Maison Close
Maison Close is a French luxury lingerie and intimate apparel brand founded in 2006, selling directly to consumers worldwide via a Shopify-based e-commerce storefront shipping to 50+ countries across lingerie, accessories, swimwear, and ready-to-wear categories. It is rebranding to Scandale effective July 22, 2026.
- Company typePrivate
- Founded2006
- HeadquartersGémenos, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maison Close does
Maison Close is a French luxury lingerie and intimate apparel brand founded in 2006 and headquartered in Gémenos, France. The company designs, markets, and sells high-end intimate apparel directly to consumers worldwide through its own e-commerce storefront (maison-close.com), operating on a standard Shopify-based stack. Its product portfolio spans lingerie (bras, thongs, bodysuits, corsets, garter belts), accessories (harnesses, jewelry, masks, stockings, tights, latex pieces), swimwear and resortwear, ready-to-wear (dresses, blazers, shirts, skirts), men's intimates, and lifestyle items, organized into three primary lines — Ligne Personnelle, Ligne Confidentielle, and Ligne Signature — with 495+ SKUs. Unit pricing ranges from approximately €6 for entry-level accessories to €350 for signature pieces.
The business runs a direct-to-consumer e-commerce model with localized country-specific shopping experiences, multi-currency pricing, and global shipping to over 50 countries via Colissimo (EU) and UPS (international), offering free standard delivery above €200. Revenue is generated primarily through one-time product sales, supplemented by e-gift cards, seasonal clearance (up to 60% off), a referral program, and a loyalty program called "Close to You." Customer segments include women seeking luxury sensual lingerie (primary), swimwear and resort customers, ready-to-wear customers, and a smaller men's segment. Marketing relies on owned digital channels (email, Instagram, Facebook, Pinterest, YouTube, Spotify), press/PR, and the brand's French luxury positioning.
In January 2026, Maison Close acquired the Scandale brand — a French lingerie house originally founded in 1932 — and on July 22, 2026 is rebranding itself to Scandale, carrying forward the same creative direction, product quality, and silhouettes. The company has 11–50 employees, is privately held with no disclosed investors or parent entity, and reported no public revenue or funding figures. The business is privately held with no disclosed investors, parent company, or revenue figures.
Maison Close firmographics
Firmographics- Name
- Maison Close
- Legal name
- Maison Close
- Website
- https://maison-close.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maison Close is a French luxury lingerie and intimate apparel brand founded in 2006, selling directly to consumers worldwide via a Shopify-based e-commerce storefront shipping to 50+ countries across lingerie, accessories, swimwear, and ready-to-wear categories. It is rebranding to Scandale effective July 22, 2026.
- Ownership category
- akta.pro rank
Maison Close industry classification
Industry- Product category
- Luxury Lingerie
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)
- akta.pro secondary industries
- Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA), Luxury & Designer Apparel Houses (CRAAAAAC)
Keywords
Where Maison Close is headquartered
LocationHeadquarters
- HQ city
- Gémenos
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison Close business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer sales of luxury lingerie, accessories, swimwear, and ready-to-wear apparel via its e-commerce platform. Products are sold at one-time purchase prices ranging from approximately €6 to €350.
- Gift Cards: E-gift cards available for purchase, allowing customers to gift the brand's products to others.
- Sale/Discounted Products: Seasonal sales offering up to 60% off on select products, driving revenue through discounted inventory clearance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level lingerie and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range lingerie products |
| Unit Pricing | Pay-as-you-go | Premium and signature pieces |
| Unit Pricing | Pay-as-you-go | Sale/Discounted items |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Maison Close product offering
Product offeringCore offering
Maison Close is a French luxury lingerie and intimate apparel brand that designs, produces, and sells high-end lingerie, accessories, swimwear, stockings, and ready-to-wear apparel directly to consumers worldwide via its Shopify-based e-commerce platform. The brand offers products across three main lines (Ligne Personnelle, Ligne Confidentielle, and Signature Accessories) using premium materials such as tulle, lace, microfiber, and silk, with prices ranging from approximately €6 to €350.
Product overview
Maison Close is a French high-end lingerie and intimate apparel brand that operates an e-commerce platform selling luxury lingerie, accessories, swimwear, ready-to-wear, and home/lifestyle products. The product portfolio is organized into three main lines: Ligne Personnelle (mainstream elegant lingerie collections including Accroche Cœur, Corps à Corps, Flashback, Pure Tentation), Ligne Confidentielle (premium adventurous designs including Rococo, French Kiss, Chambre Noire), and Ligne Signature (accessories including harnesses, masks, jewelry). Additional offerings include Swimwear (Glow, Minuit, Splash, Safari collections), Ready-To-Wear (Le Vestiaire, resortwear), and La Maison (wellness, care, decoration). The brand is rebranding to SCANDALE effective July 22, 2026 while maintaining its creative vision and product quality. The platform offers 495+ products across multiple categories with international shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Lingerie High-end French lingerie including bras (triangle, balconette, bustier, push-up, cupless, bralettes), thongs, panties, bodysuits, catsuits, corsets, garter belts, and related intimate apparel for women and men.
- Accessories Accessories including harnesses, nipple covers, masks, jewelry, massage candles, gloves, stockings, tights, and novelty items for intimate wear.
- Swimwear Swimwear collection featuring one-piece swimsuits, two-piece bikinis, and resortwear designed with the brand's signature sensual aesthetic.
- Stockings & Tights Stockings, tights, and socks including seamed stockings, garter stockings, nylon stockings, latex stockings, seamless tights, glossy tights, and fashion tights.
- Ready-To-Wear Ready-to-wear clothing including dresses, blazers, shirts, tops, skirts, pants, jumpsuits, and resortwear such as kimonos.
- La Maison (Curiosités Désirables) Wellness products, lingerie care items, and decorative accessories for the home.
- E-Gift Card Digital gift cards available for purchase on the website, allowing customers to gift the brand's products to others.
Companies that use Maison Close
Customer profileSegments4 records
Ideal customer profiles4 records
Maison Close technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maison Close partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- KlarnaminorPayment processing partnership allowing customers to pay in 3 installments without fees. Klarna integration provides flexible payment options for e-commerce customers.
- ColissimominorPrimary shipping partner for French and European deliveries. Colissimo offers home delivery and pick-up point options with carbon offsetting commitments.
- UPSminorInternational shipping partner for deliveries outside Europe. UPS provides standard and express delivery options to over 50 countries worldwide.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maison Close competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Maison Close social profiles
Digital presenceMaison Close financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Close leadership team
Management profileNumber of profiles
Maison Close funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Close M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Close
What does Maison Close do?
Maison Close is a French luxury lingerie and intimate apparel brand that designs, produces, and sells high-end lingerie, accessories, swimwear, stockings, and ready-to-wear apparel directly to consumers worldwide via its Shopify-based e-commerce platform. The brand offers products across three main lines (Ligne Personnelle, Ligne Confidentielle, and Signature Accessories) using premium materials such as tulle, lace, microfiber, and silk, with prices ranging from approximately €6 to €350.
Is Maison Close a public or private company?
Maison Close is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison Close founded?
Maison Close was founded in 2006. It employs 11 to 50 people.
Where is Maison Close based?
Maison Close is headquartered in Gémenos, France, in the Europe region.
How does Maison Close make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and sale/Discounted Products.
Does Maison Close have an API?
No public API is recorded for Maison Close.
What industry is Maison Close in?
Maison Close's product category is Luxury Lingerie. Its primary akta.pro industry code is CRAAAFAJ, Luxury Intimates, Loungewear & Sleepwear, with a secondary code of CRAKAFAA, Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW). Its NAICS code is 315 and its SIC code is 2340.