Supercharge Batteries
Supercharge Batteries is an Australian battery distributor and subsidiary of Philippines-based Ramcar, supplying automotive, 4WD, truck, marine, motorcycle, industrial, solar, and lithium batteries through a nationwide authorised dealer network across Australia and New Zealand since 1984.
- Company typePrivate
- Founded1984
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Supercharge Batteries does
Supercharge Batteries is a wholly-owned Australian subsidiary of Philippines-based Ramcar, distributing batteries across Australia and New Zealand since 1984. The company operates an authorised dealer network supported by 30+ warehouse locations nationwide, offering a multi-brand portfolio spanning automotive, 4WD, truck, marine, motorcycle, industrial, solar, golf cart, and UPS battery applications through eight sub-brands including its own Supercharge label (Gladiator, Goldplus, Silverplus, Classic, Stop-Start, Hybrid Auxiliary, Seamaster, Truckmaster, Lawnpro) plus distributed international brands such as Trojan, ROYPOW, Ritar, Enirgi, Amp-Tech, Motivaction, and Revplus.
Core proprietary technology centres on Ramcar's Expanded Grid Technology (EXG) and Optimal Plate Technology (SNT), which use calcium plates in compressed rolled strips combined with Lead-Calcium-Tin alloy pastes to deliver dense grid patterns, corrosion resistance, and extended cycle life. The product range spans lead-acid chemistries (flooded, AGM, EFB) and lithium (LiFePO4) technologies, with warranties ranging from 24 months on entry-level Classic products to 60 months on the premium Gladiator line.
Revenue is generated through wholesale hardware sales to the authorised dealer channel, with end pricing handled dealer-by-dealer. The business also operates an ISO14001-accredited Used Lead Acid Battery (ULAB) recycling program established in 2007, processing 4.5 million spent batteries annually through 12,000+ collection points, with at least 99% of battery materials recycled into reusable lead, polypropylene, and sodium sulphate. The company employs 101-250 staff across Australia and New Zealand, with no publicly disclosed revenue or external funding.
Supercharge Batteries firmographics
Firmographics- Name
- Supercharge Batteries
- Legal name
- Supercharge Batteries
- Website
- https://supercharge.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supercharge Batteries is an Australian battery distributor and subsidiary of Philippines-based Ramcar, supplying automotive, 4WD, truck, marine, motorcycle, industrial, solar, and lithium batteries through a nationwide authorised dealer network across Australia and New Zealand since 1984.
- Ownership category
- akta.pro rank
Supercharge Batteries industry classification
Industry- Product category
- Automotive Batteries
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- akta.pro primary industry
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)
- akta.pro secondary industries
- Battery Pack Manufacturing & Module Assembly (EUAFABAI), Collection, Logistics & Reverse Supply Chain (Transport, Sorting, Tracking) (EUAFACAA), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
Keywords
Where Supercharge Batteries is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices32 records
Markets served
Supercharge Batteries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Battery Sales: Supercharge Batteries generates revenue through the sale of various battery types including automotive, 4WD, truck, marine, motorcycle, lawn care, industrial, golf cart, solar, and UPS batteries. The company sells through an authorised dealer network across Australia and New Zealand with products ranging from entry-level to premium tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Battery products available across multiple price tiers with varying warranty periods |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Supercharge Batteries product offering
Product offeringCore offering
Supercharge Batteries manufactures and distributes a comprehensive range of batteries for automotive, 4WD, truck, marine, motorcycle, lawn care, industrial, golf cart, solar, and UPS applications across Australia and New Zealand. Operating as a subsidiary of Ramcar (founded 1919), the company sells its own Supercharge brand alongside distributed brands including Trojan, ROYPOW, Ritar, Enirgi, Amp-Tech, and Motivaction. Products are delivered to customers through an authorised dealer network supported by over 30 warehouse locations nationwide.
Product overview
Supercharge Batteries operates as a multi-brand battery distributor and retailer offering a comprehensive portfolio of battery products across 8 sub-brands (Supercharge own brand, Amp-Tech, Motivaction, Revplus, Ritar, Trojan, Enirgi, and ROYPOW) for diverse applications. The product lineup includes automotive, 4WD, truck, marine, motorcycle, lawn care, adventure/deep cycle, industrial, golf cart & EV, solar, and UPS batteries. Key battery technologies offered include lead-acid (flooded, AGM, EFB), lithium (LiFePO4, NCM), VRLA, and gel batteries. Supercharge's own brand features tiered products (Gladiator premium, Goldplus, Silverplus, Classic, Stop-Start, Allrounder, Hybrid Auxiliary, Seamaster, Truckmaster, Lawnpro) while distributing premium international brands like Trojan, ROYPOW, Ritar, Enirgi, Amp-Tech, and Motivaction. The company also provides complementary services including online battery finder tools, deep cycle calculator, battery code search, and a nationwide Used Lead Acid Battery recycling program. With manufacturing by parent company Ramcar (founded 1919) and over 30 warehousing locations across Australia, Supercharge serves customers from automotive to industrial sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Supercharge: Main brand offering automotive, truck, marine, motorcycle, and industrial batteries with nationwide warranties.
- Amp-Tech
- Motivaction
- Revplus
- Ritar
- Trojan
- Enirgi
- ROYPOW
Quantifiable outcome
- 99%+ of battery materials recycled into reusable lead, polypropylene and sodium sulphate
- +3 more outcomes
Companies that use Supercharge Batteries
Customer profileSegments10 records
Ideal customer profiles4 records
Supercharge Batteries technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Supercharge Batteries partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Paul Worsteling (IFISH)minorPaul Worsteling is host of Australian TV show IFISH (since 2005) covering fishing in fresh water and salt water. Supercharge Batteries sponsors Paul as an ambassador, appearing at fishing and boating shows around the country, doing public speaking, and supporting fishing organisations.
- Peter Granger (Wingless Sprint Car Racing)minorPeter Granger competes in Wingless Sprint Car division and is Vice President of NSW Wingless Sprints Association. Supercharge Batteries is his major sponsor, enabling extensive travel and racing in extreme driving conditions across Australia.
- Murray Owen (Yacht Racing)minorMurray Owen has 50 years sailing experience with over 50,000 offshore sailing miles. He is a Yachting Australia Offshore instructor and commercial skipper. Sailed on Mahligai Sydney which competes in offshore yacht races including Sydney Gold Coast Race and Rolex Sydney to Hobart.
- Mahligai Sydney (Yacht Racing Team)minorMahligai is a well-prepared and consistent performer in Australian offshore yacht races. With Supercharge Batteries support, the yacht competes in Sydney Gold Coast Race (2nd in Division 2019), Cabbage Tree Island Race, Bird Island Race, Rolex Sydney to Hobart Race and Commodores Trophy Series.
- Ramcar (Parent Company)coreRamcar is the parent company and fastest growing battery manufacturer in Asia, founded in 1919. With over 100 years in manufacturing, Ramcar has made huge investments in R&D and produces more than 1,000,000 expanded metal calcium-calcium batteries each month. Operates in 38 countries worldwide.
- Trojan Battery CompanycoreTrojan Battery Company (founded 1925) is the world's leading manufacturer of deep cycle Solar and Motive batteries. Supercharge distributes Trojan's range of deep cycle flooded, AGM, gel, and lithium batteries in Australia.
- ROYPOWcoreROYPOW is a global one-stop partner for motive power systems and energy storage, offering end-to-end R&D, manufacturing and sales for off-road vehicles, industrial equipment, marine, RV, and energy storage. Supercharge distributes ROYPOW lithium golf cart batteries in Australia.
Scale indicators8 records
Expansion highlights5 records
Supercharge Batteries competitors and assessment
Company assessmentBroad incumbents
- Clarios (formerly Johnson Controls Power Solutions): Clarios is the world's largest automotive battery manufacturer (Varta, Optima, LTH brands) with global OEM relationships and a strong Australia presence. A scaled global incumbent competing against Supercharge's own-brand automotive batteries at the premium tier.
- EnerSys: EnerSys is a global industrial battery leader (Odyssey, NorthStar, PowerSafe, Hawker) serving motive, reserve power, and aerospace/defence markets. Directly comparable to Supercharge's industrial motive (Motivaction) and UPS/reserve-power segments, with materially larger global scale.
- Exide Technologies: Exide is a global battery giant manufacturing automotive, industrial, and motive batteries. Operates across Australia through distribution channels with a much broader international footprint and OEM relationships that dwarf Supercharge's regional scale.
- Bosch Automotive Australia: Bosch distributes a comprehensive automotive battery range in Australia (lead-acid, AGM, EFB, lithium) backed by global brand recognition. A broad incumbent targeting the same automotive and commercial-vehicle replacement market as Supercharge's Gladiator and Truckmaster lines.
Direct peers
- Yuasa Batteries Australia: Yuasa is a major battery manufacturer and distributor in Australia across automotive, motorcycle, marine, and industrial segments. Direct overlap with Supercharge on automotive starting, motorcycle (Revplus), and deep-cycle applications under a similar dealer-distribution model.
- Century Batteries Australia: Century Batteries is Australia's leading automotive and marine battery brand, operating a similar nationwide distribution and dealer-network model with overlapping product range (lead-acid, AGM, EFB, lithium) and competing directly for the same automotive, marine, and 4WD replacement market.
Regional players
- Fullriver Battery: Fullriver is a deep-cycle AGM and lithium battery manufacturer with primary North American/European focus but Australian distribution through specialist channels. Comparable deep-cycle technology positioning to Supercharge's Amp-Tech and Ritar lines, though not a direct Australian market head-to-head competitor.
Emerging players
- RoyPow: RoyPow is a global lithium battery systems manufacturer (LiFePO4, NCM) for golf carts, off-road vehicles, marine, RV, and energy storage. Supercharge is RoyPow's Australian distribution partner for golf-cart lithium — a high-growth adjacency that is both partnership and competitive category.
- Trojan Battery Company: Trojan is a world-leading deep-cycle battery manufacturer (flooded, AGM, gel, lithium) for solar, golf-cart, and motive applications. Supercharge currently distributes Trojan in Australia under a Channel Partner arrangement, making Trojan both a peer in the deep-cycle category and a partner dependency.
- Amaron Batteries: Amaron is a global battery brand (backed by Johnson Controls/Clarios historically) selling automotive, VRLA, and UPS batteries in Australia. Competes with Supercharge at the mid-tier automotive and UPS segments with a similar distribution-led go-to-market.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supercharge Batteries social profiles
Digital presenceSupercharge Batteries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supercharge Batteries leadership team
Management profileNumber of profiles
Supercharge Batteries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supercharge Batteries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supercharge Batteries
What does Supercharge Batteries do?
Supercharge Batteries manufactures and distributes a comprehensive range of batteries for automotive, 4WD, truck, marine, motorcycle, lawn care, industrial, golf cart, solar, and UPS applications across Australia and New Zealand. Operating as a subsidiary of Ramcar (founded 1919), the company sells its own Supercharge brand alongside distributed brands including Trojan, ROYPOW, Ritar, Enirgi, Amp-Tech, and Motivaction. Products are delivered to customers through an authorised dealer network supported by over 30 warehouse locations nationwide.
Is Supercharge Batteries a public or private company?
Supercharge Batteries is a private company. It is classified as corporate owned and is currently operating.
When was Supercharge Batteries founded?
Supercharge Batteries was founded in 1984. It employs 101 to 250 people.
Where is Supercharge Batteries based?
Supercharge Batteries is headquartered in Sydney, Australia, in the Oceania region.
How does Supercharge Batteries make money?
One revenue line is on record: battery Sales.
Who are Supercharge Batteries's main competitors?
Broad incumbents on record are Clarios (formerly Johnson Controls Power Solutions), EnerSys, Exide Technologies and Bosch Automotive Australia. Direct peers are Yuasa Batteries Australia and Century Batteries Australia. Fullriver Battery is listed as a regional player. Emerging players are RoyPow, Trojan Battery Company and Amaron Batteries.
Does Supercharge Batteries have an API?
No public API is recorded for Supercharge Batteries.
What industry is Supercharge Batteries in?
Supercharge Batteries's product category is Automotive Batteries. Its primary akta.pro industry code is IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing, with a secondary code of EUAFABAI, Battery Pack Manufacturing & Module Assembly. Its NAICS code is 33591.