elaboratum
elaboratum is a Munich-based digital consulting firm serving enterprise clients across DACH in Retail/E-Commerce, Insurance, Banking, and Telecommunications through strategy, AI adoption, customer journey, and implementation services, and is part of the Eidra collective since 2024.
- Company typePrivate
- Founded2010
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What elaboratum does
elaboratum GmbH is a Munich-headquartered digital consulting firm founded in 2010, operating with approximately 75 employees across five offices in Germany (Munich, Cologne, Hamburg) and Switzerland (Zurich, Bern). Since June 2024 it has been a subsidiary of the Eidra Gruppe, an international consulting collective for digital excellence. The firm delivers B2B consulting services to enterprise clients in four primary verticals — Retail/E-Commerce, Insurance, Banking & Finance, and Telecommunications — with named clients including Zalando, Birkenstock, Ferrero, Deutsche Bank, Deutsche Telekom, Swisscom, ERGO, Helvetia, Swiss Life, Postfinance, DSGV, Flatex, O2/Telefonica, and Marc O'Polo.
The service portfolio is organized into three pillars: Strategy (Digital Strategy, Organizational Development/Transformation & AI Adoption, Behavioral Product & Price Design), Concept (Generative & Conversational AI, Behavioral Design & Customer Journey, Customer Research & Experimentation), and Implementation (Business Processes & Technology, CRM & Data-Driven Marketing, Interim-Management & Umsetzungsbegleitung). The firm has developed proprietary methodologies including PsyConversion® (behavioral conversion) and the Relationship Commerce (R-Commerce) framework, and produces knowledge products such as the 'Customer Love' podcast, published books on AI/CRM/digital strategy, and sector-specific studies and whitepapers.
Revenue is generated through project-based consulting fees and retainer engagements priced on a quote basis, reflecting a professional services business model with no software product platform, no public API, and no disclosed ARR. Go-to-market is direct enterprise field sales supported by a content marketing engine across LinkedIn, Instagram, newsletter, podcast, and industry publications. The firm reports over 1,000 successful projects across 12+ years and operates with multiple managing partners (Marco Schulz, Rainer Volland, Joachim Stalph, Dr. Philipp Spreer, Thorsten Harras) under founder Prof. Dr. Klaus Gutknecht.
elaboratum firmographics
Firmographics- Name
- elaboratum
- Legal name
- elaboratum GmbH
- Website
- https://elaboratum.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- elaboratum is a Munich-based digital consulting firm serving enterprise clients across DACH in Retail/E-Commerce, Insurance, Banking, and Telecommunications through strategy, AI adoption, customer journey, and implementation services, and is part of the Eidra collective since 2024.
- Ownership category
- akta.pro rank
elaboratum industry classification
Industry- Product category
- Management Consulting
- NAICS
- Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where elaboratum is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
elaboratum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Digital Consulting: B2B consulting engagements including digital strategy, organizational transformation, customer journey design, AI adoption, and implementation support. Revenue generated through project-based consulting fees and retainer engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
elaboratum product offering
Product offeringCore offering
elaboratum is a strategic digital consulting firm offering B2B advisory services across digital strategy, AI adoption, customer journey design, behavioral product and price design, organizational transformation, CRM and data-driven marketing, and implementation support. Services are delivered through project-based engagements and retainers to enterprise clients primarily in the DACH region across e-commerce/retail, insurance, banking/finance, and telecommunications.
Product overview
elaboratum is a strategic e-commerce and digital consulting firm offering a comprehensive portfolio of consulting services organized around three pillars: Strategy (Digital Strategy, Organizational Development, Behavioral Product & Price Design), Concept (Generative & Conversational AI, Customer Journey & UX, Customer Research & Experimentation), and Implementation (Business Processes & Technology, CRM & Data-Driven Marketing, Interim Management). The company complements its consulting services with knowledge products including the 'Customer Love' podcast and published books on topics such as PsyConversion® and digital transformation. They also developed the 'Relationship Commerce' (R-Commerce) framework as a strategic methodology combining data strategy, marketing technology, and psychology. The offering is primarily service-based consulting rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy
- Organizational Development & Transformation
- Behavioral Product & Price Design
- Generative & Conversational AI Consulting
- Customer Journey Konzeption & UX
- Customer Research & Experimentation
- Business Processes & Technology
- CRM & Data-Driven Marketing
- Interim Management & Implementation Support
Quantifiable outcome
- >1000 successful projects over 12+ years
Companies that use elaboratum
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
elaboratum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
elaboratum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eidracoreelaboratum became part of the Eidra group in June 2024. Eidra is an international consulting network for digital excellence. elaboratum operates as a subsidiary/part of the Eidra collective, which is described as 'a consultancy collective helping leaders create great change.'
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
elaboratum competitors and assessment
Company assessmentOthers
Direct peers
- SinnerSchrader: German digital consultancy focused on digital business models, customer experience, and platform engineering; acquired by Accenture Interactive, it is one of the closest DACH parallels to elaboratum in size, services, and target enterprise segments.
- diconium: Stuttgart-based digital strategy and engineering consultancy (Volkswagen-owned) serving automotive, retail, and financial services; directly comparable to elaboratum in DACH enterprise footprint and digital transformation offering.
- diva-e Digital Value Enterprise: German full-service digital agency offering strategy, platform, and content services to enterprise clients in retail, finance, and insurance — closely mirrors elaboratum's DACH enterprise focus and service stack.
- SYZYGY AG: Listed German digital agency and consultancy (WPP network) with comparable size and a focus on customer experience, data, and technology for enterprise brands in DACH.
- Scholz & Volkmer: Boutique German digital agency focused on brand, commerce, and customer experience for enterprise clients; shares elaboratum's design-and-strategy DNA and mid-market enterprise segment.
Broad incumbents
- Valtech: Global digital experience and transformation consultancy with strong DACH presence; overlaps with elaboratum on customer journey, commerce, and data-driven marketing work for enterprise brands.
- Publicis Sapient: Global digital business transformation arm of Publicis; competes with elaboratum on end-to-end digital strategy, AI, and customer experience engagements for large enterprise clients across Europe.
- IBM iX (IBM Consulting): Global digital transformation and experience consultancy that competes with elaboratum for large DACH enterprise transformation, AI, and customer journey mandates — typically at the upper end of deal size.
Regional players
- MHP – A Porsche Company: Management and IT consultancy rooted in automotive and manufacturing; overlaps with elaboratum on digital transformation, customer journey, and AI adoption work for German industrial enterprises.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
elaboratum social profiles
Digital presenceelaboratum financial estimates
Financial estimateRevenue estimate
Valuation estimate
elaboratum leadership team
Management profileNumber of profiles
Profiles7 records
elaboratum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
elaboratum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about elaboratum
What does elaboratum do?
elaboratum is a strategic digital consulting firm offering B2B advisory services across digital strategy, AI adoption, customer journey design, behavioral product and price design, organizational transformation, CRM and data-driven marketing, and implementation support. Services are delivered through project-based engagements and retainers to enterprise clients primarily in the DACH region across e-commerce/retail, insurance, banking/finance, and telecommunications.
Is elaboratum a public or private company?
elaboratum is a private company. It is classified as corporate owned and is currently operating.
When was elaboratum founded?
elaboratum was founded in 2010. It employs 51 to 100 people.
Where is elaboratum based?
elaboratum is headquartered in München, Germany, in the Europe region.
How does elaboratum make money?
One revenue line is on record: strategic Digital Consulting.
Who are elaboratum's main competitors?
NovaTec Consulting is listed as an others. Direct peers are SinnerSchrader, diconium, diva-e Digital Value Enterprise, SYZYGY AG and Scholz & Volkmer. Broad incumbents are Valtech, Publicis Sapient and IBM iX (IBM Consulting). MHP – A Porsche Company is listed as a regional player.
Does elaboratum have an API?
No public API is recorded for elaboratum.
What industry is elaboratum in?
elaboratum's product category is Management Consulting. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541618 and its SIC code is 8742.