What Tree-Nation does

Tree-Nation is a Barcelona-based, privately held reforestation platform founded in 2006 that enables companies and individuals to fund tree-planting projects globally with the goal of offsetting CO2 emissions. Its core technology is a reforestation tracking and verification platform that uses QR-code-based tree registration, allowing end customers to digitally register an individually planted tree and receive a personalized planting certificate. This makes environmental claims traceable and verifiable rather than abstract, addressing a key pain point for brands seeking credible sustainability credentials.

The company operates a per-tree transaction revenue model through B2B partnerships with consumer product brands. Partner companies embed Tree-Nation's reforestation functionality directly into their customers' purchase journeys, paying per tree planted. For example, consumer electronics accessories brand PITAKA launched the 'Breath of Veins' Earth Day 2026 campaign, where each phone case purchase funds the planting of one mangrove tree on Kenya's Swahili Coast, with end-customers receiving QR codes to register their trees. Tree-Nation's primary customer segment is consumer product brands seeking measurable sustainability differentiation, with a secondary persona of sustainability-focused companies running corporate ESG campaigns. The company maintains operational specialization in mangrove ecosystems along Kenya's Swahili Coast, giving it geographic and ecological specificity rather than undifferentiated generic tree-planting.

Tree-Nation's go-to-market is partnership-led rather than direct-to-consumer: visibility is driven by partner brand campaigns and earned media. Pricing is quote-based per partnership agreement and not publicly disclosed. The company is led by founder and CEO Maxime Renaudin, operates with 11–50 employees, and has limited disclosed financial information. Its distribution model relies on partner brands handling end-consumer delivery while Tree-Nation manages the reforestation projects and verification infrastructure.

Name

Tree-Nation

Website

https://tree-nation.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Tree-Nation is a Barcelona-based reforestation platform, founded in 2006, that enables consumer brands and individuals to fund and verify tree-planting projects — currently specializing in mangrove restoration on Kenya's Swahili Coast — through a per-tree B2B partnership model.

Ownership category

akta.pro rank

Product category

Reforestation Platform

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (115310)

SIC

Forestry (800)

akta.pro primary industry

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

akta.pro secondary industry

Sustainable Forest Certification & Chain-of-Custody Services (FSC/PEFC/SFI) (IMAMAJAJ)

Keywords

• Reforestation platform
• Tree planting services
• Carbon offset solutions
• Sustainability partnerships
• Environmental impact tracking

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Per-Tree Transaction Model: Companies partner with Tree-Nation and pay per tree planted, with each product purchase funding the planting of trees. The revenue is transaction-based, tied directly to consumer purchase activity through partner brands.

Distribution channels1 record

Marketing channels1 record

Core offering

Tree-Nation operates a reforestation platform that partners with consumer product brands to fund tree planting on behalf of their end customers. Each partner product purchase is tied to planting one or more trees (currently mangrove trees on Kenya's Swahili Coast), and customers receive a QR code enabling them to digitally register and certify their individual tree, making the environmental claim traceable rather than abstract.

Product overview

Tree-Nation is a reforestation platform that connects businesses with tree-planting initiatives. The company enables corporate partners to fund tree planting projects, track environmental impact through digital verification systems, and provide customers with traceable sustainability commitments. Based on the available sources, no specific named products, modules, or sub-brand offerings are detailed beyond the general reforestation platform services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree-Nation Reforestation Partnership Platform
• Mangrove Reforestation Program (Kenya's Swahili Coast)

Quantifiable outcome

• Each product purchase = one mangrove tree planted in Kenya

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PITAKAcoreStrategic or Co-development Partner · 22 April 2026PITAKA partnered with Tree-Nation for the 'Breath of Veins' phone case Earth Day 2026 campaign. Each purchase funds planting of one mangrove tree on Kenya's Swahili Coast. Customers receive a planting card with QR code to digitally register their tree and obtain a personalized planting certificate, making environmental impact traceable and verifiable. The campaign runs from April 22 through October 21, 2026.

Recent moves3 records

Expansion highlights4 records

Direct peers

• Ecologi: Ecologi is a climate-action platform that enables individuals and businesses to fund reforestation and carbon offset projects with verified impact tracking. It is the closest direct peer to Tree-Nation, operating the same per-tree/offset transaction model with B2B brand partnerships.
• Treedom: Treedom lets companies and individuals plant trees that are photographed, geolocated, and tracked online via a dedicated page for each tree. It competes directly with Tree-Nation in the verifiable-tree B2B/B2C planting space, with similar QR-style traceability mechanics.
• One Tree Planted: One Tree Planted is a nonprofit that partners with businesses to fund reforestation projects globally, offering simple per-donation tree-planting programs. It is a direct competitor for the same B2B brand-partnership wallet that Tree-Nation targets.
• veritree: veritree provides a technology-enabled platform for verifying and tracking reforestation projects, supplying data and impact certificates to corporate sustainability programs. It overlaps directly with Tree-Nation's QR-code verification differentiator and its enterprise sustainability use cases.
• Pachama: Pachama is a technology marketplace for high-quality nature-based carbon credits, combining satellite monitoring and project verification. It competes for the same corporate buyers seeking verifiable reforestation impact, with a stronger emphasis on third-party-certified credits.
• tentree: tentree is an apparel brand that plants ten trees for every item purchased and partners with reforestation organizations. It represents the brand-side model that Tree-Nation services, making it both a potential partner and a benchmark for embedded-impact consumer products.
• Ecosia: Ecosia is a search engine that uses its ad revenue to fund tree-planting projects worldwide and publishes monthly financial and planting reports. It is a direct functional peer in funding and verifying reforestation, though its primary surface is B2C rather than B2B.

Broad incumbents

• South Pole Group: South Pole is a large, established carbon-credit developer and advisory that sells certified offsets and corporate sustainability solutions across many project types. It is a broader incumbent competing for the same corporate wallet as Tree-Nation, but with a much wider portfolio.

Emerging players

• Plant-for-the-Planet: Plant-for-the-Planet is a youth-led global reforestation initiative that plants trees and coordinates restoration projects. It overlaps with Tree-Nation's mission and stakeholder set but operates primarily as a movement/NGO rather than a commercial B2B platform.
• Allroot (formerly Klima): Allroot (formerly Klima) is an app-based platform enabling individuals and businesses to purchase high-quality carbon credits, including nature-based solutions. It is an emerging competitor in the verifiable carbon-offset space that overlaps with Tree-Nation's enterprise buyer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/treenation
• Facebookfacebook.com/treenation
• LinkedInlinkedin.com/company/tree-nation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree-Nation