elaboratum

Management Consultingelaboratum.de

elaboratum is a Munich-based digital consulting firm serving enterprise clients across DACH in Retail/E-Commerce, Insurance, Banking, and Telecommunications through strategy, AI adoption, customer journey, and implementation services, and is part of the Eidra collective since 2024.

Company typePrivate
Founded2010
HeadquartersMünchen, Germany
Headcount51–100
GTM typeB2B
OfferingServices

What elaboratum does

elaboratum GmbH is a Munich-headquartered digital consulting firm founded in 2010, operating with approximately 75 employees across five offices in Germany (Munich, Cologne, Hamburg) and Switzerland (Zurich, Bern). Since June 2024 it has been a subsidiary of the Eidra Gruppe, an international consulting collective for digital excellence. The firm delivers B2B consulting services to enterprise clients in four primary verticals — Retail/E-Commerce, Insurance, Banking & Finance, and Telecommunications — with named clients including Zalando, Birkenstock, Ferrero, Deutsche Bank, Deutsche Telekom, Swisscom, ERGO, Helvetia, Swiss Life, Postfinance, DSGV, Flatex, O2/Telefonica, and Marc O'Polo.

The service portfolio is organized into three pillars: Strategy (Digital Strategy, Organizational Development/Transformation & AI Adoption, Behavioral Product & Price Design), Concept (Generative & Conversational AI, Behavioral Design & Customer Journey, Customer Research & Experimentation), and Implementation (Business Processes & Technology, CRM & Data-Driven Marketing, Interim-Management & Umsetzungsbegleitung). The firm has developed proprietary methodologies including PsyConversion® (behavioral conversion) and the Relationship Commerce (R-Commerce) framework, and produces knowledge products such as the 'Customer Love' podcast, published books on AI/CRM/digital strategy, and sector-specific studies and whitepapers.

Revenue is generated through project-based consulting fees and retainer engagements priced on a quote basis, reflecting a professional services business model with no software product platform, no public API, and no disclosed ARR. Go-to-market is direct enterprise field sales supported by a content marketing engine across LinkedIn, Instagram, newsletter, podcast, and industry publications. The firm reports over 1,000 successful projects across 12+ years and operates with multiple managing partners (Marco Schulz, Rainer Volland, Joachim Stalph, Dr. Philipp Spreer, Thorsten Harras) under founder Prof. Dr. Klaus Gutknecht.

elaboratum firmographics

Firmographics

Name: elaboratum
Legal name: elaboratum GmbH
Website: https://elaboratum.de
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 51–100 employees
Short description: elaboratum is a Munich-based digital consulting firm serving enterprise clients across DACH in Retail/E-Commerce, Insurance, Banking, and Telecommunications through strategy, AI adoption, customer journey, and implementation services, and is part of the Eidra collective since 2024.
Ownership category
akta.pro rank

elaboratum industry classification

Industry

Product category: Management Consulting
NAICS: Other Management Consulting Services (541618)
SIC: Services-Management Consulting Services (8742), Services-Management Services (8741)
akta.pro primary industry: B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

Digital strategy consulting
E-commerce consulting
Customer journey design
AI adoption consulting
Organizational transformation

Where elaboratum is headquartered

Location

Headquarters

HQ city: München
HQ country: Germany
HQ region: Europe

Offices5 records

Markets served

elaboratum business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Strategic Digital Consulting: B2B consulting engagements including digital strategy, organizational transformation, customer journey design, AI adoption, and implementation support. Revenue generated through project-based consulting fees and retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

elaboratum product offering

Product offering

Core offering

elaboratum is a strategic digital consulting firm offering B2B advisory services across digital strategy, AI adoption, customer journey design, behavioral product and price design, organizational transformation, CRM and data-driven marketing, and implementation support. Services are delivered through project-based engagements and retainers to enterprise clients primarily in the DACH region across e-commerce/retail, insurance, banking/finance, and telecommunications.

Product overview

elaboratum is a strategic e-commerce and digital consulting firm offering a comprehensive portfolio of consulting services organized around three pillars: Strategy (Digital Strategy, Organizational Development, Behavioral Product & Price Design), Concept (Generative & Conversational AI, Customer Journey & UX, Customer Research & Experimentation), and Implementation (Business Processes & Technology, CRM & Data-Driven Marketing, Interim Management). The company complements its consulting services with knowledge products including the 'Customer Love' podcast and published books on topics such as PsyConversion® and digital transformation. They also developed the 'Relationship Commerce' (R-Commerce) framework as a strategic methodology combining data strategy, marketing technology, and psychology. The offering is primarily service-based consulting rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

Digital Strategy
Organizational Development & Transformation
Behavioral Product & Price Design
Generative & Conversational AI Consulting
Customer Journey Konzeption & UX
Customer Research & Experimentation
Business Processes & Technology
CRM & Data-Driven Marketing
Interim Management & Implementation Support

Quantifiable outcome

>1000 successful projects over 12+ years

Companies that use elaboratum

Customer profile

Named customers15 records

Segments4 records

Ideal customer profiles4 records

elaboratum technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

elaboratum partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

EidracoreStrategic or Co-development Partner · 1 June 2024elaboratum became part of the Eidra group in June 2024. Eidra is an international consulting network for digital excellence. elaboratum operates as a subsidiary/part of the Eidra collective, which is described as 'a consultancy collective helping leaders create great change.'

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

elaboratum competitors and assessment

Company assessment

Others

NovaTec Consulting:

Direct peers

SinnerSchrader: German digital consultancy focused on digital business models, customer experience, and platform engineering; acquired by Accenture Interactive, it is one of the closest DACH parallels to elaboratum in size, services, and target enterprise segments.
diconium: Stuttgart-based digital strategy and engineering consultancy (Volkswagen-owned) serving automotive, retail, and financial services; directly comparable to elaboratum in DACH enterprise footprint and digital transformation offering.
diva-e Digital Value Enterprise: German full-service digital agency offering strategy, platform, and content services to enterprise clients in retail, finance, and insurance — closely mirrors elaboratum's DACH enterprise focus and service stack.
SYZYGY AG: Listed German digital agency and consultancy (WPP network) with comparable size and a focus on customer experience, data, and technology for enterprise brands in DACH.
Scholz & Volkmer: Boutique German digital agency focused on brand, commerce, and customer experience for enterprise clients; shares elaboratum's design-and-strategy DNA and mid-market enterprise segment.

Broad incumbents

Valtech: Global digital experience and transformation consultancy with strong DACH presence; overlaps with elaboratum on customer journey, commerce, and data-driven marketing work for enterprise brands.
Publicis Sapient: Global digital business transformation arm of Publicis; competes with elaboratum on end-to-end digital strategy, AI, and customer experience engagements for large enterprise clients across Europe.
IBM iX (IBM Consulting): Global digital transformation and experience consultancy that competes with elaboratum for large DACH enterprise transformation, AI, and customer journey mandates — typically at the upper end of deal size.

Regional players

MHP – A Porsche Company: Management and IT consultancy rooted in automotive and manufacturing; overlaps with elaboratum on digital transformation, customer journey, and AI adoption work for German industrial enterprises.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

elaboratum financial estimates

Financial estimate

Revenue estimate

Valuation estimate

elaboratum leadership team

Management profile

Number of profiles

Profiles7 records

elaboratum funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

elaboratum M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elaboratum

What does elaboratum do?

Is elaboratum a public or private company?

elaboratum is a private company. It is classified as corporate owned and is currently operating.

When was elaboratum founded?

elaboratum was founded in 2010. It employs 51 to 100 people.

Where is elaboratum based?

elaboratum is headquartered in München, Germany, in the Europe region.

How does elaboratum make money?

One revenue line is on record: strategic Digital Consulting.

Who are elaboratum's main competitors?

NovaTec Consulting is listed as an others. Direct peers are SinnerSchrader, diconium, diva-e Digital Value Enterprise, SYZYGY AG and Scholz & Volkmer. Broad incumbents are Valtech, Publicis Sapient and IBM iX (IBM Consulting). MHP – A Porsche Company is listed as a regional player.

Does elaboratum have an API?

No public API is recorded for elaboratum.

What industry is elaboratum in?

elaboratum's product category is Management Consulting. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541618 and its SIC code is 8742.