What Lifetime Training does

Lifetime Training is a Bristol-headquartered UK apprenticeship and training provider that designs, recruits for, and delivers work-based apprenticeship programmes across more than 40 pathways spanning health and social care, early years childcare, hospitality, retail and wholesale, leadership and management, data literacy, IT, marketing, and administration. The company serves two intertwined customer sets — UK employers (from large national chains such as McDonald's, Nando's, B&Q, Tesco, Bupa, Hilton, and Whitbread to SMEs and public-sector bodies) and individual learners seeking earn-while-you-learn qualifications — and reports 10,000+ individuals in training across 400+ employer partners nationwide.

Programme delivery runs on a blended model: self-study modules, learning videos, webinars, and progress tracking are hosted on the Aptem online learning platform, supplemented by regional sector-expert coaches conducting workplace assessments, virtual classrooms, and one-to-one coaching. Supporting services include an apprentice recruitment function drawing 5,000+ monthly applicants, an Impact Evaluation reporting service that links apprenticeship activity to retention and productivity outcomes, the Learning and Development Support Scheme (funded by the Department for Health and Social Care for adult social care qualifications), and an apprenticeship levy transfer service through which large employers such as Aldi UK gift unused levy funds to SMEs.

Revenue is predominantly subscription/recurring, generated through apprenticeship programmes funded by the UK apprenticeship levy, top-up funding from the DHSC for adult social care, and managed levy-gifting services. Per-programme pricing disclosed on the website ranges from £900 + VAT for the Diploma in Adult Care Level 3 to £13,000 for the Data Powered Leader Level 3 apprenticeship, with typical durations of 9–15 months plus end-point assessment. Sales-led GTM combines direct employer engagement via dedicated partnership managers with a self-serve website channel for individual learner enrolment, supported by content marketing, webinars, social media, the annual Lifetime Learning Awards, and partnerships with sector bodies including Skills for Care and UKHospitality.

Name

Lifetime Training

Legal name

Lifetime Training Group Limited

Website

https://lifetimetraining.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lifetime Training is a Bristol-based UK apprenticeship and training provider delivering 40+ work-based programmes across health and social care, hospitality, retail, early years, and leadership to 400+ employers and 10,000+ individual learners via the Aptem platform and a nationwide regional coach network.

Ownership category

akta.pro rank

Product category

Vocational Apprenticeship Training

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Workforce & Career Transition Noncredit Programs (EDAAAEAC), Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• Apprenticeship training
• Vocational education
• Workforce development
• Corporate training programmes
• Levy-funded apprenticeships

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-funded Apprenticeship Training: Lifetime Training delivers apprenticeship programmes funded through the apprenticeship levy system. Employers with a payroll over £3 million pay into the levy, which can be used to fund apprenticeship training. The government provides additional incentives for hiring young apprentices (aged 16-18) including £1,000 grants and exemption from Employer Class 1 National Insurance contributions for apprentices under 25.
2. Learning and Development Support Scheme (LDSS): Funding from the Department for Health and Social Care supports adult social care providers to develop their workforce. Lifetime offers accredited qualifications with 60% cost reimbursement when the individual starts and 40% when they complete.
3. Apprenticeship Levy Transfer: Large employers can gift unused apprenticeship levy funds to SMEs and other partners through Lifetime's service, enabling smaller businesses to access apprenticeship training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Lifetime Training is an apprenticeship and training provider delivering more than 40 apprenticeship programmes (Levels 2-5) to UK employers and individual learners across health and social care, early years, hospitality, retail, IT and technical support, leadership and management, marketing, and data. Programmes combine online learning via the Aptem platform with face-to-face coaching by sector specialist regional coaches, plus functional skills training in English and Maths. Complementary services include apprenticeship recruitment, levy gifting support, the Impact Evaluation reporting service, and the Department of Health and Social Care Learning and Development Support Scheme for adult social care providers.

Product overview

Lifetime Training is an apprenticeship and training provider offering a comprehensive portfolio of programmes across multiple sectors including Health and Social Care, Early Years Childcare and Education, Hospitality, Retail and Wholesale, IT and Technical Support, Leadership and Management, Marketing and eCommerce, and Data. The core offering centres on apprenticeship delivery (Levels 2-5), functional skills training in English and Maths, and the Aptem online learning platform for programme delivery. Additional services include the Impact Evaluation Service for measuring programme outcomes, the Learning and Development Support Scheme for adult care funding, apprenticeship recruitment services, and levy gifting support. Over 40 apprenticeship programmes are delivered through blended learning combining online modules, virtual classrooms, one-to-one coaching, and workplace application.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Powered Leader Level 3 Apprenticeship A 15-month Level 3 apprenticeship developing first-line leaders with CMI Level 3 qualification and AI fundamentals (£13,000 total cost, subscription-funded, multi-year contract).
• Early Years Practitioner Level 2 Apprenticeship A 12-month Level 2 apprenticeship for those working in early years settings, supporting the care, learning, and development of children aged 0-5 (£5,000 total cost, subscription-funded, multi-year contract).
• Learning and Development Support Scheme Government-funded service from the Department for Health and Social Care supporting adult social care providers to develop their workforce, with 60% cost reimbursement at learner start and 40% on completion of accredited qualifications.
• Diploma in Adult Care Level 3 Qualification A typically 9-month qualification priced at £900 + VAT (fundable through LDSS) with specialist pathways in Adult Care, Social Support, and Dementia.
• Apprenticeship Training Provider Services Comprehensive apprenticeship training delivery including apprenticeship recruitment, levy gifting support, and programme management across multiple sectors including Health and Social Care, Hospitality, Retail, IT, Leadership and Management, Marketing, and Data.
• Apprenticeship Recruitment Service Dedicated service helping employers fill apprenticeship vacancies, with over 5,000 monthly applicants and supported matching to employer hiring needs across sectors.
• Apprenticeship Levy Gifting Support Service enabling large levy-paying employers to gift unused apprenticeship levy funds to SMEs and other partners, providing smaller businesses access to apprenticeship training.
• Impact Evaluation Service Bespoke reporting service linking apprenticeship strategy to outcomes, measuring retention, progression, promotion, social mobility, and improved proficiency for employer partners with 24/7 real-time reporting access.
• Team Leader Level 3 Apprenticeship A 14-month apprenticeship developing managerial skills to support team members, resolve projects, plan workloads, and deliver operational plans, with a CMI Level 3 Certificate option.
• Operations Manager Level 5 Apprenticeship A senior-level apprenticeship supporting individuals in creating operational plans, leading teams, coaching and mentoring, and managing projects, change, finances, and resources, with CMI Level 5 Certificate.
• Associate Project Manager Level 4 Apprenticeship A 14-month apprenticeship covering leadership, governance, stakeholder management, risk management, contract management, and procurement for those leading and managing projects.
• Coaching Professional Level 5 Apprenticeship An apprenticeship for coaching professionals acquiring coaching theories and models, evaluating and developing their own strengths, with 12-month Association of Coaching membership included.
• Functional Skills Training English and Maths qualifications delivered alongside apprenticeship training via blended delivery including online modules, virtual classrooms, and one-to-one coaching support.

Quantifiable outcome

• Apprentices achieve 20% more sales, 25% less labour turnover, 41% less quality issues, 28% less waste, 37% less team absence, and 10% better customer feedback
• +9 more outcomes

Named customers48 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

24 partnerships are on record, tiered core, flagship and minor.

• McDonald'scoreStrategic or Co-development PartnerMcDonald's partners with Lifetime Training for hospitality apprenticeships covering restaurant team member roles. Apprentices gain skills in food service, customer care, and restaurant operations.
• Nando'scoreStrategic or Co-development PartnerLifetime delivers bespoke apprenticeship programmes for Nando's, focusing on leadership development and unlocking potential. 80% of people through apprenticeships were promoted multiple times.
• Greene KingcoreStrategic or Co-development PartnerGreene King partners with Lifetime for hospitality apprenticeships across their pub estate, supporting food and beverage team member development.
• B&QflagshipStrategic or Co-development PartnerB&Q is a flagship partner with Lifetime delivering retail apprenticeships. Impact data shows 13% lower turnover rates and £97,188 annual saving on rehiring. 76% of apprentices retained a year after achieving.
• TescocoreStrategic or Co-development PartnerTesco partners with Lifetime for retail apprenticeships across store operations, helping develop talent in customer service and retail management.
• BupaflagshipStrategic or Co-development PartnerBupa has approximately 1,200 learners on Lifetime programmes across Health and Social Care, Production Chef, Housekeeping, Customer Service, Leadership and Data programmes from Level 2-5.
• Nuffield HealthcoreStrategic or Co-development PartnerNuffield Health works with Lifetime for apprenticeships that create a talent pipeline meeting business needs while contributing to attraction and retention across many different roles.
• Care UKflagshipStrategic or Co-development PartnerCare UK leverages Lifetime's Impact Evaluation Service to measure programme success. Apprentices on programmes are staying with Care UK longer, benefiting resident care quality.
• Bright HorizonscoreStrategic or Co-development PartnerBright Horizons uses Lifetime for early years apprenticeships and has trained pathway team members in coaching skills to support managers with off-the-job training.
• Pret a MangercoreStrategic or Co-development PartnerPret a Manger partners with Lifetime for leadership apprenticeships supporting career progression to General Manager level, with internal pathways showing clear progression routes.
• The Salvation ArmycoreStrategic or Co-development PartnerThe Salvation Army partnered with Lifetime to create bespoke apprenticeship pathways for staff in homelessness services across England, developing skills and enhancing service delivery.
• Choice CarecoreStrategic or Co-development PartnerChoice Care partnered with Lifetime to launch an apprenticeship academy, vital for their people strategy and recruiting. Level 5 Leadership programme accelerates retention and CQC compliance.
• Places LeisurecoreStrategic or Co-development PartnerPlaces Leisure uses apprenticeships as integral part of people strategy, developing multi-skilled roles within sites and facilities to engage colleagues and improve retention.
• WolseleycoreStrategic or Co-development PartnerWolseley uses apprenticeships to retain and develop talent. 37.5% of those completing professional qualifications received a promotion, supporting career enhancement.
• Aria CarecoreStrategic or Co-development PartnerAria Care partners with Lifetime for world-class chef training and innovative support services that have transformed their business.
• Mitchells & ButlersflagshipStrategic or Co-development PartnerMitchells & Butlers partnered with Lifetime to drive recruitment of 16-18 year olds, implementing a company-wide culture shift with award-winning recruitment strategy.
• Coach CoreminorStrategic or Co-development PartnerCoach Core partners with Lifetime for sports coaching apprenticeships supporting the development of coaching talent.
• LifewayscoreStrategic or Co-development PartnerLifeways partners with Lifetime for adult social care apprenticeships supporting individuals with learning disabilities and autism.
• DWPcoreStrategic or Co-development PartnerDepartment for Work and Pensions partners with Lifetime for apprenticeships supporting government skills and employment initiatives.
• HiltoncoreStrategic or Co-development PartnerHilton partners with Lifetime for hospitality apprenticeships for hotel operations staff across their UK properties.
• WhitbreadcoreStrategic or Co-development PartnerWhitbread works with Lifetime for hospitality apprenticeships covering Costa Coffee and Premier Inn operations.
• PrimarkcoreStrategic or Co-development PartnerPrimark partners with Lifetime for retail apprenticeships for store team members across their UK stores.
• WagamamacoreStrategic or Co-development PartnerWagamama partners with Lifetime for hospitality apprenticeships including food safety and team leadership development.
• Aldi UKflagshipStrategic or Co-development PartnerAldi UK has committed £1,310,000 of apprenticeship levy funding through Lifetime, supporting SMEs and partners including Partou and Bright Horizons to widen access to apprenticeships.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Learning Curve Group: One of the largest UK apprenticeship and vocational training providers, delivering apprenticeships across health & social care, digital, and public services to employer and learner customers — directly comparable in scale, sectors and funding model to Lifetime Training.
• QA Ltd (QA Apprenticeships): Major UK apprenticeship and commercial training provider delivering programmes in technology, business and management — competes head-to-head for enterprise levy-payer accounts and overlaps in leadership/management apprenticeships.
• Babington Group: Specialist UK apprenticeship provider focused on accountancy/finance apprenticeships with growing public-sector pipeline — competes in the same Mid-Tier / Apprentice funding market with overlapping employer customers.
• Remit Training: UK-based apprenticeship and vocational training provider delivering programmes across early years, health and social care, business and construction — competes for the same apprenticeship levy-funded employers in Health & Social Care and Early Years.
• Real Skills: UK apprenticeship provider with a strong hospitality and retail specialism — competes with Lifetime for the same levypaying hospitality and retail employer customers (e.g., restaurant and pub chains).
• Hopscotch Training: UK apprenticeship provider specialising in early years and childcare qualifications — directly comparable to Lifetime's Early Years Practitioner programmes and overlapping employer base (nursery groups, Bright Horizons competitors).
• Total People: UK apprenticeship, traineeship and workforce training provider operating across multiple sectors — competes for apprenticeship levy-funded business from levy-paying employers similar to Lifetime's middle-market segment.
• S&A Training (SA Group): UK apprenticeship provider delivering health & social care, early years and clinical training programmes via government-funded routes — direct comparator in the H&S care and early years apprenticeship vertical.

Broad incumbents

• Kaplan UK: Larger diversified UK/International training and assessment provider operating across financial services, accountancy and professional apprenticeships — overlaps on management and professional apprenticeships at a broader portfolio scale.

Others

• City & Guilds: UK awarding body and end-point assessment organisation that grants many of the qualifications Lifetime Training's apprentices complete (e.g., adult care, early years) — adjacent ecosystem participant underpinning Lifetime's certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifetime_uk
• Facebookfacebook.com/lifetimetraining
• LinkedInlinkedin.com/company/lifetime

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Training