Greater Media

What Greater Media does

Greater Media operates a two-sided digital advertising platform that connects enterprise brand advertisers with a publisher network spanning thousands of premium websites across verticals including gaming, technology, politics, travel, shopping, lifestyle, and finance. The company functions as a full-service digital advertising agency, providing an integrated stack of six core services: full-service digital advertising (strategy through reporting), media buying and placement, creative production, audience targeting based on interests and content consumption patterns, daily campaign optimization, and analytics/reporting on impressions, clicks, engagement, and conversions. Disclosed campaign results demonstrate performance metrics such as 7.4x ROAS on a $400K Target e-commerce campaign, 6.0x ROAS on a $350K B&H Photo campaign, and 57M+ impressions on an $800K Procter & Gamble awareness campaign.

The business operates a two-sided monetization model: advertisers (including United HealthCare, PepsiCo, JetBlue, QVC, Airbnb, Chewy, Ally Financial, Citizens Financial, Foot Locker, Sirius XM, Target, Progressive, B&H Photo, P&G, Duolingo, and FelicityGames) pay for media buying and agency services on usage- and outcome-based pricing (CPC of $0.15–$0.80, CPI of $0.75–$1.33, CPL of $34–$54, and ROAS-tied performance pricing), while publishers monetize their traffic through revenue-share arrangements. Go-to-market is sales-led with direct outreach to enterprise brands and a self-serve website funnel for both advertisers and publishers. Distribution channels are described as global for both sides of the marketplace.

Note on data conflict: firmographic inputs describe Greater Media as a radio-station business founded in 1956 with 501–1000 employees in Braintree, MA, which is inconsistent with the website content describing a digital advertising agency with a privacy policy effective February 14, 2021 and a current 2026 copyright. The digital-advertising-agency description is treated as the operative business profile, as it is first-party and corroborated by case studies, partner logos, and product/service descriptions on the corporate site. No public revenue, funding rounds, leadership team, patents, or AI/ML disclosures are available in the source material.

Name

Greater Media

Legal name

Greater Media

Website

https://greatermedia.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Greater Media is a full-service digital advertising agency and two-sided media network connecting enterprise brand advertisers with a publisher network of thousands of premium websites across gaming, tech, travel, retail, finance, and lifestyle verticals.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Digital advertising agency
• Media buying services
• Advertising network
• Publisher monetization
• Performance marketing

Headquarters

HQ city

Braintree

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Advertising Services: Agency fees and media buying services for advertisers, connecting brands with audiences across premium website network. Services include campaign strategy, creative production, media placement, and performance optimization. Revenue derived from media buying margins and service fees.
2. Publisher Monetization: Revenue sharing with publishers for ad inventory monetization. Publishers receive payment for impressions and clicks generated through their website traffic.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greater Media is a full-service digital advertising agency and media network that connects brands seeking audiences with publishers seeking to monetize website traffic. The company executes end-to-end advertising campaigns — including strategy, creative production, media buying, audience targeting, daily optimization, and analytics — across a proprietary network of thousands of premium websites spanning gaming, technology, politics, travel, shopping, lifestyle, and finance verticals. It also operates a publisher monetization program that pays website owners for impressions and clicks generated through their ad inventory.

Product overview

Greater Media operates as a full-service digital advertising agency and media network connecting brands with audiences across the open web. The company offers an integrated suite of six core service modules: Full-Service Digital Advertising (campaign strategy and execution), Media Buying & Placement (network ad placement), Creative Production (ad design), Audience Targeting (behavioral and interest-based targeting), Campaign Optimization (daily performance analysis), and Analytics & Reporting (impression, click, and conversion insights). For publishers, the company provides a separate monetization network service. All services collectively enable advertisers to reach millions of monthly users across thousands of premium websites spanning verticals including gaming, technology, politics, travel, shopping, lifestyle, and finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Digital Advertising

Quantifiable outcome

• 7.4x ROAS achieved for Target e-commerce campaign with $400K budget generating $2.975M in revenue
• +4 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• United HealthCarecoreChannel Partner/ Reseller/ DistributorMajor healthcare brand advertising across Greater Media network. Campaign focused on lead generation with $700K budget generating 12,963 qualified leads at $54 CPL.
• PepsiCocoreChannel Partner/ Reseller/ DistributorGlobal beverage brand running brand awareness campaigns. Achieved 40M+ impressions and 2M clicks at $0.25 CPC across multiple verticals.
• JetBlue AirwayscoreChannel Partner/ Reseller/ DistributorMajor airline advertising across Greater Media's premium website network to reach travelers and frequent flyers.
• QVCcoreChannel Partner/ Reseller/ DistributorRetail and e-commerce brand utilizing Greater Media network for audience reach in shopping and lifestyle verticals.
• AirbnbcoreChannel Partner/ Reseller/ DistributorTravel and hospitality platform advertising to engaged audiences across Greater Media's network of lifestyle and travel websites.
• ChewycoreChannel Partner/ Reseller/ DistributorPet products retailer leveraging Greater Media for targeted advertising to pet owners and animal enthusiasts.
• Ally FinancialcoreChannel Partner/ Reseller/ DistributorDigital-first financial services company advertising across Greater Media's finance and lifestyle network properties.
• Citizens FinancialcoreChannel Partner/ Reseller/ DistributorRegional bank and financial services provider utilizing Greater Media for digital advertising and audience reach.
• Foot LockercoreChannel Partner/ Reseller/ DistributorAthletic footwear and apparel retailer advertising across gaming, sports, and lifestyle network sites.
• Sirius XMcoreChannel Partner/ Reseller/ DistributorSatellite radio and audio entertainment company reaching audiences across media and entertainment properties.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor retail brand running e-commerce focused campaigns. Achieved 7.4x ROAS with $400K budget generating $2.975M in revenue and 35,000 purchases.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AdRoll: Performance-focused digital ad platform combining prospecting and retargeting across the open web — overlapping product/customer set with Greater Media's CPC/CPI/ROAS-led offering.
• Taboola: Public native/content-discovery advertising network operating a two-sided platform similar to Greater Media's, monetizing publisher inventory at scale and selling to enterprise advertisers.
• Outbrain: Direct competitor in the content-discovery/ad-network space, connecting advertisers to publisher audiences across the open web — the closest analogue to Greater Media's model.
• MediaMath: Programmatic media-buying platform serving enterprise advertisers with bidding, optimization, and analytics comparable to Greater Media's campaign optimization and reporting modules.
• Sovrn: Publisher monetization and ad-platform business targeting mid-sized publishers — directly comparable to Greater Media's publisher monetization arm.
• StackAdapt: Programmatic advertising platform serving advertisers and agencies with multi-channel buying and optimization — functional overlap with Greater Media's full-service agency-plus-network offering.

Broad incumbents

• The Trade Desk: Leading programmatic DSP competing for the same enterprise advertiser budgets; a broader, more sophisticated incumbent in digital media buying than Greater Media.
• Yahoo / Verizon Media (now Verizon + Apollo): Large incumbent with native advertising and DSP capabilities; while much broader, it competes for the same advertiser budgets that flow into networks like Greater Media.
• Zeta Global: Data-driven marketing and media-buying platform addressing enterprise advertisers with multi-channel execution — broader but functionally overlapping with Greater Media's performance-marketing stack.

Emerging players

• Yelp Ads (Yelp): Vertical-specific ad network targeting local and SMB advertisers — adjacent business model but at smaller scale, illustrating the segmented competitive landscape Greater Media operates within.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greater-media
• Xx.com/GREATERMEDIA
• Facebookfacebook.com/81530194088

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Media