Stramit Corporation

What Stramit Corporation does

Stramit Corporation Pty Limited is an Australian manufacturer of steel building products, organized into eight primary categories: roofing and wall cladding, rainwater solutions, purlins and structural components, formwork and flooring, ceiling solutions, perforated and acoustic sheets, roller and sectional doors, and special finishes. The company holds a broad registered trademark portfolio (RES-EASE®, Speed Deck Ultra®, Exacta®, Monoclad®, NovaTaur®, and others) and operates proprietary technologies including the Stramit Moment Capacity Design Method for purlin optimization (enabling up to 20% steel savings) and the ZAM® corrosion-resistant coating platform, alongside licensed premium coatings from BlueScope (COLORBOND®, ZINCALUME®) and NIPPON STEEL.

The company serves residential builders, commercial contractors, industrial and logistics developers, architects and designers, and shed/rural builders across Australia, with manufacturing and distribution coverage in every state (NSW, QLD, VIC, WA, SA, TAS). Its go-to-market combines direct regional sales teams targeting enterprise construction projects, an authorized reseller network for SMB and consumer segments, a national digital Customer Portal for self-service ordering and tracking, and a technical services consultancy for specification support. Stramit is a wholly owned subsidiary of the Fletcher Building Group and operates its Australian headquarters from North Sydney, with a workforce of 1,001–5,000 employees and a 30+ year operating history.

Revenue is generated primarily through quote-based unit pricing on hardware sales — steel roofing, cladding, purlins, structural components, doors, and rainwater systems — with custom finishes and bespoke configurations available at premium. Marketing channels include a comprehensive product website, social media presence (Facebook, Instagram), case-study content, NATSPEC specification integration, and proprietary design software tools. Notable enterprise projects include a 50,000 sqm Bapcor warehouse at Melbourne Airport (2020) and a large Visy industrial facility in Sydney. The Speed Deck Ultra® concealed fixed decking profile is the only roofing product ever to win an Australian Design Award.

Name

Stramit Corporation

Legal name

Stramit Corporation Pty Limited

Website

https://stramit.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stramit Corporation is an Australian manufacturer of steel building products — roofing, wall cladding, purlins, rainwater systems, roller doors, and structural components — serving residential, commercial, industrial, and agricultural construction markets across Australia as a subsidiary of Fletcher Building Group.

Ownership category

akta.pro rank

Product category

Steel Building Products

NAICS

Architectural and Structural Metals Manufacturing (3323), Metal Window and Door Manufacturing (332321), Plate Work Manufacturing (332313)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

akta.pro secondary industries

Sheet Metal & Flashing Works (Gutters, Copings, Edge Metal, Downspouts) (IMAFAMAE), Steel Joists, Joist Girders & Decking (IMADACAC), Structural Steel Fabrication (IMADACAA)

Keywords

• Steel building products
• Metal roofing cladding
• Structural steel framing
• Rainwater gutter systems
• Roller shutter doors

Headquarters

HQ city

Virginia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Building Products Sales: Stramit manufactures and sells steel building products including roofing, wall cladding, rainwater systems, purlins, structural components, doors, and related building materials to residential, commercial, and industrial customers across Australia.
2. Custom/Special Order Products: Custom colours, special finishes, and bespoke product configurations available through direct ordering with lead times.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stramit Corporation manufactures and supplies steel building products including roofing, wall cladding, rainwater systems (gutters, downpipes, flashings), purlins and structural sections, formwork and flooring systems, perforated and acoustic panels, roller and sectional doors, and coated steel finishes. The company serves residential builders, commercial contractors, industrial operators, shed builders, and architects across Australia via direct sales, an authorized reseller network, technical services, and a digital customer portal.

Product overview

Stramit Corporation is an Australian building products manufacturer and member of the Fletcher Building Group, offering a comprehensive portfolio of steel building products organized across eight main categories: Roofing & Wall Cladding (including RES-EASE®, SharpLine®, AvantaLine®, Corrugated, Longspan, CapacityPLUS™, Speed Deck Ultra®, and Monoclad products), Rainwater Solutions (Quad, Square, Half Round Gutters, O-Gee, Fascia, Downpipes, Flashings), Purlins & Structural (Exacta C&Z Purlins, Top Hats, Roof/Ceiling Battens, Sunset Patio Beam), Formwork & Flooring (Condeck HP Composite Slab System, Residential Floor Framing), Ceiling Solutions (Ceiling Framing System), Perforated Sheets (Premier 300 Perforated Panel, Acoustic Panel System), Roller & Sectional Doors (NovaTaur Residential/Commercial, Classic Range, Pr1me, Commando, Windstrong, Secura-T), and Special Finishes (ZAM, MagnaFlow, ZINCALUME, COLORBOND variants, SUPERDURA Stainless, UniCote LUX). The company serves residential, commercial, industrial, agricultural, and heritage construction sectors across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• RES-EASE: Residential Low-Pitch Roofing System Solution featuring clip-and-click installation
• SharpLine
• AvantaLine
• NovaTaur
• Exacta
• Speed Deck Ultra
• Stramit Condeck HP
• Stramit Book of Answers
• ZAM
• MagnaFlow
• Taurean
• Sunset

Products and services

• RES-EASE® Residential System Solution Residential low-pitch roofing system solution featuring clip-and-click installation for faster installation, quieter spaces, and increased comfort, designed for residential builders and homeowners.
• SharpLine® Architectural Roof and Wall Cladding Architectural roof and wall cladding product from Stramit's architectural range for designed projects.
• AvantaLine® Architectural Wall Cladding Architectural wall cladding product from Stramit's architectural range for designed projects.
• Stramit® Corrugated Roof and Wall Cladding Traditional corrugated profile for roof and wall cladding applications across residential and commercial projects.
• Stramit Monoclad® Roof and Wall Cladding Monoclad profile for roof and wall cladding applications in residential and commercial buildings.
• Stramit Longspan® Roof and Wall Cladding Longspan profile for roof and wall cladding with extended spanning capabilities for commercial and industrial buildings.
• Stramit CapacityPLUS™ 660 Deep Roof Cladding Deep roof cladding with 660mm coverage designed for commercial applications with excellent water carrying capacity.
• Stramit Speed Deck Ultra® Concealed Fixed Decking Concealed fixed decking with four-point fixing clip, winner of Australian Design Award, suitable for low-pitch roofs and commercial applications.
• Stramit Speed Deck® 500 Concealed Fixed Decking Concealed fixed decking profile with 500mm coverage for commercial roofing applications.
• Stramit K-Panel® Wall Sheeting Wall sheeting product for commercial and residential wall applications.
• Stramit Mini Corry® Panelling Mini Corry panelling profile for wall applications in residential and commercial buildings.
• Stramit Monopanel® Wall Cladding Monopanel wall cladding system for commercial and residential buildings.
• Stramit® Premier 300 Architectural Cladding Premier 300 architectural cladding from Stramit's architectural range for designed projects.
• Stramit Sunset® Patio Panel Patio panel product for residential patio applications.
• Stramit® Quad Gutters Quad profile gutters for residential and commercial rainwater solutions.
• Stramit® Square Gutters Square profile gutters for rainwater solutions.
• Stramit® Half Round Gutters Half round profile gutters for rainwater collection.
• Stramit® O-Gee Gutter O-Gee profile gutter system for rainwater solutions.
• Stramit® Commercial Gutters Commercial-grade gutter systems for industrial and commercial buildings.
• Stramit® Downpipes Downpipe products for rainwater solutions.
• Stramit® Flashing Flashing products for building envelope protection and weatherproofing.
• Stramit Exacta® C&Z Purlins and Girts Dimensionally optimised C and Z purlins and girts with exclusive Stramit Moment Capacity Design Method for structural efficiency, enabling up to 20% steel savings.
• Stramit® Purlins and Girts Standard C and Z purlins and girts for structural framing applications.
• Stramit® Top Hats Top hat sections for roof and wall framing.
• Stramit® Roof and Ceiling Battens Roof and ceiling batten products for structural support.
• Sunset® Patio Beam Innovative one-piece patio beam designed for Australian patios.
• Stramit Condeck HP® Composite Slab System Composite slab system with dedicated slab designer software for engineering calculations in formwork and flooring applications.
• Stramit® Residential Floor Framing System Floor framing system for residential construction.
• Ceiling Framing System Framing system for ceiling applications in residential and commercial buildings.
• Stramit® Acoustic Panel System Acoustic panel system for sound absorption applications in commercial and architectural projects.
• NovaTaur® Residential Roller Door Residential roller door product for homes and garages.
• NovaTaur® Commercial Roller Door Commercial roller door product for industrial and commercial premises.
• Windstrong® Windlocked Roller Doors Windlocked roller doors designed for high-wind areas including cyclone regions.
• Secura-T Roller Shutters Secura-T roller shutter products for security applications.
• Personal Access Doors Personal access door products including Taurean PA Doors.
• ZAM™ Corrosion-Resistant Coated Steel Highly corrosion-resistant hot-dip coated steel sheet technology from NIPPON STEEL CORPORATION, used as a finish option on Stramit products for harsh environments.
• COLORBOND® Steel Finish Color-coated steel finish from BlueScope Steel Limited, available in standard, Ultra (severe coastal/marine), Matt, and Metallic variants, offered on Stramit products.
• ZINCALUME® Steel Finish Aluminium-zinc alloy coated steel from BlueScope Steel Limited, offered as a finish option on Stramit products.
• MagnaFlow® Magnetic Coating Finish Special magnetic paint coating finish option for Stramit products.
• SUPERDURA® Stainless Steel Finish Stainless steel finish for enhanced corrosion resistance on Stramit products.

Quantifiable outcome

• Up to 20% savings in purlin steel through Exacta Z Purlin system optimization
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered major and core.

• BapcormajorStrategic or Co-development Partner · 2 October 2020Bapcor's new 50,000 sqm consolidated warehouse at Melbourne Airport using Stramit Exacta Z Purlins, Speed Deck Ultra, and Monoclad products. Project completed December 2020.
• QanstructmajorChannel Partner/ Reseller/ Distributor · 2 October 2020Project manager for Bapcor warehouse construction project using Stramit products.
• Pacifico Structural SteelmajorChannel Partner/ Reseller/ Distributor · 2 October 2020Structural steel fabricator using 48,000 metres of Stramit Exacta Z Purlin system and 13,407 metres of bridging for the Bapcor warehouse project.
• KTB Roofing SolutionsmajorChannel Partner/ Reseller/ Distributor · 2 October 2020Roofing contractor for Bapcor warehouse, installing 45,000 sqm of Stramit Speed Deck and 8,000 sqm of Monoclad.
• Fletcher BuildingcoreStrategic or Co-development PartnerStramit Corporation Pty Ltd is a member of the Fletcher Building Group. Fletcher Building is the parent company providing corporate governance and strategic direction for Stramit's Australian operations.
• NATSPECcoreStrategic or Co-development PartnerStramit is a NATSPEC Product Partner, providing branded work sections for architectural and engineering specifications in building information systems.
• BlueScope Steel LimitedcoreTechnology or IntegrationCOLORBOND and ZINCALUME are registered trademarks of BlueScope Steel Limited. Stramit offers these branded steel coatings on their products.
• NIPPON STEEL CORPORATIONcoreTechnology or IntegrationZAM is a trademark and brand of highly corrosion-resistant hot-dip coated steel sheet of NIPPON STEEL CORPORATION, used in Stramit products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lysaght: Lysaght is BlueScope Steel's branded roll-formed building products business covering roofing, wall cladding, purlins, and structural products across Australia. It is the most direct head-to-head competitor to Stramit in Australian non-residential steel building products.
• Metroll: Metroll is a major Australian roll-former of metal roofing, walling, rainwater goods, structural products, and related building supplies. It competes with Stramit across most of Stramit's core product categories and has national distribution.
• Fielders Steel: Fielders is an Australian manufacturer of steel building products including roofing, walling, purlins, and structural decking solutions. Its KingFlor composite decking and roofing lines overlap directly with Stramit's Speed Deck and Condeck HP systems.
• Roofing Industries: Roofing Industries is an Australian steel roofing, cladding, and rainwater systems manufacturer. It offers comparable residential and commercial roofing profiles and competes for the same builder and contractor customers as Stramit.

Broad incumbents

• BlueScope Steel: BlueScope is Australia's largest steelmaker and parent of Lysaght. It is both Stramit's licensed finish supplier (COLORBOND, ZINCALUME) and the operator of its largest direct competitor, creating a uniquely dual competitor-and-supplier relationship.
• Vulcan Steel: Vulcan Steel is an Australasian steel products distributor and processor with significant presence in Australia and New Zealand. While primarily a steel distributor rather than finished building products manufacturer, it overlaps with Stramit in the structural steel and accessories category.

Regional players

• Steel & Tube (New Zealand): Steel & Tube is New Zealand's largest steel and metal product distributor with a roofing, cladding, and rainwater product portfolio. It is comparable to Stramit's product range but operates primarily in New Zealand rather than Australia.

Others

• Reece Group: Reece is Australia's largest plumbing and bathroom products distributor with growing rainwater solutions and metal roofing accessory offerings. It is an adjacent rather than direct competitor, but it sells complementary rainwater and roofing products to a similar trade customer base.
• Fletcher Building (other divisions): Fletcher Building's other operating divisions (e.g., Laminex, Iplex, Tradelink) supply adjacent building materials. These are internal portfolio comparables relevant to understanding corporate resource allocation rather than direct product competitors to Stramit.

Emerging players

• AHI Roofing: AHI Roofing (Decra/Shingle) manufactures stone-coated metal roofing and offers an alternative steel roofing system targeting residential and architectural segments. It is an emerging competing technology within steel roofing rather than a direct overlap with Stramit's roll-formed profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StramitAU
• Instagraminstagram.com/stramitau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stramit Corporation