Name

MoreFun

Legal name

魔方文娱集团 (More Fun Entertainment Group)

Website

https://morefungroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Live entertainment services
• Event ticketing platform
• Artist management
• Concert promotion
• Theater performance hosting

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Organization & Ticketing: The company serves as a live event organizer and ticketing platform, covering concert, theater, music festival, sports events, and trend exhibitions. Revenue is generated through ticket sales commissions and event organization fees. The company operates its own ticketing system and ticketing sales channels.

Distribution channels1 record

Core offering

MoreFun (魔方文娱集团) operates a live entertainment cultural ecosystem integrating artist cultivation, event organization, and ticketing and promotion. The company delivers end-to-end one-stop services — including event hosting, ticketing system operation, ticketing promotion, and ticket sales — covering concerts, theater arts, music festivals, sports events, and trend exhibitions across all major regions of China.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24,000+ events supported annually
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• 上海文广演艺集团SMGLivecoreStrategic or Co-development PartnerDeep strategic cooperation with SMGLive, one of China's leading live entertainment groups, providing integrated event organization and ticketing services for concerts, theater, and other live performances.
• 上海文化广场coreStrategic or Co-development PartnerDeep partnership with Shanghai Cultural Square, one of Shanghai's landmark theater and live performance venues, for event hosting and ticketing distribution.
• 东方明珠集团coreStrategic or Co-development PartnerDeep strategic cooperation with Oriental Pearl Group, a major Shanghai-based media and entertainment conglomerate, for live entertainment events and content distribution.
• 笑果文化coreStrategic or Co-development PartnerDeep partnership with Xiaoguo Culture, China's leading comedy and stand-up entertainment company, for comedy shows and theater performances.
• 开心麻花coreStrategic or Co-development PartnerDeep partnership with Kaixin Mahua, China's leading comedy theater and film production company, for theatrical comedy performances and live events.

Scale indicators7 records

Direct peers

• Damai (大麦网): Alibaba-owned live entertainment ticketing platform and event promoter in China. Damai is the dominant ticketing marketplace for concerts, theater, and sports events in China — directly competing with MoreFun's ticketing and event organization services for the same B2B organizer relationships and consumer audience.
• Showstart (秀动): Chinese live entertainment ticketing platform focused on indie music, concerts, and small-to-mid-size venue events. Showstart is a direct competitor in the Chinese live music ticketing segment, competing for the same mid-sized event organizers and music-focused audience that MoreFun serves.
• Maoyan Entertainment (猫眼娱乐): Tencent-backed Chinese entertainment platform providing online ticketing for movies and live events, plus entertainment content services. Maoyan competes directly with MoreFun in live event ticketing and is expanding into event organization, with the added advantage of WeChat ecosystem traffic.
• 247 Tickets (247票务): Chinese online ticketing platform for concerts, sports events, and live performances. 247 Tickets competes with MoreFun's ticketing distribution capability across the Chinese live entertainment market, particularly for mid-market events and ticket sales channels.
• Piao.com (票务网): Chinese live entertainment ticketing and event promotion platform. Piao.com competes with MoreFun's ticketing promotion services for concert, theater, and sports event ticket distribution across the Chinese market.
• Wepublic (微票儿): Chinese online ticketing platform for movies and live events, historically backed by Tencent. Wepublic competes with MoreFun in live event ticketing distribution and serves overlapping event organizer and consumer segments in China.

Broad incumbents

• Live Nation Entertainment: Global live entertainment giant operating Ticketmaster, concert promotion, and venue ownership/operation. Live Nation represents the international equivalent of an integrated live entertainment platform — relevant as a long-term strategic comparable and potential international expansion template for MoreFun.
• Eventbrite: Global self-service ticketing and event technology platform. While not a direct competitor in the Chinese market, Eventbrite is comparable as a ticketing platform business model and represents the type of platform-native ticketing competitor MoreFun would face if expanding internationally.
• AEG Presents: Anschutz Entertainment Group's live entertainment division, one of the world's largest presenters of live music and entertainment events. Comparable as a global integrated live entertainment operator combining promotion, venues, and ticketing — relevant for benchmarking MoreFun's integrated model against an established global player.
• Ticketmaster: Global primary ticketing platform for live entertainment owned by Live Nation. Ticketmaster is comparable as the global benchmark for live event ticketing technology and consumer-side platform dynamics that MoreFun's proprietary ticketing system competes against in functionality and user experience.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoreFun