Business Systemhaus

What Business Systemhaus does

Business Systemhaus AG (BSH) is a privately held German IT consulting and services firm headquartered in Bayreuth, operating since 1952 (under the current AG structure since 2001). The company serves the German Mittelstand with end-to-end digitalization services spanning IT strategy consulting, agile project management, implementation of Microsoft Dynamics 365 Business Central, Modern Workplace deployments (Microsoft 365, SharePoint Online, Teams, Power Automate), Business Intelligence (Power BI, Jet Reports, Jet Analytics), IT infrastructure, hardware provisioning, ongoing support, and training. It holds three Microsoft Gold competencies (Enterprise Resource Planning, Cloud Productivity, Small and Midmarket Cloud Solutions) plus a Silver in Data Analytics, and was a Directions EMEA Award 2019 winner.

The company's proprietary technology footprint centers on a Microsoft-stack architecture and includes the 365Performance product line of Dynamics 365 BC extensions, Shareflex-based productized solutions for complaints, contracts, and quality documents (resold/partnered with Portal Systems AG), and the in-house service frameworks 365XPERT (agile Business Transformation as a Service consulting), 365Operations (cloud release-management retainers), and 365Care (managed support packages). BSH operates a 17-person Entwicklung (development) team and a substantial Beratung (consulting) team with CPRE, SCRUM Master, and Microsoft certifications.

Revenue is generated through a mix of professional services (consulting, project implementation, training billed per seat or per project), recurring managed services (365Care support retainers, 365Operations cloud monitoring), and hardware sales for full-service IT infrastructure delivery. The go-to-market is relationship-driven direct sales primarily to mid-market customers in the Bayreuth/Oberfranken region, with stated reach across the DACH region and an 18+ partner ecosystem that extends delivery capacity beyond internal headcount. BSH is led by a two-person Vorstand (Dr. Thomas Feulner and Sebastian Kronenberger) appointed in 2023, with Willi Deppner serving as Chairman of the Supervisory Board.

Name

Business Systemhaus

Legal name

Business Systemhaus AG

Website

https://bsh-ag.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Systemhaus AG is a Bayreuth-based, privately held Microsoft Gold partner IT consultancy serving the German Mittelstand with Dynamics 365 Business Central, Modern Workplace, BI, and managed-services offerings across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. IT Consulting and Advisory Services: Professional IT consulting services for digitalization and business process optimization, delivered through close customer cooperation from initial idea through conception and implementation.
2. IT Project Management: Agile project services including IT project planning and management with milestone tracking and cost monitoring.
3. Software Implementation and Configuration: Conception, introduction, and support of IT solutions including Microsoft Dynamics 365 Business Central implementation.
4. System Maintenance and Hardware: Full-service support for complete business infrastructure including hardware setup, cloud and security consulting, and ongoing operations management.
5. Support and Hotline Services: Qualified support services with extensive partner network for comprehensive assistance, offered through 365Care packages.
6. Training and Seminars: Technical and professional seminars and training on various solutions and topics, including customized training programs. Regular public trainings on Microsoft Dynamics 365, Power BI, Jet Reports, and Teams.
7. Software Development: Custom software development using modern technologies, state-of-the-art development and documentation tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Business Systemhaus AG is a German IT consulting and system house that supports mid-market Mittelstand companies with the digitalization and optimization of business processes — from initial idea through conception and implementation to ongoing operations. Core offerings include IT consulting and advisory, agile IT project management, conception/introduction/support of Microsoft IT solutions (notably Microsoft Dynamics 365 Business Central), full-service system support including hardware and cloud/security consulting, qualified support and hotline (365Care), custom software development, and technical/professional training on Microsoft technologies. Proprietary service packages (365XPERT, 365Operations, 365Care) and Dynamics 365 BC extensions (365Performance) along with Shareflex-based solutions for complaint, contract, and quality document management round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• 365Care: Rundum-sorglos support package for ongoing software solution care including support, hotline, and information services
• 365Operations
• 365XPERT
• Shareflex Claims
• Shareflex Contract Online
• Shareflex Quality Documents Online
• Jet Analytics
• Jet Reports
• 365Performance

Products and services

• 365Care Comprehensive support and hotline package for BSH customers running Microsoft and Shareflex business solutions, providing recurring support contingents, reduced hourly rates, dedicated personal contacts, and an online self-service portal.
• 365Operations Release management service package for monitoring Microsoft Cloud solutions (Dynamics 365 BC, SharePoint Online) and ensuring operability (lauffähigkeit) of cloud applications through update-cycle monitoring and proactive management for German Mittelstand customers.
• 365XPERT Innovative agile consulting package for Business Transformation as a Service (BTaaS), developed as a pioneering approach to digital transformation projects with milestone tracking and agile project methodology for Mittelstand companies.
• 365Performance Product line of proprietary extensions published for Microsoft Dynamics 365 Business Central that extend and integrate ERP functionality for BSH customers and the broader Dynamics 365 Business Central ecosystem.
• Shareflex Claims Online Cloud-based complaint management and ticket system built on SharePoint Online that provides centralized information storage and workflow management for handling customer and internal complaints, adopted by manufacturing customers such as Rauschert Heinersdorf-Pressig GmbH.
• Shareflex Contract Online Contract management solution for managing contracts throughout the entire lifecycle with automated notifications for deadlines and contract expiration, built on SharePoint Online.
• Shareflex Quality Documents Online Quality management document control solution for managing QM documents with workflows, approval processes, and compliance tracking, built on SharePoint Online and adopted by technology/manufacturing customers such as Voltavision GmbH.
• IT Unternehmens-Beratung (IT Consulting) IT corporate consulting delivered in close cooperation with customers to develop a vision and strategy for digitalization, with concrete approaches and tools tailored for the requirements of German Mittelstand companies.
• IT-Projektplanung und -Management (IT Project Planning and Management) Agile IT project planning and management delivered on milestone-tracked projects, with continuous visibility into project progress and costs for the customer throughout the engagement.
• Software-Entwicklung (Custom Software Development) Custom software development using modern technologies and state-of-the-art development and documentation tools to deliver tailored solutions for individual customer requirements.
• Systembetreuung / Hardware (Full-Service System Support and Hardware) Full-service system support for the customer's complete business infrastructure, including hardware setup, cloud and security consulting, and ongoing IT operations management.
• Training (Seminare und Schulungen) Technical and professional seminars and training on Microsoft Dynamics 365 Business Central, Power BI, Jet Reports, Microsoft Teams, and related topics, including customized customer training programs (e.g., Microsoft Teams training at €450 per person; half-day online training on Dynamics 365 BC, Jet Reports).

Quantifiable outcome

• More than 500 complex IT projects successfully delivered across ERP, Business Intelligence, Modern Workplace, and IT Infrastructure
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationPrimary technology partner with Gold Enterprise Resource Planning, Gold Cloud Productivity, Gold Small and Midmarket Cloud Solutions, and Silver Data Analytics competencies. Microsoft Solutions Partner for Business Applications. Strategic product focus on Microsoft Dynamics 365 Business Central, Microsoft 365, SharePoint Online, Azure, and Power Platform.
• insight software (Jet Global)coreTechnology or IntegrationPartner for Jet Reports and Jet Analytics - Business Intelligence solutions for Dynamics 365 Business Central. Offers certification training for Jet Reports Certified Professional and Specialist.
• CompanialcoreTechnology or IntegrationTechnology partner for ERP and related solutions.
• Portal Systems AGcoreTechnology or IntegrationProvider of Shareflex solutions including Shareflex Claims Online (complaint management), Shareflex Contract Online (contract management), and Shareflex Quality Documents Online (quality management).

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• COSMO CONSULT: Germany-based Microsoft Dynamics 365 / Business Central implementation partner serving Mittelstand and enterprise customers across the DACH region. Directly comparable to BSH in target market, Microsoft-stack focus, ERP/BI service portfolio, and partner-tier positioning.
• GOB Software & Systeme: German Microsoft Dynamics partner focused on ERP and CRM implementations for mid-market firms. Similar to BSH in Microsoft-centric delivery, Mittelstand customer base, and regional DACH footprint.
• Allgeier (Allgeier Enterprise Services): German-headquartered IT services group with a strong Microsoft practice covering Dynamics 365, Modern Workplace, and custom development. Comparable in service breadth and Microsoft focus, though larger and more diversified than BSH.
• Cundus AG: German IT consultancy specializing in Microsoft Dynamics 365 Business Central, SharePoint, and Modern Workplace solutions for mid-sized enterprises. Closely aligned to BSH in stack, target customer, and service mix.
• Prodware Group: European Microsoft partner delivering Dynamics 365 ERP and CRM solutions across multiple countries including Germany. Comparable in Dynamics 365 focus and mid-market customer base, though larger and more geographically diversified than BSH.

Broad incumbents

• Avanade: Joint Accenture-Microsoft venture delivering Microsoft technology services globally, including Dynamics 365, Azure, and Modern Workplace. Overlaps with BSH across the entire Microsoft stack but operates at much larger scale and serves enterprise customers.
• T-Systems: Deutsche Telekom subsidiary providing broad IT services including Microsoft-based ERP, cloud, and managed workplace solutions. A larger incumbent operating in the same DACH mid-market with overlapping capabilities.
• Capgemini (Microsoft practice): Global IT services firm with a dedicated Microsoft business group covering Dynamics 365, Power Platform, and Azure. Larger incumbent competing for the same Microsoft-based ERP and Modern Workplace opportunities, particularly on enterprise deals.

Others

• insightsoftware (Jet Global): Vendor of Jet Reports and Jet Analytics — the BI/reporting solutions BSH resells and implements on top of Dynamics 365 BC. Adjacent ecosystem participant: BSH is a partner/channel for insightsoftware, not a competitor, but the relationship is strategically important.
• Portal Systems AG: Provider of the Shareflex product suite (Claims, Contract, Quality Documents) that BSH resells and implements. An enabling technology partner rather than direct competitor, but strategically critical to BSH's proprietary SharePoint-based IP.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BSH_AG
• YouTubeyoutube.com/user/businesssystemhausag
• Facebookfacebook.com/businesssystemhausag
• LinkedInlinkedin.com/company/business-systemhaus-ag
• Instagraminstagram.com/businesssystemhausag
• TikToktiktok.com/@businesssystemhausag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Systemhaus