Bear Valley Resort
Bear Valley Resort is a privately held California ski and snowboard resort operating under California Mountain Resort Company (CMRC), serving Northern and Central California visitors with 1,680 acres of terrain, on-mountain lodging, lessons, rentals, and multi-resort pass access via the Cali Pass program.
- Company typePrivate
- Founded1967
- HeadquartersBear, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Bear Valley Resort firmographics
Firmographics- Name
- Bear Valley Resort
- Legal name
- Bear Valley Mountain Resort
- Website
- https://bearvalley.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bear Valley Resort is a privately held California ski and snowboard resort operating under California Mountain Resort Company (CMRC), serving Northern and Central California visitors with 1,680 acres of terrain, on-mountain lodging, lessons, rentals, and multi-resort pass access via the Cali Pass program.
- Ownership category
- akta.pro rank
Bear Valley Resort industry classification
Industry- Product category
- Ski Resort Operations and Mountain Hospitality
- NAICS
- Skiing Facilities (713920), Recreational Goods Rental (532284)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industry
- Ski & Mountain Full-Service Hotels (THAGAAAJ)
Keywords
Where Bear Valley Resort is headquartered
LocationHeadquarters
- HQ city
- Bear
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bear Valley Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Season Passes: Bear Valley generates primary recurring revenue through season pass sales including the Bear Valley Base Pass ($419-$629) and multi-resort Cali Pass ($469-$729). Passes are valid for the winter season (ages determined as of January 1, 2027). Pass Protection Plans available for $20 providing pro-rated carryover for injury/medical conditions.
- Day Lift Tickets: Revenue from daily lift ticket sales for skiers and snowboarders. Special tickets (Black Friday, Multi-Day packages) are non-transferable and valid only for the season purchased.
- Equipment Rentals: Ski and snowboard rental packages including skis/board, boots, poles, and helmets. Adults $65/day package, Children $50/day. Individual items also available (ski only $50, boot only $45, helmet $20, poles $20).
- Tuning & Repair Services: Equipment maintenance services including binding function tests ($42), quick tunes ($36), basic tunes ($54), full tunes ($78), ski/snowboard mounts, and labor.
- Ski & Snowboard Lessons: Instruction services for ages 3+ including private lessons, group lessons (Cub Club youth programs), adult/teen lessons, and team training programs.
- Lodging (Bear Valley Lodge): On-mountain accommodation at Bear Valley Lodge featuring rooms, suites, and resort amenities. Includes $20/night resort fee. Pool available June-September. Pet-friendly rooms with $25/night cleaning fee. Winter Holiday Peak pricing applies Dec 24-Jan 2, Jan 15-17, Feb 12-20.
- Food & Beverage: Multiple dining venues including Sky High Pizza, Creekside Bistro, Kofi Haus Cafe, Sunrise Cafe, Ebbetts Grill, General Store, Grizzly Lounge, Maury's Mustang Bar, Monte Wolfe Saloon, and Basecamp Pizza. Food court and casual dining options available.
- Retail (Sport Shop): Reba Sport Shop selling equipment, apparel, accessories, and Bear Valley logo merchandise. Offers custom boot fitting services.
- Preferred Parking: Season parking passes for $300 providing guaranteed preferred parking access with reserved entry until 10AM daily.
- Season Locker Leases: Annual locker rentals in East and West locker rooms. Available for renewal only with waitlist for new leases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bear Valley Base Pass - Adult (Ages 23-69) |
| Subscription | Annual | Bear Valley Base Pass - Young Adult (Ages 13-22) |
| Subscription | Annual | Bear Valley Base Pass - Child (Ages 6-12) |
| Subscription | Annual | Bear Valley Base Pass - Senior (Ages 70-74) |
| Subscription | Annual | Bear Valley Base Pass - Military |
| Subscription | Annual | Bear Valley Base Pass - Super Senior (Ages 75+) |
| Subscription | Annual | Bear Valley Base Pass - Children 5 and Under |
| Subscription | Annual | Cali Pass - Adult (Ages 23-69) |
| Subscription | Annual | Cali Pass - Young Adult (Ages 13-22) |
| Subscription | Annual | Cali Pass - Child (Ages 6-12) |
| Subscription | Annual | Cali Pass - Senior (Ages 70-74) |
| Subscription | Annual | Cali Pass - Military |
| Subscription | Annual | College Cali Pass - Crew Pricing |
| Unit Pricing | Pay-as-you-go | Ski/Snowboard Package |
| Unit Pricing | Pay-as-you-go | Ski/Snowboard Only |
| Unit Pricing | Pay-as-you-go | Ski/Snowboard Boot Only |
| Unit Pricing | Multi-year contract | Stay & Ski Package |
| Subscription | Monthly | Bear Valley Lodge Accommodations |
| One time/ perpetual license | Annual | Preferred Parking Season Pass |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels12 records
Bear Valley Resort product offering
Product offeringCore offering
Bear Valley Resort operates a ski and snowboard mountain resort in the Central Sierra Mountains offering lift access across 1,680 acres served by 9 chairlifts and 75 trails. The core offering is bundled season pass products (Bear Valley Base Pass, multi-resort Cali Pass, and College Cali Pass) plus day lift tickets, complemented by on-mountain services including equipment rentals, tuning and repair, lessons, competitive teams, lodging at Bear Valley Lodge, food and beverage venues, and retail at Reba Sports.
Product overview
Bear Valley Resort operates a single ski and snowboard resort with a modular product portfolio centered on the mountain experience. The core offering is access to Bear Valley Mountain Resort (75 trails, 9 lifts, 1,680 acres), supported by two season pass tiers: the Bear Valley Base Pass for single-resort access and the multi-resort Cali Pass extending to Dodge Ridge, China Peak, Mountain High, and 14 Powder Alliance partner resorts. The portfolio includes complementary services including ski/snowboard rentals, tuning and repair, professional lessons (Cub Club youth, adult group, private), and competitive teams programs (All-Mountain, Freeride, Race). Lodging is available through Bear Valley Lodge on-site and partner properties along Highway 4. Digital access is enabled via the Bear Valley mobile app for ticketing, trail tracking, and real-time updates. Additional offerings include season lockers, preferred parking passes, event venues (weddings, corporate), and summer activities including archery shoots and the Bear Valley Music Festival.
Differentiator
Problem solved
Functional benefit
Brands
- Cali Pass: Multi-resort season pass offering unlimited skiing at Bear Valley, Dodge Ridge, China Peak, and Mountain High plus days at Powder Alliance resorts.
- Bear Valley SnowSports Foundation
Products and services
- The Cali Pass Multi-resort season pass providing unlimited access at Bear Valley, Dodge Ridge, China Peak, and Mountain High, plus 3 days each at 14 Powder Alliance partner resorts worldwide including Sierra at Tahoe and Mt. Shasta Ski Park. Priced $389-$729 annually by age tier, with Buddy Tickets (50% off weekdays, 40% off weekends/holidays), 10% off food/beverage and retail, and lodging discounts.
- Bear Valley Base Pass Season pass offering unlimited skiing and riding at Bear Valley Mountain Resort only. Priced by age tier ($369 child, $419 young adult promotional, $469 senior/military, $579 young adult standard, $629 adult). Includes Buddy Tickets (30% off weekdays, 20% off weekends/holidays, 8 per season), Season Pass Holder Appreciation BBQ, and 10% off retail at Reba Sports.
- College Cali Pass Student-specific season pass for ages 18-25 enrolled in college with at least 12 units. Same multi-resort benefits as the Cali Pass with crew-based pricing: 1 Rider $399, 2 Riders $349 each, 3 Riders $299 each, 4-10 Riders $249 each. Requires $50 deposit by April 30 for lowest rate, balance due October 31, 2026.
- Lift Tickets & Day Passes Daily lift tickets and multi-day special ticket packages for skiers and snowboarders, with online-only deals and discounts. Special tickets including Black Friday and Multi-Day packages are non-transferable and valid only for the season purchased.
- Bear Valley Mobile App Official mobile application for iOS and Android providing live mountain updates, real-time alerts, exclusive offers, progress tracking (vertical feet, speed, days on mountain, leaderboards, badges, friend locations), interactive trail maps, event details, and ticket/pass purchasing.
- Ski & Snowboard Rentals Full rental shop offering ski and snowboard packages (Adults $65/day, Children $50/day), ski/snowboard only ($50/$40), boots only ($45/$35), helmets ($20), and poles ($20). Includes custom boot fitting services.
- Tuning & Repair Services Equipment maintenance services including binding function tests ($42), quick tunes ($36), basic tunes ($54), full tunes ($78), ski/snowboard mounts, and labor.
- Ski & Snowboard Lessons Professional instruction program including Cub Club youth lessons (ages 3-12), adult/teen group lessons, and private lessons for all ability levels from first-timers through advanced skiers and riders. PSIA/AASI-trained instructors.
- Bear Valley Teams Program Comprehensive competitive program including Kodiak Team (ages 5-6), Youth/Adult All-Mountain Teams, Freeride Ski & Snowboard Team, Race Ski Team, and Development Race Ski Team. Aligned with PSIA, AASI, and US Ski & Snowboard training systems.
- Bear Valley Lodge On-mountain accommodation at Bear Valley Lodge featuring rooms, suites, pool (June-September), fitness center, Tesla charging stations, and pet-friendly options ($25/night cleaning fee). Includes $20/night resort fee. Winter Holiday Peak pricing applies Dec 24-Jan 2, Jan 15-17, Feb 12-20.
- Stay & Ski Package Bundled package combining one-night lodge stay plus two day lift tickets. Queen $325, Queen Twin $335, King $345, QQ $355. Plus 14% tax and $20/night resort fee. Valid Jan 4 - April 16, Sun-Thu, non-holiday.
- Season Locker Leases Annual locker rentals in East and West locker rooms for season-long equipment storage. Available for renewal only with waitlist for new leases. Renewals must be completed by October 1, 2026.
- Preferred Parking Pass Season parking pass for $300 providing guaranteed preferred parking access with reserved entry until 10AM daily. Non-refundable, non-transferable.
- Reba Sports (Sport Shop) Full-service retail shop offering premium ski and snowboard gear, apparel, accessories, Bear Valley logo merchandise, and custom boot fitting services. Located at Upper Breezeway on-mountain.
- Food & Beverage Venues Multiple on-mountain dining venues including Sky High Pizza, Creekside Bistro, Kofi Haus Cafe, Sunrise Cafe, Ebbetts Grill, General Store, Grizzly Lounge, Maury's Mustang Bar, Monte Wolfe Saloon, and Basecamp Pizza. Food court and casual dining options available.
- Pass Protection Plans Optional protection programs including Base Pass Protection ($20) offering pro-rated credit carryover for injury/medical conditions, and Cali Pass Assurance allowing deferral to next season for any reason.
- Pool Memberships Pool day passes and memberships at Bear Valley Lodge pool available June-September. Pool day passes: Adults $10, Children $5, 2 & under free. Pool memberships: Individual $49/month or $99/season, Family $99/month or $149/season.
- Team Whiskey High Sierra Archery Shoot Annual summer archery event featuring 3D archery courses accessed via Mokelumne Express lift, live music, food and beverage, and vendor activities, benefiting Team Whiskey Cancer Foundation.
Quantifiable outcome
- Season pass pays for itself in 3-4 visits compared to daily lift ticket pricing
- +2 more outcomes
Companies that use Bear Valley Resort
Customer profileSegments6 records
Ideal customer profiles5 records
Bear Valley Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Bear Valley Resort partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and supporting.
- California Mountain Resort Company (CMRC)coreCMRC acquired Bear Valley in December 2023 along with a group of dedicated skier-investors, returning the resort to skier ownership. Two passionate, long-time ski resort operators brought new investment enabling lift upgrades, stronger grooming standards, improved Grizzly Bowl access, and new guest spaces including Maury's Mustang Bar. CMRC also operates Dodge Ridge, China Peak, and Mountain High resorts under the multi-resort Cali Pass program.
- Dodge Ridge Mountain ResortcorePartner resort included in the Cali Pass program providing unlimited access at both Bear Valley and Dodge Ridge. Part of the California Mountain Resort Company (CMRC) portfolio.
- China Peak Mountain ResortcorePartner resort included in the Cali Pass program providing unlimited access at both Bear Valley and China Peak. Offers 30% off lodging for Cali Pass holders. Part of CMRC portfolio.
- Mountain High ResortscorePartner resort included in the Cali Pass program providing unlimited access at both Bear Valley and Mountain High. Part of CMRC portfolio.
- Powder AllianceminorPartnership providing Cali Pass holders with 3 free days each at 14 Powder Alliance partner resorts worldwide, including Sierra at Tahoe and Mt. Shasta Ski Park. Total of up to 42 free tickets at partner destinations.
- AffirmsupportingPayment financing partner allowing customers to split season pass purchases into 4 interest-free payments every two weeks or longer-term monthly payment plans. Rates range from 0-36% APR. Integration enables higher pass conversion through flexible payment options.
- Timberline LodgesupportingLodging partner located 36 minutes (29.3 miles) from Bear Valley in Arnold, CA. Recommended for guests seeking nearby accommodation.
- Black Bear InnsupportingLodging partner located 38 minutes (29.9 miles) from Bear Valley in Arnold, CA.
- Arnold Meadowmont LodgesupportingLodging partner located 38 minutes (30.6 miles) from Bear Valley in Arnold, CA.
- Murphys Inn MotelsupportingLodging partner located 52 minutes (41.5 miles) from Bear Valley in Murphys, CA.
- Murphys HotelsupportingLodging partner located 53 minutes (41.8 miles) from Bear Valley in Murphys, CA.
- The Murphys HotelsupportingHistoric hotel partner in downtown Murphys, CA offering accommodation 53 minutes from Bear Valley.
- Best Western Cedar Inn & SuitessupportingLodging partner located 65 minutes (50.4 miles) from Bear Valley in Angels Camp, CA.
- Jomas Ice CreamsupportingLocal ice cream vendor supplying Bear Valley General Store, sourced from Murphys, CA.
- Gold Country RoasterssupportingLocal coffee roaster supplying Kofi Haus Cafe with freshly roasted coffee, sourced from Murphys, CA.
- U.S. Forest ServicecoreBear Valley Mountain Resort operates under a Special Use Permit from the U.S. Forest Service within the Stanislaus National Forest. The resort operates in compliance with forest service regulations and guidelines.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Bear Valley Resort competitors and assessment
Company assessmentDirect peers
- Dodge Ridge Mountain Resort: Sister California ski resort under the same California Mountain Resort Company (CMRC) parent and co-partner in the Cali Pass multi-resort program. Closest operating and strategic peer, sharing back-office, marketing, and pass infrastructure.
- China Peak Mountain Resort: Independently operated California ski resort and Cali Pass partner, also under CMRC ownership. Comparable mid-size, family-focused independent mountain with similar ticket and pricing architecture.
- Mountain High Resort: Southern California ski resort also part of CMRC and the Cali Pass program. Shares the multi-resort pass ecosystem and direct-to-consumer e-commerce model with Bear Valley.
- Sierra-at-Tahoe: Independent California ski resort and Powder Alliance partner offering a comparable independent-mountain experience for Bay Area and Northern California skiers. Competes for similar families and intermediate/expert segments.
- Mt. Shasta Ski Park: Family-owned independent California ski area also a Powder Alliance partner. Similar scale, similar family-friendly independent positioning, and Powder Alliance multi-resort overlap make it a relevant comparable.
- Sugar Bowl Resort: Independent Northern California/Tahoe-area ski resort with a comparable member/season-pass driven model and historic Royal Gorge cross-country operation. Comparable mid-size, mountain-focused offering.
- Homewood Mountain Resort: Independent West Shore Tahoe resort of comparable scale that recently transitioned to community/Master Development Agreement ownership. Comparable independent-mountain positioning against the major corporate Tahoe resorts.
Broad incumbents
- Palisades Tahoe: Large, well-capitalized Tahoe-area destination resort (Squaw Valley/Alpine Meadows) operated by a major ski-holding company. Relevant incumbent for competitive set on terrain, vertical, multi-day destination stays, and pass cross-shopping.
- Northstar California Resort: Vail Resorts-operated California destination resort. Sets the broader competitive baseline for amenities, lodging integration, and Epic Pass loyalty economics against which Bear Valley's value proposition is judged.
Others
- Visit California: State tourism authority partnered with Bear Valley for destination marketing and promotion. Not a competitor but a strategic demand-generation ecosystem partner relevant for understanding how the resort accesses Northern/Central California visitation pipelines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
Bear Valley Resort social profiles
Digital presenceBear Valley Resort compliance and trust
Trust signalCompliance2 records
Bear Valley Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bear Valley Resort leadership team
Management profileNumber of profiles
Profiles3 records
Bear Valley Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bear Valley Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bear Valley Resort
What does Bear Valley Resort do?
Bear Valley Resort operates a ski and snowboard mountain resort in the Central Sierra Mountains offering lift access across 1,680 acres served by 9 chairlifts and 75 trails. The core offering is bundled season pass products (Bear Valley Base Pass, multi-resort Cali Pass, and College Cali Pass) plus day lift tickets, complemented by on-mountain services including equipment rentals, tuning and repair, lessons, competitive teams, lodging at Bear Valley Lodge, food and beverage venues, and retail at Reba Sports.
Is Bear Valley Resort a public or private company?
Bear Valley Resort is a private company. It is classified as corporate owned and is currently operating.
When was Bear Valley Resort founded?
Bear Valley Resort was founded in 1967. It employs 101 to 250 people.
Where is Bear Valley Resort based?
Bear Valley Resort is headquartered in Bear, United States, in the North America region.
How does Bear Valley Resort make money?
Ten revenue lines are on record. Season Passes are the primary driver. The others are day Lift Tickets, equipment Rentals, tuning & Repair Services, ski & Snowboard Lessons, lodging (Bear Valley Lodge), food & Beverage, retail (Sport Shop), preferred Parking and season Locker Leases.
Who are Bear Valley Resort's main competitors?
Direct peers on record are Dodge Ridge Mountain Resort, China Peak Mountain Resort, Mountain High Resort, Sierra-at-Tahoe, Mt. Shasta Ski Park, Sugar Bowl Resort and Homewood Mountain Resort. Broad incumbents are Palisades Tahoe and Northstar California Resort. Visit California is listed as an others.
Does Bear Valley Resort have an API?
No public API is recorded for Bear Valley Resort.
What industry is Bear Valley Resort in?
Bear Valley Resort's product category is Ski Resort Operations and Mountain Hospitality. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 713920 and its SIC code is 7990.