SiR MaRY

What SiR MaRY does

SiR MaRY is a Swiss integrated marketing agency founded in 2016 in Zürich, operating two divisions under one roof: SiR MaRY Kreation (brand strategy, content, digital/social campaigns, AI-assisted production, and brand activations) and SiR MaRY MEDIA (360-degree media strategy, planning, operations, and data intelligence across TV, digital, (D)OOH, social, print, and audio). The agency was spun out from the original SiR MaRY creative entity into a standalone media operation in January 2025, led by a Managing Director trio covering Media-Operations & Data, Planning & Consulting, and Strategy & Client. In January 2026, SiR MaRY MEDIA integrated Hutter Consult, growing the media team to over 30 specialists and consolidating media consulting capabilities within the MYTY Group parent structure.

The agency's technology stack is anchored by Salesforce Intelligence for cross-channel campaign dashboards, AI-driven forecasting and ROMI (Return on Marketing Investment) modeling, and direct integrations with major DSPs (Google DV360, XANDR, Amazon Ads) and social platforms (Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn). Its "co-creation operating model" structurally eliminates silos between media planning and media operations. The agency runs over 500 branding and performance campaigns per year for an enterprise client base that includes Samsung, Allianz, PostFinance, Sunrise, TWINT, Ovomaltine, CSS, Switzerland Tourism, BFU, and Beyer, with named offices in Zürich (headquarters), Munich, Berlin, and Düsseldorf to support direct DACH-region delivery.

SiR MaRY monetizes via professional services revenue: quote-based, project and retainer engagements for media strategy consulting, programmatic media execution, creative campaign development, and data intelligence services. Distribution is purely direct — no intermediaries or reseller channels — targeting enterprise and mid-market brand clients through pitches, referrals, and industry reputation. The agency has received multiple industry recognitions including Swiss Digital Agency of the Year (2018), DACH Newcomer of the Year (2019), and 1st place in the Swiss advertiser agency ranking in both 2023 and 2024. Revenue, ownership percentages, and cap-table details are not publicly disclosed.

Name

SiR MaRY

Legal name

SiR MaRY AG

Website

https://sirmary.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SiR MaRY is a Swiss integrated marketing agency operating two divisions — SiR MaRY Kreation (creative) and SiR MaRY MEDIA (360-degree media) — delivering brand strategy, media planning, programmatic buying, and data-driven campaign optimization for enterprise clients across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Strategy & Consulting Services: Professional services revenue from media strategy consulting, campaign planning, and holistic 360-degree media solutions for TV, digital, (D)OOH, social, print, and audio.
2. Media Operations & Execution: Revenue from campaign execution across digital channels including programmatic buying, paid social, paid search, and direct media buying in DACH region.
3. Creative Services (Kreation): Creative campaign development, brand activation, and experiential marketing services including content production and digital campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SiR MaRY provides integrated creative and media services to enterprise and mid-market brands. SiR MaRY Kreation delivers brand strategies, campaign concepts, content production, and digital/social campaigns. SiR MaRY MEDIA delivers 360-degree media solutions across TV, digital, (D)OOH, social, print, and audio, including media strategy, planning, programmatic and direct buying, and data-driven optimization.

Product overview

SiR MaRY is a Swiss marketing and media agency operating two divisions under one roof: SiR MaRY Kreation (creative services) and SiR MaRY MEDIA (360-degree media agency). Founded in 2016, the agency combines strategy, creativity, and technology to deliver integrated campaigns. SiR MaRY Kreation handles brand strategy, content creation, digital/social campaigns, and AI-assisted production. SiR MaRY MEDIA provides end-to-end media services including strategy, planning, operations, and data intelligence across TV, digital, (D)OOH, social, print, and audio channels. The integrated model enables seamless connection between creative excellence and media execution. The agency has won multiple awards including Swiss Digital Agency of the Year 2018 and has executed over 500 branding and performance campaigns annually for clients including Samsung, PostFinance, Sunrise, TWINT, Ovomaltine, CSS, and Switzerland Tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• SiR MaRY Kreation Creative services division offering brand strategies, digital strategies, content strategies, data & research, campaign concepts, 360-degree campaigns, brand activations & experiences, digital/Social Media & Influencer campaigns, and employer branding for brands seeking integrated creative output.
• Digital Craftsman Services Always-on digital services including performance campaigns, content production, AI production, content distribution, and asset automation. Pioneered Switzerland's first NFTs for advertising, TikTok ads, and fake OOH campaigns.
• SiR MaRY MEDIA 360-degree media agency offering media strategy & consulting, media planning, media operations & execution, and technology & data intelligence across TV, digital, (D)OOH, social, print, and audio.

Quantifiable outcome

• 200M campaign contacts for TWINT POS campaign
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• Ad AlliancecoreChannel Partner/ Reseller/ DistributorPartnership for advertising and media distribution services, enabling access to broader media networks and inventory across DACH region.
• AdmeiracoreChannel Partner/ Reseller/ DistributorSwiss advertising platform partnership for media buying and campaign execution across Swiss media networks.
• Amazon AdscoreTechnology or IntegrationTechnology partnership for programmatic advertising through Amazon DSP, enabling targeted advertising on Amazon properties and through Amazon inventory.
• Google Marketing PlatformcoreTechnology or IntegrationPartnership for Google DV360 (Display & Video 360), enabling programmatic media buying and campaign optimization across Google inventory and partner networks.
• Meta (Facebook/Instagram)coreTechnology or IntegrationDirect ad buying through Meta Ads Manager for Facebook and Instagram campaigns, enabling social media advertising and audience targeting.
• TikTokcoreTechnology or IntegrationSocial media advertising partnership for TikTok campaigns, enabling reach to GenZ audiences and engagement-driven content.
• SalesforcecoreTechnology or IntegrationIntelligence platform partnership using Salesforce for cross-channel campaign dashboards, data integration, and analytics.
• XANDR (Microsoft Advertising)coreTechnology or IntegrationProgrammatic advertising partnership through XANDR DSP for multi-platform campaign execution and optimization.
• GoldbachcoreChannel Partner/ Reseller/ DistributorSwiss media partnership for out-of-home, digital out-of-home, and cross-media campaign execution.
• RingiercoreChannel Partner/ Reseller/ DistributorSwiss media partnership for advertising across Ringier's publishing and digital platforms.
• STROERcoreChannel Partner/ Reseller/ DistributorOut-of-home advertising partnership for DOOH and traditional out-of-home media placement in DACH region.
• SwissPlakatAGcoreChannel Partner/ Reseller/ DistributorSwiss outdoor advertising partnership for traditional poster and billboard campaigns.
• CH MediacoreChannel Partner/ Reseller/ DistributorSwiss media partnership for cross-channel campaign execution across CH Media's TV, radio, and digital properties.
• Hutter ConsultcoreStrategic or Co-development PartnerIntegrated into SiR MaRY MEDIA in January 2026, bringing additional media expertise and strengthening the media competency within MYTY Group.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• GroupM: World's largest media investment group (WPP-owned), with strong DACH presence via agencies including Wavemaker, Mindshare, and EssenceMediacom. Comparable in media-buying capabilities, but operates at vastly larger scale and competes with SiR MaRY for enterprise media mandates.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, offering fully integrated creative, media, digital, and tech services. Comparable in integrated model and DACH focus, but materially larger in scale and headcount.
• Publicis Groupe: Global advertising holding company with significant Swiss (Publicis Zurich) and German operations across creative, media, digital, and data. Competes for the same enterprise clients but with full-network scale, global reach, and proprietary data/tech platforms.

Direct peers

• HEIMAT: Berlin-based independent creative and media agency with full-service capabilities including content production and digital campaign execution. Directly comparable in integrated model, German market presence, and enterprise client focus.
• Jung von Matt: Independent German agency group with strong creative reputation and growing media capabilities, headquartered in Hamburg with offices across DACH and Europe. Directly comparable as an integrated creative-and-media agency operating at a similar boutique-network scale.
• TBWA\Zürich: Swiss arm of TBWA\, a global creative network with significant Zurich presence. Directly comparable as a Zurich-based agency serving enterprise Swiss clients across creative and media, though operating within a larger global holding-company structure.
• Scholz & Friends: Independent German agency group with end-to-end creative, media, and digital capabilities, headquartered in Hamburg with Berlin operations. Closely comparable business model and DACH-focused enterprise client base to SiR MaRY.
• Kolle Rebbe: Hamburg-based independent creative and digital agency with strong brand-strategy and campaign capabilities for German-speaking enterprise clients. Comparable integrated offering and mid-sized agency scale, focused on DACH.
• Wirz Group: Largest independent Swiss advertising agency, based in Zurich. Directly comparable as a domestic Swiss creative and media agency competing for the same enterprise client roster (e.g. Swiss brands in retail, finance, telco).

Regional players

• Wavemaker: GroupM-owned global media agency with strong DACH operations. Directly comparable in media planning and buying services but operates as a regional arm of a global network rather than an independent DACH-focused agency.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sir-mary

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiR MaRY