National Custom

What National Custom does

National Custom Corporate Services Inc. is a privately held, licensed general contractor headquartered in Alpharetta, Georgia, with a secondary office in Lakewood Ranch, Florida. Founded in 1980, the firm delivers new construction, renovation, and design-build turnkey services across four industry verticals — automotive, restaurant, hospitality, and retail — primarily serving national franchise operators and multi-location enterprise accounts. Its service portfolio spans ground-up construction (e.g., Tidal Wave Auto Spa, Express Oil Change, Tropical Smoothie Cafe, Mavis Tire, Strickland Brothers), interior buildouts (Verizon Wireless, Hollywood Feed, Freebird Stores), hospitality renovations (Marriott, Embassy Suites, Crowne Plaza, Barnsley Resort, Hotel Florence), and specialized programs such as Property Improvement Plan (PIP) compliance and rapid-turn renovations for operating hotels using phased scheduling and night work to minimize guest disruption.

Operations are run on PROCORE Construction Management Software, used for project documentation, communication, transparency, and on-time delivery; the platform is third-party SaaS rather than proprietary IP. Revenue is generated through project-based professional services contracts with custom quotes per scope, delivered via direct B2B engagement with corporate clients, RFP responses, and referral relationships. Pricing is project-specific with multi-year contract cadence on multi-location franchise programs. Disclosed scale signals include $54 million in projects under contract and a stated 125% growth figure. National Custom is led by Marc Armstrong as President, operates without disclosed institutional or PE/VC backing, and works with a subcontractor-driven delivery model supported by a Contractor Portal for trade-partner recruitment.

Name

National Custom

Legal name

National Custom Corporate Services Inc.

Website

https://natlcustom.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

National Custom Corporate Services Inc. is a privately held licensed general contractor founded in 1980 that delivers new construction, renovation, and design-build services across automotive, restaurant, hospitality, and retail verticals for national franchise and multi-location enterprise clients.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Nonresidential Building Construction (2362)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Operative Builders (1531)

akta.pro primary industry

Self-Performing General Contractors (IMAFAAAI)

Keywords

• Commercial general contracting
• Hospitality renovation services
• Automotive facility construction
• Restaurant build-out services
• Retail construction services

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. General Contracting Services: Revenue generated from new construction and renovation/remodeling projects for automotive, restaurant, hospitality, and retail clients. Projects include ground-up construction and interior renovations delivered as professional services.
2. Turnkey Design-Build Services: Comprehensive design-build and turnkey delivery services including conceptual design, procurement management, construction management, FF&E logistics, warehousing, installation, and final commissioning and turnover.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

National Custom is a nationally licensed general contractor delivering ground-up construction and renovation services across the automotive, restaurant, hospitality, and retail sectors. Service lines include guest room and suite renovations, exterior renovations, Property Improvement Plan (PIP) compliance work, design-build and turnkey delivery, and operationally sensitive construction for active hotels. The firm uses PROCORE Construction Management Software to coordinate projects on a national account basis, serving multi-location franchise operators and corporate clients across the United States.

Product overview

National Custom is a licensed general contractor providing construction and renovation services across four industry verticals: automotive, restaurant, hospitality, and retail. Their service portfolio includes both new ground-up construction and renovation work, with specialized offerings such as Property Improvement Plan (PIP) compliance for hotels, design-build turnkey delivery, and rapid-turn renovation programs for operating hotels. The company operates using PROCORE Construction Management Software for project management and serves national accounts with recurring business across the country from offices in Georgia and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Renovation Services Full-service hospitality renovation services covering guest room upgrades, exterior renovations, Property Improvement Plan (PIP) compliance, design-build and turnkey delivery, renovations for operating hotels, and project management/owner support for hotel brands and operators.
• Automotive Construction Services Ground-up construction and renovation services for automotive facilities including oil change centers, tire and brake service centers, car washes, and auto glass shops, using specialized recruitment for each job and supporting national account rollout.
• Restaurant Construction Services Renovation and new construction services for quick-service and full-service restaurants, including ground-up build-outs, interior renovations, and commercial kitchen installation.
• Retail Construction Services Renovation and ground-up construction for retail spaces including banking, multi-tenant centers, pet stores, and cellular retail locations, supporting national accounts across the country.
• Design-Build & Turnkey Services Integrated design and construction delivery including conceptual design, space planning, architectural and interior design, finish schedules, procurement management, FF&E logistics, warehousing, installation, and final commissioning.
• Guest Rooms & Suites Renovation In-room upgrades including soft-goods and case-goods replacement, flooring (LVT, carpet tile, engineered wood), bathroom remodels, PTAC replacement, and FF&E procurement, plus public spaces like lobbies, fitness centers, and meeting rooms.
• Property Improvement Plan (PIP) Services Hotel brand compliance renovation services including PIP review, budgeting, value-engineering, brand submittals, approval management, schedule development, fast-track execution, and close-out documentation.
• Project Management & Owner Support Pre-construction, construction, and post-construction support including budgeting, scope development, brand coordination, on-site project management, daily reporting, quality control, punch list completion, warranty management, and brand close-out packages.

Quantifiable outcome

• $54M in projects under contract
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alston Construction: Nationally operating commercial general contractor with strong franchise, retail, and hospitality portfolios. Comparable on multi-vertical commercial GC model and national-account execution.
• Arco Construction: National design-build general contractor serving commercial, retail, and hospitality clients with a self-perform model. Comparable in scale, multi-vertical footprint, and design-build turnkey delivery.
• Shaw Construction Services: Commercial GC focused on hospitality renovations, retail buildouts, and multi-site franchise programs. Closely aligned with National Custom's hospitality PIP and multi-location delivery capabilities.
• VCC Construction: National commercial general contractor with deep multi-unit franchise and hospitality experience, serving retail, restaurant, and hospitality brands. Closely comparable to National Custom in vertical mix, national-account GTM, and design-build delivery.
• Rommel Construction Group: Commercial GC specializing in retail, restaurant, and hospitality construction across multiple states, with significant franchise-account work. Directly comparable on client base, project type, and turnkey delivery model.
• Tri-North Builders: Mid-market commercial general contractor delivering renovation and ground-up construction for hospitality, retail, and corporate clients. Comparable in size, multi-vertical coverage, and emphasis on repeat-client relationships.
• JPI Construction: Construction and development firm with significant hospitality and multifamily experience, including ground-up and renovation work for branded operators. Comparable on hospitality vertical and integrated design-build delivery.

Broad incumbents

• Hoar Construction: Larger, established commercial GC operating across hospitality, retail, automotive, and corporate sectors with self-perform capabilities. Broadly comparable portfolio but typically larger project scale than National Custom.
• McCarthy Building Companies: Large national commercial GC with strong hospitality, retail, and renovation practices. A broad incumbent that competes for the same national-account franchise work but at meaningfully larger scale.
• Brasfield & Gorrie: Major Southeastern U.S. commercial general contractor with broad hospitality, healthcare, retail, and automotive portfolios. Operates at significantly larger scale but competes in the same verticals and region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/national-custom-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Custom