El Naturalista
El Naturalista is a Spanish sustainable footwear brand that designs, manufactures, and sells eco-friendly shoes for men and women through its e-commerce site and approximately 69 retail stores across Europe, the Americas, and Asia.
- Company typePrivate
- Founded2003
- HeadquartersQuel, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What El Naturalista does
El Naturalista is a privately held Spanish footwear company headquartered in Quel, Spain, founded in 2003. The company designs, manufactures, and sells sustainable footwear under its own brand, producing 100% of its products in its own facilities using natural, recycled, and biodegradable materials — including recovered fishing nets, cardboard, cork, and microporous material surplus. Its product range covers men's and women's footwear across sandals, shoes, boots, sneakers, heels, and a dedicated barefoot/minimalist collection, with retail prices typically ranging from approximately €30 to €150.
The company operates a direct-to-consumer go-to-market combining an e-commerce platform (elnaturalista.com) with a global retail footprint of approximately 69 points of sale, including branded stores operated by its franchise partner Life Concept across Spain and select international markets (Ukraine, Chile), plus a network of third-party retailers and department stores across Europe, the Americas, and Asia. El Naturalista is a signatory of the UN Global Compact and emphasizes eco-design, social responsibility projects (Haiti, Peru, Tanzania, Ethiopia), and adherence to SDG 2025 objectives as part of its brand positioning. Distribution is supported by 48–72 hour European delivery, free returns in Spain and Portugal, and multi-channel marketing across social platforms, email, content/blog, and Trustpilot reviews.
Revenue mechanics are straightforward unit-pricing DTC sales with periodic promotional discounting up to 60%. The company serves primarily eco-conscious and comfort-seeking consumers across gender segments, with secondary targeting of barefoot footwear enthusiasts. Ownership, revenue, headcount, and management data are not disclosed in available source material, representing meaningful data gaps for prospective investors.
El Naturalista firmographics
Firmographics- Name
- El Naturalista
- Website
- https://elnaturalista.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Naturalista is a Spanish sustainable footwear brand that designs, manufactures, and sells eco-friendly shoes for men and women through its e-commerce site and approximately 69 retail stores across Europe, the Americas, and Asia.
- Ownership category
- akta.pro rank
El Naturalista industry classification
Industry- Product category
- Sustainable Footwear
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Sustainable & Eco-Friendly Footwear (CRAAACAH)
- akta.pro secondary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where El Naturalista is headquartered
LocationHeadquarters
- HQ city
- Quel
- HQ country
- Spain
- HQ region
- Europe
Offices16 records
Markets served
El Naturalista business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-consumer footwear sales: El Naturalista generates revenue through direct sales of sustainable footwear to consumers via their e-commerce platform and physical retail stores. Products include sandals, shoes, boots, sneakers, and barefoot footwear for men and women. The company manufactures 100% of its products and sells directly to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's footwear - Budget range (€0-100) |
| Unit Pricing | Pay-as-you-go | Women's footwear - Premium range (€100-200) |
| Unit Pricing | Pay-as-you-go | Promotional pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
El Naturalista product offering
Product offeringCore offering
El Naturalista designs, manufactures in its own facilities, and sells sustainable footwear directly to consumers through its e-commerce site and a network of branded franchise stores and third-party retailers. The catalog spans men's and women's footwear, including sandals, sneakers, shoes, boots, classic bestsellers, and an innovative barefoot line, all built using natural, recycled, and biodegradable materials under an eco-design methodology.
Product overview
El Naturalista operates as an e-commerce footwear retailer offering a unified platform for sustainable shoes. The product portfolio centers on the core e-commerce website at elnaturalista.com, complemented by multiple product lines spanning Women's (Mujer) and Men's (Hombre) collections, the BAREFOOT innovation line focused on foot-health-conscious design, the CLASSICS collection of enduring styles, and SNEAKERS casual footwear. The company also features seasonal NEW COLLECTION releases (currently Primavera-Verano 2026) and promotional sale items. All products emphasize sustainable manufacturing using eco-friendly, recycled, and biodegradable materials. The brand maintains physical retail presence through 69 partner stores globally, with dedicated Life Concept franchise locations in Spain and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Mujer (Women's Footwear Collection) Women's footwear collection for adult consumers, encompassing sandals (heeled and flat), wedge sandals, sneakers, classic shoes, heels, clogs, merceditas, ballet flats, boots, heeled ankle boots, and ankle boots, all manufactured using natural, recycled, and biodegradable materials.
- Hombre (Men's Footwear Collection) Men's footwear collection for adult consumers, including sandals, sneakers, classic shoes, and ankle boots, all manufactured using natural, recycled, and biodegradable materials.
- BAREFOOT Collection Barefoot-style footwear line designed to respect the natural shape of the foot, offered as an innovative eco-friendly alternative to conventional footwear for consumers interested in foot health and minimalist design.
- CLASSICS Collection Collection of enduring best-selling classic footwear styles from the brand, produced with sustainable materials and intended as long-life staples for everyday wear.
- SNEAKERS Collection Casual sneaker line combining comfort with sustainable design and eco-friendly materials, aimed at men and women seeking everyday sneaker styles.
- Primavera-Verano 2026 New Collection Seasonal Spring/Summer 2026 collection of new sustainable footwear designs released as a fresh product range for the warmer season.
- Promociones (Promotional Footwear) Promotional assortment of discounted footwear items offering savings of up to 60% on selected styles from across the catalog, available for limited time periods.
Quantifiable outcome
- 100% of products manufactured in-house
- +2 more outcomes
Companies that use El Naturalista
Customer profileSegments4 records
Ideal customer profiles2 records
El Naturalista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
El Naturalista partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- Life Concept (Franchisee)coreLife Concept operates as a franchisee running multiple El Naturalista branded retail stores in Spain (Madrid, Barcelona, Valencia, Vigo, Zaragoza, Sevilla, Oviedo, Bilbao, Cádiz, Granollers, Sitges, Reus, Denia) and international locations (Ukraine, Chile). They manage store operations, staffing, and local marketing.
- Global Compact (UN)majorEl Naturalista is a signatory of the UN Global Compact, the world's largest voluntary corporate sustainability initiative with over 13,000 entities in 170+ countries. The company commits to 10 principles in human rights, labor, environment, and anti-corruption.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
El Naturalista competitors and assessment
Company assessmentDirect peers
- Allbirds: US-based D2C sustainable footwear brand using natural materials (wool, eucalyptus, sugar cane). Closely comparable to El Naturalista on eco-positioning, DTC model, and casual/lifestyle product mix.
- Veja: French sustainable sneaker brand using recycled and fairly-traded materials. Directly comparable on eco-materials innovation, casual sneaker focus, and European brand origin.
- TOMS: US D2C footwear brand built around social responsibility and sustainability story. Closely comparable on values-based brand positioning and DTC-led distribution model.
Broad incumbents
- Camper: Major Spanish footwear brand headquartered in Mallorca with global retail and DTC presence. Comparable on origin (Iberian footwear maker), casual/lifestyle positioning, and multi-channel distribution strategy.
- Birkenstock: German heritage comfort footwear brand with major vertical manufacturing and global retail. Comparable on comfort/wellness positioning and in-house production, though much larger and broader.
- Dr. Martens: Iconic heritage footwear brand with own manufacturing and global DTC + wholesale. Comparable on vertical production and durable/comfort positioning, though at a far larger scale.
- Clarks: Heritage British comfort footwear brand with broad global retail and wholesale. Comparable on comfort positioning and core casual/lifestyle categories that overlap with El Naturalista's assortment.
Emerging players
- Ethletic: German sustainable sneaker brand using Fair Trade and organic materials. Comparable as a smaller direct peer focused on ethical/sustainable casual footwear.
- Native Shoes: Canadian sustainable casual footwear brand using sugarcane EVA and recycled materials. Comparable on eco-innovation casual sneakers and North American/European market presence.
- Think! Shoes: Austrian comfort footwear brand emphasizing sustainable, healthy-footwear design. Comparable on EU heritage, comfort/wellness positioning, and sustainable manufacturing ethos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
El Naturalista social profiles
Digital presenceEl Naturalista financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Naturalista leadership team
Management profileNumber of profiles
El Naturalista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Naturalista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Naturalista
What does El Naturalista do?
El Naturalista designs, manufactures in its own facilities, and sells sustainable footwear directly to consumers through its e-commerce site and a network of branded franchise stores and third-party retailers. The catalog spans men's and women's footwear, including sandals, sneakers, shoes, boots, classic bestsellers, and an innovative barefoot line, all built using natural, recycled, and biodegradable materials under an eco-design methodology.
Is El Naturalista a public or private company?
El Naturalista is a private company. It is classified as unknown and is currently operating.
When was El Naturalista founded?
El Naturalista was founded in 2003. It employs 11 to 50 people.
Where is El Naturalista based?
El Naturalista is headquartered in Quel, Spain, in the Europe region.
How does El Naturalista make money?
One revenue line is on record: direct-to-consumer footwear sales.
Who are El Naturalista's main competitors?
Direct peers on record are Allbirds, Veja and TOMS. Broad incumbents are Camper, Birkenstock, Dr. Martens and Clarks. Emerging players are Ethletic, Native Shoes and Think! Shoes.
Does El Naturalista have an API?
No public API is recorded for El Naturalista.
What industry is El Naturalista in?
El Naturalista's product category is Sustainable Footwear. Its primary akta.pro industry code is CRAAACAH, Sustainable & Eco-Friendly Footwear, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.