TecAssured
TecAssured is a Columbus, Ohio-based SaaS company that provides configurable administration software for automotive F&I and protection products, serving TPAs, dealers, credit unions, and agencies through its Admin, Direct, Merge, and SmartLink API platforms.
- Company typePrivate
- Founded2014
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TecAssured does
TecAssured is a U.S.-based software company that provides configurable administration technology for the automotive F&I (Finance & Insurance) and protection product industry. Founded in 2014 and headquartered in Columbus, Ohio, the company serves third-party administrators, dealers (franchise and independent), credit unions and lenders, agencies, and enterprise dealer groups that need to launch and manage service contracts, warranties, prepaid maintenance programs, and ancillary protection products. Its core offering is the TecAssured Admin platform, built on a unified codebase where all clients operate on the same version, with a proprietary configurable rules engine that allows new programs to be launched in weeks rather than months. Adjacent modules include TecAssured Direct (white-label direct-to-consumer eCommerce extending the F&I sales window up to 30 days post-purchase), Merge (point-of-loan integration for credit unions and lenders), the PPM/Loyalty Platform (dealer-driven prepaid maintenance), and the SmartLink API (integration with MeridianLink loan origination systems).
The platform operates on an API-driven, modular architecture with integrations to more than 200 technology partners and over 250 product provider/TPA distribution partners, including PEN, F&I Express, StoneEagle/PCMI, MeridianLink, and IMA Direct. Its business model is a quote-based annual subscription SaaS, sold primarily through direct enterprise sales (with a dedicated VP of Sales), inside sales, and channel-driven distribution through TPA and product provider partners. TecAssured monetizes platform licensing across the Admin Suite, Direct, Merge, and API integrations. In November 2025 the company received a strategic investment from Allied Solutions and entered a co-development partnership with Armour Group to expand into automotive, RV, and powersports markets in the U.S. and Canada, while continuing to invest in sales, operations, and client services leadership through 2025 and 2026.
TecAssured firmographics
Firmographics- Name
- TecAssured
- Legal name
- TecAssured LLC
- Website
- https://tecassured.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TecAssured is a Columbus, Ohio-based SaaS company that provides configurable administration software for automotive F&I and protection products, serving TPAs, dealers, credit unions, and agencies through its Admin, Direct, Merge, and SmartLink API platforms.
- Ownership category
- akta.pro rank
TecAssured industry classification
Industry- Product category
- F&I Administration Software
- NAICS
- Insurance Agencies and Brokerages (524210)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where TecAssured is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TecAssured business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Licensing: TecAssured earns revenue through licensing its Admin Software Suite, Direct, and Merge platforms to administrators, agents, TPAs, dealers, and credit unions. The platform operates as a configurable administration system that clients use to manage their F&I and protection programs.
- API/Integration Services: Revenue generated from API integrations with technology partners including loan origination systems (MeridianLink), menu systems, DMS tools, and payment platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Administration Platform |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels7 records
TecAssured product offering
Product offeringCore offering
TecAssured sells a configurable, API-driven SaaS platform for administering F&I (Finance & Insurance) and protection programs in the automotive aftermarket industry. The platform enables administrators, dealers, agents, and credit unions to rate, contract, sell, and manage service contracts, warranties, ancillary products, and prepaid maintenance/loyalty programs through integrated modules including Admin Suite, Direct (D2C eCommerce), Merge (point-of-loan credit union platform), PPM/Loyalty, and the SmartLink API.
Product overview
TecAssured is a modern, configurable SaaS platform for F&I and protection program administration in the automotive aftermarket industry. The core offering is the TecAssured Admin platform, which is a unified codebase system where all clients operate on the same version. The platform is modular with several complementary products: Direct (white-label direct-to-consumer eContracting and eCommerce), Merge (credit union/lender point-of-sale integration), PPM/Loyalty Platform (dealer-driven prepaid maintenance and loyalty programs), Sales Portal (digital contracting and dealer management), Reporting and Analytics (real-time performance metrics), and SmartLink API (MeridianLink integration). The platform connects administrators, lenders, and consumers through a cohesive digital ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Merge: Platform allowing credit unions and lenders to sell protection products directly at the point of loan, complete with integrated payment options, VIN/serial decoding, and loan origination system integrations.
- Direct
- PPM/Loyalty Platform
Products and services
- TecAssured Admin (ADMIN) Modern, configurable SaaS administration platform that enables organizations (TPAs, administrators, dealers, agencies) to sell and manage complex protection programs including service contracts, warranties, and aftermarket products. Includes a powerful rating engine, configurable rules engine, digital contracting, claims data access, and prepaid maintenance tracking on a unified single-version codebase.
- TecAssured Merge Platform allowing credit unions and lenders to sell protection products directly at the point of loan, complete with integrated payment options, VIN/serial decoding, and loan origination system integrations such as MeridianLink.
- TecAssured Direct
- PPM/Loyalty Platform
- SmartLink API API integration product that enables credit unions and lenders to embed Vehicle Service Contracts and ancillary F&I products directly within MeridianLink and other loan origination systems during the vehicle finance process.
Quantifiable outcome
- Doubling of business for Steingold Volvo after implementation
- +4 more outcomes
Companies that use TecAssured
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
TecAssured technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
TecAssured partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MeridianLinkcoreIntegration partnership enabling TecAssured's SmartLink API to connect with MeridianLink loan origination software. Capitol Credit Union uses this integration to offer Vehicle Service Contracts and ancillary products during the vehicle finance process directly within MeridianLink.
- IMA DirectminorChannel partner focused on credit union F&I product distribution. V.P. Sales Sally Solomon noted: 'We give Credit Unions this power, and it's automated.'
- Armour Group (Allied company)corePresident Doug Langhorn leads collaboration on next-generation product sales, administration, and consumer engagement technology development across automotive, RV, and powersports markets.
- Product Exchange NetworkminorReferred Steingold Volvo to TecAssured for warranty management solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
TecAssured competitors and assessment
Company assessmentOthers
- JM&A Group: F&I product provider and administrator; an existing TecAssured channel partner that also runs its own administration capabilities, representing both a customer and a potential competitive threat.
- Assurant Connect: Major F&I product provider that is also a TecAssured channel partner; an incumbent provider that could build competing admin capabilities or remain a long-term distribution customer depending on strategic direction.
Direct peers
- Open Dealer Exchange: Lender/dealer exchange for F&I product placement in the credit process; directly comparable to TecAssured's Merge platform for credit union and lender point-of-loan F&I product distribution.
- RouteOne: Credit application and contract management platform for dealers and lenders; overlaps with TecAssured's Merge and SmartLink API products that embed F&I product sales into the lending workflow.
- F&I Express: Named integration partner and direct competitor providing F&I product menu, eRating, and administration solutions to dealers, agents, and providers. Operates in the same automotive F&I administration space as TecAssured.
- Resource Automotive (Resource Group): F&I administration and product provider serving dealer networks; comparable to TecAssured's TPA and administrator customer segments with overlapping software-enabled administration capabilities.
- StoneEagle (now PCMI): Direct competitor in F&I administration and rating; provides similar administration, rating, and dealer management software for F&I product providers. TecAssured's new VP of Sales came directly from PCMI, confirming the head-to-head competition.
Broad incumbents
- CDK Global: Large dealer technology and DMS vendor offering F&I-adjacent workflows; broader incumbent whose integration footprint and dealer relationships overlap with TecAssured's dealer portal and D2C capabilities.
- Reynolds and Reynolds: Major dealer management system provider with adjacent F&I functionality; broader incumbent competing for the same dealer technology wallet and capable of extending into F&I administration.
- Dealertrack (Cox Automotive): Broader dealer technology platform owned by Cox Automotive offering F&I, DMS, and lending workflows. Overlaps with TecAssured's dealer-side functionality but as part of a much larger automotive software portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TecAssured social profiles
Digital presenceTecAssured financial estimates
Financial estimateRevenue estimate
Valuation estimate
TecAssured leadership team
Management profileNumber of profiles
Profiles8 records
TecAssured funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TecAssured M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TecAssured
What does TecAssured do?
TecAssured sells a configurable, API-driven SaaS platform for administering F&I (Finance & Insurance) and protection programs in the automotive aftermarket industry. The platform enables administrators, dealers, agents, and credit unions to rate, contract, sell, and manage service contracts, warranties, ancillary products, and prepaid maintenance/loyalty programs through integrated modules including Admin Suite, Direct (D2C eCommerce), Merge (point-of-loan credit union platform), PPM/Loyalty, and the SmartLink API.
Is TecAssured a public or private company?
TecAssured is a private company. It is classified as venture growth investor backed and is currently operating.
When was TecAssured founded?
TecAssured was founded in 2014. It employs 1 to 10 people.
Where is TecAssured based?
TecAssured is headquartered in Columbus, United States, in the North America region.
How does TecAssured make money?
Two revenue lines are on record. Software Platform Licensing is the primary driver. The others are API/Integration Services.
Who are TecAssured's main competitors?
Others on record are JM&A Group and Assurant Connect. Direct peers are Open Dealer Exchange, RouteOne, F&I Express, Resource Automotive (Resource Group) and StoneEagle (now PCMI). Broad incumbents are CDK Global, Reynolds and Reynolds and Dealertrack (Cox Automotive).
Does TecAssured have an API?
Yes. TecAssured offers the SmartLink API which enables seamless integration with MeridianLink loan origination software. With SmartLink, Capitol Credit Union offers Vehicle Service Contracts and ancillary products during the vehicle finance process directly within their MeridianLink platform. The platform integrates rating engines, claims systems, payment processors, and enterprise data warehouses. TecAssured operates with an API-driven architecture supporting integrations with over 200 technology partners.
What industry is TecAssured in?
TecAssured's product category is F&I Administration Software. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 524210.