Open Dealer Exchange
Open Dealer Exchange is a joint venture between CDK Global and Reynolds & Reynolds providing integrated F&I technology solutions—including electronic contracting, credit reports, and autonomous funding—to automotive dealerships, lenders, and aftermarket providers across the US and Canada.
- Company typePrivate
- Founded2009
- HeadquartersFarmington Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Open Dealer Exchange does
Open Dealer Exchange, LLC is a privately-held technology hub founded in 2009 as a joint venture between CDK Global and The Reynolds and Reynolds Company, the two largest Dealer Management System providers in the United States. The company delivers integrated finance and insurance (F&I) solutions to automotive dealerships, auto lenders, and aftermarket product providers, operating through three core business units: Deal Exchange (electronic deal jackets and autonomous funding), Provider Exchange Network (digital aftermarket product contracting), and 700Credit (credit reports, compliance solutions, and soft pull products covering Experian, Equifax, and TransUnion). Its flagship product, The Digital Deal®, enables one-click submission of a fully validated funding package from a dealer's DMS directly to a lender's loan origination system, supporting autonomous funding with 13 finance sources onboard and electronic contracting and credit application delivery to over 100 RouteOne finance sources.
The platform is built on a Tier-1 fully managed data center environment with SSAE 18 SOC 1 Type 2 certification, n+1 redundancy across application, network, and hardware layers, multigigabit network capacity, and industry-standard encryption for data in transit and at rest. Proprietary features include contract validation embedded in the dealer's F&I workflow, document-level messaging for accept/reject status, ancillary form data and validation, and single signing ceremony eContracting. Distribution is structurally embedded into the CDK Global and Reynolds & Reynolds dealer management systems, supplemented by a strategic alliance with RouteOne that connects the platform to over 100 finance sources and 200+ Dealer System Providers, with the single-system workflow currently live in 15 states.
The company generates revenue through a combination of subscription-based F&I software and services and transaction-based processing fees for credit reports, eContracting, autonomous funding, and ancillary product contracting. Pricing is quote-based enterprise B2B with annual billing cadence and is not publicly disclosed. The company is headquartered in Southfield, Michigan, employs 101-250 people, and operates primarily in the United States with secondary reach into Canada via RouteOne. It has no external venture capital or private equity backing; capital and strategic support come from the two founding DMS parents.
Open Dealer Exchange firmographics
Firmographics- Name
- Open Dealer Exchange
- Legal name
- Open Dealer Exchange, LLC
- Website
- https://opendealerexchange.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Open Dealer Exchange is a joint venture between CDK Global and Reynolds & Reynolds providing integrated F&I technology solutions—including electronic contracting, credit reports, and autonomous funding—to automotive dealerships, lenders, and aftermarket providers across the US and Canada.
- Ownership category
- akta.pro rank
Open Dealer Exchange industry classification
Industry- Product category
- Automotive F&I Software
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
- akta.pro secondary industry
- Distributor & Dealer Finance (Channel Financing) (FSABAHAE)
Keywords
Where Open Dealer Exchange is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Open Dealer Exchange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- F&I Software and Services: Revenue generated from providing integrated F&I solutions including credit reports, automated funding, eContracting, contract validation, soft pull solutions, and aftermarket product contracting. Operates through three business units: Deal Exchange (electronic deal jackets and autonomous funding), Provider Exchange Network (aftermarket product contracting), and 700Credit (credit reports and compliance).
- Transaction-based F&I Processing: Revenue from enabling electronic deal jackets for dealers and autonomous funding to lenders. Fees likely associated with each transaction processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B pricing - quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Open Dealer Exchange product offering
Product offeringCore offering
Open Dealer Exchange is a technology hub providing integrated Finance & Insurance (F&I) solutions for automotive dealerships and finance institutions through three lines of business: Deal Exchange (electronic deal jackets and autonomous funding from dealer DMS to lender LOS), Provider Exchange Network (technology connecting aftermarket product providers to dealer point-of-sale systems), and 700Credit (credit reports, compliance solutions, and soft pull products across Experian, Equifax, and TransUnion). Its flagship product, The Digital Deal®, enables one-click submission of fully validated contracts and lease agreements directly from a dealer's DMS to a lender's loan origination system.
Product overview
Open Dealer Exchange is a technology hub providing integrated F&I solutions for automotive dealerships through three core product lines: Deal Exchange (automated funding and digital F&I solutions), Provider Exchange Network (digital aftermarket product contracting), and 700Credit (credit reports, compliance solutions, and soft pull products). These products integrate with dealer management systems (DMS) and CRMs, connecting dealerships coast-to-coast with a nationwide network of auto lenders, aftermarket providers, and credit bureaus. The flagship platform, The Digital Deal, enables autonomous funding and electronic contract processing directly from dealer DMS to lender systems.
Differentiator
Problem solved
Functional benefit
Brands
- Deal Exchange: Automated Funding and Digital F&I Solutions - enables electronic deal jackets for Dealers and autonomous funding to Lenders
- Provider Exchange Network (PEN)
- 700Credit
- The Digital Deal
Products and services
- Deal Exchange Automated Funding and Digital F&I Solutions that enable electronic deal jackets for Dealers and autonomous funding to Lenders, allowing dealers to eSign and send validated contracts directly from their DMS to lender LOS systems.
- Provider Exchange Network (PEN) Digital aftermarket product contracting platform that provides technology and services connecting Aftermarket Product Providers with Dealer Systems, enabling the efficient sale of F&I aftermarket products through dealer point-of-sale systems.
- 700Credit Integrated credit reports, compliance solutions, and soft pull products; the largest provider of these services to automotive, RV, marine, and powersports dealers, covering Experian, Equifax, and TransUnion bureaus.
- The Digital Deal® Integrated digital F&I workflow enabling one-click submission of fully validated contracts and lease agreements directly from a Dealer's DMS to a Lender's LOS, with autonomous funding, document-level messaging, ancillary form data, and validation against contract fields.
- Dealer Compliance Learning Management System Web-based self-paced Learning Management System for dealer compliance education, helping dealerships train personnel on government compliance regulations and avoid costly fines or lawsuits, delivered through the 700Dealer.com portal.
Quantifiable outcome
- 73% growth over three years (2015-2018)
- +4 more outcomes
Companies that use Open Dealer Exchange
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Open Dealer Exchange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Open Dealer Exchange partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RouteOne (The Digital Deal Expansion)coreRouteOne and Open Dealer Exchange announced The Digital Deal® on January 23, 2023, realizing the key component of their strategic alliance. The Digital Deal includes industry-leading workflow features, document typing/indexing, required forms list, document-level messaging, ancillary form data and validation. These features are available in RouteOne and supported by 13 finance sources experiencing benefits of increased automation.
- Michigan Economic Development CorporationminorMichigan Business Development Program grant of $350,000 awarded to support company growth in Michigan. Project expected to generate $3.9 million capital investment and create 50 jobs. Company chose Michigan over competing sites in California and Texas.
- RouteOnecoreStrategic alliance announced March 20, 2018 between Open Dealer Exchange and RouteOne to bridge F&I solutions in automotive retail. Alliance brings together industry-leading organizations to connect critical F&I components, create seamless dealer workflow, and enable best-in-class consumer experience with 'funded right the first time' contracts. The technology convergence eliminates need for traditional system-to-system integration and creates broadest access point for dealers to connect with captive finance sources, independent lenders, OEMs, and aftermarket providers. Alliance leverages CDK Global and Reynolds and Reynolds systems.
- CDK GlobalcoreOpen Dealer Exchange is a joint venture founded by CDK Global (formerly ADP Dealer Services) and Reynolds and Reynolds in 2009. CDK Global is the largest global provider of integrated information technology and digital marketing solutions to more than 26,000 retail locations. The joint venture allows dealerships to integrate seamlessly with nationwide network of auto lenders, aftermarket providers, and credit bureaus.
- Reynolds & ReynoldscoreOpen Dealer Exchange is a joint venture founded by CDK Global and The Reynolds and Reynolds Company in 2009. Reynolds & Reynolds is a leading provider of integrated solutions that help auto retailers manage change and improve profitability. Through the joint venture, dealerships can integrate seamlessly with nationwide network of auto lenders, aftermarket providers, and credit bureaus.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Open Dealer Exchange competitors and assessment
Company assessmentDirect peers
- RouteOne: Direct competitor in F&I and credit application workflows. RouteOne also operates as a strategic partner via The Digital Deal alliance, but its core platform - connecting dealers to captive finance, independent lenders, and OEMs - directly overlaps with ODE's Deal Exchange and eContracting capabilities.
- Dealertrack (Cox Automotive): Direct competitor in DMS and F&I platforms. Owned by Cox Automotive, Dealertrack offers credit application, eContracting, and lender connectivity solutions that compete head-to-head with ODE's Deal Exchange capabilities across the same dealer and lender base.
- CUDL (Credit Union Direct Lending): Credit union lending network that connects dealers to credit union finance sources via credit application and eContracting - directly comparable to ODE's lender connectivity and eContracting capabilities for a sub-segment of the auto finance market.
- eLEND Solutions: Provider of online credit application, eContracting, and lender-desking tools for automotive dealers. Competes directly with ODE's Deal Exchange platform and autonomous funding functionality in the F&I workflow.
Broad incumbents
- Dominion Dealer Solutions: Established dealer software provider offering DMS, CRM, and digital retailing tools. Broader portfolio than ODE but serves the same auto dealer customers with overlapping F&I-adjacent capabilities.
- DealerSocket (Sokun): Dealer CRM and DMS provider serving auto retailers with marketing, desking, and dealer management functionality. Operates in the same dealer technology ecosystem with partial overlap in F&I workflows.
- PBS Systems: Major DMS provider serving franchised auto dealers. Broader than ODE's F&I focus but competes at the system-of-record layer where ODE's digital deal integrations reside.
- Frazer Computing: Independent DMS provider for independent auto dealers. Competes in the same dealer technology space and represents the kind of system ODE needs to integrate with to extend reach beyond CDK and Reynolds & Reynolds.
- VinSolutions (Cox Automotive): Automotive CRM and digital retailing platform owned by Cox Automotive. Sits in the same dealer workflow ecosystem and competes for F&I-adjacent workflow dollars through its connection to Dealertrack and Cox Auto's broader stack.
- Cox Automotive: Parent of Dealertrack, VinSolutions and other auto retail technology assets. Provides a competitive integrated platform that materially overlaps with ODE's F&I offerings from a single, well-capitalized vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Open Dealer Exchange social profiles
Digital presenceOpen Dealer Exchange compliance and trust
Trust signalCompliance1 record
Open Dealer Exchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Dealer Exchange leadership team
Management profileNumber of profiles
Profiles2 records
Open Dealer Exchange subsidiaries and ownership
Company hierarchySubsidiaries3 records
Open Dealer Exchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Dealer Exchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Dealer Exchange
What does Open Dealer Exchange do?
Open Dealer Exchange is a technology hub providing integrated Finance & Insurance (F&I) solutions for automotive dealerships and finance institutions through three lines of business: Deal Exchange (electronic deal jackets and autonomous funding from dealer DMS to lender LOS), Provider Exchange Network (technology connecting aftermarket product providers to dealer point-of-sale systems), and 700Credit (credit reports, compliance solutions, and soft pull products across Experian, Equifax, and TransUnion). Its flagship product, The Digital Deal®, enables one-click submission of fully validated contracts and lease agreements directly from a dealer's DMS to a lender's loan origination system.
Is Open Dealer Exchange a public or private company?
Open Dealer Exchange is a private company. It is classified as corporate owned and is currently operating.
When was Open Dealer Exchange founded?
Open Dealer Exchange was founded in 2009. It employs 101 to 250 people.
Where is Open Dealer Exchange based?
Open Dealer Exchange is headquartered in Farmington Hills, United States, in the North America region.
How does Open Dealer Exchange make money?
Two revenue lines are on record. F&I Software and Services are the primary driver. The others are transaction-based F&I Processing.
Who are Open Dealer Exchange's main competitors?
Direct peers on record are RouteOne, Dealertrack (Cox Automotive), CUDL (Credit Union Direct Lending) and eLEND Solutions. Broad incumbents are Dominion Dealer Solutions, DealerSocket (Sokun), PBS Systems, Frazer Computing, VinSolutions (Cox Automotive) and Cox Automotive.
Does Open Dealer Exchange have an API?
No public API is recorded for Open Dealer Exchange.
What industry is Open Dealer Exchange in?
Open Dealer Exchange's product category is Automotive F&I Software. Its primary akta.pro industry code is FSAKADAD, Dealer Floorplan & Inventory Financing, with a secondary code of FSABAHAE, Distributor & Dealer Finance (Channel Financing). Its NAICS code is 441 and its SIC code is 5500.