Paycom Center
Paycom Center is Oklahoma City's premier multi-purpose arena, owned by the City of Oklahoma City and managed by Legends/ASM Global. It hosts NBA Oklahoma City Thunder games, touring concerts, UFC, WWE, and family entertainment for over 1 million guests annually, with a new venue scheduled for 2028.
- Company typePrivate
- Founded2002
- HeadquartersOklahoma City, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Paycom Center does
Paycom Center is a multi-purpose sports and entertainment arena located in downtown Oklahoma City at 100 W. Reno Ave., operated under a long-term management agreement by Legends/ASM Global on behalf of its owner, the City of Oklahoma City. The venue opened on June 8, 2002 as Ford Center as part of Oklahoma City's MAPS program and has been the home arena of the NBA's Oklahoma City Thunder since 2008, following an earlier stint hosting the New Orleans Hornets during 2005-2007. It was renamed Chesapeake Energy Arena in 2019 and Paycom Center in 2021 under a 15-year naming rights partnership with Paycom (NYSE: PAYC). The arena offers flexible seating configurations ranging from 4,000 to nearly 18,000 and has hosted nearly 2,000 events and over 15 million guests since opening, with more than 1 million guests annually.
Revenue is generated across four streams: ticket sales and service fees through Ticketmaster, premium seating and suite rentals (Courtside Club, Jack Daniel's Old No. 7 Club, Courtside Pub, Gastropub), food and beverage concessions operated by Levy Restaurants under percentage arrangements (including a non-profit fundraising staffing program), and sponsorship/advertising anchored by the Paycom naming rights deal. Distribution combines direct venue channels (box office, group sales, premium sales), Ticketmaster as primary ticketing partner, PA Exchange for premium resale, and AXS for select events, with marketing driven through social, email, a grassroots street team, and a tourism partnership with Visit Oklahoma City.
The venue's core operational profile is shaped by its anchor NBA tenancy, a record 41 concerts in 2024, GBAC STAR accreditation (first large sporting facility in Oklahoma to achieve it), and Pollstar rankings of 60th worldwide and 38th in the US. A $105 million MAPS 4-funded renovation program designed by Populous runs through 2028, when a new Paycom Center is scheduled to open on the former Prairie Surf Studios site under an extended Legends/ASM Global management agreement.
Paycom Center firmographics
Firmographics- Name
- Paycom Center
- Legal name
- Paycom Center
- Website
- https://paycomcenter.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Paycom Center is Oklahoma City's premier multi-purpose arena, owned by the City of Oklahoma City and managed by Legends/ASM Global. It hosts NBA Oklahoma City Thunder games, touring concerts, UFC, WWE, and family entertainment for over 1 million guests annually, with a new venue scheduled for 2028.
- Ownership category
- akta.pro rank
Paycom Center industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Combat Sports Venues (Arenas, Halls) (MPAKAEAK), Conference & Convention Center Catering (THAHAKAB)
Keywords
Where Paycom Center is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paycom Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Ticket Sales and Service Fees: Primary revenue from ticket sales across all events including concerts, sports, and family shows. Venue takes service fees on Ticketmaster transactions and sells premium seating upgrades.
- Premium Seating and Suite Rentals: Revenue from luxury suites, premium seating options, and private event bookings including corporate events, receptions, and parties in premium spaces.
- Concessions and Catering: Levy Restaurants operates food and beverage services. The venue generates revenue through percentage arrangements on concession sales. Non-profit fundraising program allows groups to staff concession stands for donations.
- Sponsorship and Advertising: Naming rights partnership with Paycom. Sponsorship and advertising opportunities throughout the arena including signage, scoreboard, and in-venue branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard event tickets through Ticketmaster |
| Unit Pricing | Pay-as-you-go | VIP/Premium Seating experiences |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Paycom Center product offering
Product offeringCore offering
Paycom Center is a multi-purpose sports and entertainment arena in downtown Oklahoma City hosting NBA Oklahoma City Thunder games, major touring concerts, UFC events, WWE shows, family entertainment, and corporate functions. The venue features flexible seating configurations from 4,000 to nearly 18,000 capacity and offers premium seating spaces, special event booking, advertising/sponsorship opportunities, and on-site concessions and catering services.
Product overview
Paycom Center is a single-venue entertainment facility operated by Legends/ASM Global in downtown Oklahoma City. The core product is the arena venue itself, hosting NBA games (Oklahoma City Thunder), concerts, family shows, and special events. Additional offerings include premium seating spaces for private events, food and beverage catering through SAVOR/Levy, special event booking services, and advertising/sponsorship opportunities. A new Paycom Center is planned for 2028.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Seating Premium seating options including Courtside Club, Jack Daniel's Old No. 7 Club, Courtside Pub, and Gastropub for private events, corporate functions, receptions, and VIP experiences. Includes full Throttle VIP packages with front-row seats, backstage tours, and meet & greet opportunities.
- Special Event Booking Event space rental service for corporate luncheons, award dinners, holiday parties, and receptions in various club spaces within the arena. Targets businesses and organizations needing premium event venues in Oklahoma City.
- Advertising and Sponsorship Sponsorship and advertising opportunities within the arena including signage, scoreboard, and in-venue branding, as well as connection with Oklahoma City Thunder events. Targets corporate sponsors and advertisers seeking high-foot-traffic venues with national broadcast exposure.
- Concessions and Catering Food and beverage services operated by Levy Restaurants generating revenue through percentage arrangements on concession sales, with a non-profit fundraising program allowing community groups to staff concession stands in exchange for donations.
Quantifiable outcome
- Ranked 60th in world and 38th in US according to Pollstar's Top Arenas list
- +3 more outcomes
Companies that use Paycom Center
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Paycom Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Paycom Center partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Visit Oklahoma CityminorTourism organization assisting in producing UFC Fight Night event at Paycom Center, expects to welcome thousands of fans to the city.
- Legends/ASM GlobalcoreLegends/ASM Global continues its 25-year partnership managing Paycom Center. Extended agreement includes management of the current arena for three years and the new Paycom Center for five years after its 2028 opening. Company has managed the venue since its opening in 2002 as Myriad Convention Center and Ford Center.
- Oklahoma City Thundercore15-year naming rights partnership transforming arena to Paycom Center. Thunder provides consistent NBA programming while Paycom branding reaches global NBA audience. Thunder organization handles premium seating sales for the venue.
- City of Oklahoma CitycoreArena owned by City of Oklahoma City. Built debt-free as part of original MAPS program approved in 1993. Venue opened 2002. City approved $105 million in MAPS 4 funding for renovations.
- Levy RestaurantsminorFood and beverage concession operator offering fundraising opportunities for non-profit organizations through concession stand staffing programs.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Paycom Center competitors and assessment
Company assessmentDirect peers
- FedExForum: Memphis-based multi-purpose arena, home of the NBA Memphis Grizzlies. Comparable mid-market NBA arena with similar capacity (~18,000) and concert/event programming mix; serves as a useful peer for mid-tier market benchmarking.
- T-Mobile Center: Kansas City-based multi-purpose arena, comparable mid-market NBA-sized venue. Similar capacity (~18,000), concert programming mix, and premium seating offering, making it a strong peer for benchmarking booking strategy.
- Scotiabank Arena: Toronto-based multi-purpose arena, home of the NBA Toronto Raptors and NHL Maple Leafs, managed by MLSE. Direct comparable to Paycom Center given similar NBA anchor model and 19,000+ capacity; notably, Paycom's AGM Mike Wendling previously oversaw operations at Scotiabank Arena.
- American Airlines Center: Dallas-based multi-purpose arena, home of the NBA Dallas Mavericks and NHL Dallas Stars. Comparable mid-sized market NBA arena in the same Southwest US region as Paycom Center with similar premium seating and naming rights structures.
- Smoothie King Center: New Orleans-based multi-purpose arena, home of the NBA New Orleans Pelicans. Comparable mid-sized NBA arena with similar capacity profile and Legends venue management operating model.
- Moody Center: Austin-based 15,000+ seat arena, home of the University of Texas Longhorns basketball and host to major touring concerts. Newer arena (opened 2022) that has rapidly risen on Pollstar rankings and represents a key competitive threat to Paycom Center for tour routing.
- Vivint Arena: Salt Lake City-based multi-purpose arena, home of the NBA Utah Jazz. Comparable mid-market NBA arena with similar capacity profile, premium seating offerings, and ASM Global venue management.
- Toyota Center: Houston-based multi-purpose arena, home of the NBA Houston Rockets. Similar mid-tier NBA arena in the Southwest US with comparable capacity (~18,000) and ASM Global/Legends-style management profile.
- Ball Arena: Denver-based multi-purpose arena, home of the NBA Denver Nuggets and Colorado Avalanche. Comparable NBA/NHL anchor tenant structure and ~20,000 capacity, with similar regional draw across the Southwest US.
- Frost Bank Center: San Antonio-based multi-purpose arena, home of the NBA San Antonio Spurs. Comparable mid-sized NBA arena in the same Southwest US region, offering similar premium seating, sponsorship, and concert programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paycom Center social profiles
Digital presencePaycom Center compliance and trust
Trust signalCompliance1 record
Paycom Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paycom Center leadership team
Management profileNumber of profiles
Profiles6 records
Paycom Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paycom Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paycom Center
What does Paycom Center do?
Paycom Center is a multi-purpose sports and entertainment arena in downtown Oklahoma City hosting NBA Oklahoma City Thunder games, major touring concerts, UFC events, WWE shows, family entertainment, and corporate functions. The venue features flexible seating configurations from 4,000 to nearly 18,000 capacity and offers premium seating spaces, special event booking, advertising/sponsorship opportunities, and on-site concessions and catering services.
Is Paycom Center a public or private company?
Paycom Center is a private company. It is classified as state government owned and is currently operating.
When was Paycom Center founded?
Paycom Center was founded in 2002. It employs 501 to 1,000 people.
Where is Paycom Center based?
Paycom Center is headquartered in Oklahoma City, United States, in the North America region.
How does Paycom Center make money?
Four revenue lines are on record. Ticket Sales and Service Fees are the primary driver. The others are premium Seating and Suite Rentals, concessions and Catering and sponsorship and Advertising.
Who are Paycom Center's main competitors?
Direct peers on record are FedExForum, T-Mobile Center, Scotiabank Arena, American Airlines Center, Smoothie King Center, Moody Center, Vivint Arena, Toyota Center, Ball Arena and Frost Bank Center.
Does Paycom Center have an API?
No public API is recorded for Paycom Center.
What industry is Paycom Center in?
Paycom Center's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7900.