Atticus

Name

Atticus

Legal name

Atticus, Inc.

Website

https://atticusadvantage.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Law Firm Coaching and Practice Management Training

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Management Services (8741)

akta.pro industry

PRIMARYEDABAAAG

Coaching Leadership & Mentoring Skills

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABANAL

Sales Leadership & Revenue Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAD

Performance & Accountability Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Law firm coaching
• Legal practice management
• Attorney training programs
• Professional coaching services
• Law firm growth advisory

Headquarters

HQ city

Mount Dora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Coaching Membership: Recurring membership program providing personalized coaching, group coaching, accountability groups, member portal access, and exclusive resources. Delivered through one-on-one guidance, on-demand hotline, and peer networking.
2. Practice Growth Diagnostic: One-time comprehensive assessment with 30-minute self-assessment, personalized consultation with Practice Growth Advisor, and three actionable next steps. Price point of $325.
3. Build My Great Team Staffing Services: Law firm staffing recruitment services with tiered packages (Basic $2,995, Standard $3,995, Deluxe $4,995, Premium $5,995) offering different levels of candidate screening, interviewing, and guarantee periods.
4. Tailored Training Programs: Customized leadership, culture, and growth programs including group training, executive coaching, peer mastermind groups, and strategic firm retreats.
5. Workshops and Events: Hands-on workshops offered in-person and virtually, including The Great Practice Breakthrough, Path to a Great Practice & Great Life, Grow Your Law Practice with AI, and Intake Mastery series.
6. Books and Publications: Sale of proprietary books including 'How Good Attorneys Become Great Rainmakers', 'Hire Slow Fire Fast', 'Time Management for Attorneys', 'Cashflow & Profitability', and 'My Great Life Focus'.
7. DISC Assessments: Digital behavioral assessments for attorneys and team members, providing insights into communication styles and behavioral preferences.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Atticus is a law firm coaching company that sells a recurring coaching membership pairing attorneys with personal Practice Advisors, group coaching sessions, and peer accountability groups (Rope Teams). Surrounding the membership, it offers a $325 Practice Growth Diagnostic, tiered staffing recruitment (Basic $2,995 to Premium $5,995), tailored training programs, a three-level Team Leader Certification, an annual Summit conference, workshops, webinars, books, and DISC assessments—all aimed at helping solo and small law firm owners grow revenue, improve operations, and achieve work-life balance.

Product overview

Atticus is a law firm coaching company offering a comprehensive portfolio of professional development services for attorneys. The core offering is the Atticus Coaching Membership, which combines personalized coaching, group sessions, accountability groups, and exclusive resources. Supporting products include the Practice Growth Diagnostic assessment ($325), Tailored Training programs, three-level Team Leader Certification, and Build My Great Team staffing services ($2,995-$5,995). The company provides educational resources through workshops (in-person and virtual), webinars, a podcast, books, and free worksheets. Events include The Summit annual conference (Orlando, November 2026) and specialized workshops on topics including AI-powered practice growth. The DISC Assessment serves as a behavioral profiling tool integrated throughout coaching programs.

Differentiator

Problem solved

Functional benefit

Brands

• Build My Great Team: Law firm staffing solutions that help attorneys find qualified candidates through screening, interviewing, and recruitment services.
• Practice Growth Diagnostic
• Tailored Training
• Team Leader Certification

Products and services

• Atticus Coaching Membership A recurring law firm coaching membership pairing member attorneys with personalized one-on-one guidance, group coaching sessions, Rope Teams accountability groups, exclusive webinars, and access to the Atticus Member Portal (videos, courses, workshops), plus a private attorney peer community.
• Practice Growth Diagnostic A one-time, $325 comprehensive 360-degree assessment evaluating a law firm's profitability, staffing, time management, and marketing, delivered with a FocusedDISC behavioral assessment, a tailored advisor consultation, and three actionable next steps.
• Tailored Training Bespoke leadership, culture, and growth programs exclusively for law firms, delivered through group training, executive coaching, peer mastermind groups, and strategic firm retreats, with curriculum modules in Time Mastery, Leadership Development, Operations Management, Client Growth, Profit Optimization, and Strategic Vision.
• Law Firm Team Leader Certification A three-level certification (Level 1, 2, 3) delivered via Zoom with 12 sessions per level, equipping key law firm team members with leadership, operational, and team-management skills to drive firm growth.
• Build My Great Team (Law Firm Staffing) Law firm staffing/recruiting service sold in four tiers (Basic $2,995, Standard $3,995, Deluxe $4,995, Premium $5,995), offering candidate sourcing, screening, interviewing, DISC assessments, reference checks, and a 60-day placement guarantee.
• FocusedDISC Behavioral Assessment A digital DISC-based behavioral assessment (Developed by Target Training International) profiling Dominance, Influence, Steadiness, and Compliance dimensions for attorneys and staff, used for team building, hiring, communication, and leadership development.
• Atticus Workshops Hands-on workshops led by practicing attorneys (in-person and virtual) covering topics such as The Great Practice Breakthrough, Path to a Great Practice & Great Life, Grow Your Law Practice with AI, and the Intake Mastery 90-day series.
• Atticus Webinars Free live and recorded webinar sessions on practice growth, operational management, business development, and team building, including Mid-Year Reset, Build a Referral System, and Get to Know Atticus.
• Great Practice. Great Life. Podcast A weekly podcast hosted by Steve Riley delivering law firm growth strategies, expert interviews, and member breakthrough stories, distributed via Apple Podcasts, Spotify, and YouTube.
• Atticus Book Library A library of Atticus-authored books sold directly to attorneys covering rainmaking, hiring, time management, cash flow, focus, and specialty topics for women lawyers.
• Atticus Worksheets (Free Resource Library) A free collection of downloadable worksheets and guides for law firm owners covering hiring, interviewing, mergers, weekly focus, firm start-up, onboarding, and AI adoption.

Quantifiable outcome

• 20,000+ attorneys trained and implementing 'Great Practice. Great Life.' methodology
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights1 record

Emerging players

• Clio: Leading cloud-based legal practice management software serving solo and small law firms, with adjacent education content (Clio Academy). Comparable to Atticus in targeting the same solo/small law firm segment and increasingly expanding into practice-management guidance.
• Lawyerist: Media and education company for solo and small-firm lawyers offering podcasts, articles, books, and a Lawyerist Lab membership. Comparable to Atticus in targeting the same audience with content-led practice management resources, though lighter on personalized coaching.

Others

• Consultwebs: Marketing services firm dedicated to law firms, providing website design, SEO, and business development support. Adjacent to Atticus in serving solo/small law firms with growth-related services, though focused on marketing execution rather than coaching.

Direct peers

• Edge International: Legal consultancy specializing in strategy, management, and growth advisory for law firms worldwide. Closely comparable to Atticus in serving solo and mid-size law firms with practice-management coaching and consulting engagements.
• LawBiz Management: Long-standing consulting and coaching firm for solo and small law firm owners, offering practice management, profitability, and planning services. Directly comparable to Atticus in vertical focus on lawyers and small-firm business development.
• The Rainmaker Companies: Provider of coaching, consulting, and mastermind programs for plaintiff law firms, focused on revenue growth, marketing, and intake optimization. Comparable to Atticus in delivering attorney-specific business coaching and recurring membership-style programs.
• Cael Law Firm Consulting: Consulting firm focused exclusively on solo and small law firm operations, profitability, and growth strategy. Highly comparable to Atticus in serving the same niche of solo/small-firm attorney clients.
• Great Legal Marketing: Coaching and training company teaching solo and small law firm owners marketing, intake, and client acquisition skills. Directly comparable to Atticus in segment (solo/small law firms) and offering (business and marketing coaching).

Broad incumbents

• LexisNexis Practice Advisor: Legal content and workflow platform offering how-to practice guidance, forms, and training resources for attorneys and law firms. Comparable to Atticus in providing practice-management know-how to law firms, though via a content/workflow product rather than personal coaching.
• Thomson Reuters Legal Executive Institute: Major legal information and technology provider offering practice management content, training, and advisory resources to law firms. Comparable to Atticus as a broader incumbent serving law firm professional development needs at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLXxQbnM96E8v8iIXjIEEZjDSoxxcxuWoP
• Xx.com/atticusattorney
• Facebookfacebook.com/atticusadvantage
• LinkedInlinkedin.com/company/atticus-advantage

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atticus