REIFF Reifen und Autotechnik

What REIFF Reifen und Autotechnik does

REIFF Reifen und Autotechnik, legally REIFF Süddeutschland Reifen und KFZ-Technik GmbH, is a privately held German regional tire retailer and automotive service company founded in 1910 by Albert Reiff and headquartered in Reutlingen, Baden-Württemberg. The company operates approximately 30 owned branches across southern Germany, a Bandag-certified hot-retread production facility in Reutlingen, and employs between 501 and 1,000 people. It is led by Managing Directors Thies Albert Eberhard Gerhard Völke and Daniel Jean Pierre Giroud, with Marco Nietmann heading sales and the retread plant.

The core offering is a one-stop tire and vehicle service proposition: retail tire sales (passenger car, motorcycle, SUV/transporter, truck, and industrial/EM tires from Bridgestone, Goodyear, Firestone, and Bandag), rim sales, mounting, balancing and seasonal storage, plus a Kfz-Meister workshop service covering inspection, maintenance, brakes, batteries, climate service, axle measurement, EV servicing and TÜV Süd Hauptuntersuchung. The Bandag retread business produces hot-retreaded commercial vehicle tires in-house, including the new BANDAG Hotread R-Trailer 002. Supporting digital infrastructure includes online appointment booking (terminservice.reiff-reifen.de), a Jotform chatbot, digital service book entries, and telematics via Webfleet.

REIFF's business model combines transactional retail (unit-priced services and tire sales, seasonal promotions including the EUR 9.90 holiday check and EUR 39 brake fluid change) with subscription-style offerings (SteckFlat, EUR 50 for three years of annual tire swaps) and B2B fleet/leasing contracts routed through the FleetPartner network and ten major leasing partners (ALD Automotive, LeasePlan, Alphabet, Arval, Athlon, Sixt Leasing, Deutsche Leasing, VW Financial Services, Daimler Fleet Management, Deutsche Bahn Fuhrpark). Financing is offered via Santander Consumer Bank and TARGOBANK. Customers are split between private vehicle owners (long tail) and commercial fleet operators (truck, passenger car and industrial fleets), with the retail branch as the primary distribution channel complemented by direct sales for fleet accounts and digital self-service booking.

Name

REIFF Reifen und Autotechnik

Legal name

REIFF Süddeutschland Reifen und KFZ-Technik GmbH

Website

https://reiff-reifen.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

REIFF Reifen und Autotechnik is a 115-year-old, privately held German regional tire retailer and Kfz-Meister workshop operator running approximately 30 branches across southern Germany, serving private motorists, commercial fleets and leasing-company customers with tire sales, vehicle servicing and in-house Bandag retread production.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Manufacturing (except Retreading) (326211)

SIC

Services-Automotive Repair, Services & Parking (7500), Tires & Inner Tubes (3011)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire services
• Automotive repair
• Wheel alignment
• Fleet management
• Vehicle inspection

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales (Pkw, Lkw, Motorcycle, Commercial): Sale of new tires for passenger cars, motorcycles, commercial vehicles, and industrial/EM tires. Includes summer, winter, and all-season tires from various brands including Bridgestone, Goodyear, Firestone, and Bandag.
2. Rim/Alloy Wheel Sales: Sale of steel and aluminum rims for various vehicle types.
3. Automotive Service and Repair: Kfz-Meister-Service including inspection, maintenance, brake replacement, battery replacement, wiper replacement, chassis parts, vehicle inspection (Hauptuntersuchung), axle measurement, climate service, and general repairs for passenger cars.
4. Tire Services: Tire mounting, wheel balancing, tire storage (Einlagerung), tire pressure checks, and tread depth inspection.
5. Bandag Retreaded Tire Production: Production and sale of retreaded commercial vehicle tires under the Bandag brand, manufactured at the Reutlingen facility. Includes new products like the Bandag Hotread R-Trailer 002.
6. Fleet Services: Comprehensive services for commercial fleets including passenger car fleets, truck fleets, and industrial fleet tire management, often supported by government subsidy programs (formerly DE-Minimis, now Förderprogramm Umwelt und Sicherheit).
7. Leasing Vehicle Services: Services for leased vehicles through partnerships with major leasing companies including Deutsche Leasing, ALD Automotive, Alphabet, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

REIFF sells tires and rims for passenger cars, motorcycles, vans, SUVs, and commercial vehicles, and provides Kfz-Meister (master mechanic) workshop services including vehicle inspection, maintenance, brake service, wheel alignment, climate service, and electric vehicle servicing. Through its ~30 branches in southern Germany, the company also offers commercial fleet tire management, Bandag retreaded commercial tire production at its Reutlingen facility, and authorized servicing for vehicles from major leasing companies.

Product overview

REIFF operates as a regional tire and automotive service company with approximately 30 branches in southern Germany, offering tire sales and services alongside full vehicle maintenance. The core product portfolio centers on REIFF Reifenservice (tire service) and Kfz-Meister-Service (master workshop service), complemented by add-on services including inspection/maintenance, vehicle inspection (Hauptuntersuchung), wheel alignment, and electric vehicle service. For commercial customers, offerings include BANDAG retreaded tires (own production brand), fleet management services through FleetPartner with multiple leasing company partnerships, truck tires, and tradesman service packages. Additional services encompass financing options through banking partners, seasonal promotions, and the SteckFlat all-season tire mounting program.

Differentiator

Problem solved

Functional benefit

Brands

• Bandag: Runderneuerte (retreaded) tires produced at the Reutlingen facility. Bandag Hotread R-Trailer 002 is their hot retread product for commercial trailers.

Products and services

• REIFF Reifenservice (Tire Service) Tire sales, mounting, balancing, and storage services for passenger cars, motorcycles, vans, SUVs, and commercial vehicles across the REIFF branch network.
• Kfz-Meister-Service (Master Workshop Service) Full-service automotive workshop offering inspection, maintenance, repair, brake service, battery replacement, climate service, and suspension parts for passenger vehicles.
• BANDAG Runderneuerung (Retreaded Tires) Tire retreading service producing BANDAG Hotread R-Trailer 002 in dimensions 385/65 and 385/55 using a hot retreading process with proprietary equipment in Reutlingen for commercial vehicle fleets.
• Felgen (Rims) Steel and aluminum rims available in a large assortment for various passenger and commercial vehicle types.
• SteckFlat All-Weather Tire Swap Service Subscription package offering three years of free annual mounting/unmounting of all-weather tires for a one-time payment of 50 EUR at participating REIFF branches.
• Premium-Urlaubscheck (Premium Holiday Check) Pre-travel vehicle check service priced at 9.90 EUR including VAT to verify vehicle safety before trips.
• Pkw-Flotten (Passenger Car Fleet Services) Comprehensive fleet services for passenger car fleets including tire management, scheduled maintenance, and cost optimization programs for commercial fleet operators.
• Lkw-Reifen (Truck Tires) Truck and commercial vehicle tires including new and Bandag retreaded options for fleets and logistics operators.
• FleetPartner Leasing Services Authorized vehicle servicing for leased vehicles through partnerships with leading leasing companies including Deutsche Leasing, ALD Automotive, Alphabet, LeasePlan, Arval, Sixt Leasing, and Volkswagen Financial Services.
• Finanzierungen (Financing) Flexible financing options in partnership with Santander Consumer Bank (installment payments) and TARGOBANK (invoice purchasing with installments) for larger repairs, wheel sets, and complete tire purchases.
• Handwerker Service (Tradesman Service) Specialized service package for tradesmen and craftsmen covering commercial vehicle tires, fleet servicing, and workshop services tailored to trade-business needs.

Quantifiable outcome

• 115 years of experience serving automotive tire and service needs
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• FleetPartner NetworkcoreChannel Partner/ Reseller/ DistributorREIFF participates in the FleetPartner network, a strong network collaborating with all leading leasing companies including Deutsche Leasing, ALD Automotive, Alphabet, GE Capital Deutschland, Car Professional Management, and others to provide services for leased vehicles.
• ALD AutomotivecoreChannel Partner/ Reseller/ DistributorMajor international automotive leasing company and FleetPartner network member, providing REIFF access to leased vehicle customers requiring authorized service providers.
• Alphabet (BMW Group)coreChannel Partner/ Reseller/ DistributorFleet management and mobility solutions provider, part of BMW Group, working with REIFF as an authorized service partner for leased vehicles.
• LeasePlancoreChannel Partner/ Reseller/ DistributorInternational fleet management and leasing company, providing REIFF access to leased vehicle service customers through FleetPartner network.
• Deutsche LeasingcoreChannel Partner/ Reseller/ DistributorGerman leasing company and FleetPartner member, enabling REIFF to service leased vehicles from this provider.
• ArvalcoreChannel Partner/ Reseller/ DistributorInternational fleet leasing specialist, part of BNP Paribas Group, working with REIFF for vehicle service provision.
• AthlonminorChannel Partner/ Reseller/ DistributorFleet management company offering commercial fleet and corporate mobility solutions, partnered with REIFF for vehicle services.
• Sixt LeasingminorChannel Partner/ Reseller/ DistributorSixt's leasing division providing vehicle leasing services, with REIFF as authorized service partner.
• Volkswagen Financial ServicesminorChannel Partner/ Reseller/ DistributorVolkswagen Group's financial services arm providing leasing and fleet management, with service partnership for leased VW group vehicles.
• Daimler Fleet ManagementminorChannel Partner/ Reseller/ DistributorMercedes-Benz Group's fleet management services, partnered with REIFF for authorized vehicle servicing.
• Deutsche Bahn Fuhrpark ServiceminorChannel Partner/ Reseller/ DistributorDeutsche Bahn's fleet management division, partnered with REIFF for vehicle services.
• BridgestonecoreTechnology or IntegrationPremium tire manufacturer whose products are featured prominently at REIFF, including Blizzak winter tires and Turanza all-season tires that have received multiple test awards.
• GoodyearcoreTechnology or IntegrationPremium tire brand partner offering seasonal promotions and exclusive offers at REIFF, including Goodyear Gewinnaktion (prize promotion) campaigns.
• FirestonecoreTechnology or IntegrationTire brand partner featured in promotional campaigns including Southside Festival ticket giveaways and anniversary offers on Firestone Multiseason 2 tires.
• Bandag (Bridgestone subsidiary)coreTechnology or IntegrationREIFF operates as a Bandag certified retread facility producing hot retreaded commercial vehicle tires at their Reutlingen plant. New Bandag Hotread R-Trailer 002 is produced in-house.
• TÜV SüdcoreImplementation/ SI/ Consulting PartnerPartnership with TÜV Süd for conducting Hauptuntersuchung (vehicle inspection) directly at REIFF workshops, enabling one-stop vehicle inspection services.
• CAS Datenschutz GmbHminorImplementation/ SI/ Consulting PartnerExternal data protection officer (Datenschutzbeauftragter) appointed by REIFF to ensure GDPR compliance.
• HUK Autoservice GmbHminorChannel Partner/ Reseller/ DistributorService partner for processing vehicle repair orders, handling customer data including vehicle registration, insurance information, and billing for warranty-related repairs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• First Stop (Bridgestone): Bridgestone-affiliated European tire and fleet service network active in Germany. Comparable because REIFF depends on Bridgestone/Bandag supply and competes for fleet and leasing customers served by First Stop's branded network.
• ATU (Auto-Teile-Unger): Largest German chain of integrated tire and auto service workshops (~600 branches). Competes directly with REIFF on Kfz-Meister services, tire changes, and inspection, though ATU operates at significantly larger scale and is PE-backed.
• Euromaster: Michelin-owned European tire service network with German operations spanning consumer and commercial fleets. Overlaps with REIFF on tire sales, mounting, fleet services, and Bandag-style retreading support, backed by Michelin's scale.

Direct peers

• Vergölst: Continental-owned German tire and automotive service chain with ~300 branches nationwide. Directly comparable as a multi-branch tire retailer offering mounting, balancing, and Kfz service, but with a national footprint and manufacturer backing that REIFF lacks.
• Point S Deutschland: International cooperative of independent tire and auto service dealers with German operations. Directly comparable cooperative retail model offering tires, mounting, fleet programs, and workshops across multiple regions.
• Pit-Stop: German multi-brand tire and auto service chain operating ~300 workshops across Germany. Directly comparable in Kfz-Meister workshop and tire services, competing head-to-head for the same small-fleet and consumer segments.
• Premio Reifen + Autoservice: Cooper Tire / Goodyear-affiliated German tire and service franchise network with ~100 partner workshops. Closely comparable offering of consumer and commercial tire sales, mounting, and workshop services, serving as a like-for-like competitor in southern Germany.

Emerging players

• reifen.com: Germany-based pure-play online tire retailer with partner workshops for installation. Competes with REIFF on tire pricing and convenience, particularly relevant as REIFF's customer base increasingly researches tires digitally before purchase.

Regional players

• Zimmermann Reifen & Service: Regional tire and automotive service retailer operating in southwestern Germany (Baden-Württemberg/Rhineland-Palatinate). Direct regional overlap with REIFF in similar mid-size cities, competing for the same consumer and small-fleet customers.

Others

• Bandag (Bridgestone retread franchise network): Bandag is both REIFF's retread technology partner and a franchised network of retread producers across Europe. Comparable as the ecosystem/technology supplier underpinning REIFF's in-house retread plant and as adjacent competitors in commercial retread production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIFF Reifen und Autotechnik