What Bryan College does

Bryan College is a private, institutionally accredited Christian liberal arts college founded in 1930 in Dayton, Tennessee, operating under the motto 'Christ Above All'. It delivers more than 50 areas of study spanning Associate's, Bachelor's, Master's, and Doctorate degrees, plus professional certificates, across both a residential campus in Dayton and a fully online modality (Bryan College Online / BC Online) using the BrightSpace (D2L) learning management system with eight-week course formats. The institution serves a diversified set of student segments including traditional residential undergraduates (primary), graduate students, online adult learners, military personnel and veterans through a General Education Mobile (GEM) partnership with the Community College of the Air Force, high school students via dual enrollment and a Summer Institute, and local community members through a Performing Arts Academy.

The business model is multi-stream and tuition-led. Primary revenue derives from per-term tuition and fees for undergraduate, graduate, and doctorate programs, billed seasonally (Fall due August 1, Spring December 15, Summer April 18) for residential students and prior-to-first-class for online students. Ancillary recurring streams include on-campus housing (with a $150 annual reservation fee and mandatory residence for single full-time students under 22 not living with parents) and meal plans. Supplementary revenue lines include the Summer Institute (week-long high school programs with multiple academic tracks), the Performing Arts Academy (private music lessons in piano, voice, violin, flute, saxophone, banjo, mandolin, and guitar, with semester or monthly billing), and philanthropic revenue from alumni donations and advancement, where endowed scholarships require a minimum $25,000 contribution and a tiered sponsorship program ranges from $500 to $25,000 per recognition level. Pricing for ancillary services is fragmented across one-time fees ($100 enrollment deposit), annual fees ($150 parking permit), unit pricing ($50 reunion), and subscription-style monthly/semester billing for music lessons.

Distribution is predominantly direct-to-consumer via a sales-led admissions motion with dedicated admissions counselors, virtual tours, campus visits, and a partner-student application portal. Channel partnerships extend reach into high schools (dual enrollment) and the military (CCAF GEM). Leadership is headed by President Dr. Douglas Mann (Class of 1992 alumnus), with Dr. Kathryn Saynes as Vice President for Academics and David Holcomb as Vice President for Institutional Advancement & External Affairs. The institution is privately held with no parent company, no equity funding, and no public market listing identified in available data.

Name

Bryan College

Legal name

Bryan College

Website

https://bryan.edu

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

Bryan College is a private Christian liberal arts college in Dayton, Tennessee, founded in 1930, offering undergraduate through doctorate programs on-campus and online, serving traditional students, adult learners, military personnel, and community members.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industry

Residential Liberal Arts Colleges (EDAHACAH)

Keywords

• Christian higher education
• Liberal arts college
• Online degree programs
• Undergraduate education
• Graduate programs

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Degree programs at undergraduate, graduate, and doctorate levels charged per term. Residential students tuition due August 1 (Fall), December 15 (Spring), April 18 (Summer). Online students pay prior to first day of class.
2. Housing and Dining: On-campus housing with reservation fees and meal plans. All single full-time students under 22 not living with parents required to live in residence halls.
3. Summer Institute: Summer programs for high school students to earn college credit, featuring multiple academic tracks including Christian Leadership, Creative Writing, Criminal Justice, Engineering, Exercise & Health Science, Nursing, Speech & Debate, and Theater.
4. Performing Arts Academy: Music lessons and classes for community members across instruments including piano, voice, violin, flute, saxophone, banjo, mandolin, and guitar. Offered at three levels with semester-based payments.
5. Alumni Donations and Advancement: Endowed scholarships require minimum $25,000 contribution. Annual giving, capital campaigns, and alumni events generate philanthropic revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bryan College is a private Christian liberal arts college in Dayton, Tennessee, offering undergraduate, graduate, and doctorate programs on-campus and online. The college also operates Bryan College Online (BC Online), a Performing Arts Academy, a Summer Institute for high school students, and the GEM program for military members through a CCAF partnership.

Product overview

Bryan College is a Christian liberal arts college offering a comprehensive educational portfolio through on-campus and online modalities. The core offerings include undergraduate, graduate, and doctorate degree programs across more than 50 fields of study. Supporting products include Bryan College Online (BC Online) for fully online degree completion, the Dual Enrollment Program for high school students, the Study Abroad Program for international experience, and the Summer Institute for pre-college enrichment. The Performing Arts Academy provides community music and arts education, while the General Education Mobile (GEM) Program serves military personnel. The Bryan Opportunity Scholarship Program expands access to students with financial need. The institution is institutionally accredited and operated under a 'Christ above all' mission statement.

Differentiator

Problem solved

Functional benefit

Products and services

• Bryan College On-Campus Undergraduate Programs Residential undergraduate Christian liberal arts degree programs delivered on the Dayton, Tennessee campus for traditional students.
• Bryan College Online (BC Online)
• Graduate and Doctorate Programs Master's and doctoral level Christian higher education programs offered to post-baccalaureate students.
• Performing Arts Academy Performing arts instruction for K-12 students and community members including private music lessons, dance, and theatre programs.
• Summer Institute Summer academic enrichment program for high school students.
• GEM (General Education Mobile) Program Online general education courses for U.S. Air Force, Space Force, and other military members, delivered through a partnership with the Community College of the Air Force.

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Community College of the Air Force (CCAF)coreStrategic or Co-development PartnerBryan College partners with the Community College of the Air Force through the GEM (General Education Mobile) Program to help Air Force members complete general education courses in pursuit of their CCAF Associate of Applied Science Degree. All Bryan GEM courses are available online, year-round, and from anywhere in the world. Federal Tuition Assistance is accepted.
• Dreaming Big Farms (Denise Sims)minorStrategic or Co-development PartnerPartnership with Dreaming Big Farms provides horses for the Bryan College Equestrian Team, eliminating barriers to horse ownership and enabling students of all experience levels to participate in equestrian sports through the Intercollegiate Horse Show Association (IHSA).
• Nawas International TravelminorImplementation/ SI/ Consulting PartnerNawas International Travel serves as the professional travel planner for Bryan College alumni and community trips, including the Highlights of Italy Tour hosted by President Dr. Doug and Susi Mann. Bryan College serves as tour facilitator and point of contact for reservations and payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Biola University: A private evangelical Christian university in La Mirada, CA, with a larger undergraduate, graduate, and online portfolio than Bryan — comparable in faith-based mission and program breadth but operating at substantially greater scale.
• Oral Roberts University: A private charismatic Christian university in Tulsa, OK, with a comparable faith-based mission, undergraduate/graduate programs, and online offerings — operating at a larger institutional scale than Bryan.
• Wheaton College: A well-established private evangelical Christian liberal arts college in Wheaton, IL — a much larger and more selective peer — sharing the faith-integrated residential liberal arts identity and serving as a benchmark aspirational peer.

Direct peers

• Covenant College: A private Christian (PCA-affiliated) liberal arts college in Lookout Mountain, GA, with a closely comparable residential liberal arts model, Christian worldview focus, and similar small-college scale.
• Liberty University: The largest private, religiously affiliated online and residential university in the U.S., directly competing with Bryan's BC Online programs, Christian worldview positioning, and military/veteran offerings across a much broader program catalog.
• Bob Jones University: A private fundamentalist Christian liberal arts university in Greenville, SC, with a similar faith-integrated curriculum, residential model, and program portfolio including K-12, undergraduate, graduate, and online options.
• Union University: A private Southern Baptist-affiliated Christian university in Jackson, TN, with comparable doctoral, graduate, and undergraduate programs, plus an online division (Union University Online) directly overlapping with BC Online.
• Lee University: A private Church of God-affiliated liberal arts university in Cleveland, TN — within roughly 30 miles of Bryan's Dayton campus — competing for the same regional faith-based residential undergraduate pool with overlapping program offerings.
• Tennessee Wesleyan University: A private United Methodist-affiliated liberal arts college in Athens, TN, roughly an hour from Bryan's campus, offering a comparable mix of residential undergraduate programs and online graduate degrees in a similar small-college format.
• Carson-Newman University: A private Baptist-affiliated liberal arts university also located in east Tennessee, sharing the same regional market, religious affiliation, residential liberal arts model, and small-college scale as Bryan College.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bryancollege
• YouTubeyoutube.com/user/BryanCollegeTN/videos
• Facebookfacebook.com/BryanCollege
• LinkedInlinkedin.com/company/bryan-college
• Instagraminstagram.com/bryancollege

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryan College