ATA Martial Arts
Wilkerson's ATA Martial Arts is a privately-held franchise martial arts school operating two locations in Macon and Gray, Georgia, delivering Songahm Taekwondo instruction across age-segmented programs for children, teens, adults, and families on a recurring membership model.
- Company typePrivate
- Founded1999
- HeadquartersMacon, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ATA Martial Arts does
Wilkerson's ATA Martial Arts is a privately-held, founder-operated franchise school of the ATA Martial Arts organization, located in Middle Georgia. The company was founded in 1999 by Charles Wilkerson and operates two physical school locations: a headquarters at 4010 Northside Drive, Macon, GA, and a second location at 200 West Clinton Street, Gray, GA, featuring a 2,500 square-foot main training area with 10-foot ceilings and Zebra Mats. The business delivers Songahm Taekwondo instruction through age-segmented programs: ATA Tigers (ages 4-6), Karate for Kids (ages 7-12), Xtreme Martial Arts (XMA), a Leadership Program for advanced juniors/teens, and Teen & Adult programs for ages 13+, supplemented by Family Programs and ATA Fitness.
Instruction is delivered in person by ATA-certified black belt instructors following a 10-rank belt progression from White to Black Belt. The revenue model is built on recurring monthly memberships with month-to-month flexibility, supplemented by limited-time trial offers that bundle a free uniform and semi-private lesson (publicly valued at $200) with a money-back guarantee as the primary acquisition funnel. Family discounts enable free training for additional household members after two enrollments, effectively monetizing whole-household conversion. Marketing relies on website lead capture, Facebook and Google Reviews for social proof, trial-offer conversion mechanics capped at 25 spots per offer, and community word-of-mouth.
The school functions as a franchisee within the broader ATA Martial Arts parent brand, which has operated since 1969 and claims over 1 million students trained and 130,000 active members across 950 licensed schools worldwide. Wilkerson's entity has no external funding, no institutional investors, no disclosed revenue, and is positioned as a lifestyle/legacy local business rather than a venture-backed or PE-target enterprise. Pricing for ongoing membership is not publicly disclosed.
ATA Martial Arts firmographics
Firmographics- Name
- ATA Martial Arts
- Legal name
- Wilkerson's ATA Martial Arts
- Website
- https://maconkarateforkids.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wilkerson's ATA Martial Arts is a privately-held franchise martial arts school operating two locations in Macon and Gray, Georgia, delivering Songahm Taekwondo instruction across age-segmented programs for children, teens, adults, and families on a recurring membership model.
- Ownership category
- akta.pro rank
ATA Martial Arts industry classification
Industry- Product category
- Martial Arts Instruction Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)
- akta.pro secondary industry
- Kids & Youth Martial Arts Programs (HSADADAG)
Keywords
Where ATA Martial Arts is headquartered
LocationHeadquarters
- HQ city
- Macon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ATA Martial Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Martial Arts Memberships: Monthly membership fees for ongoing martial arts instruction across children's, teen/adult, and family programs. Month-to-month memberships available as well as savings on longer plans.
- Trial Offer / First-Time Enrollment: Introductory trial offers include a free uniform and semi-private lesson (valued at $200). Limited-time offers with no commitment required.
- Family Discount Programs: Family pricing where after two enrolled family members, additional household members train free. Income stream from multiple family members per household.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trial Offer with Free Uniform |
| Subscription | Monthly | Month-to-Month Membership |
| Subscription | Monthly | Family Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ATA Martial Arts product offering
Product offeringCore offering
Wilkerson's ATA Martial Arts provides in-person Songahm Taekwondo martial arts instruction through age-specific programs at two physical school locations in Macon and Gray, Georgia. Programs include ATA Tigers (ages 4-6), Karate for Kids (7-12), Xtreme Martial Arts, Leadership Program, Teen & Adult Martial Arts, Family Programs, and ATA Fitness. Instruction emphasizes personal development, confidence, discipline, and life skills alongside physical self-defense techniques, delivered through monthly memberships and introductory trial offers.
Product overview
Wilkerson's ATA Martial Arts is a traditional martial arts school offering a unified program based on Songahm Taekwondo. The company provides age-specific programs including ATA Tigers (4-6 years), Karate for Kids (7-12 years), Xtreme Martial Arts, and Leadership programs for children, alongside Teen & Adult Martial Arts, Family Programs, and ATA Fitness for adults. All programs are part of the ATA Martial Arts network founded in 1969, with over 130,000 active members and 1 million students trained since inception. The school offers trial programs with free uniforms and money-back guarantees.
Differentiator
Problem solved
Functional benefit
Brands
- ATA Tigers: Martial arts program for children ages 4-6 featuring cartoon tiger characters and a specialized rank system with collectible animal patches.
- Karate for Kids
- ATA Fitness
- Leadership Program
- Xtreme Martial Arts (XMA)
Products and services
- ATA Tigers Martial arts program designed for children ages 4-6, featuring cartoon tiger characters that teach life skills including self-discipline, socialization, physical activity, goal-setting, self-esteem, respect, non-violent conflict resolution, listening skills, and teamwork through a collectible animal patch system.
- Karate for Kids Specialized martial arts program for children ages 7-12 focused on developing life skills including positive mental attitude, high goal setting, perseverance, self-control, and confidence through belt testing progression.
- Xtreme Martial Arts (XMA) Core martial arts class forming the foundation for Life Skills and Leadership training programs. XMA is a non-violent, no-contact format progressing through White to Black Belt curriculum, including warm-ups, basics (punches, blocks, kicks), forms, extreme kicking combinations, weapons, plyometrics, presentation and performance, conditioning, and cool down.
- Leadership Program Three-year extension program by invitation for juniors and teens seeking to maximize Taekwondo training and develop leadership skills. Includes options to compete for State, District, and World Champion titles under the American Taekwondo Association, with the ability to become Junior Instructors upon earning black belts.
- Teen & Adult Martial Arts Martial arts program for ages 13+ focused on physical fitness, self-defense, and stress relief in a safe and positive team environment with certified black belt instructors.
- Family Programs Family-oriented martial arts classes where parents can train alongside their children for bonding experiences. Family discounts available with after two people, the rest of the household is free.
- ATA Fitness Workout program that develops flexibility, power, speed, coordination, agility, accuracy, and balance. Adapted for anyone from pro athlete to non-athlete, meeting 5 days a week.
- Trial Offer Program Introductory program offering reduced-price trial with no commitments, including a free uniform and semi-private lesson valued at $200, with a 100% money-back guarantee.
Quantifiable outcome
- 28% of Americans ages 50 and over are inactive, 1 in 3 deaths due to cardiovascular disease, depression is 25% less likely in people who exercise
- +2 more outcomes
Companies that use ATA Martial Arts
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ATA Martial Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ATA Martial Arts partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
ATA Martial Arts competitors and assessment
Company assessmentDirect peers
- 9Round Fitness: Specialty kickboxing fitness franchise with monthly memberships and 30-minute circuit classes; overlaps with the ATA Fitness program in target customer and pricing model.
- iLoveKickboxing: Group kickboxing fitness franchise with subscription memberships, free-trial offers, and a fitness-plus-skills value proposition; directly competes for the same teen/adult and family member looking for martial-arts-flavored fitness.
- Premier Martial Arts: National martial arts franchise operating multi-location schools for children and adults with similar age-segmented curricula, trial offers, and subscription billing; directly comparable to Wilkerson's ATA in model, customer, and competitive set.
- Karate America: Community-based karate and taekwondo school franchise serving children and families with belt-progression programs and subscription memberships; overlaps directly in offering and customer segment.
- Tiger-Rock Martial Arts: Multi-state taekwondo franchise with age-tiered youth programs (4-6, 7-12, teens/adults) and monthly membership pricing; competes in the same local market and category as Wilkerson's ATA.
Broad incumbents
- UFC Gym: Large, brand-backed martial arts and fitness franchise offering youth, teen, and adult programs; a broader incumbent with deeper resources that competes in the same family-fitness category.
- ATA Martial Arts (parent organization): Parent franchisor of the ATA network with 950 licensed schools and 130,000 active members; not a direct customer competitor but the umbrella brand and curriculum licensor for Wilkerson's operation.
Emerging players
- Gracie Barra: World's largest Brazilian Jiu-Jitsu franchise with structured curricula and belt progression; adjacent art form that competes for the same youth and adult martial-arts students in many US markets.
- Title Boxing Club: Boxing and kickboxing fitness franchise with monthly memberships and group classes; partial overlap with ATA's adult fitness and self-defense positioning for discretionary fitness dollars.
Others
- World Taekwondo Federation member academies: Network of traditional taekwondo schools following Olympic-style WT curricula; the broader ecosystem that competes for serious taekwondo students who might otherwise enroll at an ATA school.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ATA Martial Arts social profiles
Digital presenceATA Martial Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATA Martial Arts leadership team
Management profileNumber of profiles
Profiles1 record
ATA Martial Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATA Martial Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATA Martial Arts
What does ATA Martial Arts do?
Wilkerson's ATA Martial Arts provides in-person Songahm Taekwondo martial arts instruction through age-specific programs at two physical school locations in Macon and Gray, Georgia. Programs include ATA Tigers (ages 4-6), Karate for Kids (7-12), Xtreme Martial Arts, Leadership Program, Teen & Adult Martial Arts, Family Programs, and ATA Fitness. Instruction emphasizes personal development, confidence, discipline, and life skills alongside physical self-defense techniques, delivered through monthly memberships and introductory trial offers.
Is ATA Martial Arts a public or private company?
ATA Martial Arts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATA Martial Arts founded?
ATA Martial Arts was founded in 1999. It employs 51 to 100 people.
Where is ATA Martial Arts based?
ATA Martial Arts is headquartered in Macon, United States, in the North America region.
How does ATA Martial Arts make money?
Three revenue lines are on record. Martial Arts Memberships are the primary driver. The others are trial Offer / First-Time Enrollment and family Discount Programs.
Who are ATA Martial Arts's main competitors?
Direct peers on record are 9Round Fitness, iLoveKickboxing, Premier Martial Arts, Karate America and Tiger-Rock Martial Arts. Broad incumbents are UFC Gym and ATA Martial Arts (parent organization). Emerging players are Gracie Barra and Title Boxing Club. World Taekwondo Federation member academies is listed as an others.
Does ATA Martial Arts have an API?
No public API is recorded for ATA Martial Arts.
What industry is ATA Martial Arts in?
ATA Martial Arts's product category is Martial Arts Instruction Services. Its primary akta.pro industry code is HSADADAA, Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.), with a secondary code of HSADADAG, Kids & Youth Martial Arts Programs. Its NAICS code is 61162 and its SIC code is 8200.