What 911 Restoration does

911 Restoration is a property damage restoration franchise company founded in 2003 in Van Nuys, California, that began franchising its model in 2009. The company operates a network of 336 franchise locations across the United States and Canada (with roughly 150 actively operating branches against a hard cap of under 500), offering nine interconnected service lines: water damage restoration, fire and smoke restoration, mold remediation, sewage cleanup, storm damage restoration, commercial restoration, reconstruction services, crime scene and biohazard cleanup, and sanitization services. Each franchisee operates within a protected territory of approximately 300,000 population. The underlying technology platform includes a proprietary restoration-industry CRM, job estimating and project management software, insurance documentation tools, and integration with Xactimate (the industry-standard estimating software used by 80% of US insurance carriers), with IICRC-certified methodologies governing field operations.

The business model is a classic franchise system with diversified recurring and transactional revenue streams. New franchisees pay an initial fee of $20,000-$49,000 (with a 35% veteran discount) within a total investment range of $161,400 to $327,700. The franchisor then collects sliding-scale royalties of 7%-5% on restoration services revenue and 3%-2% on reconstruction revenue, plus monthly recurring fees of $690 per branch (call center and technology) and a 1% national advertising fund contribution. End-customer revenue is primarily insurance-funded, with 80%+ of restoration jobs paid by carriers rather than out-of-pocket by property owners, which insulates the business from discretionary consumer spending cycles. Franchisee acquisition is driven through corporate-managed national SEO, paid search, Google Business Profile management, national brand advertising, and franchise Discovery Day events; end-customer leads are routed through a 24/7 corporate call center to franchisees in their territories. Leadership is headed by CEO Miri Offir, recognized with a Gold Stevie Award for executive leadership.

Name

911 Restoration

Legal name

911 Restoration

Website

https://911restorationfranchise.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

911 Restoration is a property damage restoration franchise company operating 336 locations across the U.S. and Canada, offering nine service lines (water, fire, mold, sewage, storm, commercial, reconstruction, biohazard, sanitization) through protected territories to residential and commercial property owners.

Ownership category

akta.pro rank

Product category

Property Restoration Franchise Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK)

Keywords

• Property restoration franchise
• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Disaster recovery services

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Fees: Initial franchise fee ranging from $20,000 to $49,000 depending on territory size and characteristics. The fee is paid once at signing and covers rights to operate in exclusive territory, brand access, and initial training program.
2. Royalties - Restoration Services: Sliding scale royalty of 7%-5% on restoration services revenue generated by franchisees.
3. Royalties - Reconstruction Revenue: Sliding scale royalty of 3%-2% on reconstruction revenue generated by franchisees.
4. Advertising Fund Contribution: Monthly fee including 1% national advertising fund contribution, $195/month call center fee, and $495/month technology fee.
5. Franchisee Service Revenue: Franchisees generate revenue through nine service lines: water damage restoration, fire and smoke restoration, mold removal, sewage cleanup, commercial restoration, reconstruction services, crime scene cleanup, sanitization services, and storm damage restoration. Revenue is primarily insurance-funded (80%+ of restoration revenue is paid by insurance companies). Average franchisee gross revenue: $1.9M at Year 2, $4.3M at Year 4, $6.4M for top performers at Year 7.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

911 Restoration sells franchise rights to entrepreneurs to operate property damage restoration businesses under a national brand. Franchisees provide nine integrated service lines (water, fire, mold, sewage, storm, commercial restoration, reconstruction, crime scene cleanup, and sanitization) to residential and commercial property owners. The corporate platform includes a 24/7 call center, CRM and job management technology, national marketing infrastructure, and IICRC-certified training programs.

Product overview

911 Restoration operates a unified franchise platform offering nine distinct but interconnected restoration service lines through a single protected territory model. The core platform encompasses Water Damage Restoration (highest-volume, 14,000+ daily US incidents), Fire & Smoke Restoration (highest revenue per job at $83K+ average claim), Mold Remediation, Sewage Cleanup, Storm Damage Restoration, Commercial Restoration, Reconstruction Services, Crime Scene & Biohazard Cleanup, and Sanitization Services. This nine-service architecture enables franchisees to capture the full revenue spectrum from emergency response through reconstruction—reconstruction alone represents 50-70% of total job value that competitors forfeit to general contractors. The model generates recurring revenue through commercial sanitization contracts while maintaining surge capacity for weather events. Total investment ranges from $161,400 to $327,700 with 88 franchises reporting average gross revenue of $826,246 in 2024, and top performers reaching $6.4M annual revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• 911 Restoration Franchise Opportunity Property damage restoration franchise system offering a nine-service platform (water, fire, mold, sewage, storm, commercial, reconstruction, crime scene, sanitization) under one protected territory. Total investment $161,400-$327,700 with a $49,000 franchise fee, available in the US and Canada. No prior restoration experience required; comprehensive training and corporate support included.
• Water Damage Restoration Emergency water damage mitigation and restoration services including Category 1 (clean water), Category 2 (grey water), and Category 3 (blackwater/sewage) water removal, structural drying, and dehumidification. Generates highest-volume emergency demand with 14,000+ daily US incidents averaging $15,400 per insurance claim. Available to residential and commercial property owners through local franchisees.
• Fire & Smoke Restoration Comprehensive fire damage restoration including emergency stabilization, smoke and soot removal, contents pack-out and cleaning, deodorization, air quality treatment, water damage from suppression systems, and full structural reconstruction. Average insurance claim exceeds $83,000 per job. Provided to residential and commercial property owners through local franchisees.
• Mold Removal & Remediation Professional mold inspection, containment, removal, and remediation services using IICRC AMRT-certified protocols. Typical job range $1,500-$9,000 with 40-50% gross margins. Natural follow-on revenue from water damage jobs. Provided to residential and commercial property owners.
• Sewage Cleanup Category 3 blackwater cleanup services with IICRC certification and OSHA-compliant hazardous material protocols. Commands premium pricing of $7-$7.50 per square foot. Near-zero competition due to certification barriers. Provided through local franchisees to residential and commercial property owners.
• Storm Damage Restoration Storm damage services covering hail damage, high wind and structural damage, hurricane and tropical storm damage, flash flooding, wildfire-related storm damage, and tornado damage. Single weather events can generate hundreds of simultaneous jobs. Storm claims reached $60 billion in 2023. Provided through local franchisees.
• Commercial Restoration Large-scale commercial property restoration for offices, retail, multi-family housing, hotels, schools, and healthcare facilities. Single job values range from $50,000 to $500,000+. Features recurring B2B contract relationships with property management companies. Provided through local franchisees to commercial property owners and managers.
• Reconstruction Services Post-mitigation structural rebuild services capturing 50-70% of total insurance claim value. Covers drywall, flooring, structural framing, cabinetry, painting, and finish work. Key differentiator enabling top franchisees to reach $6.4M annual revenue. Provided through local franchisees to residential and commercial property owners.
• Crime Scene & Biohazard Cleanup Specialized biohazard and crime scene remediation including trauma cleanup, unattended death cleanup, hoarding remediation, infectious disease decontamination, and meth lab remediation. Near-zero qualified competition. Premium hourly rates of $150-$600. OSHA Bloodborne Pathogens and HAZWOPER certified.
• Sanitization Services Professional antimicrobial treatment and disinfection services for commercial clients including schools, gyms, restaurants, healthcare facilities, corporate offices, and multi-family properties. Generates recurring monthly contract revenue independent of damage events. Uses electrostatic spray, HEPA air filtration, fogging treatments, and HVAC duct sanitization. GBAC STAR certified.

Quantifiable outcome

• Average gross revenue of $1.9M at Year 2, $4.3M at Year 4, $6.4M at Year 7 for top-performing franchisees
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SERVPRO: The dominant restoration franchise system with 2,300+ overlapping locations across the US and Canada, offering water, fire, mold, and commercial restoration. It is 911 Restoration's primary head-to-head competitor in the same franchise channel with overlapping insurance-adjuster relationships.
• Paul Davis Restoration: National restoration and reconstruction franchise offering water, fire, mold, and contents services. Competes directly with 911 Restoration for franchisees, insurance adjuster mindshare, and commercial property restoration contracts.
• PuroClean: Restoration franchise with comparable investment range and water/fire/mold/biohazard service mix. Directly competes with 911 Restoration for franchisees and offers overlapping insurance-funded restoration services.
• Rainbow Restoration: Neighborly-branded restoration franchise with 345+ locations, similar low-investment positioning and multi-service offering. Competes head-to-head with 911 Restoration for franchise prospects and end-customer emergency calls.
• ServiceMaster Restore: Legacy restoration franchise under the ServiceMaster brand offering water, fire, and smoke restoration. A direct peer in franchise model, service lines, and insurance-funded revenue mix.
• Restoration 1: Multi-service restoration franchise offering water, fire, mold, and commercial restoration. Competes for franchisees and operates in the same insurance-driven, emergency-response category as 911 Restoration.
• All Dry Services: Restoration franchise with comparable service mix in water damage, mold, and biohazard cleanup. Directly comparable franchise economics and end-customer offering.
• United Water Restoration Group: Water damage and restoration franchise providing emergency mitigation, mold, and reconstruction. Directly comparable franchise offering targeting the same insurance-funded customer base.
• Steamatic: Restoration and cleaning franchise offering water, fire, and mold services with an established franchise network. Directly comparable franchise model targeting the same insurance-driven restoration customer base.

Broad incumbents

• BELFOR Property Restoration: The largest privately held property restoration company globally, operating company-owned rather than franchise branches. Competes with 911 Restoration on large-loss commercial jobs and serves as a ceiling reference for system-wide scale potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@911Restoration
• Facebookfacebook.com/911RestorationHQ
• LinkedInlinkedin.com/company/911restoration
• Xx.com/911Restoration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 911 Restoration