Milestone
Milestone S.r.l. is a Milan-based video game developer founded in 1996, specialising exclusively in racing games including officially-licensed MotoGP, Supercross, and Hot Wheels titles, as well as proprietary franchises like RIDE and Screamer. A subsidiary of Embracer Group since 2019, the studio employs 300+ professionals and publishes globally across console, PC, and cloud platforms.
- Company typePrivate
- Founded1996
- HeadquartersMilan, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingSoftware
What Milestone does
Milestone S.r.l. is a Milan-based video game developer founded in 1996 that specialises exclusively in racing games, positioning itself as a world leader in motorbike titles. The studio's portfolio spans officially-licensed championships (MotoGP under license from Dorna Sports, Monster Energy Supercross under license from Feld Motor Sports, MXGP), licensed entertainment IP (Hot Wheels under license from Mattel since 2018), and proprietary franchises (RIDE, Screamer, Monster Jam Showdown). Since 2019, Milestone has operated as a subsidiary of Sweden-based Embracer Group, retaining its brand identity and Milan headquarters while accessing global resources.
Milestone's current technology stack is built on Unreal Engine 5 (adopted company-wide after 2018), supporting proprietary systems such as Rider Based Handling physics for MotoGP 26, the ECHO combat system in Screamer, Neural AI opponents in Monster Energy Supercross 25, the Track Builder in Hot Wheels Infinite Rush, and evolving ruts physics that dynamically alter track surfaces. Games are released across PlayStation 4/5, Xbox One/Series X|S, Nintendo Switch/Switch 2, Steam, Epic Games Store, and Amazon Luna, with cross-play support across major platforms. Distribution includes both digital storefronts and physical retail editions.
The revenue model is anchored on one-time game purchases supplemented by downloadable content (DLC packs such as RIDE 6 One-of-a-kind Pack), recurring seasonal content (e.g., 12 Monthly Seasons in Monster Energy Supercross 25), and esports/event-tied live operations. The company serves a global consumer base of racing game enthusiasts and motorbike/sports fans, monetising through platform-standard pricing across regions rather than disclosed enterprise contracts. The registered share capital is €7,000,000, and the company has not publicly disclosed revenue figures.
Milestone firmographics
Firmographics- Name
- Milestone
- Legal name
- Milestone S.r.l.
- Website
- https://milestone.it
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Milestone S.r.l. is a Milan-based video game developer founded in 1996, specialising exclusively in racing games including officially-licensed MotoGP, Supercross, and Hot Wheels titles, as well as proprietary franchises like RIDE and Screamer. A subsidiary of Embracer Group since 2019, the studio employs 300+ professionals and publishes globally across console, PC, and cloud platforms.
- Ownership category
- akta.pro rank
Milestone industry classification
Industry- Product category
- Racing Video Games
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where Milestone is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Milestone business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Video Game Sales: One-time purchase revenue from full game sales across multiple digital platforms (Steam, Epic Games Store, PlayStation Store, Xbox Store, Nintendo eShop) and physical retail copies. Games are priced as standard retail titles with different editions (digital and physical).
- Downloadable Content (DLC): Post-launch expansion packs and content additions such as RIDE 6 One-of-a-kind Pack featuring exclusive motorcycles and tracks. DLC generates ongoing revenue after initial game purchase.
- Season Pass / Monthly Seasons: Monster Energy Supercross 25 offers 12 Monthly Seasons with unique themes and rewards, along with daily, weekly, and seasonal quests offering exclusive customization prizes. This recurring content model drives ongoing engagement and potential revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Game Editions |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Milestone product offering
Product offeringCore offering
Milestone develops and publishes official licensed racing video game franchises for motorcycles, supercross, and toy cars, releasing titles such as MotoGP, RIDE, Monster Energy Supercross, Hot Wheels Unleashed, Screamer, and Monster Jam Showdown. Games are sold as standard digital and physical editions across PlayStation, Xbox, Nintendo Switch, Steam, Epic Games Store, and Amazon Luna, with post-launch DLC and seasonal content extending engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- MotoGP 26 Official MotoGP motorcycle racing simulation featuring real riders, teams, bikes, and tracks of the championship, with Rider Based Handling physics and Career mode for racing game enthusiasts on console and PC.
- Screamer Arcade racing game blending high-speed racing with combat mechanics, featuring the ECHO system, online multiplayer, and split-screen play for players seeking a fast-paced action racing experience.
- RIDE 6 Motorcycle racing game featuring real-world riding legends, off-road racing, RIDE Fest mode, and an extensive customizable motorcycle garage for motorbike enthusiasts.
- Hot Wheels Infinite Rush Open-world Hot Wheels racing game with Track Builder mode letting players construct modular tracks across explorable islands, with over 150 vehicles and cross-play multiplayer.
- MotoGP 25 Official 2025 MotoGP championship racing simulation featuring Riders Transfer Market, multiple race disciplines, overhauled audio, and cross-play multiplayer on consoles and PC.
- Monster Energy Supercross 25 Official Supercross championship racing game with Neural AI opponents, evolving track ruts, riding assistance aids, career mode with social media gameplay, and 12 seasons of recurring post-launch content for Supercross fans.
- Monster Jam Showdown Monster truck racing game combining Supercross and Motocross competitions in arcade-style events for fans of large-vehicle racing spectacle.
- Hot Wheels Unleashed 2 Turbocharged Sequel Hot Wheels arcade racing game with turbocharged vehicles, expanded track environments, and toy-car customization for casual gamers and Hot Wheels fans.
- Hot Wheels Unleashed First Hot Wheels arcade racing game featuring iconic die-cast toy cars racing on player-built and realistic tracks for casual players and Hot Wheels collectors.
- RIDE Milestone's first proprietary motorcycle racing IP dedicated to the two-wheel universe, featuring multiple bike categories and customization for motorbike simulation enthusiasts.
- RIDE 6 One-of-a-kind Pack (DLC) Downloadable content expansion for RIDE 6 featuring exclusive additional motorcycles and tracks, sold as a post-launch add-on to existing RIDE 6 owners.
Quantifiable outcome
- Millions of players engage with Milestone games annually through MotoGPT franchise and other titles
Companies that use Milestone
Customer profileSegments3 records
Ideal customer profiles2 records
Milestone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Milestone partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Epic GamescoreEpic Games provides Unreal Engine 5 technology used across all current Milestone titles including MotoGPT 26, RIDE 6, Screamer, Monster Energy Supercross 25, and Hot Wheels Infinite Rush. Epic Games logo appears on multiple game pages.
- Valve (Steam)coreSteam platform is used for game distribution on PC. Milestone games are available on Steam with cross-play support. Valve Subscriber Agreement governs Steam usage.
- MattelcoreAgreement since 2018 with Mattel, a leader in the toy industry, to develop video games based on Hot Wheels iconic toy cars. Includes Hot Wheels Unleashed series and Hot Wheels Infinite Rush. Milestone publishes under license from Mattel.
- Dorna SportscoreDorna holds rights to MotoGPT and related championships. Milestone develops official MotoGPT video games under license from Dorna Sports, creating games featuring official riders, teams, bikes, and tracks of the championship.
- Feld Motor SportscoreFeld Motor Sports owns Supercross and SMX championships. Milestone develops Monster Energy Supercross official video games under license from Feld, featuring official riders, tracks, and championship content.
- Sony Interactive EntertainmentcorePlayStation platform holder for PlayStation 4 and PlayStation 5 distribution. Games available on PlayStation Store with cross-play support.
- Microsoft (Xbox)coreXbox platform holder for Xbox One and Xbox Series X|S distribution. Games available on Xbox Store with cross-play support.
- NintendocoreNintendo Switch platform holder for handheld and console distribution. Games available on Nintendo eShop for Switch and Switch 2.
- IdeaminorPartner logo displayed on company website partnership section alongside other major technology and distribution partners.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Milestone competitors and assessment
Company assessmentEmerging players
- Motorsport Games: Motorsport Games produces officially licensed racing video games, including former IndyCar and NASCAR titles. Like Milestone, it built a portfolio around motorsport championships, making it a relevant emerging peer in the licensed racing segment.
- Reiza Studios: Reiza Studios is a Brazilian indie developer of the Automobilista and Automobilista 2 sim-racing titles. It is an emerging peer in the PC racing simulation space, competing with Milestone's RIDE series for enthusiast sim-racing audiences.
Broad incumbents
- Bandai Namco Entertainment: Bandai Namco Entertainment is a broad incumbent publisher with a portfolio that includes racing titles such as the Project CARS series and licensed anime-style racing games. It competes with Milestone across console and PC as a multi-genre publisher with racing IP.
Direct peers
- Codemasters (EA Sports): Codemasters is the closest direct peer to Milestone, developing premium racing franchises including EA Sports F1, DiRT, and WRC. Both studios target motorsport simulation fans on console and PC with annual licensed releases, making them the most direct competitors in the racing genre.
- Polyphony Digital: Polyphony Digital develops the Gran Turismo series, the leading simulation racing franchise for PlayStation. Like Milestone, it focuses on realistic driving physics, licensed vehicles, and track replicas, and is a long-standing competitor in the racing simulation category.
- Turn 10 Studios: Turn 10 Studios develops the Forza Motorsport series for Xbox and PC. It shares Milestone's focus on simulation racing with licensed vehicles and tracks, representing platform-exclusive competition in the racing genre targeting console and PC enthusiasts.
- Playground Games: Playground Games develops the Forza Horizon open-world racing franchise for Xbox and PC. It competes with Milestone in the racing genre, particularly in the casual-to-sim crossover segment, offering similar cross-platform accessibility and licensed vehicles.
- Kunos Simulazioni: Kunos Simulazioni is the Italian developer of Assetto Corsa, a leading PC and console racing simulation. Like Milestone, it is an Italy-based specialist in physics-driven racing titles, making it a direct peer in craft, geography, and product positioning.
- Criterion Games: Criterion Games, an EA studio, develops the Need for Speed franchise and contributes to the broader EA racing portfolio. It is a direct competitor to Milestone in the action-arcade racing space, particularly on console platforms.
- Slightly Mad Studios: Slightly Mad Studios developed Project CARS, a premium racing simulation franchise, and is now part of Codemasters/EA. It is directly comparable to Milestone in targeting sim-racing enthusiasts with cross-platform releases and licensed vehicles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Milestone social profiles
Digital presenceMilestone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milestone leadership team
Management profileNumber of profiles
Milestone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milestone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milestone
What does Milestone do?
Milestone develops and publishes official licensed racing video game franchises for motorcycles, supercross, and toy cars, releasing titles such as MotoGP, RIDE, Monster Energy Supercross, Hot Wheels Unleashed, Screamer, and Monster Jam Showdown. Games are sold as standard digital and physical editions across PlayStation, Xbox, Nintendo Switch, Steam, Epic Games Store, and Amazon Luna, with post-launch DLC and seasonal content extending engagement.
Is Milestone a public or private company?
Milestone is a private company. It is classified as corporate owned and is currently operating.
When was Milestone founded?
Milestone was founded in 1996. It employs 1,001 to 5,000 people.
Where is Milestone based?
Milestone is headquartered in Milan, Italy, in the Europe region.
How does Milestone make money?
Three revenue lines are on record. Video Game Sales are the primary driver. The others are downloadable Content (DLC) and season Pass / Monthly Seasons.
Who are Milestone's main competitors?
Emerging players on record are Motorsport Games and Reiza Studios. Bandai Namco Entertainment is listed as a broad incumbent. Direct peers are Codemasters (EA Sports), Polyphony Digital, Turn 10 Studios, Playground Games, Kunos Simulazioni, Criterion Games and Slightly Mad Studios.
Does Milestone have an API?
No public API is recorded for Milestone.
What industry is Milestone in?
Milestone's product category is Racing Video Games. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios. Its NAICS code is 713 and its SIC code is 7990.