De Streekboer
- Company typePrivate
- Founded2015
- HeadquartersDrachten, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Streekboer does
De Streekboer B.V. is a Netherlands-based online platform, founded in 2015 and headquartered in Leek (registered in Drachten), that connects consumers and corporate clients directly with over 50 organic farmers in Northern Netherlands. The company sells biological vegetable boxes, fruit boxes, combination boxes, and seasonal offerings (e.g., biological Christmas gift packages for businesses) sourced from local growers, with all products certified organic (no artificial fertilizers, pesticides, or GMOs). Operations are operated through a WordPress-based e-commerce website (destreekboer.nl), with ordering integrated into De Buurman's box.debuurman.nu platform following the February 2026 acquisition. Home delivery is fulfilled via logistics partner Trunkrs, providing evening delivery on Thursdays and Fridays across the Netherlands (excluding the Wadden Islands) at a flat €7.95 per order, with real-time track-and-trace.
The business model is direct-to-consumer, combining subscription-based recurring weekly/biweekly orders with flexible one-time purchases ("no weekly obligations"). Revenue streams include organic box sales and per-order home delivery fees, with a secondary B2B segment for corporate gift packages. Marketing is content-driven, centered on a blog (53+ pages), newsletter, social media (Twitter, Facebook, Instagram), and podcast storytelling that links customers to specific farmer partners. As of October 2025, the company closed its pickup points and discontinued meat and dairy SKUs to focus exclusively on biological vegetables, fruit, eggs, and potatoes. Following the February 2026 acquisition by De Buurman, De Streekboer continues operating under the De Buurman umbrella, with headcount of 1-10 employees and no disclosed revenue or external funding beyond a 2021 Stichting ifund round. The company has received regional recognition including Friese Startup van het Jaar (2016) and founder Sandra Ronde van der Laan's Food100 designation (2024).
De Streekboer firmographics
Firmographics- Name
- De Streekboer
- Legal name
- De Streekboer B.V.
- Website
- https://destreekboer.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
De Streekboer industry classification
Industry- Product category
- Organic Grocery Delivery
- NAICS
- Fruit and Vegetable Retailers (44523), Grocery and Convenience Retailers (4451)
- akta.pro primary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
- akta.pro secondary industries
- DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF), Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
Keywords
Where De Streekboer is headquartered
LocationHeadquarters
- HQ city
- Drachten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Streekboer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Organic Box Sales: De Streekboer generates revenue through the sale of organic vegetable and fruit boxes. Customers can purchase individual boxes or subscribe to recurring weekly or biweekly deliveries. The company offers various box sizes including a combibox for two persons and maxi-fruitbox options for businesses.
- Home Delivery Fee: Additional revenue stream from home delivery services across the Netherlands, charged at a flat rate per delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home delivery across the Netherlands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
De Streekboer product offering
Product offeringCore offering
De Streekboer is an online platform that sells biological (organic) vegetable and fruit boxes directly sourced from more than 50 local farmers in Northern Netherlands and delivers them to households across the Netherlands. Customers can purchase individual boxes or subscribe to recurring weekly or biweekly deliveries on a flexible, no-obligation basis, with nationwide home delivery handled by logistics partner Trunkrs.
Product overview
De Streekboer is an online organic grocery platform that delivers biological vegetable boxes, fruit boxes, and combination boxes directly from local farmers to consumers throughout the Netherlands. The offering consists of subscription-based and one-time-order biological packages featuring seasonal produce from over 50 farmers in Northern Netherlands, supplemented with eggs and potatoes. The company recently pivoted to focus exclusively on vegetables, fruit, eggs, and potatoes, discontinuing meat and dairy products due to operational complexity. As of June 2025, De Streekboer continues under De Buurman via box.debuurman.nu. Home delivery is available nationwide with real-time tracking through Trunkrs partner integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Groentetas (Vegetable Box) Biological vegetable box containing seasonal vegetables harvested directly from farmers. Customers can order weekly or subscribe to regular deliveries.
- Fruittas (Fruit Box) Biological fruit box featuring seasonal fruits from local and international farmers, including products from direct relationships with growers.
- Combibox Combination box designed for two persons, containing a mix of vegetables and fruits suitable for couples.
- Maxi-fruitbox Large fruit box offered for business customers looking for sustainable biological products for their employees.
- Biologische Kerstpakketten (Biological Christmas Packages) Biological Christmas gift packages available for businesses to surprise employees with valuable organic presents.
- Losse Biologische Groente- of Fruitpakketten Loose biological vegetable or fruit packages that can be ordered without a subscription commitment, offering flexibility for customers.
- Thuisbezorging (Home Delivery Service) Home delivery service across the Netherlands (excluding the Wadden Islands) on Thursday or Friday evenings between 17:00 and 22:30. Delivery costs €7.95 per order. Real-time tracking available via Trunkrs.
Quantifiable outcome
- Over 50 farmer partners supplying organic produce
- +1 more outcomes
Companies that use De Streekboer
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
De Streekboer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
De Streekboer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- De BuurmancoreDe Buurman has officially taken over De Streekboer as of February 2026. This acquisition ensures the continuation of De Streekboer's mission. Starting June 1, operations will continue via box.debuurman.nu. De Streekboer will leverage De Buurman's infrastructure while maintaining its focus on organic vegetable and fruit delivery.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
De Streekboer competitors and assessment
Company assessmentDirect peers
- Crisp: Dutch online supermarket specializing in fresh, direct-from-producer groceries delivered to homes. Like De Streekboer, Crisp emphasizes transparent sourcing and freshness, but operates at significantly larger scale with a broader assortment.
- De Groentekrat: Dutch DTC subscription service delivering boxes of seasonal, regional vegetables and fruit to households. Closely comparable to De Streekboer in product format (produce box), subscription model, and small-team artisan positioning.
- Pieter Pot: Dutch sustainable DTC brand using reusable packaging for home delivery of pantry and fresh goods. Comparable as a Dutch sustainability-focused DTC food delivery subscription targeting households.
- Uit Eigen Streek: Dutch regional platform connecting local producers with consumers via online ordering and pickup/delivery. Directly comparable mission (short food chain, local farmers) to De Streekboer, though operating in different Dutch regions.
- De Krat: Dutch organic meal-kit and produce box subscription delivering weekly to households. Comparable in subscription frequency, organic positioning, and direct-to-consumer home delivery in the Netherlands.
Broad incumbents
- HelloFresh Netherlands: Global DTC meal-kit operator active in the Netherlands, combining subscription home delivery with fresh ingredients. Comparable as a direct-to-consumer fresh-food subscription model targeting Dutch households, though focused on recipes/meal kits rather than farmer-direct produce boxes.
- Ekoplaza: Largest Dutch organic supermarket chain. Competes for the same health-conscious, organic-seeking Dutch customer, but via physical stores plus online delivery rather than farmer-direct subscription boxes.
- Odin: Dutch organic food retailer and wholesaler with both storefronts and online ordering. Overlaps with De Streekboer on the organic grocery category and Dutch geography, but operates a broader assortment and longer-established brand.
- Bio Company: Dutch organic supermarket chain selling certified biological produce and groceries. Comparable as a Dutch organic food retailer, though relies on a store-based model rather than subscription delivery.
- Picnic: Major Dutch online-only grocery delivery company using app-based ordering and electric vehicle home delivery. Competes for the same Dutch household grocery budget as De Streekboer but with vastly larger scale and broader assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Streekboer social profiles
Digital presenceDe Streekboer compliance and trust
Trust signalCompliance1 record
De Streekboer financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Streekboer leadership team
Management profileNumber of profiles
Profiles1 record
De Streekboer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Streekboer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Streekboer
What does De Streekboer do?
De Streekboer is an online platform that sells biological (organic) vegetable and fruit boxes directly sourced from more than 50 local farmers in Northern Netherlands and delivers them to households across the Netherlands. Customers can purchase individual boxes or subscribe to recurring weekly or biweekly deliveries on a flexible, no-obligation basis, with nationwide home delivery handled by logistics partner Trunkrs.
Is De Streekboer a public or private company?
De Streekboer is a private company. It is classified as corporate owned and is currently operating.
When was De Streekboer founded?
De Streekboer was founded in 2015. It employs 1 to 10 people.
Where is De Streekboer based?
De Streekboer is headquartered in Drachten, Netherlands, in the Europe region.
How does De Streekboer make money?
Two revenue lines are on record. Organic Box Sales are the primary driver. The others are home Delivery Fee.
Who are De Streekboer's main competitors?
Direct peers on record are Crisp, De Groentekrat, Pieter Pot, Uit Eigen Streek and De Krat. Broad incumbents are HelloFresh Netherlands, Ekoplaza, Odin, Bio Company and Picnic.
Does De Streekboer have an API?
No public API is recorded for De Streekboer.
What industry is De Streekboer in?
De Streekboer's product category is Organic Grocery Delivery. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of AFAIAMAF, DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy). Its NAICS code is 44523.