Pension

What Pension does

Pension Inc. is an independent, employee-owned third-party administrator (TPA) and recordkeeper headquartered in Green Bay, Wisconsin, founded in 1988 by attorney and former bank vice president James P. Cooney. The firm provides retirement plan administration services for employer-sponsored 401(k), profit sharing, safe harbor, and Solo(k) plans, primarily serving small to mid-sized business plan sponsors, plan participants, and self-employed individuals, with a referral channel built on relationships with financial advisors, CPAs, brokers, registered investment advisors, insurance agents, and bankers. Its service offering spans plan document preparation, annual nondiscrimination testing, Form 5500 filing, contribution allocations, participant notices, loan origination, quarterly statements, and 3(16) fiduciary services, delivered via a US-based team under a sales-led go-to-market with a dedicated Director of Business Development and account executives.

The company operates on its proprietary PI Interlink recordkeeping platform, which provides daily valuation, 24/7 online account access for plan sponsors and participants, and an open-architecture interface integrating with custodians and investment platforms (American Trust Custody for daily-valuation plans; Mid Atlantic Trust for Solo(k); and vendor partners Transamerica, Principal, John Hancock, and American Funds for compliance-only engagements). The platform exposes over 20,000 mutual fund and ETF options with NAV-based pricing where load fees are waived, and is supplemented by a participant self-service portal, an online financial calculator suite, and an employee education video library. No AI/ML capabilities, patents, or proprietary training pipelines are disclosed in the product stack.

Revenue is generated through recurring administrative fees (per-participant and flat-fee models) under multi-year contracts for TPA services, plus recordkeeping fees structured as managed services for contribution/distribution processing and quarterly benefit statement preparation. Pricing is custom and quote-based, with the company emphasizing fee transparency and no hidden charges. Distribution is single-country (United States) through direct sales, an advisor/consultant referral network, and a self-service participant portal; marketing is conducted via content, email, and organic social channels. Ownership has evolved through associate buyouts (1999), partnership additions (2007, 2017), and is currently held by President Sarah Green, CEO Chris Dewsnap, and VPs Kayleigh Filz and Sandra Marsicek.

Name

Pension

Legal name

Pension Inc.

Website

https://pensioninc.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Pension Inc. is an independent, employee-owned third-party administrator and recordkeeper founded in 1988 in Green Bay, Wisconsin, providing 401(k), profit sharing, and Solo(k) plan administration, compliance, and daily-valuation recordkeeping for small to mid-sized business plan sponsors and their participants across the United States.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industry

Employee Benefit & Retirement Plan Trust Services (FSAAANAC)

Keywords

• Retirement plan administration
• Third-party administration
• 401(k) plan services
• Retirement recordkeeping
• ERISA compliance services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Third-Party Administration (TPA) Services: Pension Inc. provides comprehensive retirement plan administration services including plan document preparation, compliance testing, Form 5500 preparation, contribution allocations, participant notices, and loan origination. Services are provided for 401(k), profit sharing, safe harbor plans, and Solo(k) plans. Revenue is generated through recurring administrative fees charged to plan sponsors for ongoing plan management and compliance services.
2. Recordkeeping Services: Daily valuation recordkeeping through American Trust Custody including processing contributions, distributions, and fund transfers, along with quarterly benefit statement preparation. Revenue is generated through per-participant or flat administrative fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pension Inc. is an independent, employee-owned Third-Party Administrator (TPA) and Recordkeeper that provides retirement plan administration services for small to mid-sized businesses. Core services include 401(k), profit sharing, safe harbor, and Solo(k) plan administration, including plan document preparation, annual nondiscrimination testing, Form 5500 preparation, contribution allocations, participant notices, loan origination, and 24/7 online account access backed by the proprietary PI Interlink recordkeeping platform with daily valuation.

Product overview

Pension Inc. is an independent, employee-owned Third-Party Administrator (TPA) and Recordkeeper offering a suite of retirement plan administration services. Its core offerings consist of 401(k) Plans (daily valuation and TPA services), Solo(k) Plans (for self-employed individuals), and a Participant Website providing 24/7 online account access. These are supported by self-service tools including Financial Calculators (Investment Questionnaire, Roth vs. Traditional 401(k), Retirement Contribution Effects, Don't Delay Your Savings, and Home Budget Analysis), an Employee Education Video Library, and Plan Document & Compliance Services. The company operates on an open-architecture platform providing access to over 20,000 mutual fund and ETF options, and also supports Self-Directed Brokerage Accounts for unique securities.

Differentiator

Problem solved

Functional benefit

Products and services

• 401(k) Plans Third-party administration and daily valuation recordkeeping services for defined contribution 401(k), profit sharing, and safe harbor plans, including plan document preparation, nondiscrimination testing, Form 5500 preparation, loan origination, and 24/7 online account access. Targeted at small to mid-sized business plan sponsors.
• Solo(k) Plans
• Plan Document and Compliance Services
• Self-Directed Brokerage Accounts
• Financial Calculators

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Mid Atlantic Trust CompanycoreTechnology or IntegrationMid Atlantic Trust Company serves as the custodian for Pension Inc.'s Daily-Traded Solo(k) plans on their open architecture platform, providing investment account services and trade processing.
• American Trust CustodycoreTechnology or IntegrationAmerican Trust Custody processes plan trades including contributions, distributions, and fund transfers for Pension Inc. daily valuation plans, serving as the primary custodian for their recordkeeping platform.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Vestwell: Newer, technology-led recordkeeper and TPA targeting small-to-mid-sized employers with automated plan administration; competes with Pension Inc. for the same advisor-sourced deals by emphasizing digital onboarding and modern UI rather than manual service.
• Human Interest: Fast-growing 401(k) provider focused on small businesses with bundled recordkeeping, payroll integrations, and a software-first model; relevant comp as both target the SMB plan sponsor segment though via very different go-to-market models.

Broad incumbents

• John Hancock Retirement Plan Services: Established 401(k) recordkeeper (and listed partner of Pension Inc.); competes in the same small-to-mid-sized business segment by offering bundled administration alongside its Group annuity products.
• Empower Retirement: Second-largest U.S. retirement recordkeeper with deep TPA-style administration capabilities; competes with Pension Inc. for plan sponsor relationships and is increasingly providing bundled recordkeeping-administration services to mid-market plans.
• Transamerica Retirement Solutions: Recordkeeper for workplace retirement plans (and listed partner of Pension Inc.); offers integrated administration and competing compliance services for small and mid-sized plans.
• Principal Financial Group: Major retirement recordkeeper (and listed vendor partner of Pension Inc.); offers recordkeeping plus optional compliance administration across DC plans, competing with Pension Inc. for the same advisor-led, mid-market 401(k) opportunities.
• Ascensus: Largest independent TPA and recordkeeper in the U.S. for retirement, education, and health savings; comparable to Pension Inc. as an outsourced administrator for employer-sponsored retirement plans, but operating at vastly larger scale with its own proprietary platforms across many plan types.
• Fidelity Workplace Investing: Fidelity's workplace retirement arm serves a broad range of 401(k) plan sizes with proprietary recordkeeping; comparable as a vertically integrated incumbent competing for the same plan sponsor wallet, especially where scale and brand outweigh independence.

Direct peers

• ADP Retirement Services: ADP's retirement services arm offers 401(k) administration bundled with payroll, serving small to mid-sized businesses—a direct overlap with Pension Inc.'s primary segment and the company Pension Inc. most frequently loses head-to-head RFPs to in the SMB market.
• Paychex Retirement Services: Paychex integrates 401(k) plan administration with payroll/HR for SMB employers, the same customer profile Pension Inc. targets; competes directly on convenience of bundled offering versus Pension Inc.'s independent TPA model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pension