What Geelus does

Geelus is a cloud-based point-of-sale and store management platform built specifically for the garment care industry, targeting dry cleaners, clothing alteration businesses, laundromats, dressmakers, bridal and tailoring studios, and shoe repair operators. The platform runs in a standard web browser with no installation required and supports Windows, Mac, Linux, iOS, Android, Chromebooks, and Xbox One, with offline capability and a stated 99.997% uptime guarantee. Founded in 2012 and operated by Transactt PTY LTD, an Australian proprietary limited company, the company is headquartered in North Sydney with regional offices in New York and London, and was bootstrapped through expansion with no disclosed external funding rounds.

The product surface is delivered as a single unified SaaS with modular capability, including core POS and invoicing, Geelus Pay (PCI-DSS integrated card processing), a customer-facing app and web portal for self-service booking/check-in/order tracking, a Self-Serve ATM Kiosk, Driver Access for pickup-and-delivery routing with geofencing, staff rostering integrated with appointments and delivery to prevent overbooking, loyalty and referral programs, account-receivable and bulk invoicing for hotels and corporate accounts, multi-store centralized management with cross-store transaction visibility, barcode/QR scanning, a Select'n Action batch-processing tool, advanced productivity and commission reporting, and configurable price books. Integrations span Stripe and MailChimp at the core tier, QuickBooks and Xero via CSV/Excel export, and Epson and Star Micronics receipt printers. The platform is GDPR compliant.

Geelus monetizes through monthly SaaS subscriptions with no disclosed public pricing tiers (quote-based), transaction fees from Geelus Pay, and an optional premium support tier with a dedicated account manager. Go-to-market combines a product-led self-serve motion (30-day free trial with no credit card required, in-browser signup, iOS/Android apps) with an enterprise sales motion targeting multi-store franchise operators. The customer base is dominated by SMB tailors and dry cleaners, anchored by named long-tenure accounts (Coral Springs Dry Cleaners since 2013, Angela's Business 12+ years, Myers Park Tailors 25+ years) and enterprise clients such as The Zip Yard, a 55-store franchise described as the largest dry cleaning franchise in Europe. Recognition includes three consecutive years (2021–2023) of category-specific awards from GetApp (Functionality & Features), Software Advice (Most Recommended), and Capterra (Best Ease of Use), alongside a three-time worldwide industry award for excellence in alterations, dry cleaning, laundry, and tailoring software.

Name

Geelus

Legal name

Transactt PTY LTD

Website

https://geelus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Geelus is a cloud-based point-of-sale and store management platform built specifically for the garment care industry, serving dry cleaners, clothing alterations, laundromats, dressmakers, tailors, and shoe repair businesses globally through a SaaS subscription with integrated payments.

Ownership category

akta.pro rank

Product category

Vertical SaaS - Garment Care POS & Store Management

NAICS

Drycleaning and Laundry Services (8123), Drycleaning and Laundry Services (except Coin-Operated) (812320)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Button, Snap & Hook Replacement (HSAJAFAF)

akta.pro secondary industry

Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)

Keywords

• Cloud POS software
• Dry cleaning software
• Garment care management
• Store management platform
• Clothing alterations software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly subscription-based revenue model for cloud-based POS software access. No upfront investment required with simple monthly billing. Regular updates and improvements included at no extra cost.
2. Payment Processing (Geelus Pay): Integrated payment processing for online and in-store transactions with low fees, surcharging, saved customer cards, and fast settlements. Revenue generated through transaction fees.
3. Premium Support: Premium support tier with dedicated account manager providing training and personalized support beyond standard ticketing system.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Geelus is a cloud-based point-of-sale and store management SaaS platform purpose-built for the garment care industry, including dry cleaners, clothing alterations shops, laundromats, dressmakers, and shoe repair businesses. It provides end-to-end job tracking, customer management, invoicing, pickup & delivery logistics, staff rostering, integrated payment processing (Geelus Pay), and a customer-facing mobile app, all delivered through a browser-accessible cloud platform with no installation required.

Product overview

Geelus is a unified cloud-based POS and store management platform designed specifically for the garment care industry (dry cleaning, clothing alterations, laundromats, dressmakers, shoe repairs). The core Geelus platform provides point-of-sale, invoicing, inventory, and customer management capabilities, supplemented by integrated modules including Geelus Pay (payment processing), Customer App/Web Access, Self-Serve ATM Kiosk, Driver Access, Staff Rostering, Loyalty & Referral System, Account Management/Bulk Invoicing, Timesheet System, Pickup & Delivery System, Appointment System, Select'n Action batch processing tool, Multi-Store Management, Price Books, Reporting & Analytics, and SMS/Email Marketing. The platform operates as a single SaaS product with 42 customizable themes, supporting multi-device access across PC, Mac, Tablet, Mobile, iOS, and Android with offline capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Geelus POS Platform
• Geelus Pay

Quantifiable outcome

• 99.997% uptime guarantee
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature16 records

Partnerships

Two partnerships are on record, tiered core.

• MailChimpcoreTechnology or IntegrationEmail marketing integration allowing automatic sync of customer data from Geelus to MailChimp for targeted email marketing campaigns. New customers created in Geelus are automatically added to MailChimp lists.
• StripecoreTechnology or IntegrationPayment processing integration supporting transactions in multiple countries including Mexico. Enables secure card payment processing with saved card functionality.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Toast: Leading vertical SaaS POS for restaurants with integrated payments; relevant as a benchmark for vertical SaaS scale, embedded payments economics, and multi-product platform expansion in service SMBs.
• Lightspeed Commerce: Multi-vertical commerce and POS platform (retail, restaurant, golf) competing for SMB service merchants; useful as a comparable for cross-vertical SMB software economics and competitive threat to niche players.
• ServiceTitan: Vertical SaaS for trades and field service businesses with scheduling, dispatch, and payments; comparable on enterprise-grade vertical SaaS playbook even though the end market (HVAC, plumbing) differs from garment care.
• Square (Block): Dominant horizontal SMB POS and payments platform; comparable on transaction-fee revenue model and self-serve onboarding, and a primary competitive threat if it deepens garment-care-specific features.

Emerging players

• Jobber: Field service management software for small service businesses with quoting, scheduling, and payments; comparable SMB vertical SaaS profile and self-serve plus enterprise-sales go-to-market mix.
• Vagaro: Vertical SaaS POS and booking platform for service businesses (salons, spas, fitness); comparable vertical SaaS playbook and SMB self-serve go-to-market motion, though serving an adjacent vertical rather than garment care.
• Boulevard: Salon and spa management platform with POS, booking, and payments — analogous vertical SaaS in a different personal-services category, useful as a comparable for unit economics and enterprise expansion patterns.

Direct peers

• Eposa (Dry Cleaning POS): Specialized dry cleaning and laundry point-of-sale software with route delivery, garment tracking, and customer notifications — a direct vertical competitor in the garment-care POS space.
• CleanCloud: Cloud-based POS and management software purpose-built for dry cleaners, laundromats, and shoe repair businesses — directly comparable product, customer base, and vertical SaaS model to Geelus.
• Starchup: POS and operations platform designed specifically for dry cleaning and laundry businesses; competes with Geelus for the same vertical customers with similar pickup/delivery and order-tracking features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/geelustv
• Facebookfacebook.com/geelusers
• Instagraminstagram.com/geelusers
• Pinterestpinterest.com/geeluscorp
• LinkedInlinkedin.com/company/geelus-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geelus