What Ayumetrix does

Ayumetrix is a privately held diagnostic laboratory and at-home testing platform operating from Lake Oswego, Oregon, serving healthcare providers, employers, health plans, individual patients, and international research partners. Founded in 2015, the company runs a CLIA-certified, CAP- and HIPAA-compliant lab that processes self-collected specimens — dried blood spots, dried plasma via its proprietary ADX100 collection technology, and saliva — mailed in by patients via provider-distributed kits across 101 countries. Its test menu spans four categories: hormones and wellness (women's health, men's health, thyroid, adrenal/diurnal cortisol, melatonin, fertility, anti-aging, metabolic), food and nutrition (IgG/IgG4/IgA panels across 96 to 208 foods, celiac and organic acids profiles), genetics (pharmacogenomic panels including APOE, MTHFR, and cardiac risk), and infectious diseases (multi-pathogen STI panels). Assays are run on LC-MS/MS, ICP-MS, ELISA, chemiluminescence, RT-PCR, Sanger/next-generation sequencing, and lab robotics.

Revenue mechanics combine one-time test kit sales with recurring laboratory testing services priced through either Provider-to-Pay or Patient-to-Pay arrangements, plus enterprise subscriptions in the form of customized corporate wellness plans and white-labeled health-plan offerings with API integrations. Provider accounts are acquired through a low-friction online signup with no commitment; results are delivered through a secure web portal. Marketing is content-led, supported by educational blogs, provider webinars, and active social channels targeting the integrative and functional medicine practitioner community.

The platform increasingly layers AI onto the lab workflow. NOVA, launched October 2024, is a 24/7 AI clinical support agent that surfaces insights from patient health data and suggests science-backed treatment plans, while AI-powered provider portals offer automated analytics, population health trend detection, and risk prioritization. Strategic emphasis is on provider productivity gains, at-home convenience, white-labeled enterprise distribution, and international expansion into academic and clinical research collaborations.

Name

Ayumetrix

Legal name

AYUMETRIX LLC

Website

https://ayumetrix.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayumetrix is a CLIA-certified diagnostic laboratory offering at-home self-sample collection and lab testing across hormones, food sensitivity, genetics, and infectious diseases, serving healthcare providers, employers, health plans, and international research partners in 101 countries.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industries

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN), Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)

Keywords

• Diagnostic laboratory services
• At-home hormone testing
• Food sensitivity testing
• Genetic health panels
• Infectious disease testing

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Laboratory Testing Services: Revenue from processing patient samples and providing test results to healthcare providers. Tests include hormone panels, food sensitivity panels, genetic tests, infectious disease testing, thyroid panels, and wellness markers. Providers can choose Provider to Pay (billing provider monthly) or Patient to Pay options.
2. Test Kit Sales: Sale of at-home test collection kits to healthcare providers. Kits include sample collection supplies with instructions. Providers receive 5 free hormone tests when buying their first 5 tests.
3. Corporate Wellness Plans: Customized corporate wellness plans for employers with customized branding and API integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ayumetrix operates a CLIA and CAP certified diagnostic laboratory that provides at-home self-sample collection testing across four core categories: Hormones & Wellness, Food & Nutrition, Genetics, and Infectious Diseases. Healthcare providers order test kits, distribute them to patients who self-collect samples (dried blood spot, dried plasma, or saliva), and mail them back to the lab for processing using LC-MS/MS, ICP-MS, ELISA, Chemiluminescence, RT-PCR, DNA Sequencing, and Robotics. Results are delivered through AI-powered provider portals, with NOVA serving as a 24/7 AI clinical support agent.

Product overview

AYUMETRIX is a diagnostic laboratory offering at-home self-sample collection testing with comprehensive test menus across four core categories: Hormones & Wellness, Food & Nutrition, Genetics, and Infectious Diseases. The company operates as a platform-plus-services model combining at-home test kit technology with provider-facing AI-powered portals and clinical support. The product portfolio includes numerous specialized hormone panels (women's health, men's health, thyroid, adrenal, anti-aging, metabolic), food sensitivity testing (IgG/IgA antibody panels with up to 208 foods), pharmacogenomic genetic panels (APOE, cardiac health, MTHFR, mood, pain, weight, nutrition), and STI testing panels. Supporting platform features include white-labeled branding, physician on record services, interactive AI dashboards, direct laboratory integration, end-to-end logistics, and HIPAA-compliant AI-powered provider portals. NOVA is the company's AI companion for wellness and diagnostics providing 24/7 clinical support. Testing methodologies include LC-MS/MS, ICP-MS, ELISA, Chemiluminescence, RT-PCR, DNA Sequencing, and dried blood/plasma spot collection.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA: AI Clinical Support Agent - available 24/7 to assist with clinically relevant insights into patient health data, and can help formulate science backed treatment plans for better patient care.

Products and services

• Hormones & Wellness Testing
• Food Sensitivity Testing
• Genetic Health Panels
• STI Test Panels
• NOVA AI Clinical Support Agent
• Customized Corporate Wellness Plans
• Health Plan Integration

Quantifiable outcome

• 101 countries served globally
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Academic ResearcherscoreStrategic or Co-development PartnerAyumetrix welcomes collaborations with academic researchers worldwide. They collaborate with scientific and clinical groups contributing to improving the future of healthcare.
• Biotech Sector ScientistscoreStrategic or Co-development PartnerCollaboration with scientists in the biotech sector for research and development of new testing methodologies and applications.
• Universities and Research CenterscoreStrategic or Co-development PartnerPartnerships with universities and research centers globally for clinical research and trial support.
• Small and Large Enterprises in ResearchminorStrategic or Co-development PartnerSupport for enterprises involved in research and clinical trials, both small and large scale operations.
• Clinical Advisors NetworkcoreOthersNetwork of clinical advisors including Ron Rothenberg MD, Dr. Homer Lim, Prof. Claus Muss, Dr. Gabriela Mercik, Dr. Naina Sachdev, Dr. Cecil Y.M Wong, and Heather Bird providing medical expertise and industry connections.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZRT Laboratory: Specialty clinical laboratory offering at-home saliva, dried blood spot, and serum testing for hormones, wellness, and cardiometabolic markers with a provider-facing B2B model. Closely comparable to Ayumetrix in sample types, test menu, and customer base.
• Genova Diagnostics: Specialty clinical laboratory focused on hormone, gastrointestinal, nutritional, and genetic testing for integrative and functional medicine practitioners. Directly comparable to Ayumetrix's provider-centric specialty testing approach.
• Mosaic Diagnostics (formerly Great Plains Laboratory): Specialty lab offering comprehensive wellness panels including hormones, organic acids, food sensitivities, and environmental toxins. Operates a provider portal B2B model targeting integrative practitioners, similar to Ayumetrix.
• Vibrant Wellness: Specialty laboratory offering food sensitivity, hormone, gut, and genetic testing through healthcare providers. Direct competitor in the at-home specialty wellness testing space with overlapping test menu.
• Doctor's Data: Specialty clinical laboratory providing hormone, toxic element, and nutritional testing using dried samples. Comparable to Ayumetrix in provider-focused specialty diagnostics and dried-sample methodologies.
• SpectraCell Laboratories: Specialty lab offering micronutrient, cardiometabolic, and hormone testing through healthcare providers. Overlapping customer segment (integrative/functional medicine) and test categories with Ayumetrix.

Broad incumbents

• Quest Diagnostics: Largest US clinical laboratory offering a comprehensive menu across all major diagnostic categories, including direct-to-consumer at-home testing. Comparable as a clinical lab competitor but with vastly greater scale, payor contracts, and reach.
• Laboratory Corporation of America (Labcorp): National clinical laboratory network offering routine and specialty diagnostics plus at-home testing through Labcorp OnDemand. Comparable to Ayumetrix across most test categories, with dominant scale advantage.

Emerging players

• Function Health: Venture-backed direct-to-consumer preventive health testing platform offering comprehensive blood panels with at-home collection. Comparable as a tech-forward specialty testing brand targeting health-conscious consumers, but with stronger consumer marketing and capital.
• InsideTracker: Personalized health and wellness testing service using blood biomarkers with at-home collection and AI-driven insights. Comparable in the at-home wellness testing niche and AI integration, though positioned more consumer-direct than Ayumetrix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ayumetrix
• YouTubeyoutube.com/channel/UC2wGu4hLItgAQnsQk0dgEvw
• Facebookfacebook.com/ayumetrixlabs
• LinkedInlinkedin.com/company/ayumetrix-llc
• Instagraminstagram.com/ayumetrix

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayumetrix