Target HR

What Target HR does

Target HR (legal entity: Target Recruitment & HR Solutions) is an Egypt-based HR services company founded in 2006, operating from its New Cairo headquarters with additional offices in Alexandria, Dubai (UAE regional hub), and Birmingham (UK). The company delivers a full-stack HR services portfolio covering executive search and recruitment, HR outsourcing, payroll processing, Employer of Record (EOR) services, Egypt labor law consulting, governmental affairs, talent management, employment branding, global employment outsourcing, and salary & benefits surveys. It serves multinational corporations and large enterprises across banking, energy, FMCG, automotive, aerospace, and technology, with publicly referenced clients including Uber, Unilever, Eni, Airbus, Cargill, PepsiCo, Mercedes-Benz, CIB, and Schlumberger. The company claims over 59% market share in HR outsourcing in Egypt, manages 3,500 outsourced employees on behalf of clients, and places 1,500+ new hires annually. Headcount is reported in the 101–250 range. Underlying technology is conventional enterprise software rather than a proprietary AI platform: SAP HCM handles payroll calculations and statutory reporting (with direct integration into the Egypt Government's Social Insurance Network), and Salesforce underpins candidate relationship management. Psychometric testing is delivered via a software-based assessment suite covering personality, reasoning, motivational, and ability tests, and a proprietary Salary & Benefits Survey database supports compensation benchmarking across the Egyptian market. The business model combines managed services revenue (outsourcing, payroll, EOR, global employment — priced on a per-employee or monthly-fee basis) with professional services revenue (executive recruitment placement fees, HR consulting engagements, salary survey subscriptions). Pricing is quote-based and negotiated per client, with multi-year contracts typical for managed services lines. Go-to-market is enterprise field sales direct to multinational clients, supplemented by an in-house job board and a network of HR partners in 20+ countries. In January 2025, Target HR acquired brand license rights from ManpowerGroup to operate the Manpower contingent staffing and permanent recruitment brand in Egypt, adding a global co-branded channel to its existing Target HR service offering and positioning itself as ManpowerGroup's operating partner for the Egyptian market. The company is led by CEO Mohamed El Derwy, is privately held, and has no publicly disclosed funding or revenue figures.

Name

Target HR

Legal name

Target Recruitment & HR Solutions

Website

https://targetdhr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Target HR is an Egypt-based, privately held HR services company founded in 2006 that provides recruitment, HR outsourcing, payroll, and Employer of Record services to 70+ multinational corporations. Following a January 2025 Manpower brand license, it operates as ManpowerGroup's partner for the Egyptian market.

Ownership category

akta.pro rank

Product category

HR Outsourcing & Recruitment Services

NAICS

Professional Employer Organizations (561330), Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), HR Compliance, Policy, EEO & Labor Law (BPACAPAM), Core HR & HRIS (BPACAPAA), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• HR outsourcing services
• Recruitment services
• Payroll processing
• Executive search
• Employer of record

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. HR Outsourcing Services: Manages outsourced employees on behalf of clients including payroll processing, benefits administration, social insurance, and statutory compliance. Revenue generated through service fees based on number of outsourced employees.
2. Executive Recruitment & Staffing: Permanent and contingent staffing services including executive search, candidate sourcing, screening, and placement. Revenue from placement fees and recruitment charges.
3. Payroll Processing: End-to-end payroll management including salary calculations, tax deductions, social insurance contributions, pay slip distribution. Revenue from per-employee payroll fees.
4. Employer of Record (EOR): Legal employment services for international companies hiring in Egypt, handling contracts, payroll, taxes, and compliance. Revenue from EOR service fees.
5. HR Consulting: Advisory services including HR policy formulation, organizational design, performance management systems, and labor law compliance. Revenue from consulting engagement fees.
6. Global Employment Outsourcing: International workforce management covering compliance, taxes, insurance, and recruitment across Egypt, Saudi Arabia, UAE, and global partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Target HR is an Egyptian HR services provider delivering recruitment (executive search, candidate selection, psychometric testing, placement), HR outsourcing, payroll processing, employer-of-record, HR consulting, talent management, employment branding, global employment outsourcing, work permit/visa support, and document attestation services to enterprise and multinational clients operating in Egypt and select MENA and international markets. Since January 2025 the firm also operates the Manpower brand in Egypt under license from ManpowerGroup for contingent staffing and permanent recruitment.

Product overview

Target HR is a comprehensive HR services company operating as a single unified service offering rather than a software platform. The company provides an integrated portfolio of HR solutions including Executive Recruitment (executive search, candidate profiles, psychometric testing, placement services), HR Solutions (HR systems, consulting, salary surveys), HR Services (outsourcing, payroll, EOR, labor law consulting, governmental affairs, talent management, employment branding, global employment), and Global Staffing (work permits, visas, attestation). The portfolio is unified under a single service delivery model where these offerings can be standalone or combined based on client needs. In January 2025, Target HR expanded its portfolio by acquiring the brand license to operate Manpower, a global ManpowerGroup brand for contingent staffing and permanent recruitment, in Egypt, adding this international brand to their existing service lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search & Selection Executive recruitment service using specialized search methods and an executive profile database to identify and place senior management and leadership candidates for enterprise clients.
• Candidate Profiles CV candidate profile selection service leveraging proprietary matching methodologies and a wide candidate database to help companies identify suitable candidates.
• Psychometric Testing Objective psychological assessment covering personality profiles, reasoning tests, motivational questionnaires, and ability tests to evaluate candidate suitability for roles.
• Placement Services Temporary, project, and full-time job placement services across multiple industries, matching candidates based on personality, experience, and skills.
• HR Systems HR systems services including policy formulation, incentive structure design, organization tree design, job descriptions, performance appraisal processes, and training needs assessment.
• HR Consulting Human resources consulting with a 15-year track record serving 70+ multinational companies, covering workforce planning, organizational improvement, disciplinary/conflict resolution, and management development.
• Salary & Benefits Surveys Compensation and benefits survey services providing job classification data, pay ranges, minimum salary rates, and comparison of compensation models for employers in Egypt and the Middle East.
• HR Outsourcing Employment outsourcing handling employment administration, personnel management, social security, insurance, policy formation, and payroll management, with the company claiming over 59% market share in Egypt.
• Payroll Outsourcing Payroll processing including salary tax calculations, social insurance contributions, leave management, pay slip distribution, and tax compliance using SAP HCM technology.
• Employer of Record (EOR) Employer of Record services in Egypt where Target HR becomes the official employer for international employees, handling contracts, payroll processing, social insurance, government fees, and medical insurance.
• Egypt Labour Law Consulting Labor law consulting drawing on 20 years of combined experience in Egyptian labor law, covering employment contracts, labor unions, industrial security, occupational hazards, and benefits.
• Governmental Affairs Solutions Government paperwork services including work permit processing, labor office relations, social security services, and commercial registration assistance.
• Talent Management Human Capital Management services covering recruiting, managing, assessing, developing, and engaging employees, including candidate testing, background checks, and detailed work history reports.
• Employment Branding Employer branding services including brand management, consulting, research, planning, brand creation, and digital media management to make companies more attractive to talent.
• Global Employment Outsourcing Global Employment Organization services covering HR processes, administration, staffing, local law compliance, tax administration, medical insurance, payroll, employment contracts, and expatriate work permits across multiple countries.
• Work Permit & Visas for Expats Global staffing services including issuance of work permits and visas, in-country orientation, airport pickups, accommodation services, 24-hour health and safety support, and tax compliance for expatriates.
• Attestation Services Document attestation services including attestation through the Egyptian Ministry of Foreign Affairs and assigned foreign embassies, plus commercial registration and taxation assistance.
• Manpower Egypt The Manpower brand operated by Target HR in Egypt, offering global contingent staffing and permanent recruitment services including temporary and permanent staffing, talent management, and specialized HR solutions tailored to the Egyptian market.

Quantifiable outcome

• Manages 3,500 outsourced employees with 59% market share in Egypt
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• ManpowerGroup (Manpower Brand)flagshipStrategic or Co-development Partner · 5 January 2025Target HR acquired brand license rights in January 2025 to operate Manpower, a global contingent staffing and permanent recruitment brand under ManpowerGroup, in Egypt. This strategic partnership combines ManpowerGroup's global strength with Target HR's deep local expertise, allowing businesses in Egypt to access top-tier talent while offering job seekers opportunities across various industries.
• SAPcoreTechnology or IntegrationTarget HR uses SAP HCM technology platform for payroll calculations, report generation, and salary payments. SAP HCM enables instant adoption of new rules and regulations ensuring client compliance with Egyptian labor law.
• SHRM (Society for Human Resource Management)minorStrategic or Co-development PartnerTarget HR displays SHRM partnership/logo on website indicating professional affiliation with global HR management association.
• International HR Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of HR partners across 20+ countries including UK, USA, Italy, Belgium, Switzerland, Canada, China, Thailand, India, Singapore, Malaysia, Jordan, Lebanon, Tunisia, Morocco, and Turkey. These partnerships enable global employment services and shape a global image of HR world while offering mutual benefits.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Globalization Partners: Global PEO/EOR provider with established presence across 180+ countries including MENA. Directly competes with Target HR's EOR and global employment outsourcing for enterprise clients hiring in Egypt.
• Deel: Global EOR and contractor management platform rapidly expanding into MENA. Competes directly with Target HR's EOR and global employment outsourcing lines via a SaaS-native, self-serve model that targets the same multinational clients entering or hiring in Egypt.
• Remote: Global EOR, payroll, and HR platform with growing MENA coverage. Competes with Target HR's EOR service on technology UX and speed of onboarding, posing a structural threat to traditional service-led outsourcing models.

Broad incumbents

• ManpowerGroup: Global staffing and workforce solutions parent; Target HR's brand licensor and strategic partner. ManpowerGroup operates in 75+ countries and offers the same contingent staffing, permanent recruitment, and talent management services that Target HR delivers under the Manpower Egypt brand.
• Adecco Egypt: Global staffing and HR solutions group with operations in Egypt. Directly overlaps Target HR's contingent staffing, permanent placement, and outsourcing offerings, with deeper international delivery infrastructure and broader service portfolio.
• Randstad Egypt: Global HR services firm with Egypt presence offering staffing, recruitment, and HR outsourcing. Comparable business model and client base (multinational employers), though broader geographic scale and stronger digital recruitment tooling.

Direct peers

• Bayt.com: Leading MENA-focused recruitment and job board platform serving employers and job seekers across the region. Comparable to Target HR in employer-side recruitment services and candidate database scale, with a stronger digital self-serve orientation.
• Korn Ferry: Global organizational consulting firm specializing in executive search, talent management, and HR advisory. Overlaps with Target HR's executive recruitment and HR consulting offerings; also listed as a Target HR partner.
• Michael Page Egypt: Global professional recruitment firm active in Egypt, focused on mid-to-senior permanent placement. Directly competes with Target HR's executive search and placement services for the same multinational client base.
• Hays Egypt: Global specialist recruitment firm with Egypt operations covering professional and executive placements. Directly comparable to Target HR's executive recruitment and candidate profile services for skilled workforce segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/targetalex
• LinkedInlinkedin.com/company/target-recruitment-&-hr-solutions/mycompany
• Instagraminstagram.com/target_recruitment
• Xx.com/hrtarget

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target HR