What A-Roo does

A-Roo Company LLC is a privately held, family-controlled packaging manufacturer and distributor founded in 1968 and headquartered in Strongsville, Ohio. The company specializes in conical-shaped (V-shape) plastic film packaging for the floral, produce, and specialty industries, producing cut flower sleeves, potted plant sleeves, sheets, eCovers, pot covers, food/produce packaging, accessories, trolleys, and commercial/industrial packaging. Its core technology comprises state-of-the-art conical converting machinery in a US production facility (the Western Reserve Sleeve plant), high-quality flexographic and rotogravure printing with full-color plus up to 10 spot colors, and offset/digital printing for POS materials. A-Roo also serves as the exclusive North and South American distributor for international manufacturers including InverPack (Colombia), Idel (Italy), Modiform, and Voges, and offers sustainable products such as EarthWrap/Sustainaplast recycled LDPE films and Kraft Paper lines.

The company monetizes through product sales across 1000+ SKUs, plus ancillary creative services ($75/hour for art preparation), printing services, converting services, and warehousing/inventory services at four US warehouse locations. Pricing uses unit-based ordering with a $75 minimum, $25 handling fee on orders under $250, and $5/item fee on less-than-case quantities. The go-to-market combines a regional direct sales force (covering all 50 US states, 10 Canadian provinces, Mexico, Central America, and South America) with the Web Shoppe self-serve e-commerce platform, trade show presence at industry events (Canadian Greenhouse Conference, IFPA Global Produce Show, Great Lakes Expo), and digital marketing channels. Operations span five US locations (Ohio, Florida, Texas, California, Delaware/Northeast), with a 2024 partnership extending into Colombia via InverPack.

A-Roo serves enterprise customers including North America's largest chain-store retailers, floral companies, and food/produce businesses, supplemented by SMB buyers through Web Shoppe. The firm holds an AIB International food safety certification (935/1000, 2025-2026) and is a member of AmericanHort, IFPA, and Society of American Florists. Leadership is family-led: Scott Gilbert (son of founder) is CEO and Dennis DeBaltzo is President. The company is a private LLC with no disclosed external institutional investors or funding rounds.

Name

A-Roo

Legal name

A-ROO Company LLC

Website

https://a-roo.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

A-Roo is a privately held, family-controlled US manufacturer and distributor specializing in conical-shaped plastic film packaging for the floral, produce, and specialty industries, serving major retailers and growers across the Americas since 1968.

Ownership category

akta.pro rank

Product category

Plastic Film Packaging

NAICS

Packaging and Labeling Services (56191)

SIC

Commercial Printing (2750)

akta.pro primary industry

Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)

akta.pro secondary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

Keywords

• Conical plastic packaging
• Floral packaging solutions
• Produce packaging films
• Flexographic printing services
• Sleeve manufacturing

Headquarters

HQ city

Strongsville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of packaging products including cut flower sleeves, sheets, eCovers, potted sleeves, food packaging, accessories, trolleys, stands, buckets, commercial packaging, and more. Over 1000 product options available.
2. Creative Services: Design and art preparation services for creating concepts, logos, drawings, and marketing materials. Charged at $75/hour for art preparation.
3. Warehousing and Inventory Services: Custom product warehousing and inventory management services. Company maintains warehouses at four US locations with heavy investment in-stock standard products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

A-Roo Company is a US manufacturer and exclusive distributor of conical-shaped plastic film packaging for the floral, produce, and specialty industries, founded in 1968. The company offers over 1,000 product options spanning cut flower sleeves, sheets, eCovers, potted sleeves, food packaging, pot covers, accessories, commercial packaging, trolleys, stands, buckets, and liners. It complements the product portfolio with in-house creative design services ($75/hour), flexographic and rotogravure printing, conical/V-shape packaging conversion, and warehousing/inventory services across four US locations.

Product overview

A-Roo Company is a packaging solutions provider specializing in conical-shaped plastic film packaging for the floral, produce, and specialty industries since 1968. The company operates as both a manufacturer and exclusive distributor, offering a comprehensive portfolio of products organized into core product lines: Cut Flower Sleeves (including seasonal, themed, and kraft paper designs), Sheets (flower wrap and decorative liners), eCovers (electronic display covers), Potted Sleeves, Food Packaging (herbs, microgreens, produce), Pot Covers and Over Pots (decorative plant containers), Accessories (stands, buckets, dispensers), Commercial Packaging (industrial applications), Trolleys and Carts (material handling), and More Packaging (specialty items like FloraCup and Pika Pak). The company complements its product portfolio with Creative Services (custom design at $75/hour), Printing Services (flexographic, rotogravure, offset, and digital), Converting Services (US-based conical packaging manufacturing), and Warehousing & Inventory Services (four US locations). Sustainable product lines include EarthWrap and Sustainaplast recycled plastic films, and Kraft Paper products. Products are available through the Web Shoppe e-commerce platform and a nationwide sales network across the US, Canada, Mexico, Central America, and South America.

Differentiator

Problem solved

Functional benefit

Brands

• Western Reserve Sleeve (WRS): A division/plant of A-ROO Company focused on sleeve manufacturing operations.

Products and services

• Cut Flower Sleeves Conical-shaped plastic film sleeves designed for packaging fresh cut flowers, including design collections such as Simplicity, Chagall, Kraft Paper, and seasonal themes for retail and wholesale floral applications.
• Sheets Decorative and protective sheets for wrapping fresh cut flowers, potted plants, and floral arrangements, available in designs including Kraft Paper Sheets, Clear Flower Wrap, and themed collections like Diamond Mini-Collection and Simplicity Series.
• eCovers Electronic cover displays and presentation materials for potted plants and floral containers, including Bandeau eCovers, Carta Chroma, Kraft eCovers, Matte BOPP, and metallic finish variants.
• Potted Sleeves Specialized sleeves for potted plants including Petal Pouch Handle Sleeves, Clear CPP, Holiday Cactus, and Super-Aire breathable sleeves designed for various pot sizes and plant types.
• Food Packaging Specialty packaging solutions for the produce and food industries including Cut Herbs and Microgreens Sleeves, Netpac for berries, Hydroponic and Rootball Sleeves, and Pouch Bags for fresh produce packaging.
• Pot Covers and Over Pots Decorative pot covers and over-pot solutions including Bomba Pot, Classic Matte (Round and Square), Handmades Lifestyle Covers, Holiday Luxe Upstyle Covers, NeoTerra, and Toscana for retail plant presentation.
• Accessories Supporting packaging accessories including Bouquet Bag Stands, Flower Buckets, Hip Pak Sleeve Dispensers, Stretch Wrap, Sustainable Plant Markers, and Carton Sealing Tape for efficient packaging operations.
• Commercial Packaging Industrial and commercial-grade packaging including Bulk Cannabis Bags, Fresh Cover, ProGrade Grout Bags, Special Shaped Packaging, and Trunk Liners for non-floral specialty applications.
• Trolleys and Carts Material handling equipment including Plant Trolleys, Wagons, and Carts, Nesting Shopping Carts for retail environments, and Drying Racks for greenhouse and production facilities.
• Stands, Buckets & Liners Display and containment solutions for floral arrangements including various stands, bucket options, and liner products for retail and wholesale flower presentation.
• eCommerce Packaging E-commerce specific packaging solutions including Voges/eCommerce products designed for online retail flower and plant delivery applications.
• More Packaging Additional specialized packaging including FloraCup bouquet containers, Pika Pak Wrapping System, Voges Mini-Greenhouses, Orchid Gift Totes, and Modiform EcoExpert sustainable containers.
• Sustainable Plastics (EarthWrap & Sustainaplast) LDPE films made from recycled plastics offering recyclable options at national grocery retailers including Kroger, Safeway, Target, and Walmart, designed to reduce landfill waste without sacrificing quality.
• Kraft Paper Products Earth-friendly paper-based packaging including Kraft Paper Sheets, Kraft Paper Sleeves, Kraft View Sleeves, and Kraft Window Bags, offering compostable and easily recyclable sustainable alternatives to plastic packaging.
• Creative Services In-house design department offering custom packaging design, logo creation, marketing materials, and artwork preparation at $75/hour, providing professional quality renderings and fast turnaround for retail packaging concepts.
• Printing Services High-quality flexographic and rotogravure printing services for bags and sleeves on plastic films and paper, offering full-color process plus up to 10 spot colors in-house, with additional offset and digital printing for POS/POP materials.
• Converting Services State-of-the-art conical (V-shape) packaging conversion in the company's US production facility, manufacturing plastic conical packaging, bags, and roll stock for floricultural, food, and industrial applications.
• Warehousing & Inventory Services Four US warehouse locations maintaining extensive stock of standard packaging products, offering custom product warehousing and inventory management services for ongoing customer requirements.

Quantifiable outcome

• Over 4,000,000 pounds of plastic reduction annually through recycling information program
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• InverPackflagshipStrategic or Co-development Partner · 6 February 2024InverPack is a Colombian packaging company founded in 2010 by brothers German and Alfredo Morales. Originally dedicated to the floral industry, expanded to food, home care, and pet industries. Delivers direct to Colombian farms 3-4 times per week with shipments in 2-3 days. Offers highest quality sleeves at competitive pricing. Over 60 employees.
• IdelcoreTechnology or IntegrationItalian packaging manufacturer partner providing pot covers and specialty packaging products. Global partner with products available through A-ROO distribution.
• ModiformcoreTechnology or IntegrationPackaging manufacturer partner providing EcoExpert and other sustainable packaging solutions. Global partner with products distributed through A-ROO.
• VogescoreTechnology or IntegrationPackaging manufacturer providing mini-greenhouses, orchid containers, and specialty packaging. Partnership for eCommerce solutions and product distribution.
• AmericanHortminorOthersTrade organization membership supporting horticulture industry growth and development.
• IFPA (International Fresh Produce Association)minorOthersTrade organization membership. A-ROO attends IFPA Global Produce Show as exhibitor.
• Society of American FloristsminorOthersTrade organization membership supporting floral industry.
• FloraCupminorOthersFloraCup 4-Pack Mini and BouquetCup products distributed through A-ROO.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hood Packaging: Manufacturer of plastic packaging products including films, bags, and specialty packaging for industrial, agricultural, and food markets. Comparable to A-Roo in plastic film manufacturing and niche market focus, though broader end-market exposure.
• Glenroy: Specialty converter of flexible plastic film packaging and pouches for food, beverage, personal care, and household products. Comparable to A-Roo as a US-based custom film converter focused on packaging film, though with a broader industrial and consumer base.
• Smyth Companies: US-based flexible packaging and label converter serving consumer goods, food, and retail customers with custom printed films, pouches, and labels. Highly comparable to A-Roo in serving brand owners and retailers with custom flexible packaging, though with a broader customer base beyond floral/produce.
• Desch Plantpak: European horticultural packaging specialist producing pots, trays, and containers for the nursery and floriculture industries. Comparable to A-Roo in horticultural packaging specialization and customer overlap with growers and retailers, though serving primarily European markets.

Broad incumbents

• Inteplast Group: Large integrated manufacturer of plastic films, packaging, and engineered products. Comparable to A-Roo in plastic film substrate manufacturing capability, but operates at significantly larger scale with broader industrial and consumer end markets.
• Sealed Air: Global packaging company specializing in protective and food packaging including films, bags, and automated systems. Comparable to A-Roo in film-based packaging manufacturing and food safety certifications, but with much larger scale and broader product portfolio.
• ProAmpac: Global flexible packaging manufacturer offering films, pouches, and specialty substrates across food, retail, and industrial markets. Comparable to A-Roo in flexible packaging substrates and printing, but operates at significantly larger scale and broader customer scope.
• Printpack: Major US flexible and rigid packaging manufacturer serving consumer goods, food, and beverage customers. Comparable to A-Roo in printed film packaging capabilities and direct relationships with consumer brands, though much larger in scale and portfolio breadth.
• Pactiv Evergreen: Major manufacturer of food and beverage packaging including fresh produce containers, cartons, and foodservice packaging. Comparable to A-Roo in serving produce and food retail customers with specialized packaging, though at much larger scale.
• Sonoco Products: Diversified global packaging manufacturer serving consumer, industrial, and healthcare markets with paperboard, rigid plastic, and flexible packaging. Comparable to A-Roo in serving consumer-facing packaging customers, though across vastly broader product formats and end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aroocompany
• LinkedInlinkedin.com/company/aroocompany
• Instagraminstagram.com/aroocompany
• Xx.com/aroocompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Roo