Name

Edify Education

Legal name

Edify Education

Website

https://edifyeducation.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Bilingual Education Programs

NAICS

Language Schools (611630), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Bilingual/ESL/ELL & Multilingual Learner Support Tools (EDAFAOAK)

akta.pro secondary industries

Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI), World Languages & Bilingual/ESL (K–12) Materials (EDAGAAAC), Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)

Keywords

• Bilingual education programs
• English language learning
• Educational technology platform
• School partnership programs
• Digital learning solutions

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. School Partnership / Bilingual Program Licensing: Edify licenses its bilingual programs (Edify Premium, Edify Essential, Edify Premium Plus, Novo Ensino Médio) to partner schools on a subscription basis. Schools pay for access to the full suite including materials, teacher training, Edify Play platform access, and ongoing pedagogical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Edify Education licenses bilingual (English-Portuguese) education programs and supporting digital platforms to private and public schools across Brazil. The company delivers tiered curricula (Edify Premium, Edify Essential, Edify Premium Plus, Novo Ensino Médio), gamified learning apps (Edify Play, Edify Talks), teacher tools (Teacher's Toolkit), and proprietary English-language content produced by its in-house publishing house, Learning Factory. Schools receive implementation support, continuous teacher training, and a continuous evaluation system that tracks each student's daily progress.

Product overview

Edify Education is a Brazilian EdTech company offering a portfolio of bilingual (English) education programs and digital tools for partner schools. The core portfolio includes four program tiers: Edify Premium (active methodologies + socio-emotional development), Edify Essential/To Go (CLIL interdisciplinary approach), Edify Premium Plus/To Hack (bilingual + digital skills/coding), and Novo Ensino Médio (bilingual aligned with Brazil's education reform). Supporting the programs are digital platforms — Edify Play (gamified learning app with AI ChatBuddy), Teacher's Toolkit (lesson planning), and Edify Coding — along with proprietary content from Learning Factory (ELTons Award-winning publisher), the SmartGen curriculum collection, and tools like Edify Box, Classware, and Edify Cert. Edify Talks, launched in 2025, is the company's AI-powered English learning platform featuring AI conversation partners and generative AI-powered adaptive feedback. The company serves hundreds of partner schools across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Edify Premium: Program for schools seeking innovation through active methodologies delivering advanced English levels while developing creative and socio-emotional skills.
• Edify Essential
• Edify Premium Plus
• Novo Ensino Médio
• Edify Play
• Edify Coding
• Learning Factory
• Teacher's Toolkit
• SmartGen
• Edify Talks
• Edify Portal

Products and services

• Edify Premium Advanced bilingual program for schools seeking to innovate through active methodologies, delivering advanced English proficiency while developing creative and socio-emotional skills in students.
• Edify Essential (To Go) Interdisciplinary bilingual solution aligned with the CLIL approach, where students learn English through science, mathematics, and geography content.
• Edify Premium Plus (To Hack) Bilingual program that strengthens English teaching while developing students' digital skills and programming abilities, including coding lessons taught in English.
• Novo Ensino Médio Bilingual program specifically designed for Brazil's Novo Ensino Médio high school reform, addressing both General Basic Training and Formative Itineraries.
• Edify Play Gamified English learning experience for reading, writing, listening, and speaking practice, available across multiple platforms. Includes diagnostic tests, personalized learning tracks, AI conversation practice (ChatBuddy), and real-time progress data for students, teachers, and families.
• Teacher's Toolkit Lesson planning platform developed in collaboration with teachers to simplify lesson planning, deliver visibility into student learning through reports and data, and provide guides, materials, and activity suggestions.
• Edify Coding Coding and digital skills platform taught in English, delivered as part of the Edify Premium Plus program to help students learn programming and develop additional digital skills.
• Edify Talks AI-powered English learning platform featuring AI conversation partners representing the U.S., Nigeria, Australia, and India, designed to improve language acquisition through cultural immersion and adaptive feedback.
• SmartGen Collection Modern bilingual curriculum collection for Geração Alpha (Fundamental Anos Finais), combining adaptive digital resources with hands-on projects. Includes Edify Play integration, AI-powered ChatBuddy conversations, digital and AI literacy, and sustainability as a cross-cutting axis, targeting B2 CEFR level by end of segment.
• Learning Factory Edify's own publishing house, with specialists having over 20 years of experience in developing and updating bilingual educational content in English. Awarded 1st place at the ELTons Innovation Awards from the British Council.
• Edify Box Gamified tool that transforms bilingual education into a game, offering students an immersive English learning environment through sensations, interaction, collaboration, and practical activities.
• Classware Interactive whiteboard that centralizes all classroom resources in a single environment, enriching bilingual lessons with visual and interactive features.
• Edify Cert Certification system in which students who reach specific target English levels take assessments to test their language skills and receive an Edify certificate attesting to their proficiency level.

Quantifiable outcome

• 83% of schools that implemented Edify's bilingual program grew in number of students
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Arco EducaçãocoreStrategic or Co-development PartnerEdify Education is part of the Arco Educação group, a Brazilian educational solutions company. Edify's website footer prominently displays both the Edify Education and Arco Educação logos together, indicating a parent-subsidiary or group relationship. Arco Educação provides strategic backing and likely shared infrastructure across its education portfolio.
• Learning FactorycoreStrategic or Co-development PartnerLearning Factory is Edify's proprietary publishing house, staffed by specialists with more than 20 years of experience in creating and updating bilingual educational content in English. It is an integral internal division of Edify Education that has been recognized internationally with the ELTons Innovation Awards from the British Council.
• Edify CodingcoreStrategic or Co-development PartnerEdify Coding is a programming partner integrated into Edify Premium Plus program, through which students learn to code and develop other digital skills in English. It represents a collaborative effort to deliver digital literacy and coding curriculum within the bilingual education framework.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EF Education First: EF is a global language education incumbent operating language schools, online learning platforms (EF Hello, Englishtown), and teacher training programs. It competes broadly with Edify in English language learning for schools and institutions.
• Rosetta Stone: Rosetta Stone is a long-established language learning brand offering consumer, enterprise, and education editions. Its institutional/education division competes with Edify in providing English learning solutions to schools and organizations.
• Sanoma: Sanoma is a Northern European K-12 learning content and publishing company offering curriculum, digital platforms, and language learning materials. Its educational publishing and EdTech portfolio overlaps with Edify's curriculum-plus-platform offering for schools.

Direct peers

• Cambly: Cambly delivers online English tutoring via conversation with native speakers and offers B2B programs to schools and businesses. Like Edify, it focuses on conversational practice and serves institutional English learners with a digital platform.
• Voxy: Voxy provides English language learning solutions to institutions and corporations globally, including K-12 schools. It shares Edify's B2B institutional model and adaptive digital delivery, making it one of the closest international comparables.

Regional players

• Red Balloon: Red Balloon is a Brazilian English-language school chain offering in-person and online English courses for children, teens, and adults. It is a direct regional competitor in the Brazilian English education market that Edify serves through its partner-school network.
• Wizard by CNA: Wizard is Brazil's largest English-language school franchise chain, serving millions of students through in-person and online classes. It is a leading domestic competitor in Brazilian English language education, particularly in the consumer and franchise segments adjacent to Edify's school-licensed model.
• Somos Educação (Eleva): Somos Educação is one of Brazil's largest K-12 education groups, operating schools and publishing basic-education materials. Its bilingual offerings and curricular content directly overlap with Edify's B2B school partnerships in the Brazilian market.

Emerging players

• Speak: Speak is an AI-powered English learning app focused on conversational fluency. As an emerging AI-native language learning company, it parallels Edify Talks and signals the broader trend of AI-first entrants challenging traditional language education providers.
• Duolingo: Duolingo's Duolingo for Schools product offers free and low-cost English learning to K-12 institutions globally. While primarily B2C, its school-facing offering represents an emerging competitive threat to institutional players like Edify on price and content breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSbSRg_hYRiAYGaMD1kbPhw
• Facebookfacebook.com/edifyoficial
• LinkedInlinkedin.com/company/edify-education
• Instagraminstagram.com/edifyoficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edify Education