Sierra at Tahoe
- Company typePrivate
- Founded1947
- HeadquartersTwin Bridges, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Sierra at Tahoe firmographics
Firmographics- Name
- Sierra at Tahoe
- Legal name
- Booth Creek Resort Properties, LLC
- Website
- https://sierraattahoe.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Sierra at Tahoe industry classification
Industry- Product category
- Ski Resort
- NAICS
- Skiing Facilities (71392), Recreational Goods Rental (532284), Tour Operators (56152)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain Safety & Patrol Services (Avalanche Training, Rescue, Medical) (THAAAJAI)
Keywords
Where Sierra at Tahoe is headquartered
LocationHeadquarters
- HQ city
- Twin Bridges
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sierra at Tahoe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Season Passes: Recurring revenue from season passes sold directly to consumers. Tiered options include Unlimited ($529 adult), Play ($429 adult), and Weekday ($329 adult) passes. Passes provide the majority of revenue and customer acquisition, with holders generating additional revenue through on-mountain spending.
- Lift Tickets: One-time ticket sales for daily access. Tickets available as full day, half day, night skiing, and multi-day packages. Advance purchase discounts up to 40% off. Lift Ticket 3-PAK available at $91 per ticket with no blackout dates.
- Food and Beverage: On-mountain dining through multiple outlets including Mama's Kitchen, Aspen Express, Java, Grandbrew, The Pub, 360 Smokehouse BBQ (partnered with Urban Roots Brewing & Smokehouse), and Baja Grill. Mobile ordering introduced for convenience.
- Ski and Snowboard Rentals: Equipment rentals including demo equipment, high performance gear, skis, and snowboards. 30% employee discount available.
- Retail: Sierra Mountain Sports retail store selling gear and merchandise. 30% off retail for employees.
- Ski and Ride Lessons: Group and private lessons for adults, kids, and beginners. Single lessons and multi-day packages available.
- Ikon Pass Access Revenue: Revenue from Ikon Pass partnership - Ikon Pass holders receive 7 days (standard) or 5 days (Base Pass) of access with select blackout dates. Sierra receives referral traffic and potential passholder conversion.
- Group and Corporate Sales: Group packages and corporate sales for organizations, teams, and events. Dedicated sales team for group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Unlimited Season Pass - Full access with no restrictions |
| Subscription | Annual | Play Season Pass - 7 days/week with limited blackout dates |
| Subscription | Annual | Weekday Season Pass - Monday-Friday access |
| Subscription | Annual | First Responder Season Pass - Discounted rates for emergency personnel |
| Unit Pricing | Pay-as-you-go | Lift Ticket 3-PAK - Multi-day ticket bundle |
| Unit Pricing | Pay-as-you-go | Single Day Ticket - Full and half day options |
| Unit Pricing | Pay-as-you-go | Ski and Ride Lessons |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Sierra at Tahoe product offering
Product offeringCore offering
Sierra-at-Tahoe is a ski resort operating across 2,000 acres and 50 trails at Twin Bridges, California, selling lift access via season passes and daily lift tickets, ski and snowboard lessons, equipment rentals, terrain park access, tubing, on-mountain dining, retail, and group/corporate event services. The resort features 14 lifts, 9 amphitheater-style terrain parks including South Shore's only halfpipe, and Huckleberry Canyon expert backcountry access, complemented by 400+ inches of average annual snowfall.
Product overview
Sierra-at-Tahoe is a ski resort offering a comprehensive winter sports experience centered around its core ski and snowboard facilities across 2,000 acres and 50 trails. The resort's primary offerings include lift tickets and season passes (Unlimited, Play, and Weekday tiers), paired with ski and ride school lessons for all ages and skill levels. Equipment rentals with demo and high-performance options complement the instructional programs. The resort features eight world-class terrain parks including nine amphitheater-style parks and South Shore's only halfpipe, along with expert terrain in Huckleberry Canyon. Additional revenue streams include tubing and snow play activities at Blizzard Mountain, on-mountain dining venues, Sierra Mountain Sports retail shop, and group/corporate sales services. The resort joined the Ikon Pass network in 2024, expanding access to a broader network of pass holders.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Passes Annual pass products providing unlimited or limited access to Sierra-at-Tahoe's ski and snowboard facilities, sold in three tiers: Unlimited ($529 adult, no blackout dates), Play ($429 adult, 10 blackout dates), and Weekday ($329 adult, Monday-Friday access). Includes Bring a Friend for Free (BFF) tickets, Powder Alliance access (Unlimited and Play), and 20% off on-mountain purchases.
- Lift Tickets Day tickets for skiing and snowboarding access, available as Full Day, Half Day, Afternoon, Night Skiing, and Beginner Area tickets, plus multi-day bundles including the Lift Ticket 3-PAK ($91 per ticket, no blackout dates) and 2-of-3 Day Ticket for flexible scheduling. Age-based pricing for Adult (23+), Young Adult (13-22), Child (5-12), and Senior (65-79).
- Ski + Ride School Lessons Instructional programs for skiing and snowboarding, including adult lessons, youth/kids lessons, private lessons, and team programs, with options for Single Lesson, 3-Day Package, 5-Day Package, and Private Lesson formats. The Adult Learn to Ski/Ride Program offers up to 44% savings when booked online.
- Equipment Rentals Rental equipment including demos, high-performance skis and snowboards, with rental packages for various ability levels. Includes a 30% employee discount.
- Terrain Parks Eight world-class terrain parks featuring 9 amphitheater-style parks and South Shore's only halfpipe (conditions permitting), with various features for beginner through expert skill levels.
- Tubing Hill and Snow Play Snow tubing activities and dedicated snow play areas for families and groups, separate from skiing and riding terrain.
- Blizzard Mountain Tubing and snow play area offering family-friendly winter activities at a dedicated, beginner-friendly zone.
- On-Mountain Dining Food and beverage offerings across multiple on-mountain outlets including Mama's Kitchen, Aspen Express, Java, Grandbrew, The Pub, 360 Smokehouse BBQ (partnered with Urban Roots Brewing & Smokehouse), and Baja Grill, with a new mobile ordering system.
- Sierra Mountain Sports On-mountain retail shop selling ski and snowboard equipment, apparel, accessories, and merchandise.
- Group and Corporate Sales Group sales and corporate event services for organizations, teams, and businesses seeking ski outings, team-building experiences, competitions, and corporate retreats, with volume discounts, custom packages, and a dedicated sales team.
- Mountain Tours Guided tours of the mountain providing guests with orientation and insight into the resort's terrain, lifts, and trails.
- Ikon Pass Access Access to Sierra-at-Tahoe via the Ikon Pass network, offering Ikon Pass holders 7 days (standard) or 5 days (Base Pass) of skiing with select blackout dates for the 2024/25 season onward.
- Gift Cards Gift cards available for purchase and redeemable toward ski passes, on-mountain dining, and retail purchases.
Quantifiable outcome
- 80th season anniversary
- +3 more outcomes
Companies that use Sierra at Tahoe
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Sierra at Tahoe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sierra at Tahoe partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Urban Roots Brewing & SmokehouseminorNew food and beverage partnership bringing craft beer and signature dishes to 360 Smokehouse BBQ at Sierra-at-Tahoe. Part of resort dining upgrades for the 2024-25 season.
- Ikon PasscoreSierra-at-Tahoe joined Ikon Pass for the 2024/25 season as the first South Lake Tahoe destination and sixth California mountain on the pass. Ikon Pass holders receive 7 days (standard) or 5 days (Base Pass) of access with select blackout dates. This partnership provides access to Ikon Pass's extensive global customer base and positions Sierra as a destination for multi-resort pass holders.
- Sugar Pine FoundationminorPartner in Keep Sierra Clean Day reforestation efforts. Provided seeds and seedlings including Western White pines, Jeffery pines, and Red fir trees for guest planting activities.
- CIEEminorSierra-at-Tahoe works with CIEE to hire J1 visa participants for seasonal employment. CIEE facilitates international exchange visitor program connecting Sierra with seasonal workers from around the world.
- USFS (United States Forest Service)corePartnership with the United States Forest Service for Caldor Fire recovery and ongoing forest management. USFS provides regulatory oversight, forest management expertise, and support for restoration efforts including tree planting and terrain remediation.
- El Dorado Resource Conservation District (RCD)coreCollaboration with El Dorado RCD for forest management and reforestation following the 2021 Caldor Fire. RCD foresters oversee tree planting, hazard tree removal, and long-term forest recovery planning.
- El Dorado Community FoundationminorEstablished the Caldor Restoration Fund for community donations to support fire recovery efforts. Sierra matched dollar-for-dollar all $50 season pass rebates donated by passholders to assist affected employees.
- Atlas Tree CompanycoreLocal Santa Rosa-based tree service company leading Caldor Fire recovery tree mitigation. Deployed 30+ employees with 20 pieces of specialized heavy forestry equipment. Removed over 14,000 fire-damaged trees and approximately 5 million board feet of timber from Sierra's slopes during Phase 1 restoration.
- Powder AlliancecoreUnlimited+ and Play Season Pass holders receive 3 free days (Sunday-Friday, non-holiday) at 22 Powder Alliance resorts worldwide, plus 50% off weekend tickets. This provides pass holders added value and drives cross-resort traffic.
- SubaruminorSponsor of Subaru WinterFest event at Sierra. New Subaru vehicle purchasers receive two complimentary season passes (some blackout dates apply).
- Tahoe Forest ProductsminorCarson City, NV mill that processes salvaged timber from Caldor Fire recovery. Approximately 20 million board feet of salvaged timber from Sierra project sent to the mill for repurposing.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
Sierra at Tahoe competitors and assessment
Company assessmentDirect peers
- Kirkwood Mountain Resort: Vail Resorts-owned South Lake Tahoe resort known for advanced terrain, high snowfall, and a more local vibe similar to Sierra's positioning. Direct competitor for expert skiers and powder-day trips from the Sacramento/Bay Area.
- Heavenly Mountain Resort: Vail Resorts-owned integrated Lake Tahoe resort with the largest skiable terrain in the region and a Nevada-side base. Competes directly with Sierra for South Shore and Bay Area drive-up demand and offers full lodging village amenities Sierra lacks.
- June Mountain: California Ikon Pass resort (also Alterra-owned) with a family-friendly, local vibe similar to Sierra. Smaller integrated resort with terrain parks and lessons; competes for Southern California and Central Valley passholders.
- Palisades Tahoe: Owned by Alterra Mountain Company and on the Ikon Pass, Palisades Tahoe is an integrated Lake Tahoe resort with 6,000+ acres, multiple base areas, and on-mountain lodging. It directly competes with Sierra for Tahoe visitation and is also an Ikon Pass partner, making it the closest large-scale peer.
- Bear Valley Mountain Resort: Independent California family-friendly resort in the Central Sierra with comparable mid-sized terrain and lessons focus. Competes with Sierra for Central Valley and Bay Area family ski trips on a similar independent-resort model.
- Mammoth Mountain: California's largest ski resort, also on the Ikon Pass via Alterra, with extensive terrain, terrain parks, and on-mountain lodging. Competes with Sierra for California destination skiers and is the dominant California Ikon partner.
- Sugar Bowl Resort: Independent, family-owned Northern California resort near Truckee/North Lake Tahoe with comparable scale, terrain mix, and authentic local culture. Closely comparable to Sierra in ownership style (private, independent), size, and Bay Area feeder market.
- Mt. Rose Ski Tahoe: Independently owned integrated resort between Reno and North Lake Tahoe with 1,200 acres and high snowfall. Comparable to Sierra in independent ownership, scale, and drive-up day-trip market from a Northern California/Nevada metro.
- Northstar California Resort: A Vail Resorts-owned integrated Tahoe resort with on-site village lodging, ski school, and terrain parks. Comparable in product mix to Sierra but with significantly larger lodging, Epic Pass exclusivity, and capital base.
- Homewood Mountain Resort: West Shore Lake Tahoe integrated resort with 1,260 acres and views-driven terrain. Comparable to Sierra in independent-style operations, West Shore positioning, and similar size, with overlapping Bay Area drive-up catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sierra at Tahoe social profiles
Digital presenceSierra at Tahoe compliance and trust
Trust signalCompliance2 records
Sierra at Tahoe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sierra at Tahoe leadership team
Management profileNumber of profiles
Profiles3 records
Sierra at Tahoe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sierra at Tahoe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sierra at Tahoe
What does Sierra at Tahoe do?
Sierra-at-Tahoe is a ski resort operating across 2,000 acres and 50 trails at Twin Bridges, California, selling lift access via season passes and daily lift tickets, ski and snowboard lessons, equipment rentals, terrain park access, tubing, on-mountain dining, retail, and group/corporate event services. The resort features 14 lifts, 9 amphitheater-style terrain parks including South Shore's only halfpipe, and Huckleberry Canyon expert backcountry access, complemented by 400+ inches of average annual snowfall.
Is Sierra at Tahoe a public or private company?
Sierra at Tahoe is a private company. It is classified as corporate owned and is currently operating.
When was Sierra at Tahoe founded?
Sierra at Tahoe was founded in 1947. It employs 501 to 1,000 people.
Where is Sierra at Tahoe based?
Sierra at Tahoe is headquartered in Twin Bridges, United States, in the North America region.
How does Sierra at Tahoe make money?
Eight revenue lines are on record. Season Passes are the primary driver. The others are lift Tickets, food and Beverage, ski and Snowboard Rentals, retail, ski and Ride Lessons, ikon Pass Access Revenue and group and Corporate Sales.
Who are Sierra at Tahoe's main competitors?
Direct peers on record are Kirkwood Mountain Resort, Heavenly Mountain Resort, June Mountain, Palisades Tahoe, Bear Valley Mountain Resort, Mammoth Mountain, Sugar Bowl Resort, Mt. Rose Ski Tahoe, Northstar California Resort and Homewood Mountain Resort.
Does Sierra at Tahoe have an API?
No public API is recorded for Sierra at Tahoe.
What industry is Sierra at Tahoe in?
Sierra at Tahoe's product category is Ski Resort. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAAAJAD, Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing). Its NAICS code is 71392 and its SIC code is 7997.