Century Yuasa Batteries

What Century Yuasa Batteries does

Century Yuasa Batteries Pty Ltd is Australia's oldest battery manufacturer, operating continuously since 1928 from its Carole Park, Queensland manufacturing facility. The company produces over 1.3 million lead-acid and lithium batteries annually under a multi-brand portfolio spanning consumer automotive (Century, GS Yuasa, Besco, Boss, Maxx, Commander), premium powersports (EverRide, Yuasa), material handling (VLA flooded batteries, bolt-on PZS), and DC power infrastructure (Intelepower brand for telecom, rail, mining, and utility industries). Its underlying technology spans Sealed Maintenance Free (SMF), AGM, GEL, Vented Lead Acid (VLA), and Lithium chemistries with proprietary features including Sulphation Reducing Technology, cast radial plates, and the only Australian-made SMF battery range specifically engineered for extreme climate conditions.

The business operates three divisions (Automotive, Motive Power, Power Systems) and monetizes primarily through hardware sales via a quote-based pricing model administered through a 35-center distribution network and 8,000+ resellers across Australia and New Zealand. Major trade relationships include Supercheap Auto (280+ stores, 12-year partnership) and Repco (290+ stores, Private Label Supplier of the Year 2013). Industrial customers are served through the Intelepower division providing full-service design, assembly, installation, commissioning, and maintenance. A complementary battery recycling service captures 3,000+ tonnes of used lead-acid batteries annually through 1,100+ collection centers, creating closed-loop material supply.

Century Yuasa is a privately held Australian proprietary company (Pty Ltd) operating as an affiliate of Japan's GS Yuasa Corporation, formed from the 2000 merger of Yuasa Corporation and Japan Storage Battery Company. 98% of components are sourced from Australian suppliers, contributing over AUD $110 million annually to the local economy. Certifications include ISO 9001:2015 (Automotive and Power Systems/Motive Power divisions), ISO 14001 (environmental), and QS 9000 (legacy, 1990s), with sustainability credentials evidenced by a 23% energy usage reduction and 83% potable water usage decrease recognized by the ecoBiz Champion Star Partner award in 2016.

Name

Century Yuasa Batteries

Legal name

Century Yuasa Batteries Pty. Limited

Website

https://cyb.com.au

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Century Yuasa Batteries is Australia's oldest and largest battery manufacturer (since 1928), producing over 1.3 million lead-acid and lithium batteries annually across automotive, material handling, and DC power infrastructure segments. Operated as a privately held affiliate of Japan's GS Yuasa Corporation, it serves Australian and New Zealand markets through 35 distribution centers and over 8,000 resellers.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Batteries

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Scrap & Recycling Feedstock (Lead-Acid, Li-ion Black Mass Feedstock, NiMH) (IMAKAMAH)

Keywords

• Lead-acid batteries
• Automotive batteries
• Material handling batteries
• DC power systems
• Battery recycling

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery Sales: Primary revenue from manufacturing and supplying lead-acid and lithium batteries across automotive, material handling, and power systems divisions. Products include multiple brands: Century, Yuasa, GS Yuasa, Besco, Boss, Maxx, Commander.
2. Industrial Battery Solutions: Design, assembly, installation, commissioning and maintenance of DC Power packages for telecommunication, rail, mining and utility industries under Intelepower brand.
3. Performance Chargers: Specialized battery chargers for material handling environments including SHARP, MP Access, RO-Access, LION and Smart Chargers with proprietary charging algorithms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Century Yuasa designs, manufactures and supplies lead-acid (SMF, AGM, GEL, VLA), lithium and deep-cycle batteries across three divisions: Automotive (passenger, commercial, 4WD and marine vehicles under the Century, Yuasa, GS Yuasa, Besco, Boss, Maxx, Commander and EverRide brands), Motive Power (material-handling batteries plus SHARP, MP Access, RO-Access, LION and Smart chargers), and Power Systems (Intelepower-branded DC power packages for telecommunications, rail, mining and utilities). The company also runs a nationwide lead-acid battery recycling program collecting over 3,000 tonnes per year through 1,100+ collection centres.

Product overview

Century Yuasa Batteries is Australia's oldest and most recognised battery manufacturer offering a multi-brand automotive battery portfolio including Century, Yuasa, GS Yuasa, Besco, Boss, Maxx, Commander, and EverRide powersports batteries. The company operates three divisions: Automotive (passenger and commercial vehicle batteries), Motive Power (material handling batteries and Performance Chargers including SHARP, MP Access, RO-Access, LION, and Smart Chargers), and Power Systems (Intelepower branded DC power solutions for telecommunications, rail, mining and utilities). The company also operates a battery recycling service with over 1,100 collection centres. Manufacturing is conducted at the Carole Park, Queensland facility with distribution through 34-35 centres across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Century Batteries: Australia's oldest and most recognised battery brand, designed and manufactured in Australia since 1928 with a reputation for exceptional quality and longer life.
• Yuasa Batteries
• GS Yuasa
• Besco Batteries
• Boss Batteries
• Maxx Batteries
• Commander Batteries
• Intelepower
• EverRide Powersports

Products and services

• Century Batteries Australia's oldest and most recognised battery brand, designed and manufactured in Australia since 1928 with a reputation for exceptional quality and longer life. Engineered to handle Australia's extreme climate and harsh driving conditions; covers passenger, commercial, 4WD and marine vehicles.
• Yuasa Batteries Premium quality stored energy solutions for motorbikes, scooters, ATVs, utility vehicles, PWCs and uninterruptable standby power systems, leading the industry in performance and reliability for powersports and standby applications.
• GS Yuasa Batteries Batteries from the global GS Yuasa Corporation delivering superior starting power and performance for the latest generation of vehicles.
• Besco Batteries Automotive batteries with a long Australian heritage, built tough to provide reliable starting power and performance, including low maintenance and maintenance free variants.
• Boss Batteries Automotive batteries designed to deliver dependable performance and longer life in Australia's harsh climate and operating conditions, using innovative design features and advanced manufacturing techniques.
• Maxx Batteries Value for money, low maintenance batteries designed to satisfy the minimum performance requirements of older vehicles with fewer power hungry electrical accessories. Assembled and distributed in Australia.
• Commander Batteries AGM Deep Cycle batteries representing the latest in deep cycle performance, incorporating advanced AGM technology, specialist battery plates, strong grid designs and superior active material for longer life and dependable deep cycle power.
• EverRide Powersports Batteries Powersports battery range covering 42 fitments across Heavy Duty AGM sealed maintenance free, Hi Performance AGM, Maintenance Free AGM, and Conventional types for motorcycles, ATVs, scooters, utility vehicles and PWCs. All products include Sulphation Reducing Technology (SRT) and an enhanced 18-month warranty, with 400+ cycles performance and 7G vibration resistance.
• VLA Flooded Batteries (BS and DIN Standard) High quality lead acid batteries for the material handling market featuring tubular positive plate technology, tight manufacturing tolerances, unique alloy composition for higher temperature environments, and a zigzag polyethylene enveloping separator system.
• Bolt-on PZS Batteries DIN standard batteries for material handling applications featuring low antimony alloy on positive grids to reduce ageing effects, bolt-on terminals for quick connection and disconnection, and high cycle life with no electrolyte maintenance.
• SHARP Chargers Leading range of chargers for material handling environments incorporating a specified charging algorithm and proven high efficiency power conversion, able to recharge 24VDC, 36VDC, 48VDC and 80VDC battery voltages.
• MP Access Chargers Next generation chargers with a specialised charging algorithm, high efficiency power conversion and integrated queuing facilities. A microprocessor optimises charging across a range of battery types, delivering a fully charged battery quicker.
• RO-Access Chargers Compact high frequency chargers for harsh environments including cold storage with high moisture and dust. Features Access battery monitoring system, radio module, IP54 protection class, and up to 95% less energy losses.
• LION Chargers Next generation chargers for Lithium batteries that communicate through CAN, ethernet, radio with BMS and DPL control as standard, featuring opportunity charging, fast charging, automatic charging start and remote control.
• Smart Chargers Fast charging chargers with a unique charging algorithm integrated with the Century Battery Monitoring Unit (BMU). High frequency power conversion with more than 91% efficiency; the BMU actively monitors temperature and communicates with the charger.
• Intelepower DC Power Systems DC Power System products and services for telecommunications, rail, mining and utility industries, including design, assembly, installation, commissioning and maintenance of DC Power packages. Operating under the Intelepower brand for over 30 years.
• Battery Recycling Program Nationwide network of more than 1,100 Battery Recycling Centres enabling businesses and individuals to recycle used lead-acid batteries free of charge. The program annually collects and recycles over 3,000 tonnes of used lead-acid batteries.

Quantifiable outcome

• Production capacity increased by 20% to over 1.3 million batteries per year
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Boating Industry AssociationcoreStrategic or Co-development Partner · 12 September 2023Partnership to drive positive change in recreational boating sector, educate marine businesses and boating public on appropriate battery usage, and promote safe, responsible and enjoyable boating with environmentally sustainable practices.
• TAFE Queensland Gold CoastcoreStrategic or Co-development Partner · 15 November 2016Educational partnership providing battery testing, configuration training, and developing battery-specific training modules covering battery safety, testing, charging, fitment and new technologies for automotive technicians.
• Australian Energy Storage CouncilcoreStrategic or Co-development Partner · 7 October 2014Founding member enabling Century Yuasa to have important role in creating industry standards and encouraging industry best practice for the energy storage sector. Provides independent forum for networking and information sharing.
• GS Yuasa CorporationcoreStrategic or Co-development PartnerParent company and world-renowned battery manufacturer. Century Yuasa is an affiliate of GS Yuasa Corporation, one of the world's largest battery manufacturers with overseas affiliates in 19 countries. Provides access to advanced technical resources and global technical knowledge.
• GS Yuasa Battery Ltd (Japan)coreTechnology or IntegrationJapan-based affiliate within GS Yuasa Corporation providing technical collaboration and product development support.
• PT. Yuasa Battery IndonesiaminorChannel Partner/ Reseller/ DistributorIndonesian distribution partner for market reach in Southeast Asia.
• GS Yuasa Siam Sales Ltd.minorChannel Partner/ Reseller/ DistributorThai distribution partner for Southeast Asian market coverage.

Scale indicators9 records

Recent moves17 records

Expansion highlights6 records

Emerging players

• BYD: Vertically integrated Chinese EV and energy-storage player with growing lithium battery manufacturing. Emerging competitor in motive-power, ESS and increasingly 12V auxiliary applications where Century's lead-acid installed base resides.
• Discover Battery: Lithium and advanced lead-acid battery maker focused on motive-power, golf/utility, and energy storage. Emerging competitor in the forklift and material-handling segments where Century's Motive Power division operates.

Broad incumbents

• Clarios: World's largest automotive battery maker (Varta, Optima, Delphi). Competes most directly in the passenger-vehicle aftermarket that is Century's flagship segment and operates a global closed-loop recycling model analogous to Century's 1100+ network.
• GS Yuasa Corporation: Parent company and one of the world's largest lead-acid battery manufacturers with affiliates in 19 countries. Provides Century Yuasa with technology and a global benchmark for product and pricing; also competes indirectly through other regional affiliates.

Regional players

• SuperCharge Batteries: Australia/NZ automotive battery importer and distributor with a national reseller network. Most direct channel-level competitor in the local automotive aftermarket where Century holds market leadership.

Direct peers

• Exide Technologies: Global lead-acid battery manufacturer serving automotive, industrial, motive-power and standby applications — directly comparable product mix to Century Yuasa, particularly in the aftermarket and industrial divisions.
• East Penn Manufacturing: Privately held North American lead-acid battery maker (Deka, MK Battery brands) with automotive, commercial, motive-power and reserve-power offerings — closely mirrors Century Yuasa's multi-vertical product strategy.
• EnerSys: Global leader in industrial batteries, motive power (forklifts) and reserve power (telecom/utility backup). Direct competitor in Century's Intelepower target segments and material-handling charging portfolio.
• Amara Raja Batteries: India-listed manufacturer of automotive (Amaron), industrial and inverter batteries with significant aftermarket retail footprint. Comparable multi-brand, vertically integrated lead-acid manufacturer with growing lithium exposure.
• VARTA AG: European lead-acid and lithium-ion micro-battery specialist serving automotive, industrial and consumer markets. Direct overlap in automotive starter and AGM product categories, including premium OEM positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/century-yuasa-batteries
• Xx.com/centuryyuasa
• Facebookfacebook.com/CenturyYuasaBatteries

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century Yuasa Batteries