ZGM Modern Marketing Partners

Name

ZGM Modern Marketing Partners

Legal name

Zero Gravity Inc.

Website

https://zgm.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Marketing agency services
• Brand development
• Media planning buying
• Digital product design
• Social behavior change

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing branding, creative, media planning/buying, digital products, content marketing, PR, and AI/emerging tech services to clients across various industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ZGM Modern Marketing Partners is a full-service integrated marketing and communications agency delivering branding, creative design, media planning and buying, digital product development, content marketing, public relations, and AI/emerging technology services. The agency operates without departmental silos and specializes in four industry verticals: homebuilding, food and beverage, social behaviour change, and charitable lottery fundraising.

Product overview

ZGM Modern Marketing Partners is a full-service integrated marketing communications agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency's services span seven core disciplines: Branding Services, Creative + Design Services, Media Planning + Buying, AI + Emerging Tech, Digital Product + UX, Content Marketing, and Public Relations, all delivered without departmental silos. Additionally, ZGM specializes in four industry verticals—Homebuilding Marketing, Food Industry Marketing, Social Behaviour Change Marketing, and Charitable Lottery Fundraising—each with specialized expertise and case studies demonstrating sector-specific outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development and brand positioning services to help clients establish distinctive market positions and build long-term brand equity.
• Creative + Design Services Full-service creative development including visual design, advertising creative, content creation, and campaign materials across multiple channels.
• Media Planning + Buying Strategic media planning and purchasing across television, digital, social, outdoor, print, and other advertising channels to maximize campaign effectiveness.
• AI + Emerging Tech Integration of artificial intelligence and emerging technologies into marketing strategies and campaigns for clients.
• Digital Product + UX Website development, digital product design, user experience optimization, and digital platform development including custom web applications and eCommerce solutions.
• Content Marketing Content strategy, creation, and distribution across digital and traditional channels to engage audiences and drive marketing objectives.
• Public Relations Strategic communications, media relations, crisis communications, and public affairs services to manage reputation and stakeholder relationships.
• eCommerce Services Online retail strategy, eCommerce website development, and digital sales channel optimization.
• Homebuilding Marketing Specialized marketing services for homebuilders including show home optimization, community marketing, buyer persona development, and digital marketing tactics for real estate.
• Food Industry Marketing Marketing, branding, and packaging services for food brands at all stages from startup through multinational, including brand development, product launches, and retail expansion.
• Social Behaviour Change Marketing Campaign development focused on health, social, and behavioral issues including public health campaigns, diversity initiatives, and movement-building communications.
• Charitable Lottery Fundraising Complete turn-key lottery fundraising solutions including brand development, prize strategy, marketing services, sales management, and regulatory compliance for nonprofit organizations.

Quantifiable outcome

• Full House Lottery generated over $100 million for hospital foundations over 25+ years
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Tourism CalgaryflagshipStrategic or Co-development Partner · 29 February 2024ZGM was selected from a pool of 25 agencies as Tourism Calgary's agency of record for creative and digital marketing efforts. This is a long-term engagement supporting Calgary's appeal as a top-tier destination for national, U.S., and overseas tourists. Paper Leaf | ZGM will collaborate to build a new web property for Tourism Calgary.
• Direct EnergyflagshipStrategic or Co-development Partner · 29 February 2024ZGM is partnering with Direct Energy, an electricity and natural gas retail provider in Alberta for two decades, to launch their renovated brand into the Alberta market. Scope includes customizing the brand for Albertans and applying it to product-based campaigns.
• Paper LeafcoreStrategic or Co-development Partner · 18 January 2021ZGM acquired Paper Leaf, an award-winning web and mobile app company based in Edmonton. This acquisition added important dimensions to ZGM's digital services and provided Paper Leaf with marketing and communications support. Paper Leaf brought 20 team members specializing in custom digital product design and development including websites, web applications, eCommerce, and mobile apps.
• Ethical Food Group (EFG)minorStrategic or Co-development PartnerZGM is partnered with Ethical Food Group, specializing in marketing for food brands who want to save the planet. This partnership helps those who want to win at the category level, deepen consumer loyalty and broaden appeal.
• The Canadian Agency Network (tCAN)minorChannel Partner/ Reseller/ DistributorZGM is a member of tCAN, Western Canada's network of independent agencies enabling collaboration and extended capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sid Lee: Canadian-founded independent creative agency with offices in Montreal, Toronto, and LA, offering branding, digital, and content services. Larger and broader-geography than ZGM, but comparable as a Canadian independent full-service agency.
• Juniper Park\TBWA: TBWA-affiliated Canadian agency offering creative, brand strategy, and digital marketing services. Comparable service offering but with the backing of a global network, contrasting with ZGM's independent model.
• DDB Canada: Omnicom-owned Canadian agency network providing integrated advertising, digital, and PR services. Competes with ZGM for the same enterprise client roster in Canada.
• BBDO Canada: Canadian office of global BBDO network offering creative, media, and digital services. Comparable full-service offering; competes for same enterprise RFPs as ZGM.
• Critical Mass: Canadian-founded digital experience agency offering design, technology, and marketing services, now part of Omnicom. Comparable in digital product and UX capability set, particularly with ZGM's Paper Leaf division.

Direct peers

• TAXI (Yellow Pepper): Canadian independent creative agency with strong Western Canadian presence, offering branding, advertising, and digital services. Closest geographic and structural peer to ZGM as a Canadian independent full-service agency.
• john st. Independent Canadian creative agency known for brand and digital work for major brands. Comparable as an independent Canadian full-service agency without holding-company affiliation.
• No Fixed Address (NFA): Independent Canadian creative agency operating without traditional holding-company structure; offers creative, media, and digital services. Comparable as an independent Canadian full-service agency peer.

Regional players

• Meow Social (formerly Grow): Western Canadian digital/social media agency offering social, content, and digital advertising services. Smaller and more digitally-focused peer; competes for similar mid-market and regional clients in Alberta/BC.

Emerging players

• Artslinger / Creative Co-op Calgary: Smaller independent creative shops based in Calgary and Edmonton competing for the same homebuilding, food, and nonprofit accounts. Direct competitors in Western Canada for project-based engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zgm_marketing
• Facebookfacebook.com/ZGMmarketing
• LinkedInlinkedin.com/company/zgm-collaborative-marketing
• Instagraminstagram.com/zgm_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZGM Modern Marketing Partners