ServiceMaster Elite

What ServiceMaster Elite does

ServiceMaster Elite is a regionally operated franchise of ServiceMaster Restore, headquartered in Merrimack, United States, with a headcount of 101–250 employees. The firm delivers disaster restoration services across residential and commercial end-markets, covering water damage, fire and smoke damage, mold inspection and remediation, storm and disaster damage, odor damage, specialty services (board-up, reconstruction, packout), carpet cleaning, managed repair and construction, and ancillary site services. A Pre-Loss Planning offering targets commercial clients seeking proactive business-continuity support.

Operationally, ServiceMaster Elite dispatches IICRC-certified technicians 24/7/365 with a documented 2–4 hour on-site response window. The technical stack is built around professional restoration equipment — industrial water extraction units, air movers, dehumidifiers, moisture meters, and thermal imaging — applied under the IICRC S500 standard for water damage restoration, with a structured three-step recovery process (assessment, mitigation, restoration) that returns property to pre-loss condition.

The business model is professional-services fee-for-service, with quote-based pricing determined after on-site assessment; commercial water damage work is typically priced at $3–$7 per square foot. Customer acquisition runs through three channels: a 24/7 emergency phone line and website service-request forms (direct-to-consumer), location-based search and franchise-level SEO, and insurance carrier/agent referral partnerships supported by a satisfaction-focused preferred-vendor program and continuing education classes. The franchise sits within the broader ServiceMaster family of companies (NYSE: SERV) but operates with independent day-to-day ownership under national brand standards.

Name

ServiceMaster Elite

Legal name

ServiceMaster Restore

Website

https://servicemasterrestore.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire damage repair
• Mold remediation services
• Storm damage cleanup

Headquarters

HQ city

Merrimack

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Disaster Restoration Services: Fee-for-service restoration work for water damage, fire damage, mold remediation, storm damage, and related services. Revenue generated per job based on scope of damage and services required. Services provided to both residential and commercial customers, with significant volume through insurance claims.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ServiceMaster Elite is a franchise of ServiceMaster Restore providing residential and commercial disaster restoration services, including water damage extraction and drying, fire and smoke damage cleanup, mold inspection and remediation, storm and weather damage restoration, odor deodorization, specialty recovery services, carpet cleaning, managed repair/construction, and pre-loss planning. Services are delivered 24/7/365 by IICRC-certified technicians with a 2-4 hour on-site response commitment, primarily funded through insurance claims and direct customer payments.

Product overview

ServiceMaster Restore is a residential and commercial disaster restoration services company offering a comprehensive suite of emergency response and recovery services. The core portfolio includes Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Inspection and Remediation, Storm/Disaster Damage Restoration, Odor Damage/Professional Deodorization, Specialty Services (board-up, reconstruction, packout), Carpet Cleaning, Managed Repair/Construction Services, Ancillary Services, and Pre-Loss Planning for commercial clients. These services are delivered through a franchise network model with IICRC-certified technicians available 24/7/365 for emergency response, with the Pre-Loss Planning service being a key differentiator for commercial customers seeking business continuity solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ServiceMaster Restoration By Simons: A regional franchise serving the Chicagoland area with water damage restoration, fire damage restoration, mold remediation, and other restoration services. Located in Park Ridge, IL with operations across Cook County, Lake County, and DuPage County.
• ServiceMaster Restore

Quantifiable outcome

• Policyholders recommended ServiceMaster Restore reported a satisfaction score 22 points higher than other restoration companies
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ServiceMaster BrandscoreStrategic or Co-development PartnerServiceMaster Restore is a brand under the ServiceMaster family of companies. The brand operates through independently owned franchises with corporate support and national brand standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rainbow Restoration (Neighborly): Neighborly-owned franchise restoration brand providing water, fire, smoke, and mold remediation, competing in the same franchise-led restoration category.
• Restoration 1: Franchise network specializing in water, fire, and mold damage restoration for homes and businesses, a direct competitor in local restoration territories.
• 911 Restoration: Franchise-based emergency water, fire, and mold restoration provider emphasizing rapid response, directly overlapping with ServiceMaster's emergency mitigation positioning.
• Servpro: Nationwide franchise network for water, fire, mold, and storm restoration serving residential and commercial customers through insurance referrals — the closest direct analog to ServiceMaster Restore's franchise model.
• Paul Davis Restoration: Franchise-based property damage restoration provider handling water, fire, mold, and storm damage for homes and businesses with heavy insurance-carrier partnerships, mirroring the subject's go-to-market.
• PuroClean: Franchised property restoration brand offering water, fire, mold, and biohazard remediation to residential and commercial clients through insurer referrals, closely comparable to ServiceMaster Elite.
• DKI (Disaster Kleenup International): Network of independently owned restoration contractors handling water, fire, and storm damage with insurance ties, structurally similar to ServiceMaster's franchise/branch network.

Broad incumbents

• BELFOR Property Restoration: One of the largest global disaster restoration companies covering water, fire, storm, and reconstruction; competes directly for insurance and commercial national-account work at greater scale.
• ATI Restoration: One of the largest family-owned disaster restoration and reconstruction firms in the US, overlapping in commercial and large-loss restoration.
• First Onsite Property Restoration: Large North American restoration and reconstruction company serving commercial and national-account clients, competing for the same enterprise and insurance-driven work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxhfBr5uexZ5FxWWnOtHEkQ
• Facebookfacebook.com/ServiceMasterRestoreOfficial
• LinkedInlinkedin.com/company/servicemaster-elite
• Instagraminstagram.com/servicemasterrestoreofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster Elite