Plaza Travel

What Plaza Travel does

Plaza Travel is a US-based, full-service retail travel agency founded in 1985, now operating as FROSCH by Chase Travel following integration into JPMorgan Chase's Frosch travel network. The company sells cruise vacations, escorted vacation packages, and group travel through a network of dedicated travel advisors located at offices in Encino, California (headquarters), Woodland Hills, Houston, and New York.

The core product offering is advisor-led booking of premium and luxury cruise and tour itineraries, with a curated supplier set spanning Princess Cruises, Viking, Regent Seven Seas, PONANT, AmaWaterways, National Geographic-Lindblad, and Abercrombie & Kent. The business is built around high-touch, consultative customer engagement rather than a proprietary digital booking platform; there is no evidence of in-house technology, AI tooling, or differentiated software in the supplied data.

Plaza Travel earns revenue through supplier commissions and transaction fees on booked travel rather than service fees to consumers or enterprise contracts. Its customer base is composed of individual travelers and families — a long-tail, consumer segment — with no disclosed enterprise or corporate accounts. As a subsidiary within the FROSCH by Chase Travel ecosystem, the company benefits from parent-brand distribution and supplier relationships but operates with limited disclosed financial or operating metrics.

Name

Plaza Travel

Legal name

Plaza Travel

Website

https://plazatravel.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Plaza Travel is a US-based, advisor-led travel agency selling premium and luxury cruise and vacation packages to individual travelers and families, now operating as FROSCH by Chase Travel under JPMorgan Chase's Frosch network.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (56152)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Outbound International Retail Travel Agencies (THAKABAI)

Keywords

• Travel agency services
• Cruise booking
• Vacation planning
• Group travel
• Luxury travel

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Travel Agency Commissions: The company earns commissions from travel suppliers including cruise lines and tour operators. Featured partners include Princess Cruises, Viking, Regent Seven Seas Cruises, PONANT, AmaWaterways, National Geographic-Lindblad Expeditions, and Abercrombie & Kent. The agency offers promotional deals such as shipboard credits and upgrade rewards to customers booking through them.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Plaza Travel is a full-service travel agency (operating as FROSCH by Chase Travel) that curates and books cruise and vacation experiences through a network of personal travel advisors. The company acts as an intermediary between customers and partner travel suppliers, offering hand-selected curated experiences, promotional deals such as shipboard credits and upgrade rewards, and personalized travel planning services for individual travelers, families, and groups.

Product overview

Plaza Travel is a full-service travel agency (operating as FROSCH by Chase Travel) that offers cruise bookings, vacation packages, and group travel services through a network of travel advisors. The company curates travel experiences and special offers from partner suppliers including cruise lines (Princess, AmaWaterways, Regent Seven Seas Cruises, Viking, PONANT) and tour operators (Abercrombie & Kent, National Geographic-Lindblad Expeditions). The primary customer-facing offerings are organized into cruise booking services, land-based vacation packages, and group travel arrangements, facilitated through direct advisor consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruise Booking Services Personalized cruise booking services across multiple cruise lines including Princess Cruises, Viking, Regent Seven Seas Cruises, PONANT, AmaWaterways, and National Geographic-Lindblad Expeditions. Customers receive advisor-guided cruise selection with access to exclusive promotional offers such as shipboard credits, reduced deposits, and upgrade rewards.
• Vacation Packages
• Group Travel Services
• Travel Advisory Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Princess CruisescoreChannel Partner/ Reseller/ DistributorPrincess Cruises is featured prominently on the Plaza Travel website with promotional offers including up to 40% off, extra instant savings on select sailings. Plaza Travel acts as a booking intermediary earning commissions on cruises sold.
• VikingcoreChannel Partner/ Reseller/ DistributorViking voyages featured with promotions including up to 25% savings, reduced international airfare, and $25 deposit per person. Plaza Travel offers up to $200 shipboard credit per stateroom on select voyages booked through the agency.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorFeatured partner offering complimentary pre- or post-cruise land programs on select voyages in Asia, Australia, South America. Plaza Travel offers up to $700 shipboard credit per suite on select sailings booked through the agency.
• PONANT EXPLORATIONScoreChannel Partner/ Reseller/ DistributorExploration cruise partner featured with up to $200 shipboard credit per couple on all voyages, plus additional credits for early bookings on specific sailings.
• AmaWaterwayscoreChannel Partner/ Reseller/ DistributorRiver cruise partner offering complimentary upgrade rewards on select 2027 sailings for bookings by December 31, 2026. Plaza Travel provides up to $300 shipboard credit per couple on select sailings.
• National Geographic-Lindblad ExpeditionscoreChannel Partner/ Reseller/ DistributorExpedition cruise partner featured with 50% reduced deposit on select Mediterranean sailings. Plaza Travel markets and books these expedition experiences.
• Abercrombie & KentcoreChannel Partner/ Reseller/ DistributorLuxury safari and adventure travel partner offering up to 40% savings on select private ready-to-book journeys in Kenya. Plaza Travel markets and sells these experiences to customers.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Dream Vacations (CruiseOne): Home-based travel advisor franchise specializing in cruises and resort vacations under the same parent (World Travel Holdings). Directly competes for the same cruise-leisure customer segment with a similar commission-led advisor model.
• Signature Travel Network: Cooperative of upscale travel agencies in North America; Plaza Travel's customer profile links (agency_id=571) appear to point to Signature infrastructure. Highly comparable as a luxury leisure agency consortium with shared supplier relationships and advisor-led service.
• Avoya Travel: US leisure travel agency network with independent advisors selling cruises, tours, and vacation packages on a commission basis. Directly comparable on distribution model (host agency), product mix (cruise-led), and target market.
• Cruise Planners: Large US cruise-focused travel agency franchise with a similar advisor-led model, supplier commission revenue, and emphasis on cruise, river, and expedition bookings. Comparable on product mix, target customer (cruise leisure travelers), and commission-based GTM.
• Virtuoso: Luxury and experiential travel network of specialist advisors. Directly comparable because both sell high-end cruise, expedition, and bespoke land experiences through advisor relationships and earn commissions from luxury suppliers.
• Liberty Travel: US retail travel agency chain with brick-and-mortar offices selling vacation packages, cruises, and group travel. Comparable on multi-office footprint, leisure customer base, and commission-based supplier model.

Broad incumbents

• Expedia Cruises: Specialized cruise retail brand under Expedia Group combining online booking with franchise cruise advisors. Comparable on cruise-focused product mix; differs in technology scale and parent (OTA giant).
• American Express Travel: Travel division of a major card issuer offering leisure and corporate travel services via advisors. Comparable as a card-affiliated, advisor-supported travel seller with luxury positioning and global reach.
• Travel Leaders Group: Large US retail travel agency conglomerate with both leisure and corporate divisions. Comparable business model (multi-office advisor agency) and supplier relationships, but with broader portfolio including corporate travel management.
• World Travel Holdings: Largest cruise-focused travel agency conglomerate in the US, parent of CruiseOne/Dream Vacations and Villas of the Distressed. Comparable on cruise-led model; broader portfolio and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orens-universal-inc-dba-plaza-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Travel