CityRealty
CityRealty is a New York City real estate marketplace and licensed brokerage connecting apartment buyers, sellers, and renters with brokers across all five boroughs, monetizing through Leadkit agent subscriptions and brokerage commissions.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CityRealty does
CityRealty is a New York City-focused real estate marketplace and licensed brokerage that connects apartment buyers, sellers, and renters with real estate brokers across the NYC metro area. Operating from its headquarters at 1460 Broadway in Manhattan, the platform covers all five NYC boroughs — Manhattan, Brooklyn, Queens, The Bronx, and Upper Manhattan — with partial reach into adjacent New Jersey markets including Jersey City and Riverdale. Founded in 1994, the company has operated continuously for over twenty years, serving three primary user groups: consumers searching for apartments (sale, rent, or new development), real estate brokers seeking lead generation and profile visibility, and property owners marketing rental buildings.
The platform's core technology stack consists of the CityRealty.com consumer website for property search and broker discovery, the Leadkit SaaS platform for agent profile and listing promotion, and the 6sqft editorial blog covering NYC real estate, architecture, and design. Property listings are sourced through the Real Estate Board of New York's Listing Service (RLS) via an IDX data integration, supplemented by proprietary tools including 'CityRealty Smart Match' broker matching and the 'CityRealty Indices' market analytics dashboards. The site aggregates closed sales data from NYC's Automated City Register Information System (ACRIS), enabling transparency on transaction pricing, and maintains compliance with Equal Housing Opportunity, GDPR, and CCPA standards.
CityRealty operates a dual revenue model combining transactional and recurring components. As a licensed real estate broker, the company earns commissions by acting as buyer's agent, seller's agent, or dual agent on transactions it facilitates. On the supply side, agents pay recurring subscription fees through Leadkit — listing promotion at $49 per month with a two-week free trial, and a pay-as-you-go $79 fee for three-week 'building specialist' positioning. The company is registered as CityRealty.com, LLC in New York, is privately held without disclosed outside investors, and operates with a headcount of 11-50 employees.
CityRealty firmographics
Firmographics- Name
- CityRealty
- Legal name
- CityRealty.com, LLC
- Website
- https://cityrealty.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CityRealty is a New York City real estate marketplace and licensed brokerage connecting apartment buyers, sellers, and renters with brokers across all five boroughs, monetizing through Leadkit agent subscriptions and brokerage commissions.
- Ownership category
- akta.pro rank
CityRealty industry classification
Industry- Product category
- Real Estate Brokerage & Listings
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where CityRealty is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CityRealty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Broker Lead Generation & Subscription Services: CityRealty generates revenue by connecting buyers, renters, and sellers with real estate brokers. Brokers pay subscription fees to promote their listings and profiles through the Leadkit platform. Listing promotion starts at $49/month, building specialist positioning at $79 for 3 weeks.
- Brokerage Services Commissions: As a licensed real estate broker, CityRealty earns commissions from facilitating real estate transactions. The company discloses acting as buyer's agent, seller's agent, broker's agent, or dual agent depending on the transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Listing Promotion - Starting at $49/mo |
| Subscription | Pay-as-you-go | Building Specialist - Starting at $79 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
CityRealty product offering
Product offeringCore offering
CityRealty operates an online NYC real estate marketplace that connects buyers, renters, and sellers with property listings and licensed brokers across all five NYC boroughs. As a licensed real estate broker itself, the company also earns commissions acting as buyer's agent, seller's agent, broker's agent, or dual agent. The Leadkit SaaS platform enables real estate agents to pay subscription fees to promote their listings and profiles, starting at $49/month.
Product overview
CityRealty operates a comprehensive NYC real estate marketplace platform. The core offering is its consumer website (CityRealty.com) for searching apartments for sale, rent, and new developments, supplemented by the Leadkit agent platform for broker marketing and profile management, the 6sqft editorial blog for market insights, and integrated RLS (Real Estate Board of New York) listing data. Market data tools and Top 10 lists provide additional analytical value to users.
Differentiator
Problem solved
Functional benefit
Products and services
- CityRealty.com Marketplace Platform Consumer-facing NYC real estate marketplace and listing platform enabling users to search apartments for sale, rent, and new developments across all five boroughs; includes neighborhood guides, building profiles, market data, top 10 lists, and broker matching for individual property seekers.
- Leadkit Agent-facing SaaS platform enabling NYC real estate brokers to promote listings, manage profiles, collaborate with buyers and renters via analytics tools, and access referral leads. Subscription-based with listing promotion starting at $49/month and building specialist positioning at $79.
- CityRealty Brokerage Services Licensed real estate brokerage services where CityRealty acts as buyer's agent, seller's agent, broker's agent, or dual agent to facilitate NYC apartment transactions for buyers, sellers, and renters.
Companies that use CityRealty
Customer profileSegments5 records
Ideal customer profiles3 records
CityRealty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
CityRealty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Real Estate Board of New York (REBNY)coreCityRealty participates in the REBNY Listing Service (RLS), accessing comprehensive NYC real estate listing data. The relationship provides CityRealty with authoritative property listing data and validates the platform within the NYC broker community.
- 6sqftcore6sqft is CityRealty's integrated content brand delivering news on real estate, architecture, and design in NYC. It drives organic traffic and establishes thought leadership for CityRealty.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
CityRealty competitors and assessment
Company assessmentDirect peers
- Compass: National tech-enabled real estate brokerage with very strong NYC presence. Competes directly with CityRealty on agent recruitment, listings, and buyer representation in Manhattan and Brooklyn.
- StreetEasy: Zillow Group-owned NYC-focused real estate marketplace. The dominant consumer search destination for NYC rentals, sales, and new developments; competes head-to-head with CityRealty's core listing and neighborhood content.
- Corcoran: Major NYC-focused residential brokerage, particularly strong in Manhattan luxury. Overlaps with CityRealty's luxury condo/co-op buyer and seller segments and competes for agent mindshare.
- Brown Harris Stevens: NYC-focused luxury residential brokerage. Closely comparable to CityRealty's premium condo/co-op coverage and buyer-agent services in Manhattan.
- Douglas Elliman: Large NYC and Long Island-based residential brokerage with deep luxury and new-development presence. Competes directly in Manhattan condo/co-op sales and rental markets.
Broad incumbents
- Realtor.com: National residential listing portal operated by Move/CoStar. Competes for SEO-driven NYC listing traffic and agent lead generation.
- Zillow: National real estate marketplace parent of StreetEasy. Competes with CityRealty for consumer attention on NYC listings and agent leads through Zillow Premier Agent.
- Redfin: Tech-enabled national brokerage with NYC operations. Competes with CityRealty for agent productivity tools and consumer leads in the metro.
Emerging players
- PropertyNest: NYC-focused real estate marketplace with rental and sale listings. Comparable NYC-only geographic focus and marketplace business model to CityRealty.
Others
- REBNY (Real Estate Board of New York): Industry body that operates the RLS listing service. Functions as both a key data partner and ecosystem gatekeeper for CityRealty's NYC listing inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CityRealty social profiles
Digital presenceCityRealty compliance and trust
Trust signalCompliance3 records
CityRealty financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityRealty leadership team
Management profileNumber of profiles
CityRealty subsidiaries and ownership
Company hierarchySubsidiaries2 records
CityRealty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityRealty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityRealty
What does CityRealty do?
CityRealty operates an online NYC real estate marketplace that connects buyers, renters, and sellers with property listings and licensed brokers across all five NYC boroughs. As a licensed real estate broker itself, the company also earns commissions acting as buyer's agent, seller's agent, broker's agent, or dual agent. The Leadkit SaaS platform enables real estate agents to pay subscription fees to promote their listings and profiles, starting at $49/month.
Is CityRealty a public or private company?
CityRealty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CityRealty founded?
CityRealty was founded in 1994. It employs 11 to 50 people.
Where is CityRealty based?
CityRealty is headquartered in New York, United States, in the North America region.
How does CityRealty make money?
Two revenue lines are on record. Broker Lead Generation & Subscription Services are the primary driver. The others are brokerage Services Commissions.
Who are CityRealty's main competitors?
Direct peers on record are Compass, StreetEasy, Corcoran, Brown Harris Stevens and Douglas Elliman. Broad incumbents are Realtor.com, Zillow and Redfin. PropertyNest is listed as an emerging player. REBNY (Real Estate Board of New York) is listed as an others.
Does CityRealty have an API?
No public API is recorded for CityRealty.
What industry is CityRealty in?
CityRealty's product category is Real Estate Brokerage & Listings. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 5312 and its SIC code is 6531.