Wizito
Wizito, trading as ORO ROSSO SAS, is a French photobooth rental company that designs and manufactures photobooths in France, serving both corporate events (Adidas, Samaritaine, Event Side, major sporting events) and individual consumers across France via tiered rental packages.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Wizito does
Wizito, legally ORO ROSSO SAS, is a French photobooth rental company headquartered in Saint-Denis (Île-de-France) with operational coverage in Paris, Lyon, and Bordeaux and nationwide service across at least a dozen French cities. The company designs and manufactures its photobooths in France, integrating Canon DSLR cameras with proprietary software and thermal-sublimation printing. Its portfolio spans the Wonder Booth, Sky Booth, Iron Booth, Digital Booth, Cabine Photo & Vidéo, Cabine Studio Harcourt, the Box Fermée, and supporting animations such as photocalls, Piscine à Balles, Balançoire, Télésiège, Box Néon, Fond Vert, Fresque Collaborative, and an "Animation Photo IA." Equipment is CE-certified and ERP-compliant for public-venue use, and the company holds a CNIL declaration (#1847637) with GDPR-compliant lead-capture functionality.
The company operates a dual go-to-market. For enterprises, it runs a field-sales motion with dedicated account and project managers covering corporate activations, product launches, trade shows, team-building events, and major sporting events — clients include Adidas, Samaritaine Paris, Event Side, Expertis GP, IRIZ Consulting, and operators of Women's World Cup and Rugby World Cup venues in Lyon. For individual consumers, it offers tiered direct-to-consumer packages (Mini at €199 digital-only, Studio at €299 with 600 prints, Premium from €369 with Canon DSLR and integrated printer) booked online with delivery/pickup in Paris, Lyon, and Bordeaux over a 5-day rental. Revenue is generated primarily through one-time equipment rental plus customization, animation add-ons, and, for enterprise clients, lead-collection and engagement-analytics services.
The firm is privately held with €64,870 declared share capital, no disclosed external funding, and 1–10 listed employees. It maintains brand presence across Facebook, Instagram, LinkedIn, TikTok, Trustpilot, and Mariages.net. Expansion signals include a UK contact number, active LinkedIn job postings, and a layered product set that increasingly treats AI effects and immersive booths as distinct commercial offerings.
Wizito firmographics
Firmographics- Name
- Wizito
- Legal name
- ORO ROSSO
- Website
- https://wizito.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wizito, trading as ORO ROSSO SAS, is a French photobooth rental company that designs and manufactures photobooths in France, serving both corporate events (Adidas, Samaritaine, Event Side, major sporting events) and individual consumers across France via tiered rental packages.
- Ownership category
- akta.pro rank
Wizito industry classification
Industry- Product category
- Photobooth Rental Services
- NAICS
- Commercial Photography (541922), Photofinishing Laboratories (except One-Hour) (812921)
- SIC
- Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industry
- Lighting Design & Lighting Equipment Rentals (THAHAEAB)
Keywords
Where Wizito is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Wizito business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Photobooth Rental: Wizito generates primary revenue through rental of photobooths for events. Rental includes delivery, installation, setup, and pickup. The company offers tiered pricing for individual consumers (Mini, Studio, Premium) with varying features and print quantities. Enterprise pricing is customized based on event requirements.
- Customization Services: Additional revenue from custom frame designs, branded overlays, backdrop customization, and themed decorations. Enterprise clients pay premiums for branding, custom logos, and personalized messaging.
- Animation Add-ons: Supplementary revenue from additional animations like Box Néon, swings, ball pits, ski lift experiences, green screen effects, immersive decorations, collaborative murals, and AI photo effects.
- Data Collection Services: Enterprise-focused service providing lead collection, email capture with GDPR compliance, engagement analytics, and CRM-compatible data reports as part of marketing activation packages.
- Photocall Rental and Purchase: Wizito offers photocall (backdrop) rentals as well as purchase options for canvases and structures. Customization options include classic, floral, sequin, plant, and balloon themes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini - Digital Essential |
| Unit Pricing | Pay-as-you-go | Studio - Perfect Balance |
| Unit Pricing | Pay-as-you-go | Premium - Complete Luxury Experience |
| Subscription | Multi-year contract | Enterprise Custom Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Wizito product offering
Product offeringCore offering
Wizito rents premium photobooths and complementary event animations to corporate clients and individual consumers across France. The company designs and manufactures its own photobooth hardware (Wonder Booth, Sky Booth, Iron Booth, Digital Booth, Cabine Studio Harcourt, Box Fermée) in France using Canon DSLR cameras and thermal sublimation printers, and delivers a full turnkey service including transport, installation, customization, and pickup. Offerings include consumer packages (Mini, Studio, Premium) for weddings, birthdays, and religious celebrations, as well as enterprise solutions covering marketing activations, lead capture, and brand engagement for trade shows, seminars, and corporate evenings.
Product overview
Wizito is a French photobooth rental company offering a comprehensive portfolio of photo booth hardware products and event animations for both corporate and private events. The core product lineup includes hardware photobooths (Wonder Booth, Sky Booth, Iron Booth, Digital Booth, Cabine Photo & Vidéo, Cabine Studio Harcourt, and Box Fermée) that serve as the main rental offerings. These are complemented by decorative animations such as photocalls (Classique, Fleuri, Sequins, Végétal, Ballons), themed experiences (Piscine à Balles, Balançoire, Télésiège, Box Néon), and green screen/backdrop services. The company also offers three service packages for private events: MINI (digital-only at 199€), STUDIO (with 600 prints at 299€), and PREMIUM (professional quality at 369€+). All products are manufactured in France (Made in France) and feature full customization options including custom frames, branding, and AI-powered effects.
Differentiator
Problem solved
Functional benefit
Products and services
- Wonder Booth
Quantifiable outcome
- RGPD-compliant email collection directly in user journey with detailed data reports
- +3 more outcomes
Companies that use Wizito
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Wizito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
Wizito partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Wizito competitors and assessment
Company assessmentDirect peers
- SelfiBox: French photobooth rental company offering similar DSLR-quality booths for weddings and corporate events across France. Direct head-to-head competitor in the same French market segments (B2C celebrations and B2B activations) that Wizito targets.
- Simple Booth: US-based photobooth hardware and software platform serving event rental operators with iPad-based booths and event software. Comparable product (photobooth rental with branded sharing) and adjacent business model (supplying rental companies).
- BoothNation: US-based open-air photobooth rental company with DSLR-quality equipment and event-activation focus. Similar product offering (premium DSLR photobooth for corporate and private events) and similar value proposition around branded, shareable photo content.
- So Event Group: French event services and photobooth rental provider serving both B2B events and private celebrations across France. Comparable offering with on-site delivery, installation, and branded photo outputs targeting the same enterprise and consumer event segments.
Others
- Snappic: B2B SaaS platform providing photo booth software for rental operators, including AI-powered sharing, overlays, and analytics. Adjacent enabling technology for the same photobooth rental operators Wizito serves, and a potential competitor if Wizito moves to software-led offerings.
Regional players
- The Photo Booth Company: UK-based photobooth rental company offering DSLR booths and Magic Mirrors for weddings and corporate events. Comparable product mix targeting the same use cases (weddings, corporate celebrations, brand activations) in a different geography.
- Hire A Photobooth: UK photobooth rental operator with extensive fleet and nationwide coverage, serving weddings, corporate events, and brand activations. Comparable business model and product offering to Wizito, primarily competing in the UK rather than France.
Broad incumbents
- Photomaton: Long-established French automated photo booth operator with nationwide unattended booth network. Adjacent in the photo booth category but operates a different model (unattended consumer booths vs. Wizito's premium staffed event rentals), positioning it as an incumbent rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wizito social profiles
Digital presenceWizito compliance and trust
Trust signalCompliance3 records
Wizito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizito leadership team
Management profileNumber of profiles
Profiles3 records
Wizito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizito
What does Wizito do?
Wizito rents premium photobooths and complementary event animations to corporate clients and individual consumers across France. The company designs and manufactures its own photobooth hardware (Wonder Booth, Sky Booth, Iron Booth, Digital Booth, Cabine Studio Harcourt, Box Fermée) in France using Canon DSLR cameras and thermal sublimation printers, and delivers a full turnkey service including transport, installation, customization, and pickup. Offerings include consumer packages (Mini, Studio, Premium) for weddings, birthdays, and religious celebrations, as well as enterprise solutions covering marketing activations, lead capture, and brand engagement for trade shows, seminars, and corporate evenings.
Is Wizito a public or private company?
Wizito is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wizito founded?
Wizito was founded in 2015. It employs 1 to 10 people.
Where is Wizito based?
Wizito is headquartered in Paris, France, in the Europe region.
How does Wizito make money?
Five revenue lines are on record. Photobooth Rental is the primary driver. The others are customization Services, animation Add-ons, data Collection Services and photocall Rental and Purchase.
Who are Wizito's main competitors?
Direct peers on record are SelfiBox, Simple Booth, BoothNation and So Event Group. Snappic is listed as an others. Regional players are The Photo Booth Company and Hire A Photobooth. Photomaton is listed as a broad incumbent.
Does Wizito have an API?
No public API is recorded for Wizito.
What industry is Wizito in?
Wizito's product category is Photobooth Rental Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of THAHAEAB, Lighting Design & Lighting Equipment Rentals. Its NAICS code is 541922 and its SIC code is 7384.