What Blue Standard does

Blue Standard Inc. is a privately held sustainable materials science and contract-manufacturing company that develops circular and bio-based alternatives to virgin petroleum plastics. The company's core technology is the Circular+ platform, which integrates waste-stream and renewable feedstock sourcing (textile waste, ocean-bound plastic, cellulose, starch, vegetable oils), proprietary material science R&D, in-house and partner manufacturing (injection molding, extrusion, 3D scanning/printing), and third-party-verified lifecycle assessments. Its proprietary material portfolio includes Vernovo™ (bio-based from wood cellulose and vegetable oils), AGENACOMP™ (starch-based, home-compostable), and FIBER BATCH™ (100% recycled textile compounds). Finished consumer products under its own brand include BetterBone natural dog chews (20M units/yr capacity, distributed in 26 countries), RE:Pots sustainable planters (10M units/mo capacity), circular hangers, and 3D-printed mannequins (used for the Paris 2024 Olympics and global retail brands).

The company operates a hybrid go-to-market: B2B direct enterprise sales for materials and manufacturing services to consumer goods, packaging, and pet products companies; private-label and licensing partnerships (e.g., Plastics For Change for Ocean-Bound Plastic dog accessories); co-exhibition/manufacturer-partner channels (e.g., K 2025 with Wittmann Battenfeld); and direct-to-consumer e-commerce plus retail distribution via its BetterBone brand. Pricing is quote-based/project-specific and not publicly disclosed. The company is headquartered in New York with a wholly-owned German subsidiary (Blue Standard GmbH, established 2024), an R&D base in Vienna tied to BOKU University, and additional operating presence in Stuttgart, Copenhagen, London, and San Francisco. It is co-founded and led by Chisholm Weaver (CEO) and Christoph Grebe (President), with no external institutional funding rounds disclosed in the data.

Name

Blue Standard

Legal name

Blue Standard Inc.

Website

https://bluestandardinc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Standard Inc. is a sustainable materials science and contract-manufacturing company that develops circular and bio-based alternatives to virgin plastics. It serves consumer goods, packaging, and pet product brands through proprietary materials (Vernovo, AGENACOMP, FIBER BATCH), its Circular+ platform, and owned consumer brands including BetterBone chews and RE:Pots planters.

Ownership category

akta.pro rank

Product category

Sustainable Materials & Circular Manufacturing

NAICS

Plastics Material and Resin Manufacturing (325211), All Other Plastics Product Manufacturing (326199)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing) (IMAOAMAM)

akta.pro secondary industry

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Sustainable materials
• Circular manufacturing
• Bio-based plastics
• Recycled materials
• Natural pet products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Materials & Manufacturing as a Service: Blue Standard acts as a materials + manufacturing partner, providing circular and renewable materials and production capabilities to brands and retailers. Revenue is generated through the sale of proprietary sustainable materials (Vernovo, Circular Textiles, Fibre Batch, Agena Comp) and manufacturing services, including tooling and ramp-up management. The company also offers sustainability consulting and lifecycle assessment services.
2. Consumer Product Sales (BetterBone, RE:Pots): Sale of finished consumer products under owned brands (BetterBone natural dog chews, RE:Pots sustainable planters) through direct-to-consumer e-commerce (thebetterbone.com) and retail distribution. 20M units/yr capacity for BetterBone; 10M units/mo capacity for RE:Pots.
3. Private Label & Manufacturing Licensing: Blue Standard produces private-label pet accessories (dog leashes, collars, harnesses) for partners, and licenses its material technology and Circular+ platform capabilities to other manufacturers and brands seeking circular solutions.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blue Standard Inc. acts as a materials + manufacturing partner for organizations, offering end-to-end sustainability solutions from waste-stream sourcing through production. The company develops proprietary bio-based and recycled materials (Vernovo™, Fiber Batch™, AGENACOMP™) using cellulose, starch, vegetable oils, and recycled textile inputs, and sells finished consumer products such as BetterBone dog chews, RE:Pots planters, circular hangers, and 3D-printed mannequins, with all sustainability claims third-party LCA certified.

Product overview

Blue Standard Inc. is a materials and manufacturing partner creating circular and renewable products, operating exclusively with European and North American supply chains. The company offers a portfolio of proprietary branded materials (Vernovo™ bio-based material, AGENACOMP™ starch-based bio-plastics, FIBER BATCH™ recycled textile compounds) alongside finished consumer products (BetterBone pet chews, RE:Pots planters, circular hangers) and manufacturing services. The Circular+ platform unifies their waste-stream and renewable resource sourcing, material science capabilities, and production operations to help brands reduce plastic emissions, CO₂, and landfill waste.

Differentiator

Problem solved

Functional benefit

Brands

• BetterBone: Natural dog chews made from materials like Vernovo (cellulose and vegetable oils), providing safer alternatives to traditional rawhide and nylon. Award-winning product line with global retail presence.
• Vernovo
• AGENACOMP
• FIBER BATCH
• RE:Pots
• Circular+

Products and services

• Vernovo™ Premium bio-based material made from wood cellulose and vegetable oils. 100% renewable, non-toxic, biodegradable, and compostable alternative to conventional plastics used in B2B manufacturing partnerships across consumer goods, packaging, and pet products.
• Fiber Batch™ (Fibre Batch) Innovative compounds made from 100% recycled textile waste, used as injection-moldable Fibre-Pellets blended with rPP and rPET fibers. Sold to brands and manufacturers seeking circular material alternatives for products such as circular hangers and other injection-molded goods.
• AGENACOMP™ (Agena Comp Starch-Based Bio-Plastics) Food-safe, home-compostable, and renewable starch-based bio-plastic for injection molding applications. Sold to packaging manufacturers and brands seeking renewable alternatives to conventional plastics.
• Circular Textiles Material made from up to 100% recycled textile waste sourced from production waste of leading fashion brands and post-consumer textile waste. Injection moldable, durable, and supplied to manufacturers as a verified circular alternative to virgin plastics.
• Ocean Bound Plastic (processed materials) High-quality recycled plastic materials produced from ocean-bound plastics collected in coastal communities in India and Africa. Sold to manufacturers for use in private-label products such as dog leashes, collars, and harnesses (GRS and Fair Trade certified).
• BetterBone Natural Dog Chews Natural dog chews made from Vernovo material (cellulose and vegetable oils) in three densities (soft, medium, hard); food-grade, hypoallergenic, PFAS-free, with 80% reduced emissions vs. conventional alternatives. Sold through retail in 26 countries and via direct-to-consumer e-commerce at thebetterbone.com to pet parents and pet retailers.
• RE:Pots Sustainable Planters Sustainable planters crafted from verifiable 100% recycled plastic recovered from oceans and landfills, achieving 72% reduced emissions vs. conventional planters. Sold via B2B retail partnerships and direct-to-consumer channels.
• Circular Hangers (industry's first 100% recycled hangers) World's first circular hangers made entirely from recycled textiles (Fibre-Pellets from shredded textile waste blended with rPP and rPET fibers). 100% recycled content and fully recyclable, sold to fashion and retail brands as a closed-loop alternative to virgin plastic hangers.
• Custom 3D-Printed Mannequins Custom 3D-scanned and -printed mannequins using Blue Standard's proprietary printers and recycled polypropylene. Sold as a bespoke manufacturing service to global fashion and retail brands for visual merchandising (e.g., Paris 2024 Olympics athlete displays), with mannequins being completely circular at end-of-life.
• Sustainable Dog Accessories (Collars, Leashes, Harnesses) Eco-friendly premium dog leashes, collars, and harnesses manufactured from certified Ocean-Bound Plastic (GRS certified and WFTO Fair Trade certified), supplied as private-label products to pet brands and retailers globally, available in multiple sizes.
• Sustainability Solutions & Manufacturing Services End-to-end B2B solutions delivered to brands and retailers, including sourcing & manufacturing, smarter sourcing strategy, in-house and partner manufacturing, material and product development, tooling and ramp-up management, lifecycle assessments and circular waste, global compliance and certification (REACH, EN, FSC), and sustainability consulting for impact reduction. Sold on a quote/project basis per client engagement.

Quantifiable outcome

• Up to 97% CO2 reduction vs conventional plastic production (Circular+ materials)
• +9 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Plastics For ChangecoreStrategic or Co-development Partner · 11 April 2025Collaboration to introduce a new range of eco-friendly, premium-quality dog leashes, collars, and harnesses made from certified Ocean-Bound Plastic. Plastics For Change provides the largest Fair Trade Verified ethical sourcing platform, connecting waste collectors with global brands. Their supply chain is Global Recycled Standard (GRS) certified and WFTO-certified Fair Trade. Blue Standard transforms this certified recycled plastic into durable pet accessories. Each product repurposes 2-4.9 plastic bottles.
• Wittmann BattenfeldcoreTechnology or Integration · 18 March 2025Blue Standard co-exhibiting at K 2025 (world's leading plastics and rubber trade fair in Düsseldorf) at the Wittmann Battenfeld booth. Blue Standard's cutting-edge circular materials are featured in live demonstrations using Wittmann Battenfeld's state-of-the-art injection molding machinery. The partnership showcases how Blue Standard's materials perform on industrial-grade manufacturing equipment.
• Tree-NationcoreStrategic or Co-development Partner · 1 January 2024Reforestation partnership where Blue Standard plants trees for every product purchased, sequestering CO2. Tree-Nation is a global reforestation platform founded in 2006 by Maxime Renaudin, coordinating 70+ reforestation projects on five continents with a goal to plant 1 trillion trees by 2050. Blue Standard has planted nearly 5,000 trees and sequestered approximately 600 cubic tons of CO2 through this partnership. Each order with Blue Standard Inc. helps plant trees and offset CO2 emissions.
• Pet Sustainability Coalition (PSC)coreStrategic or Co-development Partner · 1 January 2024BetterBone was named a Top 20 Most Sustainable Pet Brand 2024 by the Pet Sustainability Coalition, a member organization of 170+ pet industry companies helping businesses become more sustainable. PSC helps pet industry companies align with the 17 Sustainable Development Goals. BetterBone was recognized at SuperZoo 2024 (PSC Booth #1888).
• Lawrence Berkeley National LaboratoryminorOthers · 1 January 2024Blue Standard references Lawrence Berkeley National Laboratory's 2024 Climate and Plastics Report as a primary source for its market context and statistics on plastic production emissions (2.24 GtCO2e in 2019, projected to triple by 2050). This reference supports Blue Standard's market positioning for circular alternatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Eastman Chemical: Eastman is a Fortune 500 specialty chemical company that has heavily invested in molecular recycling technologies (Carbon Renewal Technology) and recycled plastics for consumer goods and packaging. As a broad incumbent with much larger scale, it competes with Blue Standard's Circular+ materials in the recycled plastics space but serves a wider portfolio beyond sustainability.

Direct peers

• Ambercycle: Ambercycle is a US-based materials science company that converts end-of-life textile waste into regenerated cycora® polyester fiber for fashion brands. It is highly comparable to Blue Standard's Circular Textiles and Fibre Batch products, both addressing the fashion industry's massive textile waste problem with recycled, injection-moldable or fiber-grade outputs.
• NatureWorks: NatureWorks is the world's leading manufacturer of PLA bioplastic (Ingeo), a bio-based polymer made from renewable resources like corn starch. It is the most direct competitor to Blue Standard's Vernovo and Agena Comp starch-based bio-plastic materials, serving overlapping packaging, consumer goods, and fiber applications.
• Circ: Circ has developed technology to recycle blended textile waste (polyester-cotton) back into raw materials for new fibers. It is a direct emerging peer to Blue Standard's Circular Textiles, both targeting the fashion and textile waste-to-material conversion market with proprietary chemical or mechanical recycling processes.
• Novamont (Versalis/Eni): Novamont is an Italian bioplastics company (now owned by Versalis/Eni) producing Mater-Bi, a family of biodegradable and compostable bio-based plastics made from starch and other renewables. It is one of the closest direct competitors to Blue Standard's Agena Comp and Vernovo material lines in the compostable bio-plastic category.
• Carbios: Carbios is a French biotech company pioneering enzymatic recycling of PET plastics and developing biorecycled polymers for packaging and textiles. It is comparable to Blue Standard as a technology-driven sustainable materials innovator focused on circular plastics with third-party-verified environmental benefits.

Emerging players

• Loliware: Loliware develops seaweed-based, home-compostable single-use products (cups, straws) replacing conventional plastics. As an early-stage sustainable materials brand targeting consumer goods and foodservice, it overlaps with Blue Standard's Agena Comp starch-based and Vernovo bio-based materials in the compostable consumer goods market.
• PureCycle Technologies: PureCycle operates a proprietary purification process that restores used polypropylene (PP) to virgin-like quality. It is comparable to Blue Standard's Circular Textiles and recycled PP/rPET-based Fibre-Pellets, both creating high-purity recycled plastics for consumer goods and packaging applications.
• Cruz Foam: Cruz Foam produces chitosan-based, compostable protective packaging foam as an alternative to EPS styrofoam. It is an emerging peer in the sustainable materials space, comparable to Blue Standard's bio-based and compostable Agena Comp materials targeting packaging and consumer goods verticals.
• Notpla: Notpla is a UK-based sustainable packaging company making seaweed-based films and coatings to replace single-use plastic packaging. It is comparable to Blue Standard as a bio-based, compostable material innovator targeting packaging and consumer goods brands seeking alternatives to conventional plastics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlueStandardInc
• LinkedInlinkedin.com/company/bluestandardinc
• Xx.com/bluestandardinc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Standard