What Lactaid does

Lactaid is a U.S.-based consumer packaged goods brand that manufactures and markets lactose-free dairy products for lactose-intolerant consumers. Founded in 1974 by Alan E. Kligerman and currently operated by Kenvue Brands LLC — a wholly-owned subsidiary of Kenvue Inc. (NYSE: KVUE), the publicly traded consumer health company spun out of Johnson & Johnson in 2023 — Lactaid produces real dairy products, including milk (whole, 2%, 1%, fat-free, calcium-enriched, protein, and chocolate), ice cream (multiple flavors plus limited editions), cottage cheese, sour cream, eggnog, and coffee creamers, alongside lactase enzyme dietary supplements in caplet and chewable forms. The brand's headquarters and consumer care center are in Fort Washington, Pennsylvania, with a brand-level team of 51–100 employees.

The company's core technology is the addition of lactase enzymes to real dairy milk and cream, which breaks down lactose — a disaccharide — into glucose and galactose (monosaccharides) that are easier for lactose-intolerant individuals to digest. Products are also ultra-pasteurized to extend shelf life without affecting taste or nutrition, and are sourced from cows not treated with artificial growth hormones (rbST-free). The portfolio extends across fat-level variants, calcium-enriched milk delivering 40% daily value of calcium per serving (500mg), high-protein milk lines, and a broad ice cream range that includes 2026 limited-edition flavors such as Strawberry Cheesecake and Cherry Fudge Chip.

Lactaid generates revenue through retail grocery sales of its CPG products, with individual SKU pricing set by retailers and not publicly disclosed. Distribution is concentrated in major U.S. grocery chains — Lactaid products are shelved alongside conventional dairy as a direct substitute — and supplemented by a direct-to-consumer website offering coupons, a recipe hub, lactose-sensitivity educational content, and a consumer email/newsletter program. The go-to-market motion is product-led: brand awareness is driven by retail placement, experiential marketing (e.g., free ice cream pop-ups in NYC and Los Angeles in summer 2026), an influencer partnership with television personality and model Ciara Miller under the 'Sunday Dairies' campaign, a nationwide sweepstakes, and active Instagram engagement. Customer segments center on lactose-intolerant individuals, with secondary targets including health-conscious dairy consumers seeking protein- and calcium-enriched options and families managing dairy sensitivity in children.

Name

Lactaid

Legal name

Kenvue Brands LLC

Website

https://lactaid.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Lactaid is a U.S.-based consumer packaged goods brand owned by Kenvue Inc. that manufactures and markets lactose-free dairy products — including milk, ice cream, cottage cheese, sour cream, creamers, and dietary supplements — for lactose-intolerant consumers through major U.S. grocery retail channels.

Ownership category

akta.pro rank

Product category

Lactose-Free Dairy Products

NAICS

Fluid Milk Manufacturing (311511), Ice Cream and Frozen Dessert Manufacturing (311520), Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Lactose-Free & Reduced-Lactose Fluid Milk Processing (AFAHAAAE)

akta.pro secondary industries

Lactose-Free Dairy Frozen Desserts Manufacturing (AFAHAEAL), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Milk (Fluid & Shelf-Stable) (CRADACAA)

Keywords

• Lactose-free dairy
• Dairy milk products
• Lactase enzyme supplements
• Ice cream products
• Cottage cheese snacks

Headquarters

HQ city

Fort Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Lactose-Free Dairy Product Sales: LACTAID generates revenue through the direct sale of its lactose-free dairy product portfolio, including milk, ice cream, cottage cheese, sour cream, eggnog, creamers, calcium-enriched milk, protein milk, chocolate milk, and dietary supplements (lactase enzyme caplets/chewables). Products are sold through retail grocery stores and the brand's website as a direct-to-consumer channel. Revenue is driven by the growing lactose-intolerant consumer segment seeking real dairy without discomfort.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Lactaid manufactures and sells a full line of lactose-free real dairy products — including milk (whole, reduced fat, fat-free, lowfat, calcium-enriched, protein, chocolate), ice cream, cottage cheese, sour cream, eggnog, and coffee creamers — produced by adding lactase enzymes to break down lactose. The portfolio is complemented by lactase enzyme dietary supplements (Fast Act and Original Strength caplets/chewables) for consumers who want to digest conventional dairy. Products are distributed through U.S. retail grocery chains and the brand's website.

Product overview

LACTAID® is a comprehensive line of lactose-free dairy products manufactured by Kenvue Brands LLC (formerly part of Johnson & Johnson). The product portfolio centers on real milk and dairy products that have been treated with lactase enzymes to break down lactose, making them digestible for those with lactose intolerance. The core offerings include multiple varieties of milk (whole, reduced fat 2%, fat-free, lowfat 1%), calcium-enriched milk variants (offering 40% daily value of calcium), high-protein milk for fitness-conscious consumers, chocolate milk, and a full range of ice cream flavors (vanilla, chocolate, salted caramel, cookies and cream, mint chocolate chip, cookie dough, chocolate peanut butter, cherry fudge chip, and seasonal limited editions like strawberry cheesecake). Additional products include cottage cheese (with pineapple variant), sour cream, eggnog, and coffee creamers (caramel, sweet cream, french vanilla). Complementing the food products are lactase enzyme dietary supplements available in caplet and chewable forms (Fast Act and Original Strength) for consumers who want to enjoy regular dairy while managing lactose intolerance. The products are sourced from cows free of artificial growth hormone treatment (rbST-free) and are ultra-pasteurized for extended shelf life.

Differentiator

Problem solved

Functional benefit

Products and services

• LACTAID Lactose-Free Whole Milk 100% real whole milk from cows not treated with artificial growth hormones, processed with lactase enzymes to break down lactose for easy digestion.
• LACTAID Reduced Fat 2% Lactose-Free Milk Reduced fat milk that is lactose-free and easy to digest, containing lactase enzymes that break down lactose into glucose and galactose.
• LACTAID Fat-Free Lactose-Free Milk Fat-free milk that is lactose-free, allowing consumers with lactose intolerance to enjoy real dairy without discomfort.
• LACTAID Lowfat 1% Lactose-Free Milk Low-fat milk option that is lactose-free, made with farm-fresh milk and lactase enzymes for easy digestion.
• LACTAID Calcium-Enriched Lactose-Free Whole Milk Whole milk fortified with 20% more calcium than regular milk, lactose-free and easy to digest with added lactase enzymes.
• LACTAID Calcium-Enriched Fat Free Lactose-Free Milk Fat-free milk enriched with calcium (500mg per serving, 40% daily value) for bone health, lactose-free for easy digestion.
• LACTAID Calcium-Enriched Reduced Fat 2% Lactose-Free Milk Reduced fat milk with 500mg calcium per serving (40% DV) and added lactase enzymes, providing excellent source of calcium and protein.
• LACTAID Lactose-Free Protein Whole Milk High-protein whole milk that is lactose-free, providing extra protein for consumers who want both nutrition and lactose-free benefits.
• LACTAID Lactose-Free 2% Reduced Fat Protein Milk Reduced fat protein milk that is lactose-free, offering an extra boost of protein for health-conscious consumers.
• LACTAID Lactose-Free Chocolate Milk Chocolate-flavored milk that is lactose-free, made with real milk and lactase enzymes for easy digestion.
• LACTAID Lactose-Free Vanilla Ice Cream Premium vanilla ice cream made with 100% real milk and cream with added lactase enzymes. Contains 200 calories and 3g protein per serving.
• LACTAID Lactose-Free Chocolate Ice Cream Chocolate ice cream made with 100% real milk and cream, lactose-free through added lactase enzymes.
• LACTAID Lactose-Free Salted Caramel Ice Cream Salted caramel flavored ice cream made with 100% real milk and cream, lactose-free for easy digestion.
• LACTAID Lactose-Free Cookies & Cream Ice Cream Cookies and cream flavored ice cream made with 100% real milk and cream, lactose-free with added lactase enzymes.
• LACTAID Lactose-Free Mint Chocolate Chip Ice Cream Mint chocolate chip ice cream made with 100% real milk and cream, lactose-free through added lactase enzymes.
• LACTAID Lactose-Free Chocolate Chip Cookie Dough Ice Cream Chocolate chip cookie dough ice cream made with 100% real milk and cream, lactose-free for easy digestion.
• LACTAID Lactose-Free Chocolate Peanut Butter Ice Cream Chocolate peanut butter ice cream made with 100% real milk and cream, lactose-free through added lactase enzymes.
• LACTAID Lactose-Free Cherry Fudge Chip Ice Cream Limited-edition cherry fudge chip ice cream launched in 2026 as part of the Sunday Dairies campaign, made with 100% real milk and cream without lactose.
• LACTAID Strawberry Cheesecake Ice Cream Limited-edition premium ice cream in Strawberry Cheesecake flavor, extra creamy and rich, made with 100% real milk and cream just without lactose.
• LACTAID Cottage Cheese Cottage cheese with 13g of protein per half cup serving (26% daily value), lactose-free and easy to digest. Available in 16 oz.
• LACTAID Pineapple Cottage Cheese Pineapple-flavored cottage cheese with 10g of protein per serving, lactose-free and easy to digest snack option.
• LACTAID Lactose-Free Sour Cream Sour cream made with 100% real dairy, lactose-free through added lactase enzymes for easy digestion.
• LACTAID Lactose-Free Eggnog

Quantifiable outcome

• LACTAID cottage cheese delivers 13g of protein per ½ cup serving (26% Daily Value)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ciara MillercoreGTM or Marketing Partner · 1 June 2026LACTAID partnered with television personality and model Ciara Miller to serve as the celebrity face of its LACTAID Sunday Dairies summer marketing campaign (2026). Ciara Miller promoted LACTAID's lactose-free ice cream lineup across social media and marketing materials, featuring the new limited-edition Cherry Fudge Chip flavor. The partnership included free ice cream pop-up events in New York City and Los Angeles, plus a nationwide sweepstakes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Oatly: Oatly is a leading plant-based milk and dairy alternative brand competing for the same lactose-intolerant and flexitarian consumer occasions, representing a non-dairy substitute threat to LACTAID's category.
• Silk (Danone Plant-Based): Silk is a major plant-based milk and dairy alternative brand competing for the lactose-intolerant consumer directly and for the same retail shelf space, representing an indirect but material substitute threat.

Direct peers

• Fairlife: Fairlife produces ultra-filtered lactose-free and high-protein milk and dairy beverages (including ready-to-drink shakes and creamers), directly competing with LACTAID in the lactose-free and functional dairy segments at U.S. retail.
• Yoplait (Yoplait Lactose-Free): Yoplait offers lactose-free yogurt varieties, directly competing for the lactose-intolerant consumer occasion and demonstrating the same lactase enzyme application in a category LACTAID has not yet entered.
• Green Valley Creamery: Green Valley Creamery is a lactose-free dairy specialist offering milk, cottage cheese, sour cream, cream cheese, and yogurt — the closest direct competitor to LACTAID's full lactose-free dairy portfolio across multiple SKUs.

Broad incumbents

• Danone North America: Danone offers lactose-free yogurt (e.g., Activia lactose-free) and dairy beverages in the U.S., competing for the same health-conscious and lactose-intolerant consumer across multiple dairy subcategories.
• Shamrock Farms: Shamrock Farms produces mainstream and flavored dairy milk products including Rockin' Protein, with established U.S. retail distribution that overlaps with LACTAID's shelf placement in the dairy aisle.
• Horizon Organic: Horizon Organic produces organic milk and dairy products, including lactose-free varieties, competing for the same health-conscious dairy consumer and overlapping with LACTAID on retail shelf placement in the U.S.
• Arla Foods (Lactose-Free): Arla is a major European dairy cooperative with a strong lactose-free product line across milk, yogurt, cheese, and butter, making it a broad incumbent lactose-free dairy competitor with global scale.
• Nestlé USA (Lactose-Free Dairy): Nestlé markets lactose-free dairy products (e.g., Nesquik lactose-free) and is a broad incumbent with massive distribution and marketing resources that overlap with LACTAID's consumer base and channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lactaid
• Xx.com/lactaid
• Facebookfacebook.com/Lactaid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lactaid