Wise Man Brewing
Wise Man Brewing is a privately held craft brewery and taproom in Winston-Salem, NC, founded in 2017, that serves craft beer, ciders, seltzers, wine, and non-alcoholic beverages to local consumers via on-premise sales, an online shop, and wholesale distribution to area bars and restaurants.
- Company typePrivate
- Founded2017
- HeadquartersWinston Salem, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wise Man Brewing does
Wise Man Brewing is a privately held craft brewery headquartered at 826 Angelo Bros. Ave in Winston-Salem, North Carolina, operating from a renovated 90-year-old former Angelo Brothers building that opened to the public on January 28, 2017. The company was founded by Sam, a Ph.D. chemist who began homebrewing in 2005 and developed a competition-winning reputation, together with co-founders Jason and Mike and their families. It employs between 11 and 50 people and serves adult consumers in the Winston-Salem and surrounding North Carolina area with a community-focused taproom experience. The product portfolio spans an "ever-changing lineup" of craft beer (pale ales, IPAs, double IPAs, cream ales, Berliner Weisse), ciders, seltzers, wine, and non-alcoholic beverages including coffee and espresso, brewed from the traditional four ingredients (water, malt, hops, yeast). Packaged SKUs available direct-to-consumer include Putters Pale ($11.99/4-pack), Body Electric ($16.99/4-pack), Mountain Calling ($13.99/4-pack), Scoop Dogg ($11.99/4-pack), Tropical Shirts ($11.99/4-pack), and Conceited Genius 2.0 ($14.99/4-pack).
Revenue is generated through three channels: (1) direct taproom sales of draft beverages during extended operating hours (8 AM to midnight on weekends), with daily food trucks and a family- and pet-friendly environment; (2) e-commerce merchandise and packaged beer sales through shop.wisemanbrewing.com, a Craftpeak Commerce storefront on WooCommerce accepting credit/debit cards, Klarna, and Affirm, plus digital gift cards denominated $5–$500; and (3) wholesale distribution of canned and bottled beer to local bars and restaurants in the Winston-Salem area, solicited through a dedicated [email protected] channel and supported by a public "Find Us" map. Branded merchandise (Richardson 112 hats, Next Level sueded t-shirts and long sleeves, 20oz Willi Becher pint glasses, and round logo stickers) supplements the core beer business at price points of $1–$30 per item. Recurring taproom programming — weekly pub trivia, run club, music bingo, live music, seasonal festivals such as Oktoberfest, and private event bookings — drives on-premise traffic. Marketing relies on organic social channels (Instagram, Facebook, Twitter/X) under the handle @wisemanbeer/@wisemanbrewing. The "Wise Man Brewing®" mark is a registered trademark. No external funding, M&A activity, AI/ML capabilities, or geographic expansion beyond North Carolina are disclosed.
Wise Man Brewing firmographics
Firmographics- Name
- Wise Man Brewing
- Legal name
- Wise Man Brewing
- Website
- https://wisemanbrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wise Man Brewing is a privately held craft brewery and taproom in Winston-Salem, NC, founded in 2017, that serves craft beer, ciders, seltzers, wine, and non-alcoholic beverages to local consumers via on-premise sales, an online shop, and wholesale distribution to area bars and restaurants.
- Ownership category
- akta.pro rank
Wise Man Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Wise Man Brewing is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wise Man Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Taproom beer sales: Direct sales of draft beer, ciders, seltzers, wine, and NA beverages served on tap at the Winston-Salem taproom. Extended operating hours from 8 AM to midnight on weekends.
- E-commerce merchandise sales: Online shop selling apparel (t-shirts, hats), glassware, stickers, and packaged beer products including 4-packs of various beer styles. Gift cards also available.
- Packaged beer distribution: Distribution of canned and bottled beer to local bars, restaurants, and other retail locations in the Winston-Salem area and beyond.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Putters Pale - Pale Ale 4-pack |
| Unit Pricing | Pay-as-you-go | Body Electric - New England Double IPA 4-pack |
| Unit Pricing | Pay-as-you-go | Mountain Calling - West Coast IPA 4-pack |
| Unit Pricing | Pay-as-you-go | Scoop Dogg - Cream Ale 4-pack |
| Unit Pricing | Pay-as-you-go | Conceited Genius 2.0 - New England IPA 4-pack |
| Unit Pricing | Pay-as-you-go | Tropical Shirts - Berliner Weisse 4-pack |
| Unit Pricing | Pay-as-you-go | Logo Sticker |
| Unit Pricing | Pay-as-you-go | Wise Man Logo Pint Glass |
| Unit Pricing | Pay-as-you-go | T-shirts |
| Unit Pricing | Pay-as-you-go | Hats |
| Subscription | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Wise Man Brewing product offering
Product offeringCore offering
Wise Man Brewing is a craft brewery in Winston-Salem, NC that produces an ever-changing lineup of craft beer, ciders, seltzers, wine, and non-alcoholic beverages (including coffee/espresso) from the traditional four ingredients of water, malt, hops, and yeast. The company operates a taproom in the renovated 90-year-old Angelo Brothers building and sells packaged beer 4-packs and branded merchandise (apparel, glassware, stickers, gift cards) through its e-commerce shop, with additional distribution to local bars and restaurants in the Winston-Salem area.
Product overview
Wise Man Brewing is a North Carolina craft brewery operating a taproom and e-commerce shop. The core offering is an ever-changing lineup of craft beers, ciders, seltzers, wine, and NA beverages including coffee/espresso at their taproom. The company also operates an online merchandise shop selling branded apparel (hats, shirts), glassware (pint glasses), stickers, and packaged beer (Putters Pale, Body Electric, Mountain Calling, Scoop Dogg, Tropical Shirts, Conceited Genius 2.0). The taproom is located in the historic former Angelo Brothers building in downtown Winston-Salem, opened January 28, 2017, and hosts regular events including pub trivia, run club, music bingo, and live music.
Differentiator
Problem solved
Functional benefit
Products and services
- Wise Man Brewing Taproom Physical taproom in downtown Winston-Salem serving an ever-changing lineup of Wise Man's own craft beer, ciders, seltzers, wine, and non-alcoholic beverages (including coffee/espresso) on draft, with food trucks daily, family- and pet-friendly atmosphere, and extended operating hours (8 AM to midnight on weekends).
- Wise Man Brewing Online Shop
- Putters Pale (Pale Ale 4-pack)
- Body Electric (New England Double IPA 4-pack)
- Mountain Calling (West Coast IPA 4-pack)
- Scoop Dogg (Cream Ale 4-pack)
- Conceited Genius 2.0 (New England IPA 4-pack)
- Tropical Shirts (Raspberry Blackberry Berliner Weisse 4-pack)
- Wise Man Branded Apparel (T-shirts, Long Sleeve Tee)
- Wise Man Branded Headwear (Medallion Logo Hat, Patch Hat)
- Wise Man Logo Pint Glass
- Wise Man Logo Sticker
- Wise Man Brewing Gift Card
- Wholesale Beer Distribution to Local Bars and Restaurants
- Wise Man Brewing Taproom Events and Private Event Hosting
Companies that use Wise Man Brewing
Customer profileSegments2 records
Ideal customer profiles3 records
Wise Man Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Wise Man Brewing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wise Man Brewing competitors and assessment
Company assessmentBroad incumbents
- Sierra Nevada Brewing Co. Large established craft brewery with taprooms and broad national distribution. Comparable core product (IPAs, pale ales, variety lineup) but at much greater scale and reach than Wise Man.
- New Belgium Brewing Company: National craft brewery (now part of Kirin) with an Asheville, NC taproom and wide packaged distribution. Overlaps with Wise Man on style range and on-premise taproom experience, but at materially larger scale.
- SweetWater Brewing Company: Atlanta-based craft brewery with taproom and broad regional distribution across the Southeast. Same craft beer + taproom + distribution playbook scaled regionally.
- Stone Brewing: Large craft brewery known for IPAs and taproom venues on the West Coast. Overlaps with Wise Man on hop-forward IPAs and destination taproom model, but at national scale.
- Lagunitas Brewing Company: Established craft brewery (Heineken-owned) with taprooms and broad US distribution. Comparable on IPA-heavy lineup and taproom-as-destination positioning, at much larger scale.
Direct peers
- Foothills Brewing: Winston-Salem-based craft brewery operating a downtown taproom with packaged distribution across NC. Direct same-city competitor with overlapping beer styles and community-focused taproom programming.
- Four Saints Brewing Company: Independent craft brewery and taproom also based in Winston-Salem, NC. Competes head-to-head for the same local craft beer drinkers and on-premise traffic.
- Wicked Weed Brewing: Asheville, NC craft brewery operating a brewpub with full taproom and food. Closer model match than national incumbents - independent craft + on-premise experience + event-driven venue.
- Burial Beer Co. Asheville, NC craft brewery with multiple taproom locations and award-winning IPAs/sours. Highly comparable independent craft + taproom + NC footprint operating model.
Regional players
- Bull City Burger and Brewery: Durham, NC craft brewery with a taproom and food menu. Regional NC peer with similar brewpub-plus-pub-trivia operating model in a different city.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wise Man Brewing social profiles
Digital presenceWise Man Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wise Man Brewing leadership team
Management profileNumber of profiles
Profiles3 records
Wise Man Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wise Man Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wise Man Brewing
What does Wise Man Brewing do?
Wise Man Brewing is a craft brewery in Winston-Salem, NC that produces an ever-changing lineup of craft beer, ciders, seltzers, wine, and non-alcoholic beverages (including coffee/espresso) from the traditional four ingredients of water, malt, hops, and yeast. The company operates a taproom in the renovated 90-year-old Angelo Brothers building and sells packaged beer 4-packs and branded merchandise (apparel, glassware, stickers, gift cards) through its e-commerce shop, with additional distribution to local bars and restaurants in the Winston-Salem area.
Is Wise Man Brewing a public or private company?
Wise Man Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wise Man Brewing founded?
Wise Man Brewing was founded in 2017. It employs 11 to 50 people.
Where is Wise Man Brewing based?
Wise Man Brewing is headquartered in Winston Salem, United States, in the North America region.
How does Wise Man Brewing make money?
Three revenue lines are on record. Taproom beer sales are the primary driver. The others are E-commerce merchandise sales and packaged beer distribution.
Who are Wise Man Brewing's main competitors?
Broad incumbents on record are Sierra Nevada Brewing Co., New Belgium Brewing Company, SweetWater Brewing Company, Stone Brewing and Lagunitas Brewing Company. Direct peers are Foothills Brewing, Four Saints Brewing Company, Wicked Weed Brewing and Burial Beer Co.. Bull City Burger and Brewery is listed as a regional player.
Does Wise Man Brewing have an API?
No public API is recorded for Wise Man Brewing.
What industry is Wise Man Brewing in?
Wise Man Brewing's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.