De Krat
De Krat is a Dutch meal kit subscription brand operating as the recipe and content layer of Crisp B.V.'s Weekbox service, delivering weekly pre-portioned seasonal ingredients and recipes to individual consumers across the Netherlands.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Krat does
De Krat operates as the recipe archive and branded content surface for Crisp B.V.'s Weekbox meal kit subscription service in the Netherlands. Its core product, accessed via dekrat.nl and the Crisp mobile app, is a weekly delivery of pre-portioned seasonal ingredients paired with curated recipes; the portfolio spans a standard Weekbox, vegetarian (Weekbox Vega), vegan (Weekbox Vegan), quick-prep (Snelle weekbox), and single-recipe inspiration (Inspiratiebox) variants. The legal operating entity is Crisp B.V., a private limited company registered in Amsterdam under KvK 71482288, with De Krat functioning as a sub-brand and recipe-content layer rather than an independent operating company.
The underlying platform is a content-and-logistics stack: a recipe archive of 317+ pages organized by protein, cuisine, and dietary preference, paired with Crisp's refrigerated grocery delivery infrastructure and the Crisp app for subscription management, payment, and delivery scheduling. Acquisition and retention run through a direct-to-consumer channel — website referral with UTM attribution into the Crisp app, plus email/newsletter for order updates and offers. De Krat maintains B Corp certification, positioning the brand around sustainable sourcing and seasonal local ingredients.
Revenue mechanics are subscription-recurring on a weekly cadence with customer choice of box variant; specific pricing tiers are not publicly disclosed and the dekrat.nl domain directs prospects to crisp.nl/weekbox for current pricing. The service operates exclusively within the Netherlands and is supported by a 1-10 employee team, with broader fulfilment relying on Crisp's grocery logistics network. As of 2023 the public recipe archive on dekrat.nl is described as a closed archive ("t/m 2023"), with active subscription management continuing inside the Crisp app.
De Krat firmographics
Firmographics- Name
- De Krat
- Legal name
- Crisp B.V.
- Website
- https://dekrat.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Krat is a Dutch meal kit subscription brand operating as the recipe and content layer of Crisp B.V.'s Weekbox service, delivering weekly pre-portioned seasonal ingredients and recipes to individual consumers across the Netherlands.
- Ownership category
- akta.pro rank
De Krat industry classification
Industry- Product category
- Meal Kit Delivery Services
- NAICS
- Special Food Services (7223)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Meal Kits & Recipe Box Delivery (AFAIAMAE)
- akta.pro secondary industries
- Meal Kits & Recipe Box Delivery (CRAFAFAD), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK), Meal Kits & Recipe Box Subscriptions (AFAIANAA)
Keywords
Where De Krat is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Krat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Meal Kit Subscription: Weekly subscription meal box service delivering seasonal ingredients and recipes to customers' homes. Customers choose between different box types (Weekbox, Inspiratiebox, Weekbox Vega, Weekbox Vegan, Snelle Weekbox) and manage their subscriptions through the Crisp app.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
De Krat product offering
Product offeringCore offering
De Krat operates as the recipe archive and branding property for Crisp B.V.'s Weekbox meal kit subscription service. The offering delivers weekly meal boxes containing seasonal ingredients paired with curated recipes to Dutch consumers' homes. Multiple box variants are available including the standard Weekbox, Inspiratiebox, Weekbox Vega (vegetarian), Weekbox Vegan, and Snelle weekbox (quick meals), with subscriptions managed through the Crisp app.
Product overview
De Krat operates as Crisp Weekbox, a meal box subscription service offering weekly deliveries of seasonal ingredients and recipes for home cooking. The product portfolio includes the Weekbox (standard meal box), Inspiratiebox (inspiration box), and various variants such as Weekbox Vega (vegetarian), Weekbox Vegan, and Snelle weekbox (quick meals). The service also maintains an online recipe archive of all past recipes. De Krat functions as the recipe management platform for Crisp's meal box offerings, with Crisp B.V. as the parent company.
Differentiator
Problem solved
Functional benefit
Brands
- Weekbox: Standard weekly meal box with seasonal recipes
- Weekbox Vega
- Weekbox Vegan
- Snelle weekbox
- Snelle weekbox Vega
- Snelle weekbox vegan
- Inspiratiebox
Products and services
- Weekbox
- Inspiratiebox
- Weekbox Vega
- Weekbox Vegan
- Snelle weekbox
- Snelle weekbox Vega
- Receptenarchief
Companies that use De Krat
Customer profileSegments1 record
Ideal customer profiles1 record
De Krat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Krat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CrispcoreDe Krat operates as the recipe archive and branding for Crisp's weekbox meal kit service. Crisp B.V. is the parent company providing the app infrastructure, delivery logistics, and operational platform. Customers manage their De Krat/Crisp Weekbox subscriptions through the Crisp app.
Recent moves5 records
Expansion highlights3 records
De Krat competitors and assessment
Company assessmentDirect peers
- Ekomenu: Dutch organic meal kit subscription service emphasizing sustainable ingredients and B Corp-adjacent positioning — directly comparable to De Krat's sustainability narrative and DTC subscription model in the Netherlands.
- Blue Apron: Pioneer US-based meal kit subscription with weekly recipe boxes delivered DTC — analogous business model (subscription, pre-portioned ingredients, recipe-led) but operates in North America rather than the Netherlands.
- Marley Spoon: Meal kit delivery company operating in the Netherlands with DTC subscriptions and chef-designed recipes — competes head-to-head with De Krat in Dutch households seeking weekly meal planning convenience.
- HelloFresh: Largest meal kit subscription operator in Europe and active in the Netherlands, offering weekly recipe boxes with pre-portioned ingredients via direct-to-consumer delivery — directly comparable to De Krat's Weekbox subscription model.
- Dinnerly: Value-positioned meal kit subscription from Marley Spoon, active in the Netherlands, offering simpler recipes at lower price points — directly comparable to De Krat's Snelle Weekbox quick-prep SKU.
Broad incumbents
- Crisp: Amsterdam-based online grocery specialist and the parent company of De Krat/Weekbox. Crisp's broader grocery platform provides the app infrastructure, logistics, and customer base on which De Krat's meal kit service is layered.
- Picnic: Dutch online grocery delivery specialist with strong NL household penetration — broad incumbent in adjacent D2C grocery delivery that competes for the same weekly household food-spend wallet as De Krat.
Emerging players
- Simply V: Dutch plant-based food brand whose products appear in De Krat's Weekbox Vegan recipes — adjacent plant-based CPG provider intersecting with De Krat's vegetarian/vegan meal kit positioning.
- Uit de Keuken van Maas: Dutch chef-prepared meal brand featured as a 'Kant en klaar' partner on De Krat's recipe archive — adjacent prepared-meal provider with overlapping culinary positioning in the Netherlands.
Regional players
- Vers Emma: Dutch fresh-meal delivery service offering chef-prepared ready-to-eat meals via subscription — operates in adjacent fresh-meal D2D territory with overlapping customer targeting, though with prepared meals rather than meal kits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Krat social profiles
Digital presenceDe Krat financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Krat leadership team
Management profileNumber of profiles
De Krat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Krat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Krat
What does De Krat do?
De Krat operates as the recipe archive and branding property for Crisp B.V.'s Weekbox meal kit subscription service. The offering delivers weekly meal boxes containing seasonal ingredients paired with curated recipes to Dutch consumers' homes. Multiple box variants are available including the standard Weekbox, Inspiratiebox, Weekbox Vega (vegetarian), Weekbox Vegan, and Snelle weekbox (quick meals), with subscriptions managed through the Crisp app.
Is De Krat a public or private company?
De Krat is a private company. It is classified as corporate owned and is currently operating.
When was De Krat founded?
De Krat was founded in 2018. It employs 1 to 10 people.
Where is De Krat based?
De Krat is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Krat make money?
One revenue line is on record: meal Kit Subscription.
Who are De Krat's main competitors?
Direct peers on record are Ekomenu, Blue Apron, Marley Spoon, HelloFresh and Dinnerly. Broad incumbents are Crisp and Picnic. Emerging players are Simply V and Uit de Keuken van Maas. Vers Emma is listed as a regional player.
Does De Krat have an API?
No public API is recorded for De Krat.
What industry is De Krat in?
De Krat's product category is Meal Kit Delivery Services. Its primary akta.pro industry code is AFAIAMAE, Meal Kits & Recipe Box Delivery, with a secondary code of CRAFAFAD, Meal Kits & Recipe Box Delivery. Its NAICS code is 7223 and its SIC code is 5400.