St. Augustine Record

What St. Augustine Record does

St. Augustine Record is a local newspaper serving St. Augustine and St. Johns County, Florida, founded in 1894. It is owned and operated by Gannett Co., Inc. (NYSE: GCI) as part of the USA Today Network following Gannett's 2019 merger with GateHouse Media parent New Media Investment Group. The publication delivers hyperlocal news, sports, entertainment, lifestyle, real estate, and obituary content to a single-county audience through a multi-channel distribution model: the staugustine.com website, an eNewspaper digital replica, traditional print delivery, and a Florida public notices portal. The technology stack is a standard web-based digital publishing platform with mobile-responsive design and a digital archive, with no disclosed proprietary AI, machine learning, or differentiated technical assets.

The business generates revenue from four primary streams: digital subscriptions (eNewspaper and online premium content), print subscriptions, advertising (display, classifieds, legal notices, and targeted digital via the USA Today Network), and fee-based obituary placement services. Supporting products include email newsletters, a classifieds marketplace, real estate listings powered by AddressUSA, and USA Today 10Best local recommendations, as well as a public notices portal serving multiple Florida publications. Pricing follows USA Today Network standard subscription rates, with digital and print tiers offered on a recurring monthly billing cadence.

The company serves two primary customer segments: local residents of St. Augustine and St. Johns County consuming news, sports, events, real estate, obituaries, and public notices, and local businesses, government agencies, and funeral homes placing advertising, legal notices, public notices, and obituary listings. Go-to-market is direct-to-consumer for subscriptions and direct-to-local-business for advertising, leveraging website SEO, organic social (Facebook, X, Instagram), and email newsletters as primary marketing channels, with distribution through the website, eNewspaper storefront, print delivery, and a public notices portal.

Name

St. Augustine Record

Legal name

St. Augustine Record

Website

https://staugustine.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

51–100 employees

Short description

St. Augustine Record is a local Florida newspaper serving St. Augustine and St. Johns County, providing hyperlocal news, sports, entertainment, obituaries, and public notices through digital, eNewspaper, and print channels as a property of Gannett's USA Today Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Revenue generated from eNewspaper subscriptions and digital content access, including digital archives and premium online content
2. Print Subscriptions: Traditional print newspaper subscription revenue from local residents and businesses in the St. Augustine area
3. Advertising: Local advertising revenue including display ads, classifieds, legal notices, and targeted digital advertising. Operates as part of the USA Today Network.
4. Obituary Services: Fee-based obituary placement services for individuals and funeral homes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

St. Augustine Record is a local newspaper serving St. Augustine and St. Johns County, Florida, providing local news, sports, entertainment, lifestyle, real estate, and obituary content. It operates as part of the Gannett/USA Today Network, monetizing through digital and print subscriptions, local advertising, obituary placement services, and public notices publishing. The publication distributes content via its website (staugustine.com), eNewspaper digital platform, print editions, email newsletters, and social media.

Product overview

St. Augustine Record operates as a local digital news platform within the Gannett/USA Today Network, offering a comprehensive suite of news and community services. The core product is the staugustine.com website delivering local news, sports, entertainment, and lifestyle content. Supporting services include the eNewspaper digital subscription, Obituaries placement service, Public Notices legal announcements, Real Estate Listings marketplace powered by AddressUSA, email Newsletters, Classifieds marketplace, Shopping/Deals commerce integration, and USA Today 10Best local recommendations. The site also provides access to local jobs, real estate, and classifieds marketplaces, functioning as a hyperlocal media and community information hub for St. Augustine, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• eNewspaper Digital Subscription Digital replica of the printed newspaper providing subscribers an electronic version of daily and Sunday editions, targeted at local residents of St. Augustine and St. Johns County.
• St. Augustine Record Website Primary digital news platform providing local news, sports, entertainment, lifestyle coverage, and real estate listings for St. Augustine, FL and surrounding areas, available to readers with options for subscription access.
• Print Newspaper Subscription Traditional print newspaper subscription delivered to local residents and businesses in the St. Augustine and St. Johns County area.
• Obituary Placement Service Fee-based online obituary submission and publication service allowing families and funeral homes to place obituaries for deceased loved ones.
• Public Notices Platform Florida public notices platform publishing legal announcements including foreclosures, bid invitations, court notices, and tax deeds, targeted at government agencies, legal firms, and individuals requiring legal publication.
• Email Newsletters Email newsletter subscriptions delivering curated local news content directly to subscribers' inboxes with topic-based preferences, including the Obituary Daily Digest.
• Classifieds Marketplace Online classified advertisements including jobs, vehicles, and merchandise listings for the local St. Augustine community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gannett Company / USA Today NetworkcoreStrategic or Co-development PartnerSt. Augustine Record is owned and operated by Gannett Company as part of the USA Today Network, providing access to broader national news content, shared technology platforms, and centralized advertising sales operations while maintaining local editorial coverage.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Florida Times-Union: Jacksonville, Florida's daily newspaper, also part of the USA Today Network/Gannett. Closest geographic peer serving the adjacent Northeast Florida market with similar hyperlocal coverage, subscription model, and advertising revenue mix.
• The Daytona Beach News-Journal: Daytona Beach, Florida daily also owned by Gannett/USA Today Network. Comparable mid-sized Florida market newspaper with similar subscription, advertising, and digital product mix serving a community of similar demographic profile.
• Naples Daily News: Naples, Florida daily owned by Gannett/USA Today Network. Direct comparable as a Florida retirement/tourism-market community newspaper with similar local news, obituaries, public notices, and real estate product suite.
• Pensacola News Journal: Pensacola, Florida daily owned by Gannett/USA Today Network. Comparable Florida regional daily operating with same subscription, advertising, and public notice revenue model in a similar mid-sized Florida market.
• Tallahassee Democrat: Tallahassee, Florida daily owned by Gannett/USA Today Network. Direct comparable as a state-capital community newspaper with the same multi-revenue (subscription + advertising + public notices + classifieds) operating model.
• Sarasota Herald-Tribune: Sarasota, Florida daily owned by Gannett/USA Today Network. Sister Gannett publication serving a Gulf Coast retirement community with hyperlocal news, obituary, and advertising operations directly analogous to St. Augustine Record's structure.
• TCPalm (Treasure Coast Newspapers): Treasure Coast Florida daily owned by Gannett/USA Today Network. Comparable Florida regional newspaper with shared digital platform, subscription, and advertising structure serving a similar retiree/tourism demographic.
• The News-Press (Fort Myers): Fort Myers, Florida daily owned by Gannett/USA Today Network. Sister Gannett publication in a fast-growing Florida retirement market with directly comparable subscription, public notice, obituary, and classified revenue mix.

Broad incumbents

• Lee Enterprises: Publicly traded (NYSE: LEE) U.S. newspaper chain operating ~350 daily and weekly publications across 26 states. Broad incumbent providing a public-market benchmark for local newspaper valuation, subscription economics, and digital transition pace.
• McClatchy: Privately held U.S. newspaper chain operating ~30 daily publications including the Miami Herald and Sacramento Bee. Broad incumbent peer providing comparable M&A precedents, audience monetization models, and digital subscription benchmarks for mid-sized regional papers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/staugrecord
• Facebookfacebook.com/StAugustineRecord
• Instagraminstagram.com/staugustinerecord
• LinkedInlinkedin.com/company/st.-augustine-record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Augustine Record