Scripps Treasure Coast Newspapers

What Scripps Treasure Coast Newspapers does

Scripps Treasure Coast Newspapers, operating as TCPalm, is a regional newspaper company headquartered in Stuart, Florida, that provides daily local news, sports, weather, and community information across three Florida counties — Indian River, Martin, and St. Lucie — collectively known as the Treasure Coast region. The company operates TCPalm.com as its primary digital property, supplemented by native iOS/Android mobile apps, a digital eNewspaper replica accessible via user.tcpalm.com, customizable email newsletters, and a print newspaper subscription product. Editorial coverage is organized by county and vertical (News, Sports, Real Estate, Opinion, Entertainment, Business, Hurricane News), with named beat reporters covering local government, courts, crime, weather, and high school sports.

The underlying technology is a digital news publishing platform built on Gannett's shared CMS as part of the USA TODAY Network, extended by domain-specific self-service portals: a Community Hub Obituaries platform with funeral home partnerships, a Florida Bar-accredited Public Notices submission and search system integrated with Gannett Classifieds, an AddressUSA-powered real estate marketplace, classifieds, and a Shopping section driving affiliate referrals. The business model is diversified across multiple revenue streams: recurring digital and bundled print subscriptions (subscribe.tcpalm.com), display and programmatic advertising sold via USA TODAY Network/LocaliQ, affiliate commerce (Amazon, Walmart), paid obituary placement, paid Florida statutory public notice publication, real estate marketplace commissions, classifieds, photo/content licensing via imagn, and event promotion via Evvnt. TCPalm serves primarily Treasure Coast residents (B2C) and secondarily Florida government/attorney entities, funeral homes, real estate agents, and local and national advertisers (B2B), operating as a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI).

Name

Scripps Treasure Coast Newspapers

Legal name

Treasure Coast Newspapers

Website

https://tcpalm.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

251–500 employees

Short description

Scripps Treasure Coast Newspapers (TCPalm) is a Gannett/USA TODAY Network regional newspaper providing daily local news, sports, weather, obituaries, public notices, and real estate listings across Indian River, Martin, and St. Lucie counties in Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Port St. Lucie

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital & Print Subscriptions: Recurring subscription revenue via subscribe.tcpalm.com providing access to TCPalm.com content, eNewspaper, mobile apps, and subscriber benefits; managed through user.tcpalm.com account.
2. Display & Programmatic Advertising: Display advertising sold via USA TODAY Network advertising (advertising.usatoday.com) targeted at the Treasure Coast publication (tcpalm_treasure_coast_newspapers). Includes banner ads and sponsored content.
3. Affiliate/Referral Commerce: Affiliate links to Amazon, Walmart, and other retailers via Shopping Deals section; Gannett discloses it may earn revenue from audience referrals to AddressUSA services and partner merchants.
4. Obituary Placement Fees: Paid obituary placement for loved ones and funeral directors through the TCPalm community hub platform.
5. Public/Legal Notices Publishing: Paid legal notice publication services for community development districts, estate notices, fictitious name registrations, and other Florida statutory public notices via legals.gannettclassifieds.com.
6. Real Estate Listings & Agent Referrals: Property listing syndication and real estate agent referrals through AddressUSA partnership with featured property and featured agent placements.
7. Classified Advertising: Classifieds.tcpalm.com listings for jobs, real estate, autos, and other categories as part of Gannett classifieds network.
8. Licensing & Reprints: Photo/content licensing and reprints via imagn.com partnership, including sports photos (IMAGN), news images, and editorial content.
9. Event Promotion: Paid event promotion via Evvnt (partner_name TCPalm) allowing local event organizers to list and promote events.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Scripps Treasure Coast Newspapers (operating as TCPalm) is a regional local news publisher serving Florida's Treasure Coast across Indian River, Martin, and St. Lucie counties. It produces daily local journalism across news, sports, weather/hurricane coverage, government, crime, real estate, and lifestyle verticals, delivered through TCPalm.com, an eNewspaper digital replica, native mobile apps, customizable email newsletters, and home-delivered print editions. The company also monetizes paid obituary placement, Florida-accredited public/legal notice publication, classified advertising, real estate listings (via AddressUSA), affiliate commerce, and event promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• TCPalm Digital + Print Subscription Recurring subscription providing access to TCPalm.com gated content, the eNewspaper digital replica, native mobile apps, and customizable email newsletters, with optional bundled home delivery of the printed TCPalm/Treasure Coast Newspapers print edition for individual readers and households in the Treasure Coast.
• eNewspaper (Digital Replica) Digital replica of the printed TCPalm newspaper delivered via user.tcpalm.com, including access to newspaper archives, providing a print-equivalent reading experience for online subscribers.
• TCPalm Mobile App (iOS and Android) Native mobile applications for iOS and Android delivering TCPalm news, sports, weather, and subscriber-only content with push-driven engagement and integrated subscriber authentication.
• Obituary Placement Service Self-service obituary submission and search platform that lets bereaved families and funeral directors place obituaries with photos, service details, and memorial notices online at tcpalm.com/obituaries, with channel partnerships to local funeral homes including Haisley Funeral Home, All County Funeral Home & Crematory, Cox Gifford Seawinds, and Staffan-Mitchell.
• Public and Legal Notice Publication Florida state-bar-accredited publication service for legal and public notices, including community development district notices, probate and estate notices, and fictitious name registrations, searchable at tcpalm.com/public-notices and submitted via legals.gannettclassifieds.com.
• Real Estate Listings and Featured Agent Placements Property listing syndication, home value tools, home services, and home loans powered by AddressUSA, including Featured Properties and Featured Agent placements (e.g., Steve Bacardi, Pamela Heinold, Brian Parks, Stacey Bolen, Aaron & Tina Fernandez, Sharon Pehush) for the Treasure Coast real estate market.
• Classifieds Advertising Self-service classifieds portal for jobs, real estate, autos, merchandise, and services listings across the Treasure Coast market as part of the Gannett classifieds network.
• Email Newsletter Subscriptions User-customizable topic-based email newsletter subscriptions managed via profile.tcpalm.com/newsletters/manage, including shopping-deals opt-ins for affiliate commerce revenue.
• Photo and Editorial Content Licensing Licensing and reprints service for TCPalm photos and editorial content, including sports photography via the imagn partnership (IMAGN), news images, and editorial reprints.
• Event Promotion via Evvnt Paid event promotion integration allowing local event organizers to list and promote events to Treasure Coast readers through the Evvnt platform with TCPalm as the partner publisher (publisher_id=2765).

Quantifiable outcome

• Coverage of three Florida counties (Indian River, Martin, St. Lucie) — the 'Treasure Coast' region
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• USA TODAY Network / GannettflagshipStrategic or Co-development PartnerTCPalm/Treasure Coast Newspapers is part of the USA TODAY Network under Gannett, with shared style guide (USA TODAY Network Style Guide), shared digital infrastructure, shared advertising sales (advertising.usatoday.com), shared subscription management (account.tcpalm.com), cross-promotion of USA TODAY, USA TODAY 10BEST, USA TODAY PLAY, and shared corporate careers (gannett.com/careers).
• LocaliQ (Gannett)coreGTM or Marketing PartnerLocaliQ Digital Marketing Solutions promoted in the TCPalm footer as a partner offering local SMB digital marketing services; tied to Gannett advertising sales for local businesses in the Treasure Coast market.
• imagncoreChannel Partner/ Reseller/ Distributorimagn (imagn.com) is the licensing and reprints partner referenced in the TCPalm footer; handles photo and editorial content licensing/syndication, including sports photography.
• EvvntminorGTM or Marketing PartnerEvvnt is integrated for local event promotion on TCPalm, allowing event organizers to publish and promote events to Treasure Coast readers via partner_name=TCPalm and publisher_id=2765 links.
• AddressUSAcoreChannel Partner/ Reseller/ DistributorAddressUSA powers TCPalm's Real Estate section, providing property search, featured properties, featured agents (Steve Bacardi, Pamela Heinold, Brian Parks, Stacey Bolen, Aaron & Tina Fernandez, Sharon Pehush), home value tools, home loans, and home services; Gannett discloses audience referral revenue from AddressUSA services.
• Gannett Classifieds (legals.gannettclassifieds.com)coreChannel Partner/ Reseller/ DistributorGannett Classifieds operates the legal/public notice submission portal that feeds TCPalm's Public Notices section, enabling Florida community development districts, attorneys, and individuals to publish legal notices.
• Second Street (Gannett Contests)minorGTM or Marketing PartnerSecond Street powers the Gannett Contests platform (tcpalm.gannettcontests.com, usatoday.gannettcontests.com) used by TCPalm for contests and sweepstakes including 2026 FL Hurricane Preparedness, Victory Cruise Lines, and American Alternative Assets Red White & Gold.
• Gannett Media Education (Newspapers in Education)minorStrategic or Co-development PartnerGannett Media Education (gannettmediaeducation.gannett.com) provides the Newspapers in Education program specifically for Treasure Coast Newspapers, supporting classroom use of TCPalm content in local schools.
• Support Local (USA TODAY Network)minorGTM or Marketing PartnerSupport Local program (supportlocal.usatoday.com) promoted in the TCPalm footer with utm_term=treasurecoast, directing Treasure Coast readers to support local businesses.
• Featherstitch (formerly Legacy.com obituary partner)minorOEM/ Whitelabel/ Licensing PartnerFeatherstitch provides syndicated advice and guidance content (planning funerals, grief support, writing obituaries) embedded in TCPalm's obituaries section.
• Haisley Funeral HomeminorChannel Partner/ Reseller/ DistributorFuneral home partner placing obituaries on TCPalm's obituary platform for Fort Pierce families.
• All County Funeral Home & Crematory - StuartminorChannel Partner/ Reseller/ DistributorFuneral home partner placing obituaries on TCPalm's obituary platform for Stuart, Jensen Beach, Hobe Sound, Jupiter, and Palm City families.
• Cox Gifford Seawinds Funeral Home & CrematoryminorChannel Partner/ Reseller/ DistributorFuneral home partner placing obituaries on TCPalm's obituary platform (e.g., Gertrude Brown Chitty Terry obituary).
• Staffan-Mitchell Funeral HomeminorChannel Partner/ Reseller/ DistributorFuneral home partner (Chelsea, MI) placing an obituary on TCPalm for a former Fort Pierce, FL resident.
• WalmartcoreGTM or Marketing PartnerWalmart is a featured affiliate retail partner; TCPalm promotes Walmart Deals events (e.g., Ozark Trail camping chair deal at 52% off) with affiliate-linked content driving purchase referrals.
• AmazoncoreGTM or Marketing PartnerAmazon is a featured retail partner during Prime Day; TCPalm promotes Amazon Prime Day deals (Case-Mate Jelly Tote, Apple Watch, Apple iPad, etc.) with affiliate-linked content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Patch.com: Hyperlocal digital news network covering thousands of US communities with a lighter, largely free model. Direct competitor for hyperlocal news eyeballs and SMB advertising spend in the Treasure Coast geography, but with much shallower editorial depth.
• Axios Local: Digital-first local news product from Axios covering selected US metros. Potential competitive overlap in the Treasure Coast for digital subscribers and email newsletter-based local news consumption among younger readers.

Broad incumbents

• Miami Herald: McClatchy flagship regional daily covering South Florida with broader geographic scope than TCPalm but overlapping on Florida east-coast advertiser audiences, public notice franchise, and digital subscription model. Useful as a scaled-up comparable.
• Tampa Bay Times: Independent (non-Gannett) regional daily serving the Tampa Bay market. Comparable digital-first subscription model and Florida-market dynamics, providing a benchmark for what a non-Gannett Florida regional daily looks like economically.

Direct peers

• Florida Today: USA TODAY Network/Gannett regional daily serving Brevard County on Florida's Space Coast. Same Gannett technology, advertising, and subscription infrastructure, with overlapping Florida east-coast hurricane/weather coverage and similar mid-sized market positioning.
• Naples Daily News: Gannett/USA TODAY Network regional daily serving Collier County, Florida. Same subscription, advertising, and public-notice revenue streams on the same shared Gannett technology stack, providing a near-identical benchmark for Florida regional newspaper economics.
• Orlando Sentinel: Tribune Publishing regional daily serving Central Florida. Comparable business model (subscription, display ads, public notices, classifieds, real estate marketplace) and similar Florida-market dynamics including hurricane coverage and tourism-driven advertiser base.
• The Stuart News / Martin County newspaper group: Historical Stuart/Martin County newspaper brand now consolidated under the TCPalm umbrella; representative of the legacy community-newspaper positioning that TCPalm inherits. Most direct geographic predecessor of TCPalm's Martin County coverage.
• Sun Sentinel: Major Florida regional daily covering Broward and Palm Beach counties under Tribune Publishing. Comparable digital + print subscription model, classifieds, public notices, and Florida east-coast coverage, with similar reliance on real estate and SMB display advertising.
• The Palm Beach Post: Sibling USA TODAY Network/Gannett publication covering Palm Beach County, Florida. Same revenue model (digital + print subscriptions, display ads, public notices, classifieds), same parent infrastructure (LocaliQ, Gannett CMS), and overlapping Florida east-coast geography, making it the closest direct comparable for TCPalm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tcpalm
• Facebookfacebook.com/tcpalm
• LinkedInlinkedin.com/company/scripps-treasure-coast-newspapers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scripps Treasure Coast Newspapers