What Procure Impact does

Procure Impact is a B2B e-commerce marketplace founded in 2022 and headquartered in Falls Church, Virginia, that connects hospitality companies (hotel owners, brands, and management companies) with mission-driven suppliers that employ individuals facing barriers to work — including people with disabilities, resettled refugees, survivors of trafficking, and individuals overcoming poverty, trauma, or homelessness. The company serves more than 2,000 hotels across the United States, with anchor customers including Highgate, Davidson Hospitality Group, Atrium Hospitality, Sage Hospitality Group, and Pacific Hospitality Group. It is a privately held, women-owned (WBENC-certified) company operating with 1-10 employees, founded by CEO Lauren McCann and President Jen Collins.

The core product is the Procure Impact Marketplace (shop.procureimpact.us), which offers 6,000+ products across categories such as grab-and-go snacks, spa products, retail, furniture, art, VIP amenities, and minibar items, sourced from 100+ vetted mission-driven suppliers. The platform includes impact tracking and reporting that tabulates employment hours created per transaction and distributes monthly impact reports. The company conducts extensive supplier due diligence including site visits to manufacturing facilities. The product surface extends to the Procure Impact Studio (cinematic video storytelling with celebrity chef Andrew Zimmern), a dedicated corporate gifting platform, custom merchandise design, and the Procure Impact Foundation, an investment vehicle providing growth capital, working capital, marketing support, and innovation funding to social enterprises on the supply side.

Revenue is generated through three streams: marketplace transaction fees on B2B product sales, enterprise partner subscriptions with annual billing for dedicated account management and impact reporting, and professional services revenue from Procure Impact Studio. The go-to-market motion is sales-led enterprise targeting hospitality ownership groups and hotel management companies, combined with marketplace self-discovery and a dedicated gifting channel. Strategic distribution is anchored by a partnership with the American Hotel & Lodging Association (AHLA) and the Dignity of Work Pledge, which has secured $7.4M in pledges from 23+ hospitality companies, generated 100,000 hours of paid employment, and is committed to a 1,000,000-hour impact target by 2030. Recognition includes Fast Company 5th Most Innovative in Social Good (2025), Inc. Female Founders 500 (2025), and the Arne Sorenson Social Impact Leadership Award (2024). The company is bootstrapped or founder-funded, with no disclosed institutional venture capital.

Name

Procure Impact

Legal name

Procure Impact

Website

https://procureimpact.us

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Procure Impact is a B2B marketplace connecting hospitality companies with 100+ vetted mission-driven suppliers offering 6,000+ products. The Falls Church, VA company serves 2,000+ US hotels, tracking employment hours generated per purchase for ESG/DEI procurement.

Ownership category

akta.pro rank

Product category

B2B Procurement Marketplace

akta.pro primary industry

Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)

akta.pro secondary industry

Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• B2B marketplace
• Social procurement
• Mission-driven suppliers
• Hospitality sourcing
• Impact reporting

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketplace Transaction Fees: B2B marketplace connecting buyers (hotels, hospitality companies) with mission-driven suppliers. Revenue generated through product transactions on the platform. Enterprise partners get exclusive wholesale and bulk discounted pricing through the marketplace.
2. Enterprise Partner Subscriptions: Dedicated account management, relationship support, and customized impact reporting for enterprise partners. Includes outsourced sales team cultivating relationships with corporate buyers.
3. Procure Impact Studio Services: Custom video production, merchandising design, and marketing collateral creation for hotel partners seeking to enhance guest storytelling around impact products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Procure Impact operates a B2B e-commerce marketplace that connects hospitality companies (hotels, brands, management groups) with 100+ mission-driven suppliers offering 6,000+ products including grab-and-go snacks, spa products, retail, furniture, art, and VIP amenities. Each purchase is designed to create employment hours for individuals facing barriers to work, with the platform providing impact measurement, dedicated account management, wholesale pricing, and storytelling content for hotel guests.

Product overview

Procure Impact operates a unified B2B marketplace ecosystem centered on the Procure Impact Marketplace, supplemented by Shop Wholesale for bulk purchasing and Shop Gifting for corporate gifting. Additional value-added services include Procure Impact Studio for video storytelling and branded merchandise creation, Impact Reporting for tracking social outcomes, and the Procure Impact Foundation for investing in social enterprise growth. The platform serves hospitality companies seeking to meet ESG and DE&I goals through responsible sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Procure Impact Marketplace B2B e-commerce marketplace featuring 6,000+ products (grab-and-go snacks, spa products, retail, furniture, art, VIP amenities) from 100+ vetted mission-driven suppliers. Each purchase creates employment for individuals with disabilities, resettled refugees, survivors, and individuals overcoming barriers such as trauma, poverty, and homelessness. Includes enterprise partner login with exclusive wholesale pricing, purchase order management, and impact tracking.
• Shop Gifting B2B corporate gifting platform enabling businesses to purchase socially impactful products for gifting, events, and amenity programs, supporting mission-driven suppliers.
• Procure Impact Studio Video production and storytelling service creating cinematic videos, custom signage, collateral, shelf talkers, and marketing materials to highlight the social impact behind products for hotel guests and partners.
• Corporate Merchandise Branded merchandise design service partnering with impact-driven makers (Turn2U, Turn90, ArtLifting) to help companies create custom products reflecting their identity and social impact goals.
• Procure Impact Foundation Foundation program providing growth capital, working capital, marketing support, and innovation funding to social enterprises that employ individuals with barriers to work.

Quantifiable outcome

• 200% year-over-year revenue growth
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HighgatecoreStrategic or Co-development Partner · 4 March 2026Partnership to advance social procurement across Highgate's hotel portfolio featuring more than 6,000 products from mission-driven suppliers. Aims to create 10,000 hours of employment each year through social procurement, with implementation beginning across Highgate's hotels throughout 2026.
• Andrew ZimmerncoreStrategic or Co-development Partner · 1 March 2025Celebrity chef partnership for Procure Impact Studio creating 'Community Made Goods' cinematic video series showcasing product stories and impact for hotel guests.
• American Hotel & Lodging Association (AHLA)coreStrategic or Co-development Partner · 1 March 2024Launched the Dignity of Work Pledge in partnership with AHLA's Responsible Stay initiative. The pledge demonstrates hospitality sector's commitment to using business as a force for good, with 23+ companies pledging over $7.4 million to support overlooked communities.
• Sage Hospitality GroupcoreStrategic or Co-development PartnerOne of eight founding partners of the Dignity of Work Pledge. Manages The Rally Hotel which features custom impact products including Prospector Popcorn's Caramel Peanut Rally flavor.
• Davidson Hospitality GroupcoreStrategic or Co-development PartnerFounding Dignity of Work Pledge partner. Manages Asher Adams Hotel which curates impact products including Thistle Farms, Stroopies, and Musee.
• PM Hotel GroupcoreStrategic or Co-development PartnerPledged 2,000 employment hours through Procure Impact.旗下酒店包括Airlie Hotel，已创建超过154小时的有尊严就业机会。
• Concord HospitalityminorStrategic or Co-development PartnerJoined Dignity of Work Pledge supporting social procurement initiatives.
• HEI Hotels & ResortsminorStrategic or Co-development PartnerDignity of Work Pledge signatory managing Waymore's Guest House & Casual Club.
• Pacific Hospitality GroupcoreStrategic or Co-development PartnerDignity of Work Pledge partner with private label snack innovations including Chili Picante Plantain Chips, Ginger Zing Trail Mix, and Summer Harvest Gummies.
• Atrium HospitalitycoreStrategic or Co-development PartnerDignity of Work Pledge founding partner committed to social impact procurement.
• Hotel EquitiesminorStrategic or Co-development PartnerDignity of Work Pledge signatory managing Marriott's Postcard Cabins with stroopwafel s'mores supporting refugee communities.
• BlackbaudminorGTM or Marketing PartnerSocial Good Startup Program January 2023 cohort member providing resources for social impact startups.
• PraxisminorGTM or Marketing Partner2024 Business Accelerator Cohort member for scaling impact-driven businesses.
• Butterfly PavilionminorStrategic or Co-development PartnerPartner for The Rally Hotel's 'Pollinator Power Hour' environmental programming during Earth Month.
• GreystonminorStrategic or Co-development PartnerSocial enterprise vendor providing brownies and blondies to AC Hotel Washington D.C. Downtown; has helped change 301 lives through job training programs.
• Cameron's Coffee & ChocolatesminorStrategic or Co-development PartnerVendor in Fairfax, Virginia employing 30 people with disabilities; now in 90 hotels due to Procure Impact platform demand.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avendra: Largest procurement services provider dedicated to hospitality, serving hotels, restaurants, and other operators across North America. Direct comparator as a B2B procurement platform serving the same buyer base, though without a mission-driven supplier focus.
• RangeMe: B2B product discovery platform acquired by NielsenIQ, connecting retail buyers with suppliers. Overlaps on supplier discovery and buyer-supplier matchmaking for product categories.
• Handshake: B2B commerce platform (acquired by Shopify) helping wholesalers, brands, and manufacturers sell to retailers. Comparable marketplace infrastructure with supplier onboarding, ordering, and payments.

Direct peers

• Faire: Wholesale B2B marketplace connecting independent retailers with brands and suppliers. Directly comparable as a marketplace platform facilitating discovery, purchase, and fulfillment between buyers and curated suppliers, though broader in category.
• Tundra: B2B wholesale marketplace (formerly Bulk App) enabling buyers to source products directly from suppliers at wholesale prices. Comparable marketplace mechanics and supplier curation model.
• GoodBuy: B2B e-commerce platform connecting businesses with mission-driven, sustainable, and diverse-owned suppliers. Most direct comparable in mission and supplier base (social enterprises, B-corps, minority-owned brands).
• Ankorstore: European B2B wholesale marketplace connecting independent retailers and brands. Comparable marketplace model with curated suppliers and net terms; regional peer given geographic focus.

Emerging players

• Fairmarkit: AI-powered procurement platform focused on tail-spend automation and supplier sourcing for enterprises. Comparable in the procurement technology layer, though targeting indirect spend optimization rather than mission-driven sourcing.
• Made Trade: Online marketplace for ethically made, sustainable goods from mission-driven makers. Comparable in mission (fair trade, social enterprise, sustainable sourcing), though operating primarily B2C versus Procure Impact's B2B focus.

Others

• EcoVadis: Provider of business sustainability ratings and intelligence used by procurement teams to assess supplier ESG performance. Adjacent — enables the supplier due diligence that Procure Impact performs manually for mission-driven suppliers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/procure-impact
• Instagraminstagram.com/procure_impact

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procure Impact