Osaa by Adarsh

What Osaa by Adarsh does

Osaa by Adarsh is a privately held Indian luxury couture fashion brand headquartered in Kolkata, founded by designer Adarsh Makharia and publicly launched in 2017 with its debut at Lakme Fashion Week. The company specializes in handcrafted bridal and occasion wear, producing lehengas, sarees, jackets, sharara and garara sets, and menswear (sherwanis, bandhgala, kurta sets, Nehru jackets). Its core technical competency is traditional Indian hand embroidery — zardozi, aari work, French knots, dori embroidery, and appliqué — applied to premium fabrics including mulberry silk, raw silk, organza, tissue silk, and cashmere, with 7-8 week production timelines for made-to-measure pieces. The portfolio is organized into six thematically named collections (Safar, Rasm, Leher, Kahaani, Khwaab, Rang) plus a dedicated Bridal Collection sub-brand, totaling 500+ SKUs.

The business operates a direct-to-consumer model combining three owned retail showrooms in New Delhi (flagship at Ambawatta One, Mehrauli), Kolkata (East Topsia Road), and Hyderabad (Banjara Hills) with a Shopify-powered e-commerce platform at osaa.in supporting multi-currency checkout (INR, USD, EUR, GBP, CAD) and worldwide shipping. Revenue is generated through one-time unit-priced purchases with bridal lehengas priced ₹400,000-₹834,785, designer lehengas at ₹150,000-₹400,000, sarees at ₹54,595-₹148,355, and menswear starting at ₹26,975, with custom tailoring included in price. The customer base targets brides, grooms, and wedding guests seeking high-AOV traditional couture, supplemented by a high-visibility celebrity endorsement program covering 40+ Bollywood and entertainment figures used primarily for brand marketing rather than as enterprise revenue accounts.

Name

Osaa by Adarsh

Legal name

Osaa by Adarsh

Website

https://osaa.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Osaa by Adarsh is an Indian luxury couture fashion brand offering handcrafted bridal lehengas, sarees, jackets, and menswear featuring traditional zardozi and aari embroidery. It serves brides, grooms, and wedding guests through three showrooms in Delhi, Kolkata, and Hyderabad plus a global Shopify e-commerce platform with worldwide shipping.

Ownership category

akta.pro rank

Product category

Luxury Bridal Couture

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Bridal couture fashion
• Handcrafted ethnic wear
• Lehenga bridal wear
• Indian occasion wear
• Luxury designer sarees

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Luxury Bridal and Occasion Wear Sales: One-time purchase model for high-value couture pieces including bridal lehengas, sherwanis, sarees, and occasion wear. Products priced from ₹32,995 to over ₹800,000 with average bridal pieces in ₹400,000-₹800,000+ range.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Osaa by Adarsh is an Indian luxury bridal and occasion couture brand that designs, produces, and sells handcrafted traditional wear including bridal lehengas, sarees, jacket sets, top-and-skirt ensembles, sharara suits, and men's sherwanis. Products are built around traditional hand embroidery techniques such as zardozi, aari work, French knots, dori work, and appliqué on premium fabrics like mulberry silk, raw silk, organza, and tissue silk. The brand offers made-to-measure custom tailoring and sells through its own Shopify e-commerce platform (osaa.in) and three company-owned retail showrooms in New Delhi, Kolkata, and Hyderabad, with worldwide shipping.

Product overview

Osaa by Adarsh is an Indian bridal and occasion couture brand offering handcrafted traditional wear through a unified e-commerce platform. The product portfolio centers on the Lehenga Collection as the core offering (97+ products), complemented by Jackets (46 products), Sarees (27 products), Tops and Skirts (23 products), Suits/Sharara (20 products), and Menswear (44 products). These are organized into six seasonal sub-branded collections: Safar (61 products celebrating the journey of fabric), Rasm (38 products for life's celebrations), Leher (85 products inspired by coral reefs for all bridal occasions), Kahaani (59 products honoring Bikaner handicrafts), Khwaab (16 bridal products in pastels), and Rang (9 products celebrating heritage colours). The Bridal Collection features premium pieces in mulberry silk, tissue, and organza with zardozi embroidery. All products are made-to-measure with 7-8 weeks estimated shipping. The brand operates on Shopify e-commerce platform with PayPal payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• Safar: A collection described as the journey of fabric becoming form, featuring bridal and occasion wear
• Rasm
• Leher
• Kahaani
• Khwaab
• Rang

Products and services

• Lehenga Collection
• Jackets Collection
• Saree Collection
• Top and Skirt Collection
• Suits and Sharara Collection
• Menswear Collection
• Safar Collection
• Rasm Collection
• Leher Collection
• Kahaani Collection
• Khwaab Collection
• Rang Collection
• Bridal Collection

Named customers22 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rohit Bal: Established Indian luxury designer known for hand-embroidered bridal lehengas, menswear, and couture gowns with a celebrity client base. Overlaps with Osaa in bridal couture and craft-driven differentiation.
• Ritu Kumar: Pioneering Indian fashion house with a strong bridal wear line, menswear, and diffusion labels sold across India and through global e-commerce. Comparable scale, product breadth, and bridal couture focus to Osaa by Adarsh.
• Shyamal & Bhumika: Indian bridal couture duo specializing in handcrafted lehengas, sarees, and menswear with strong celebrity endorsements and a presence in Ahmedabad and other metros. Comparable premium bridal positioning, craft technique emphasis, and celebrity-marketing model to Osaa.
• JJ Valaya: Heritage Indian couture brand with bridal lehengas, menswear, and home luxury lines, retailing through flagship stores in Delhi and presence in Hyderabad. Comparable premium positioning and bridal-occasion-wear focus to Osaa.
• Sabyasachi: India's most recognized luxury bridal couture brand offering handcrafted lehengas, sarees, and menswear at premium price points with celebrity-driven marketing. Directly comparable to Osaa by Adarsh in product mix, target customer (aspirational brides), and craft-based differentiation strategy.
• Falguni Shane Peacock: India-based luxury couture label specializing in bridal lehengas, gowns, and Indo-western wear with celebrity placements and an international retail presence. Competes directly with Osaa for celebrity-endorsed Indian bridal customers.
• Manish Malhotra: Bollywood's most prolific celebrity couturier with a couture bridal line, menswear, and diffusion collections, plus large retail presence in Delhi and Mumbai. Competes for the same celebrity-endorsed Indian bridal couture customer as Osaa.
• Anita Dongre: Indian designer with a sizeable bridal couture line (bridal lehengas and menswear) plus sustainability-focused Grassroot line and multiple retail stores across India and the US. Comparable customer base and price band to Osaa's bridal line.
• Tarun Tahiliani: Luxury Indian bridal couture house known for handcrafted lehengas, sarees, and fusion occasion wear, with boutiques in Delhi, Mumbai, and Hyderabad. Comparable to Osaa in premium bridal positioning, craft techniques, and made-to-measure service model.

Emerging players

• Anamika Khanna: Contemporary Indian couture label with bridal lehengas, Indo-western occasion wear, and a strong celebrity client base (Bollywood and global Indians). Comparable in premium occasion wear and celebrity-led brand-building, though positioned slightly more contemporary than Osaa's traditional couture core.

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/OSAAbyAdarsh
• Facebookfacebook.com/osaabyadarsh
• LinkedInlinkedin.com/company/osaa-by-adarsh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osaa by Adarsh