What Anamika Khanna does

Anamika Khanna is a Kolkata-headquartered, founder-owned luxury Indian couture house operating in the high-end designer apparel segment. Founded with documented media presence from 2011, the company designs and sells handcrafted womenswear (lehengas, sarees, dresses, jackets, kurtas, pantsuits, Western wear), menswear (bandhgala, sherwani, achkan, blazers, bundis), and accessories (bags under AK-OK, men's shoes). Garments are produced using traditional Indian embroidery techniques - zardozi, chikankari, aari, resham, lace, and pearl applique - on luxury fabrics, with a made-to-measure model requiring 8–10 weeks per custom order. Entry-level pieces start around Rs. 100,000 and premium couture lehengas reach Rs. 850,000+.

The brand operates an exclusive direct distribution model through five flagship boutiques in Kolkata, Mumbai (including Jio World Plaza), Delhi, and Hyderabad, plus an owned e-commerce site at anamikakhanna.com and the AK-OK diffusion sub-brand site at akok.in. Marketing is event-driven: regular participation in India Couture Week and Lakmé Fashion Week, celebrity placements at the Met Gala and Cannes, and co-branded collaborations with Bvlgari, H&M, and Starbucks. Named clients include Isha Ambani, Jahnvi Kapoor, Alia Bhatt, Rashmika Mandanna, Vijay Deverakonda, and international figures such as Colman Domingo and Michele Lamy. Pricing is quote-based and not publicly listed.

The business is privately held with no disclosed institutional investors or funding rounds, employing 11–50 people across its locations. Revenue is concentrated in direct couture garment sales supplemented by collaboration royalties, with no disclosed financial figures.

Name

Anamika Khanna

Legal name

Anamika Khanna

Website

https://anamikakhanna.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Anamika Khanna is a Kolkata-based Indian luxury couture house designing handcrafted womenswear, menswear, and accessories priced from Rs. 100,000 to Rs. 850,000+, sold through five flagship boutiques and DTC e-commerce to bridal, celebrity, and high-net-worth clients in India.

Ownership category

akta.pro rank

Product category

Luxury Indian Couture Fashion

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury Haute Couture (CRAAAFAB)

akta.pro secondary industries

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Couture fashion
• Bridal lehenga
• Handcrafted embroidery
• Luxury indian wear
• Designer menswear

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Couture Garment Sales: One-time sale of handcrafted couture garments including lehengas, sherwanis, bandhgalas, and bespoke bridal wear. Prices range from approximately Rs. 100,000 to Rs. 850,000+ per garment. Custom orders require 8-10 weeks production time.
2. Brand Collaborations: Collaborations with luxury brands like Bvlgari and H&M for limited edition collections and co-branded products, generating revenue through licensing and partnership arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Anamika Khanna is a Kolkata-based luxury Indian fashion house that designs, produces and sells handcrafted couture and ready-to-wear garments for women and men, along with handcrafted accessories such as bags and shoes. Its core output is bespoke and made-to-measure couture featuring traditional Indian embroidery techniques (zardozi, chikankari, aari, resham, pearl applique) fused with contemporary silhouettes, sold through owned flagship stores, its own e-commerce site, and select multi-designer boutiques.

Product overview

Anamika Khanna is a Kolkata-based luxury fashion house offering couture and ready-to-wear fashion. The portfolio spans womenswear (lehengas, sarees, dresses, jackets, kurtas, pantsuits, one-shoulder styles, Western wear), menswear (bandhgala, sherwani, achkan, jackets, blazers, kurtas, bundis), and accessories (bags via the AK-OK sub-brand, shoes). The brand is known for handcrafted embroidery techniques including zardozi, chikankari, lace work, pearl applique, and resham embroidery. Collections are available exclusively at flagship stores and select multi-designer boutiques, with made-to-measure options and custom orders. Anamika Khanna has staged shows at major fashion events including India Couture Week (2016-2023) and Lakmé Fashion Week, and collaborates with luxury brands like Bulgari and H&M.

Differentiator

Problem solved

Functional benefit

Brands

• AK-OK: Sub-brand/secondary label operated by Anamika Khanna, with dedicated website at akok.in

Products and services

• Womenswear Couture Handcrafted womenswear collection including lehengas, sarees, dresses, jackets, kurtas, pantsuits, one-shoulder styles and Western-influenced pieces, employing zardozi, chikankari, lace, pearl and resham embroidery on premium fabrics. Targeted at brides, occasion-wear customers and red-carpet clients.
• Menswear (AK Menswear) Men's couture and ready-to-wear including bandhgala, sherwani, achkan, jackets, blazers, kurtas and bundis, featuring traditional Indian embroidery (boota, floral, resham, zardozi) combined with contemporary styling. For grooms and occasion-wear customers.
• Handcrafted Bags (AKOK Bags) Handcrafted bag collections including Mixer Bag, Knitted Heart Bag, Rock Salt Bag and Wing Bag styles with embroidered and knitted elements. Targeted at existing couture customers seeking coordinated accessories.
• Embroidered Shoes Men's footwear collection including embroidered slip-on shoes, jacquard monk shoes and high ankle shoes, complementing menswear looks.
• AK-OK Diffusion Line Contemporary diffusion sub-brand offering everyday luxury fashion at lower price points than the main couture line, extending the Anamika Khanna aesthetic to a broader audience through a dedicated website.
• Womenswear Celebrity Looks Re-edition of signature red-carpet and event looks previously worn by celebrity clients, including chikankari sarees, organza lehengas and backless gowns, offered to consumers as collectible couture pieces.
• Lehenga Collection Embroidered and embellished lehenga sets spanning lace, organza, copper-aari, zardosi floral and tribal drape styles, targeted at bridal and high-end occasion customers.
• Bandhgala Collection Traditional and contemporary bandhgala jackets and blazers for men and women featuring grid embroidery, tribal patches, dori work and zardozi detailing, offered for weddings and formal events.

Quantifiable outcome

• Over 35 documented fashion show participations across major Indian fashion weeks (2015-2023)
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BvlgaricoreStrategic or Co-development Partner · 1 January 2025Luxury jewelry brand collaboration featuring joint brand presence and custom designs. The partnership showcases Bvlgari jewelry with Anamika Khanna couture at exclusive events and exhibitions, with dedicated media coverage highlighting the collaboration.
• H&McoreStrategic or Co-development Partner · 1 January 2025Capsule collection collaboration featuring the '2040 JOY' campaign with ready-to-wear pieces that bring Anamika Khanna's design aesthetic to a mass-market audience through H&M's global retail network.
• StarbucksminorStrategic or Co-development Partner · 1 January 2025Exclusive tote bag collection featuring Mumbai-inspired prints that embody the timeless essence of the city, available at Starbucks locations.
• AK-OKcoreOthers · 1 January 2025Sub-brand and sister label offering a more accessible price point, extending the Anamika Khanna aesthetic to a broader audience through a dedicated website (akok.in).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Falguni Shane Peacock: Falguni Shane Peacock is an Indian luxury designer label with strong celebrity and Bollywood red-carpet presence, known for couture gowns and bridal wear. Directly comparable on celebrity-driven couture positioning and global red-carpet visibility.
• Sabyasachi Mukherjee: Sabyasachi is India's most prominent luxury couture and bridal designer, with similar celebrity clientele and global fashion week presence. Both target the same HNW bridal and red-carpet occasion-wear segment with handcrafted heritage techniques, and operate flagship stores in India's major cities.
• Abu Jani Sandeep Khosla: Abu Jani Sandeep Khosla is an Indian couture design duo specializing in bridal wear, chikankari, and heavy embellishment. Comparable on bridal couture positioning, traditional craft techniques, and celebrity-driven visibility in India.
• Anita Dongre: Anita Dongre runs a multi-line Indian luxury fashion house spanning couture (Anita Dongre Bridal), pret (AND), and sustainable basics (Grassroot). Comparable on heritage craft, bridal couture, and the diffusion-line brand-ladder strategy Anamika Khanna pursues with AK-OK.
• Ritu Kumar: Ritu Kumar is a heritage Indian designer label known for reviving traditional crafts and bridal couture. Comparable on heritage-craft-led luxury positioning, multi-city Indian flagship presence, and the fusion of traditional embroidery with contemporary silhouettes.
• Manish Malhotra: Manish Malhotra is a leading Indian luxury designer with deep Bollywood celebrity ties and couture, menswear, and diffusion lines. Overlaps directly with Anamika Khanna on bridal couture, celebrity dressing, and premium price-point positioning.
• Rohit Bal: Rohit Bal is an Indian luxury designer recognized for ornate embroidery, menswear, and bridal couture. Comparable on handcraft-led differentiation, premium pricing, and runway-led brand building within the Indian couture ecosystem.
• Tarun Tahiliani: Tarun Tahiliani is an Indian haute couture designer known for bridal wear, fusion silhouettes, and India Couture Week presence. Comparable to Anamika Khanna on couture positioning, craft-led differentiation, and the bridal-occasion use case.

Emerging players

• Masaba Gupta (House of Masaba): House of Masaba is an Indian contemporary fashion label operating at lower price points and broader distribution. Comparable on celebrity-driven Indian designer branding and a diffusion-friendly positioning, though lower in couture price tier than Anamika Khanna.

Broad incumbents

• Christian Dior (Couture): Christian Dior is a global luxury couture house whose celebrity-dressing playbook (Met Gala, Cannes, amfAR) Anamika Khanna increasingly competes in. Comparable on the celebrity-red-carpet couture category, though vastly larger in scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anamikakhanna.in
• Instagraminstagram.com/anamikakhanna.in
• LinkedInlinkedin.com/company/anamika-khanna---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anamika Khanna