The Curtis

What The Curtis does

The Curtis is a 336-room boutique hotel located in downtown Denver's Theater District at 1405 Curtis Street, operating under franchise as a DoubleTree by Hilton property. The property features 13 pop-culture-themed floors with uniquely designed guest rooms across three categories: standard rooms (Corner King, King, Double Queen, Queen, ADA Accessible), 12+ hyper-themed rooms (Recess, Under the Sea, Summer Camp, Get a Clue, Dreamhouse, 8-Bit Galaxy, etc.), and 800-square-foot themed suites (Mushroom Kingdom, Waka Waka Room). The hotel's core technology consists of a property management system integrated with Hilton's global reservation infrastructure and Hilton Honors loyalty platform.

Revenue is generated through four primary streams: nightly room bookings (the dominant revenue line, priced per room-night), food and beverage operations including The Corner Office Restaurant + Martini Bar and on-site Starbucks, meetings and events across more than 30,000 square feet of flexible event space (including three ballrooms and 13 themed breakout rooms), and specialized packages bundling stays with local Denver experiences (Meow Wolf, Dazzle jazz, 13th Floor horror experiences). Catering is operated by Sage Restaurant Group as core operational partner. The go-to-market motion is direct-to-consumer via Hilton's global distribution and thecurtis.com, supplemented by dedicated group sales channels with RFP submission for corporate events and weddings.

The Curtis serves four primary customer segments: leisure travelers and families seeking themed experiential accommodations, business travelers and convention attendees leveraging proximity to the Colorado Convention Center (0.3 miles), wedding and event planners, and corporate group event organizers. Ancillary amenities include a 5 & Dime gift shop, an art collection recognized by USA Today as one of the 10 Best Art Hotels in the U.S., a sustainability program with carbon offset partnerships, and pet-friendly accommodations.

Name

The Curtis

Legal name

The Curtis Hotel

Website

https://thecurtis.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

The Curtis is a 336-room boutique hotel in downtown Denver's Theater District operating as a DoubleTree by Hilton franchise, featuring 13 pop-culture-themed floors, 30,000+ sq ft of event space, and on-site dining. It serves leisure travelers, convention attendees, wedding parties, and corporate groups.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodation
• Themed hotel rooms
• Wedding and event venues
• Meeting and conference spaces
• Hotel food and beverage

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: 336 pop culture-themed guest rooms generating nightly revenue through standard hotel bookings and dynamic pricing through Hilton's reservation system
2. Food & Beverage: On-site dining through The Corner Office Restaurant + Martini Bar offering global-inspired menu for breakfast, lunch, and dinner, plus on-site Starbucks and banquet services through Sage Restaurant Group
3. Meetings & Events: Over 30,000 square feet of event space including ballrooms, breakout rooms, and outdoor terrace venues generating rental and catering revenue for corporate events, weddings, and celebrations
4. Packages & Promotions: Specialized packages including Stay More Save More (up to 15% off), Park & Play (complimentary parking), Meow Wolf Denver Experience, Pride & Play Date Night, Crazy In Love romance package, Gameday MVP Package, and Dazzle & Delight jazz package

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Curtis operates a 336-room boutique hotel in downtown Denver featuring 13 pop-culture-themed floors with distinct room designs (Standard Rooms, Hyper Themed Rooms including Recess, Under the Sea, 8-Bit Galaxy, and Suites such as Mushroom Kingdom). The property offers over 30,000 square feet of meeting and event space, on-site dining at The Corner Office Restaurant + Martini Bar, Starbucks, full-service wedding venues, and a 5 & Dime gift shop, all operated under the DoubleTree by Hilton franchise.

Product overview

The Curtis is a newly renovated 336-room boutique hotel in downtown Denver's Theater District, operating as a DoubleTree by Hilton property. The hotel offers three distinct room categories: Standard Rooms (featuring contemporary design with Sweet Dreams beds, LCD TVs, and ergonomic workspaces), Hyper Themed Rooms (12 immersive pop-culture themed options like Recess, Summer Camp, Dreamhouse, and 8-Bit Galaxy), and Suites (800-square-foot themed accommodations including Mushroom Kingdom and Waka Waka Room). Dining options include The Corner Office Restaurant + Martini Bar and an on-site Starbucks. The property features over 30,000 square feet of meeting and event space including ballrooms, terraces, and 13 themed breakout rooms. Additional offerings include wedding services, special packages (Pride & Play, Crazy In Love, Gameday MVP, Dazzle & Delight), a 5 & Dime gift shop, sustainability initiatives, and an award-winning art collection featuring pop culture-themed artwork.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Guest Rooms Newly renovated standard guest rooms with Sweet Dreams beds, 42-inch LCD TVs, ergonomic workstations, complimentary WiFi, and modern bathrooms, available in Corner King, King, Double Queen, Queen, and ADA Accessible configurations for individual travelers, families, and business guests.
• Hyper Themed Rooms Twelve immersive pop culture-themed guest rooms including Recess, Under the Sea, Summer Camp, Get a Clue, Party Like a Rockstar, Hit The Jackpot, Dreamhouse, Legotopia, Balancing Act, Play With Your Food, You Better Werk, and 8-Bit Galaxy, offered to leisure travelers seeking unique, memorable hotel experiences.
• Themed Suites 800-square-foot themed suites featuring pop culture-inspired designs such as Mushroom Kingdom and Waka Waka Room, including music-themed suites like KISS and Rolling Stones, with city views and custom furnishings for guests seeking premium themed accommodations.
• The Corner Office Restaurant + Martini Bar On-site restaurant serving global-inspired comfort food for breakfast, lunch, and dinner, featuring signature martinis and craft cocktails in a retro décor setting, available to hotel guests and local Denver diners.
• On-site Starbucks On-site Starbucks outlet serving coffee, tea, and pastries daily from 7 a.m. to 6 p.m. for hotel guests and downtown Denver visitors.
• Meeting & Event Spaces Over 30,000 square feet of flexible event space including the Fort, Tree House, and Field House ballrooms, Four Square outdoor terrace, and 13 themed breakout rooms, rented for corporate meetings, conferences, weddings, and group events with capacity for up to 280 banquet guests.
• Wedding & Occasions Services Full-service wedding and special-occasion venue offering ceremonies, receptions, rehearsal dinners, bridal showers, and bachelor/bachelorette parties with customizable catering menus by Sage Restaurant Group, targeting couples and event planners.
• 5 & Dime Gift Shop On-site retail gift shop located adjacent to the front desk, offering gadgets, nostalgic toys, candy, soda, and surprise amenities for hotel guests and walk-in visitors.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Clean the WorldminorStrategic or Co-development PartnerSustainability partnership that recycles and repurposes soaps and toiletry bottles, keeping waste out of landfills while supporting communities in need. Part of The Curtis's broader environmental commitment.
• Procure ImpactminorStrategic or Co-development PartnerPartnership providing Knick Knack Paddy Whack snacks that support businesses creating opportunities for individuals from disadvantaged communities.
• Open WaterminorStrategic or Co-development PartnerAluminum water bottle partnership reducing single-use plastics while supporting ocean cleanup efforts. Guests can also calculate and offset their travel footprint.
• Sustainable Travel InternationalminorStrategic or Co-development PartnerCarbon offset partnership for Camp Curtis room (Room 821) where stays include carbon footprint offset through this partnership.
• Sage Restaurant GroupcoreImplementation/ SI/ Consulting PartnerBanquet partner elevating events and wedding receptions with delectable menus tailored to unique tastes and preferences. Handles all catering operations at the hotel.
• Meow WolfcoreGTM or Marketing PartnerExclusive Meow Wolf Denver Experience package offering discounted room rates, late checkout, complimentary self-parking, transportation credit, exclusive Mind-Bender cocktail, and signature #StayHappy amenity for Convergence Station travelers.
• 13th FloorcoreStrategic or Co-development PartnerPartnership with Denver's 13th Floor for hyper-themed horrifying experience, expanding business beyond traditional haunted house attractions into hotel accommodations.
• DazzleminorGTM or Marketing PartnerJazz venue partnership offering 20% off tickets to Dazzle for guests booking the Dazzle & Delight package, plus complimentary seasonal dessert.
• The Corner Office Restaurant + Martini BarcoreStrategic or Co-development PartnerOn-site restaurant and martini bar operated as part of The Curtis, offering global comfort food, signature martinis, breakfast/lunch/dinner service, and room service.
• The Center on ColfaxminorStrategic or Co-development PartnerLGBTQ+ community organization receiving 5% of every Pride & Play Date Night package booked, supporting their work to connect, empower, and advance Colorado's LGBTQ+ community.
• HiltoncoreOEM/ Whitelabel/ Licensing PartnerParent brand operating as DoubleTree by Hilton. Provides global reservation infrastructure, Hilton Honors loyalty program, and brand standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Crawford Hotel: Boutique hotel located inside Denver Union Station offering a curated, experiential stay in a landmark setting; competes for experiential-seeking leisure travelers visiting downtown Denver.
• Renaissance Denver Downtown City Center: Historic-building boutique-style hotel in downtown Denver combining a distinctive design narrative with full-service amenities; directly comparable positioning to The Curtis's experience-driven upscale offering.
• Hotel Teatro: Boutique hotel in downtown Denver's Theater District offering a distinct design-forward experience with on-site dining; directly comparable to The Curtis as a smaller, themed/design-led boutique competitor in the same neighborhood.
• The Westin Denver Downtown: Upscale full-service hotel one block from the Colorado Convention Center with extensive meeting space; competes head-to-head with The Curtis for both business and leisure travelers in the same Theater District micro-market.
• Hyatt Regency Denver at Colorado Convention Center: Large convention-focused full-service hotel directly across from the Colorado Convention Center, competing for the same group and convention attendees that drive The Curtis's group business. Comparable in location advantage and scale, though a broader incumbent brand.
• Kimpton Hotel Monaco Denver: Boutique-style upper-upscale hotel in downtown Denver offering a playful, design-led experience with on-site dining; competes for the same leisure and boutique-segment guests as The Curtis.
• Magnolia Hotel Denver: Boutique-style full-service hotel in downtown Denver competing in the same upscale-but-boutique niche as The Curtis, with comparable group and leisure mix.
• Brown Palace Hotel and Spa, Autograph Collection: Iconic historic luxury hotel in downtown Denver offering a distinctive character-driven stay; competes for experiential and group business travelers, and is a relevant pricing/positioning benchmark.

Emerging players

• Moxy Denver Cherry Creek: Younger, design-forward, social-media-friendly hotel concept targeting the same playful, experiential leisure segment that The Curtis serves; emerging threat in the boutique-experience category.

Broad incumbents

• Hilton Denver City Center: Same Hilton parent brand family operating a larger full-service property in downtown Denver; competes for the same Hilton Honors demand pool and convention business, providing a useful franchise-economics benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheCurtisHotel
• Instagraminstagram.com/thecurtishotel
• Xx.com/thecurtishotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Curtis