What Grassroots Campaigns does

Grassroots Campaigns is a Boston, Massachusetts-based for-profit firm founded in 2003 that delivers face-to-face canvassing and field-mobilization services to progressive political parties, candidates, and advocacy organizations. Its core offering is operational field capacity: teams of canvassers deployed door-to-door and in public spaces to build membership bases, recruit donors and advocates, drive voter turnout, and mobilize citizens on behalf of clients. The company publicly names three flagship campaign brands — Protecting Our Planet (environmental conservation), Equality for All (social justice and equal rights), and Empowering Voters (civic engagement) — which package its canvassing capability into verticalized offerings that can be resold across cause areas.

The underlying "technology" is labor-based: there are no disclosed proprietary software products, AI systems, or platform features, and the website positions the company's strategic differentiation explicitly around physical, in-person engagement versus digital-first alternatives. The go-to-market motion is direct-to-consumer field work executed on behalf of enterprise-scale clients, with a documented client roster that includes the Democratic National Committee, the American Civil Liberties Union, and Doctors Without Borders. Grassroots Campaigns is privately held and remains founder-controlled, with three co-founders — Sue Moran (Principal), Wes Jones (National Canvass Director), and Jon Scarlett (National Field Director) — continuing to lead operations.

The business model is professional-services revenue from custom campaign engagements; pricing is not publicly disclosed and contracts are negotiated per engagement. With 501–1,000 employees, the firm sits at a meaningful operational scale for the field-organizing sub-sector, but its narrow, publicly disclosed client set, absence of funding history, and reliance on a politically cyclical anchor relationship (DNC) suggest revenue concentration risk and election-cycle lumpiness that materially shape its financial profile.

Name

Grassroots Campaigns

Legal name

Grassroots Campaigns

Website

https://grassrootscampaigns.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grassroots Campaigns is a Boston-based field-organizing firm that runs face-to-face canvassing campaigns for progressive political parties, candidates, and advocacy nonprofits to build membership and mobilize citizens.

Ownership category

akta.pro rank

Product category

Political Campaign Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Political & Advocacy Advertising (MPADAEAK)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Face-to-face canvassing
• Political campaign services
• Grassroots mobilization
• Advocacy campaign management
• Voter mobilization services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Campaign Services: The organization generates revenue by running face-to-face campaigns for political parties, candidates, and advocacy groups. They build membership bases and mobilize citizens on behalf of their clients such as the ACLU, DNC, and Doctors Without Borders.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Grassroots Campaigns runs face-to-face field campaigns on behalf of political parties, candidates, and advocacy groups to build membership bases and mobilize citizens. The firm deploys canvassing staff in communities to engage citizens directly for clients such as the ACLU, the Democratic National Committee, and Doctors Without Borders. Its work spans environmental, social-justice, and voter-turnout initiatives through three named campaign verticals: Protecting Our Planet, Equality for All, and Empowering Voters.

Product overview

Grassroots Campaigns is a progressive organization offering a single unified service centered on face-to-face campaign management. The company operates three named campaign initiatives: Protecting Our Planet (environmental conservation), Equality for All (social justice/equal rights), and Empowering Voters (voter mobilization). These campaigns are run for client organizations including political parties, candidates, and advocacy groups, with the goal of building membership bases and mobilizing citizens.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Campaign Services Core professional service in which Grassroots Campaigns deploys in-person canvassers to build membership bases, recruit supporters, and mobilize citizens for client organizations such as political parties, candidates, advocacy groups, and nonprofits.
• Protecting Our Planet Campaign Environmental campaign dedicated to promoting sustainable practices, environmental conservation, and community action to protect natural resources and combat climate change.
• Equality for All Campaign Social justice campaign focused on creating a society where everyone is treated with dignity and respect, advocating for equal rights and eliminating discrimination.
• Empowering Voters Campaign Civic engagement campaign aimed at increasing voter turnout by providing resources, education, and support to help citizens make informed decisions at the ballot box.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• American Civil Liberties Union (ACLU)coreOthersGrassroots Campaigns runs face-to-face campaigns for ACLU to build membership bases and mobilize citizens in support of civil liberties and constitutional rights.
• Democratic National Committee (DNC)coreOthersGrassroots Campaigns conducts voter mobilization and campaign support activities for the Democratic National Committee to increase citizen participation in the democratic process.
• Doctors Without BorderscoreOthersGrassroots Campaigns runs advocacy campaigns for Doctors Without Borders to raise awareness and mobilize public support for humanitarian medical causes.

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• GMMB: Established political advertising and media agency serving Democratic campaigns, progressive causes, and nonprofits; overlaps with Grassroots Campaigns on political and advocacy campaign execution at a larger scale.
• SKDK: Large public affairs and political consulting firm offering communications, advertising, and campaign services to Democratic clients; broader portfolio but competes for the same progressive advocacy and political budgets as Grassroots Campaigns.
• Blue State: Digital-first progressive agency offering advocacy, fundraising, and campaign services to nonprofits and political causes; competes for overlapping client budgets with Grassroots Campaigns but emphasizes digital rather than field channels.

Direct peers

• The Atlas Project: Progressive canvassing and field operations organization that hires door-to-door canvassers to build membership and donor pipelines for left-leaning nonprofits and advocacy groups — a near-identical business model to Grassroots Campaigns.
• 270 Strategies: Progressive political consulting firm specializing in campaign management, field organizing, and advocacy mobilization for Democratic candidates and causes, overlapping significantly with Grassroots Campaigns' core service.
• Grassroots Solutions: Progressive political consulting and field organizing firm that runs direct voter-contact programs for Democratic campaigns and advocacy nonprofits, directly comparable in service model to Grassroots Campaigns.

Emerging players

• Catalist: Progressive data and analytics platform serving Democratic campaigns and progressive organizations; complementary to Grassroots Campaigns' field work but increasingly a substitute for traditional canvassing targeting.

Others

• ActBlue: Dominant online fundraising platform for Democratic and progressive candidates and organizations; an ecosystem enabler that diverts donor-acquisition budgets away from field canvassing channels like Grassroots Campaigns' core offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/grassrootsc
• Facebookfacebook.com/grassrootscampaignsinc
• LinkedInlinkedin.com/company/grassroots-campaigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassroots Campaigns