Premier Martial Arts

Name

Premier Martial Arts

Legal name

Premier Martial Arts

Website

https://premiermartialarts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industry

Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Martial arts training
• Youth fitness programs
• Self-defense classes
• Martial arts franchise
• Adult kickboxing classes

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Studio Memberships / Recurring Tuition: Revenue is generated primarily through recurring membership tuition charged to students attending martial arts classes at individual studio locations. Classes are offered for kids and adults across multiple disciplines. The model is subscription/recurring in nature, billed on a monthly cadence.
2. Birthday Party Packages: Premier Martial Arts offers birthday party packages at its studio locations. Packages include a martial arts lesson, games, a free karate uniform, and special experiences (breaking a board, cutting cake with a sword). These are one-time event-based purchases, accommodating up to 25 children.
3. Franchise Fees: Premier Martial Arts operates as a franchisor, selling franchise licenses to entrepreneurs who open and operate individual studio locations. The company website features a dedicated franchise portal (premiermartialartsfranchise.com), indicating franchise development is a revenue and growth channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Premier Martial Arts is a martial arts studio franchise that delivers structured training programs for children and adults through a proprietary mixed martial arts curriculum. The curriculum blends Karate, Krav Maga, Kickboxing, Taekwondo, and Jiu-Jitsu techniques, organized by age group and accompanied by a multi-stage belt progression system. Beyond regular classes, the company sells birthday party event packages and licenses its franchise system to independent studio operators.

Product overview

Premier Martial Arts is a martial arts studio franchise offering structured training programs for all ages through a mixed martial arts approach. The core offerings include Kids Martial Arts and Adult Martial Arts programs, which teach disciplines such as Karate, Taekwondo, Krav Maga, and Kickboxing. Additional services include Kids Birthday Parties and Special Events. The company operates across multiple locations nationwide under an 'Unleashed Brands' parent company. Programs are designed to develop both physical skills and character traits including confidence, discipline, focus, and leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Martial Arts

Quantifiable outcome

• Fitness magazines rate kickboxing as the number one fat burner, with up to 800 calories burned during a one-hour class.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Unleashed Brands (Parent Company)coreOthersPremier Martial Arts is owned and operated by Unleashed Brands, a platform company that owns and manages multiple youth activity and education brands including Urban Air Trampoline Parks, Snapology, The Little Gym, Class101, Sylvan Learning, and Water Wings Swim School. Unleashed Brands provides centralized operational resources, marketing scale, technology platforms (including the KidHub app), and strategic growth support for its portfolio of brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tiger-Rock Martial Arts: Tiger-Rock is a taekwondo-focused martial arts franchise operating studios across the U.S. with structured belt progression and youth/adult programs. Comparable to Premier Martial Arts on franchise model and core kids demographic, with a narrower single-discipline curriculum.
• ATA Martial Arts: ATA Martial Arts is one of the largest U.S. martial arts franchise systems, offering multi-discipline curricula (taekwondo-based) to kids and adults through hundreds of independently owned studios. It is the closest direct competitor to Premier Martial Arts in franchise model, curriculum breadth, and target demographic.
• U.S. Taekwondo Center: U.S. Taekwondo Center is a multi-location taekwondo instruction franchise targeting youth and families with structured belt programs. Operates in the same kids martial arts instruction category as Premier Martial Arts with a more single-discipline focus.
• 9Round Fitness: 9Round is a kickboxing-themed boutique fitness franchise offering 30-minute circuit workouts to adults through hundreds of franchised locations. Overlaps Premier Martial Arts' adult kickboxing/fitness segment with a more focused, tech-enabled workout format.
• TITLE Boxing Club: TITLE Boxing Club is a national boxing/kickboxing fitness franchise targeting adults with group workout classes. Comparable to Premier Martial Arts' adult kickboxing program, with a heavier cardio-fitness and less self-defense orientation.

Broad incumbents

• UFC Gym: UFC Gym is a global MMA-themed fitness franchise offering martial arts, boxing, and strength training for adults and youth. Comparable in mixed-discipline MMA positioning but operates at higher price points with a more fitness-oriented brand.
• The Little Gym: The Little Gym is a sister brand under Unleashed Brands offering movement and developmental programs for children. Comparable through shared parent platform, overlapping youth/family customer base, and similar franchise distribution model, though the core product is gymnastics rather than martial arts.

Emerging players

• Gold Medal Martial Arts: Gold Medal Martial Arts is a smaller multi-discipline martial arts franchise (karate, kickboxing, jiu-jitsu) operating across the U.S. Comparable mixed-discipline curriculum and franchise distribution, with a smaller footprint than Premier Martial Arts.
• Choe's HapKiDo: Choe's HapKiDo is a smaller martial arts franchise system focused on traditional HapKiDo instruction for kids and adults. Comparable franchise model and curriculum structure, but smaller scale and more single-discipline than Premier Martial Arts.

Others

• Kids Kicking Cancer / Martial Arts for Youth Nonprofits: Nonprofit martial arts programs serving youth with health/character-development missions. Comparable in mission overlap (character/confidence-building for kids) but operates as a charity rather than a paid franchise; represents an adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PMACurriculum
• Facebookfacebook.com/FranchiseHeadQuarters
• Instagraminstagram.com/premiermartialarts/?hl=en
• LinkedInlinkedin.com/company/premier-martial-arts-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Martial Arts