifiable outcome

• 97.4% pass rate in 2024/25
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• GMCA (Greater Manchester Combined Authority)coreStrategic or Co-development PartnerStrategic partnership with Greater Manchester Combined Authority for regional skills development and workforce training initiatives across the Greater Manchester area.
• Mayor of LondoncoreStrategic or Co-development PartnerPartnership with the Mayor of London's office for skills and training programs supporting London workforce development initiatives.
• Liverpool City RegioncoreStrategic or Co-development PartnerPartnership with Liverpool City Region for skills bootcamps and training programs supporting regional employment and workforce development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Multiverse: UK-focused tech apprenticeship provider specialising in digital, data, and AI skills for enterprise employers. Closely matches Leep's apprenticeship-plus-employer sales motion and digital curriculum focus, with similar blue-chip employer base.
• Firebrand Training: UK accelerated IT training provider delivering vendor certification courses (Microsoft, Cisco, AWS) and bootcamps. Directly comparable to Leep's CompTIA/Microsoft certification and bootcamp offerings.
• Estio Training: UK-based IT and digital apprenticeship specialist covering software development, data, and network engineering. Comparable IT training heritage to Just IT's original positioning.
• WhiteHat: UK tech apprenticeship provider focused on digital skills for early-career talent. Overlaps directly with Leep's IT/digital apprenticeship and skills bootcamp offerings.
• Remit Training: UK apprenticeship provider delivering programmes across multiple sectors including IT, business, and care. Similar mid-sized, multi-brand apprenticeship profile to Leep with comparable employer relationships.
• Learning Curve Group: UK education and training group offering apprenticeships, vocational qualifications, and commercial training across multiple sectors. Similar multi-sector, multi-brand apprenticeship profile with comparable scale to Leep.
• Corndel: UK professional and management development training provider with Level 3-7 apprenticeships in leadership, data, and project management. Direct overlap with Leep's CIPD/CMI management apprenticeship pathways.
• Lifetime Training: UK multi-sector apprenticeship and training provider covering health, childcare, adult care, and digital. Comparable scale and breadth to Leep, with similar employer-led apprenticeship model.
• QA: One of the UK's largest IT and digital training providers offering apprenticeships, bootcamps and certifications across technology stacks. Directly comparable to Leep in IT/digital apprenticeship delivery and CompTIA/Microsoft certification pathways.

Broad incumbents

• Kaplan UK: Broader UK and international education provider with vocational, professional, and apprenticeship programmes. Larger and more diversified than Leep but overlaps in professional certification and apprenticeship delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearejit
• Facebookfacebook.com/weareJIT
• LinkedInlinkedin.com/company/just-it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just IT